OPPO partners with Shopee for its first regional 5.5 Super Brand Day Sale Festival

Leading global smart device company, OPPO today announced a strategic partnership with Southeast Asia’s leading e-commerce platform Shopee, to launch the latest OPPO A74 5G with exclusive offers on Shopee. The latest A series smartphone, touted as the best budget 5G smartphone with Qualcomm Snapdragon chipset in the market, will be available during OPPO’s first regional Super Brand Day with Shopee from 5 May 2021 to 8 May 2021. 

 

With e-commerce in the region expected to reach ＄172 billion by 2025, the partnership will present OPPO with the opportunity to leverage Shopee’s strong e-commerce platform and regional reach to cater to a wider digitally-savvy audience in the region. By launching the A74 5G smartphone, and offering great deals across the various OPPO products on Shopee, OPPO aims to bring fast and user-led innovation with latest aesthetics to consumers with greater convenience.

"With the emrgence of 5G and further adaptation to a more digital lifestyle given the new normal,  E-commerce platforms are very integral to our business as we are always seeking ways to strengthen our digital presence and  innovate consumer experiences in the Philippines. Our partnership with Shopee for the upcoming Super Brand Day Sale is a very exciting one as we’re introducing our latest A series 5G smartphone, OPPO A74 5G, to consumers online with enticing Shopee-exclusive freebies, offers and bundles. Through Shopee’s reach in the Philippines, we also hope our consumers will enjoy the ease and convenience of purchasing our products online this 5.5 Super Brand Day,” said Zen Han, VP for National Sales, Philippines..

 

The OPPO A74 5G appeals to smartphone users who prefer a value-for-money smartphone that can guarantee fast connectivity that offers a full and uninterrupted entertainment experience. Embodying the best of practical technology and latest aesthetics, the OPPO A74 5G empowers users to enjoy every moment of their lives without compromising on style, packaged into an affordable and beautiful design that’s truly easy to use. Whether you are looking for a smooth entertainment experience, or requiring long lasting support in a smartphone to keep up with your on-the-go lifestyle, the latest A Series phone is designed to make 5G technology more tangible and accessible. 

 

Besides the OPPO A74 5G, the 5.5 sale is also offering OPPO’s latest true wireless earphones, OPPO Enco X. Co-created with the leading HiFi audio brand, Dynaudio, OPPO Enco X is equipped with an advanced audio technology and supports Bluetooth 5.2 which brings longevity to IoT batteries and a more stable connection, making it a perfect entertainment companion to the OPPO A74 5G smartphone. With it, users can enjoy up to 24 hours of playback with a charging case whether sweating it out in the gym, taking a long commute or long drives on the roads.

 

The exclusive Shopee launch of OPPO A74 5G is available for Php 15,999 with P3,500 OFF voucher and OPPO Enco X worth P6,999, promising unparalleled technology from OPPO without breaking the bank.

 

Here are the highlights of OPPO Super Brand Day:

●        Attractive deals for OPPO A74 5G: Get a Free G25 Sports Earphones and imoo backpack worth Php 1500 and get a chance to be one of the 5 lucky winners of DJI Air 2s worth P350,000 for customers who purchase OPPO A74 5G on Shopee;

●        Purchase selected OPPO smartphones with IoT products and enjoy up to 50% off on the IoT products;

●        Enjoy up to 44% off store-wide;

●        Watch our livestreams from April 29 – May 8 on Shopee Live and win exclusive BIG vouchers and free gifts.

 

Find the latest deals and promotions on OPPO’s wide range of smart devices, including A, Reno series and IoT products via the OPPO Official Store on Shopee Mall. Products on Shopee Mall come with 15-days free returns, 100% authenticity, and free shipping. Shop for all your favorite tech products now at:
https://shopee.ph/oppophilippines?utm_campaign=s24681653_ss_ph_fbca_dmpp&utm_content=homepageshpoppo&utm_medium=seller&utm_source=facebook-ca

 

Download the Shopee app for free on the App Store or Google Play Store.

AXA Philippines shares these useful retirement planning tips

Retirement is a new life chapter that takes thorough preparation to ensure that one is emotionally and financially ready for the road ahead. While the planning process may become overwhelming at times, what you do today can help you achieve the lifestyle and retirement goals you want in your golden years.

 

To help you get started, AXA Philippines, one of the country’s leading insurance providers, shares these useful retirement planning tips:

Set a retirement age. Setting the perfect retirement age varies from person to person, depending on his/her goals and how emotionally and financially ready he/she is. Someone who is 10 years away from retirement could be as young as 45 years old or as old as 65 or 70. When you set a retirement age, make sure that you have sizeable resources so you don’t worry about finances as you enter this exciting new phase in life. 

 

List your retirement goals. Once you’ve set an ideal retirement age/date, list down your retirement goals. Is it to travel? Start your own business? Take up new hobbies? Planning your retirement goals may help you get your finances in order and focus on what you still want to achieve long after you’ve stopped working.  

 

Make smart investments. Achieving your dream retirement means finding the right investment that grows in accordance with your target retirement age. In doing so, you can reap the rewards by the time you need it. 

To help you achieve your retirement goals, AXA Philippines offers the Target Date Fund, an expertly-managed, Philippine peso-denominated fund that helps you move closer to your long-term, time-bound goals via a unique investment strategy that can help you navigate through market uncertainties. Customers also have the flexibility to choose the date of their desired investment goal completion (2030, 2035, 2040, and 2045). They can also opt to remain invested in the fund even after reaching their target date as the fund can still provide the capital growth given its remaining allocation growth assets. 

Save early and often. For someone who is in their early 20s or 30s, retirement might seem so far off that it may not be part of their immediate life plans. If that describes you, then keep in mind: the years pass by quickly. Building your savings is easier if you start early, so why wait? Start now! Set aside a portion of your income for your retirement savings. Ideally, for an average wage earner, he/she must set aside at least 10 to 15 percent of his/her income monthly.

 

Maintain good health. It’s harder to achieve your retirement goals if your body is weak and unhealthy. As you age and enter the retirement phase, it’s even more important to get regular checkups, exercise at least 30 minutes every day, eat a balanced diet of protein, fat and carbohydrates, and take the proper vitamins your body needs to maintain a healthy mind and body. 

 

Enjoy the journey. Entering this new life stage may have its ups and downs, but don’t forget to enjoy the journey towards your retirement. Ensure a smooth transition by easing off the workload over several years so you won’t be overwhelmed by the sudden change in your routine. Cherish the people who continue to support you, and strive to remain active with exercise. At the same time, keep learning about being financially secure.

 

When planning for your retirement, thoroughly assess your current finances and if it’s enough to help you achieve a comfortable life after you’ve stopped working. If you feel you have saved nothing or only a small amount, then use it as motivation to turn things around. Let AXA Philippines be the partner to help you through it. To know more about Target Date Fund, visit http://bit.ly/AXATargetDateFundRetirement

PCTA’s e-Tech show highlights the importance of cable and broadband amidst pandemic

The Philippine Cable and Telecommunications Association Inc. (PCTA) staged their first ever e-technology show from April 14 to 16. Themed “Bigger. Bolder. Together,” the virtual convention gathered members of the country’s cable and telecommunication industries as they discussed pressing topics and the impacts of the pandemic in the communities they serve. 

The country’s first e-technology convention

 “We’ve been talking about disruption for years, and the pandemic made it more real for us than we could ever have imagined,” said PCTA President Joel Dabao. “It has pushed all of us to adapt and innovate fast. This year’s e-tech show demonstrates the PCTA’s willingness to take the lead in helping the country and our stakeholders thrive amidst the limitations of lockdowns and quarantines.”

“For an industry rooted on communications technology, one virus has immobilized us,” expressed PCTA Chairman Ralph Casiño. “In recent years we held our breath as newer technologies circumvented cable television’s traditional role as conduit of information and entertainment.”

At the 2019 PCTA convention, the organization changed its name from Philippine Cable Association to Philippine Cable and Telecommunications Association.

“That would turn out to be the most important decision all of us made since we started the organization. With that singular act of foresight, we took the responsibility of making sure our association and industry are willing and able to change with a restless and fickle world. Thus we moved on to a larger world embracing allied industries with whom we can collaborate and create a more extensive business model.” 

Last year when the pandemic hit the country, the PCTA launched Mabuhay ang Lokal, a campaign that aimed to boost the morale of its members and their respective communities by celebrating the stories of local cultures and communities. 

 Improving Filipinos’ access to the internet

Keynote speaker Sen. Grace Poe emphasized the important role of the internet in the country’s socioeconomic progress, saying the digital age should leave no Filipino behind, especially during the new normal.

Poe, chairperson of the Senate committee on public services, cited the lack of shared infrastructures, tedious network rollout, limited choices for consumers, and lack of performance standards for service providers as among the challenges that need to be addressed to make the industry globally competitive.

Aiming to provide Filipinos internet access that is not only reliable and fast but also affordable, Poe filed the Better Internet Act. The bill mandates increase in service coverage, sets threshold speed to regional standards, protects consumers, and streamlines requirements for shared infrastructures.

The senator is also the author of The Rural Wired Connectivity Development Act, which focuses on improving internet access in the provinces by incentivizing small providers to claim as tax credit the cost of connection equipment.

Poe also filed a bill seeking to promote the development and growth of cable television and direct-to-home television by requiring CATV operators to reserve at least one channel as education platform.

“It has been widely agreed upon that there is a positive correlation between internet accessibility and a country’s socio-economic development,” she said. 

According to the senator, studies have shown that increasing broadband penetration by 10 percent has resulted in a 1.35 to 1.38-percent increase in the GDP of developing countries. 

“Unfortunately in the Philippines, there is a digital divide; it is estimated that 40 percent of Filipinos are not yet connected. If we provide internet to this 40 percent, we can easily add five percent to our GDP, a huge help to our economy,” she said.

Poe pointed out that the quality of internet service can also affect e-commerce, e-learning, telemedicine and the simple but valuable need of staying in touch with loved ones during this quarantine.

She also hailed the country’s cable operators for bringing information and entertainment through their programs especially in the provinces. 

Reaching out to learners and teachers through educational TV

Department of Education (DepEd) Secretary Leonor Briones thanked the PCTA in bringing the TV programs of DepEd to Filipino homes. “With your help, DepEd TV has become one of the most powerful components of our blended learning modality to deliver basic education at this time of COVID. The burden has become lighter and helped us in ensuring the continuity of education in the new normal.”

In the light of the COVID-19 pandemic, DepEd orders the adoption of the Basic Education Learning Continuity Plan (BELCP) for School Year 2020-2021. Under BELCP, DepEd aims to reach at least 72.3% of learners through access to the DepEd TV programs.

The importance of cable TV was also echoed by Knowledge Channel’s President and Executive Director Rina Lopez Bautista. “Through our partnership with the PCTA and DepEd, we are giving Filipino children the opportunity to continue learning during a time that is filled with uncertainty. Our partnership has never been so critical and timely. We need to improve the quality of basic education especially in the foundational years, and with COVID making learning even more fragile, we must bridge the gap in the educational divide between the haves and have-nots.”

The Knowledge Channel and PCTA recently signed a memorandum of agreement in order to reach more households through cable TV. Around 750,000 households have access to the Knowledge Channel. 

The PCTA is composed of 360 regular members and 32 affiliate members, PCTA-member cable operators serving 75% of the total cable TV subscribers in the Philippines.

Visit www.pcta.org.ph or follow PCTA on Facebook for more information.

Ready to Paint the Skies Red AirAsia joins tourism organizations in providing a welcome boost to Luzon Regions

AirAsia, in partnership with the Department of Tourism and the Tourism Congress of the Philippines has hosted a virtual meeting to present and discuss ways to boost tourism and economic growth in Luzon. 

 

The ‘Virtual Luzon Regional Consultative Meeting’ took place last Friday, 30 April, attended by Jose Clemente III, President of the Tourism Congress of the Philippines, Jovita Ganongan, OIC, Regional Director, DOT Cordillera Administrative Region (CAR), Fanibeth Domingo, OIC Regional Director, DOT Regional Office II, Engr. Christopher Morales, Regional Director DOT Regional Office IV-B, Fe Buela, OIC Dot Region V, Joseph Francisco Ortega, Regional Director, DOT Region I, Carlona Uy, Regional Director, DOT Region III, Michael Palispis, Regional Director, DOT Region IV-A CALABARZON, over a hundred Tourism Congress Members, industry stakeholders, and members of the media.

 

 AirAsia Philippines CEO Ricky Isla said, ”COVID-19 may have halted a lot of dreams for the time being but at AirAsia we never stopped dreaming big. While we safely work from home, we are taking this time to carefully plan and plot our next moves for the strong return of tourism and air travel. 

 

“I am confident that soon, our collective and concerted efforts will result in the exceeding of pre-pandemic data in terms of tourist arrivals and activity. The warm hospitality, beautiful sceneries, and good food, among others, will surely entice tourists from both home and abroad, to rediscover the beauty of the north. 

 

“AirAsia is in full support of rebooting Luzon’s tourism and economic industries through our enhanced digital platform. The airasia super app and airasia.com go beyond flights, and offer a wide range of products and services in partnership with fellow industry stakeholders. We look forward to further supporting the respective Regions as we provide new opportunities for them, as well as affordable and flexible travel options for all our guests.”    

 

Tourism Congress of the Philippines President Jose Clemente III said, "The Tourism Congress of the Philippines is a community where we can all help one another by supporting each other's industries and businesses. Through this consultative meeting, we hope to be able to provide updates with regards to initiatives and partners such as AirAsia, the Department of Tourism, and the various Regions, as we go forward in our bid to restore tourism in the Philippines."

 

During the meeting, AirAsia presented its health and safety initiatives including the transportation of vaccines, digital innovations, current advocacies and CSR projects, and potential partnership opportunities for the various stakeholders. 

 

Last month, AirAsia hosted virtual programs in partnership with local tourism groups in Visayas where AirAsia presented initiatives on safe domestic tourism in response to the foreseen surge in travel demand as soon as community quarantine restrictions are lifted.  

 

For the latest news, activities and promotions of airasia.com, follow airasia on Twitter (twitter.com/airasia),  Facebook (https://www.facebook.com/airasiatravels and Instagram (instagram.com/airasiatravels_ph).

With FoodPanda x Ayala Malls Tap & Pick Up, you can now get your Market! Market! restaurant favorites

Going to Market Market! for a drive thru? The Ayala Malls and FoodPanda are making it easy to satisfy your tastebuds without having to leave the safety of your car. With FoodPanda x Ayala Malls Tap & Pick Up, you can now get your Market! Market! restaurant favorites, hassle-free, and contactless, from the mall’s designated DriveBuy pick-up point. All it takes is three easy steps.

Step 1: Tap

Start by opening the FoodPanda app on your mobile device, and setting Market! Market! As your preferred location. 

Step 2: Pick Up

Go to the Pick Up tab, browse through the list of participating establishments, and choose your favorite restaurant.

Step 3: Save

When you are ready to check out, use the code AYALAPICKUP to get P100 off on your order, with a minimum spend of P399. After inputting the voucher code, select the Market! Market! DriveBuy Station as your pickup point. You may then pay for your order through contactless methods, or through cash upon pick up. Promo runs until September 30, 2021. 

 

Here is a list of all participating Market! Market! food establishments.

You may also use the code AYALAPICKUP to get P100 off on your delivery orders from participating Ayala Mall restaurants via FoodPanda.

 

Click here for more details, and to view a complete list of participating malls.

 

For more information on mall activities, schedules, and promotions, like and follow Facebook.com/ayalamalls and @iloveayalamalls on Instagram or visit http://www.ayalamalls.com.ph.

 

Bigger and better loyalty program is just one of the many exciting rewards for PLDT Home loyal subscribers

Staying is rewarding! As a treat to its valued subscribers, PLDT Home launches its improved loyalty program, PLDT Home Rewards. With this new program, subscribers can earn and use crystals to pay for PLDT and Smart products and services, get bill rebates from Cignal, Maynilad and Easytrip, accumulate raffle entries and instantly avail of exclusive deals and discounts from various partner merchants.  

 

“PLDT has always valued its customers’ trust and loyalty. We want to continuously thank them for supporting and staying with PLDT all throughout these years. With the new PLDT Home Rewards, our subscribers can easily earn points that we call ‘crystals’ and win huge and exciting raffle prizes every month. The earned crystals can be used to shop, purchase food online, and make better moments at Home,” said Patrick Tang, Vice President and Head of PLDT Home Customer Management. 

Signing up is easier than ever 

To register, just simply go to the MVP Rewards website at mvprewards.ph/signup or download the MVP Rewards mobile application and click the SIGN-UP button. The MVP Rewards sign-up page will open, and it will take no time at all to fill-out the required details. Register, accept, and continue! At the MVP Rewards Home Page, look for the PLDT Home logo and click it, link your PLDT account and encode the details needed. Users can enroll up to five (5) accounts. 

Different ways to earn and use crystals 

As a member, subscribers can automatically earn crystals in many ways. 

·       A member gets 20 welcome points for every PLDT Home account enrolled. 

·      Paying in-full and on-time also earns crystals. One (1) crystal will be earned for every Php250 spent. 

·       An additional 20 points can be received by enrolling your PLDT account to auto-charge arrangement, and another 20 points if you go green or enroll your account to paperless billing. 

·       You will also receive 20 crystals if you purchase any PLDT Home gadget or avail any value-added services like a Cignal subscription. 

·       Account upgrades earn the highest number of crystals with a total of 50 for getting a higher plan or migrating your line to another technology (e.g. DSL to Fiber). 

·       Soon payments made via the accepted digital channels such as electronic wallets like Paymaya, internet and phone banking, credit card, debit card etc. will be granted five (5) crystals.

 IIf you want to use your crystals, you can simply go to the MVP Rewards Homepage (website or mobile application), click ‘Redeem’ and choose the PLDT Home logo. These points can be used to avail deals and discounts from Shopee, Nike Park, Planet Sports, Din Tai Fung, Gong Cha, National Bookstore and more. 

“This bigger and better loyalty program is just one of the many exciting rewards for our loyal subscribers. Powered by the fastest and strongest connections, our subscribers enjoy better and more meaningful digital experiences at home,” said Tang. To learn more about this loyalty and rewards program, visit bit.ly/3dUbe4Y.

“Sama-sama Tayo” ang pangakong pinatutupad ng BDONB sa lahat ng mga customers sa tulong ng mga produkto at serbisyo nito

Kung ikaw ay isa sa entrepreneurs na kasalukuyang nakakaranas ng pagkalugi dahilan sa kasalukuyang pandemya, may sagot ang BDO Network Bank sa iyo. 

MAY pag-asa pa bang makabangon ang mga maliit na negosyo sa gitna ng nararanasang pandemya? Ang simpleng sagot ay oo. 

Isa ang BDO Network Bank (BDONB) sa mga financial institutions na tumutulong sa mga tinatawag na micro and small entrepreneurs (MSME) na makabangon muli at maipagpatuloy ang negosyong nasimulan. 

Sa pamamagitan ng MSME Loan ng BDONB, mabibigyan ng dagdag puhunan ang mga maliit na negosyo, na may kaakibat na magaan na singil sa pagbabayad nito. 

Ang BDO Network Bank ay isang financial institution na may mga produkto at serbisyo na tumutulong sa mga teachers at micro and small entrepreneurs (MSME) na matugunan ang kanilang mga pangangailangan at suportahan ang mga negosyong nasimulan. 

“Nais namin bigyang atensyon ang mga maliit na negosyante at makitang lumago muli ang kanilang negosyo. Ang pag-unlad ng mga MSMEs ay malaking tulong sa ekonomiya ng bansa,” paliwanag ni Jesus Antonio S. Itchon, president ng BDONB. 

Bukod sa mga MSMEs, may financial solution din ang BDONB para sa mga guro sa pamamagitan ng produkto nitong Salary Loan. Ayon kay Itchon, maraming natutuwa katulad ng isang guro mula sa Mindanao ay pinuntahan ng isang BDONB account officer sa kanilang lugar upang makapag-apply ng kinakailangang halaga. Hindi na kinailangan ng guro na bumyahe at pumunta sa bangko dahil dito.

“Una sa aming listahan ang maging ka-partner sa pag asenso ng kabuhayan at masuportahan ang financial needs ng ating komunidad. Kaya naman patuloy ang pagbubukas ng mga BDONB branches at loan offices sa buong Pilipinas para suportahan ang pangangailangan ng mga customers at upang makasabay sila sa unti-unting pagbangon ng ekonomiya,” dagdag ni Itchon.

Ang BDONB ay ang rural bank subsidiary ng BDO Unibank. Ang linyang “Sama-sama Tayo” ang pangakong pinatutupad ng BDONB sa lahat ng mga customers sa tulong ng mga produkto at serbisyo nito. 

Para malaman kung anong financial solution ang nababagay sa iyong pangangailangan, bisitahin lang ang BDO Network Bank PH Facebook page (https://www.facebook.com/BDONetworkBankPH), BDONB website (www.bdonetworkbank.com.ph), o  pumunta sa pinakamalapit na BDONB branch.

PhilCare introduces Mindscapes, a new mental health service

Its a frightening time indeed, the question is how long this will last, or how bad things might get take a toll with our mental health. Its all up to us on how to cope with stress, worry and anxiety.

Even before the COVID-19 pandemic, there is already a growing need for easy access to affordable mental healthcare for those suffering from stress, anxiety, and undiagnosed or untreated mental health conditions.

 

In fact, per 2017 data, the World Health Organization estimates that six million Filipinos are living with depression and anxiety. That number may have grown as the pandemic and the subsequent lockdowns forced people to stay indoors for months.

 

Meanwhile, nine out of ten Filipinos said they had a poorer state of mental health during the first lockdowns in 2020, based on the PhilCare Community Quarantine Wellness Index. This perhaps rings truer, with rising COVID-19 cases over a year into the pandemic. 

Interestingly, nine out of ten also said they were afraid of a “second wave” of infections at the time the study was conducted.

 

To help address this growing concern among Filipinos, PhilCare introduces Mindscapes, a new mental health service, which was launched to give customizable and scalable programs to individuals and companies that wish to support their employees through their mental wellness journey. 

 

Derived from the phrase "mental landscape," which focuses on all aspects of a person’s mind and its capabilities, Mindscapes seeks to deliver the best care possible for those with mental health concerns to achieve overall well-being.

 

Using a tech-enabled platform, Mindscapes provides clients with convenient and secure access to mental wellness benefits to make sure that they feel safe when they seek help. 

 

With Mindscapes, individuals can avail of affordable prepaid health plan products, specifically through MindCare and MindCare PLUS. Both provide for counseling sessions or telemed sessions with a counselor and a psychiatrist, if necessary. 

 

MindCare services can be accessed using the HeyPhil app, while MindCare PLUS, which offers video consultations, is accessible via PhilCare’s Member Gateway at www.philcare.com.ph.

 

Both MindCare and MindCare PLUS are available for PhilCare and non-PhilCare members. Non-members may purchase a prepaid MindCare mental health plan for Php1,000 and MindCare PLUS for Php3,000 at https://shop.philcare.com.ph/.

 

Aside from services for individuals, Mindscapes caters to corporate clients, offering a wide array of services that help identify and address mental health challenges in the workplace. Companies can opt to include coverage for  in-app consultations and counseling for their employees, have access to mental health policy development assistance, program monitoring, webinars, and educational materials and resources. Mindscapes also provides testing services for companies to determine employees’ needs through an assessment of their psychological state.

 

Mindscapes is the brainchild of Jaeger L. Tanco, a known figure in the healthcare and financial services sector. As one of Mindscapes’ main proponents, he sees it as a project that can help many Filipinos to have easy access to affordable mental health services, especially with such concerns spiking during the pandemic-induced lockdowns.

 

“Throughout my years in business, we have met colleagues and partners who have struggled from stress, anxiety, and other mental health problems. And it’s very saddening to think that there are more people out there who are suffering but can’t afford help. It’s one of the reasons why we’ve developed Mindscapes. We want to let people know that everyone deserves better mental health care,” said Tanco, who serves as PhilCare’s President and CEO.

 

“We’re glad to offer a technology-based solution in Mindscapes that can help quickly address the growing need for mental health services in our country. Through our artificial intelligence-powered applications, we hope to provide faster and greater access to people who need this kind of care the most, especially that the pandemic is far from over. We’d like to give them hope in our own way,” said PhilCare Director Eusebio H. Tanco.

For more information about Mindscapes, visit http://mindscapes.com.ph/.

 

Insight Music releases The Perfect Sleep by DreamWell

Record label Insight Music, alarmed by the rapidly increasing cases of sleeplessness among this country’s adult population, seeks to help insomnia-afflicted Filipinos fall into restful slumber by releasing The Perfect Sleep, a groundbreaking album that effectively induces sleep. 

Presented by all-natural sleep supplement DreamWell and composed by brilliant music arranger Ian Joseph Tan, The Perfect Sleep is an hour-long instrumental album that promotes deep and relaxing sleep. It will be available in various streaming platforms including Youtube, Spotify, Apple Music, Deezer, and iTunes starting April 30.

“Way before the pandemic hit the Philippines, a vast number of Filipino adults were already stricken by a different kind of epidemic—sleeplessness,” says Insight Music president and chief creative director Chris Cahilig. 

“Sleeplessness, a disorder that is commonly known as insomnia, may not be as deadly as Covid-19 but it is just as critical and devastating to one’s health and well-being. It is during deep slumber, after all, when the body has the opportunity to repair itself and recover so that poor sleep quality or sleep deprivation has severe consequences on the body’s capacity to resist illness,” Cahilig further explains.

A 2019 study by Sleep Cycle disclosed that the Philippines ranks 4th in the world in sleeplessness, averaging just 6 and a half hours of sleep—significantly lower than the recommended amount of 7 to 9 hours per day. 

Still another study published by the St. Luke’s Medical Center claims that over 10 million adult Filipinos suffer from insomnia—putting them at risk for cardiovascular issues, cancer, depression, diabetes, as well as other afflictions. Various medical literature, in fact, affirm that lack of sleep renders the body susceptible to the debilitating effects of stress that people undergo on a daily basis.

The Perfect Sleep by DreamWell is designed specifically for listening on those nights when stress, anxiety, or plain restlessness tend to keep people awake way into the wee hours. Indeed, the album is meant to lull them to deep and restful slumber when they need it most.

The Perfect Sleep by DreamWell’s gentle guitar strums and soft beats were carefully constructed to give sleep-deprived listeners a mesmerizing experience they can instantly benefit from. After listening to the music, and enjoying the sleep induced by it, listeners will wake up feeling rested and ready for everything their waking moments might have in store.

The specialty album is the perfect sonic companion to DreamWell, an all-natural dietary supplement designed to promote  healthier sleep among its users. Through its unique combination of natural  ingredients like Suan Zao Ren, Wu Wei Zi, Fu Ling, and the amino acid GABA, DreamWell relaxes the mind and lulls one to sleep. It also helps bring one to Sleep Stage 3 for a deep, quality sleep. 

“We’ve seen the impact music can have on sleep,” says Cahilig. “Just search up ‘sleep music’ on YouTube, and you’re bound to find videos and livestreams with millions of views. There’s a real need for sleep music, and we want to serve people by providing that.

“I expect The Perfect Sleep by DreamWell to be a popular playlist of working professionals and even middle-age individuals who are having trouble sleeping. It will certainly help their physical and mental well-being,” he adds.

Through Shopee, brands such as Unilever, INSPI, and OPPO saw an uplift in orders and grew their brand presence online

With the pandemic causing significant changes in consumer shopping behavior, brands ramp up their marketing efforts by expanding their presence on e-commerce platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of online shoppers fueling the need for digital transformation, three brands share how they remain top-of-mind while establishing themselves as a strong player in the digital space through the support of Shopee’s ecosystem. 

Unilever 

Unilever has continued to optimize its marketing strategy based on what’s most relevant to shoppers and what will help address their present needs. Through Shopee, the brand provided Filipino shoppers with safe access to a wide range of personal care, home care, and food essentials. Timely feedback from shoppers is now easier to enrich their online shopping experience while also maximizing the full suite of in-app solutions within the Shopee platform, such as search, affiliate marketing, and livestreams. With these strategies, Unilever recorded a 23x uplift in orders and achieved a 15x increase in shop views during its Beauty that Cares Super Brand Day campaign in August 2020.

 

This growth even transcended into their ‘Malasakit for all’ mission to help communities and partners during the pandemic, with Unilever contributing to the first Shopee Bayanihan Frontliner package in 2020 to step up support for Filipino frontliners.

Jackie Manago Nepomuceno, Digital Commerce Marketing at Unilever Philippines, said, “We see Shopee as a strategic partner in driving a streamlined shopping experience for the omnichannel shopper.  We partner closely with retailers, such as Shopee, in making our brands and products available for purchase. Through strong collaboration, we can design a unique, relevant, and seamless shopping experience with new and existing shoppers.”

 

INSPI

Clothing brand INSPI launched an official Shopee store to reach a wider target market and interact more with their shoppers. Using Shopee’s informative seller center and interactive in-app features such as Shopee Live and Shopee Feed, INSPI can now broadcast new and best-selling products to over 625,000 followers on their Shopee account. They also used these features to show the best deals during big campaigns. At its Super Brand Day last October, the brand recorded 13x more orders compared to an average day.

 

Kathryn Joyce Navalta, Senior Account Officer at INSPI, said, “Our partnership with Shopee has boosted our brand’s growth, despite the ongoing pandemic. Shopee’s innovative in-app features helped us reach more shoppers and better engage with them regularly. We will continue to work with Shopee to provide our shoppers with the best shopping experience.”

 

OPPO

Leading global smart device company, OPPO, considers its partnership with Shopee as a chance to capture countless opportunities in the e-commerce industry by taking full advantage of the platform’s ecosystem. They are now able to reach a whole new audience in a very engaging way through Shopee’s in-app marketing tools such as live streams, chats, and Shopee Feed. OPPO has experienced great success on the platform, as seen during Shopee’s Super Brand Day last September 2020 where the brand recorded a 17x increase in sales.

 

Jenny Liu, Operations Director at OPPO Philippines, said, “Our partnership with Shopee allows us to keep growing and satisfying our customers even with targeted efforts. We know the importance of gaining the full trust of our shoppers, and will keep refining our online store on Shopee to provide the best services and products.”

 

Martin Yu, Director at Shopee Philippines, said, “We are glad to see our brand partners like Unilever, OPPO, and INSPI achieve significant growth since joining our platform. We leave no stone unturned in finding innovative ways to support our partners’ growth, and this is how we commit to supporting our partner brands through their e-commerce journey.” 

 

And in line with providing customers more ways to access brands easily, the Shopee 5.5 Brands Festival is happening until May 5. Shoppers can expect discounts up to 90% off, flash deals up to 50% off, free shipping with no minimum spend, and 50% cashback from crowd favorites such as OPPO, Vivo, Realme, Colgate, Abbott, L’Oreal Paris, Enfagrow, Procter & Gamble, Olay, Unilever, Nestle, Colourette Cosmetics, and Maybelline.

 

Shoppers can also look forward to exclusive perks from ShopeePay. Get all-day free shipping vouchers and 55% cashback, both with no minimum spend. Buy ₱10 worth of data for ₱1, ₱5 load for only ₱1, and ₱10 load for only ₱5 with ShopeePay. Pay bills on Shopee and get up to 25% cashback, capped at 150 coins.  

 

For more information on the Shopee 5.5 Brands Festival, visit https://shopee.ph/m/5-5-2. Download the Shopee app for free via the App Store or Google Play.