Lalamove Highlights Career Growth as Majority of Drivers Embrace Online Logistics

 

Lalamove, the leading on-demand platform, released findings from its global survey, revealing that over 75% of partner drivers chose to transition into online-based logistics from traditional counterparts, highlighting that the platform remains significant in creating new career opportunities.

Findings reveal how Lalamove’s flexible model enables driver partners to achieve greater work-life balance, pursue personal goals, and provide for their loved ones in new and meaningful ways.

Platform economy reshapes careers 

The platform economy has emerged as a dominant trend across markets, reshaping traditional employment models and offering individuals unprecedented flexibility and diverse income streams. Notably, these individuals transitioned from diverse professional backgrounds, including office roles (16%) and self-employed individuals (10%).

In the Philippines, the survey showed that 21% of partner drivers originally worked in the traditional transportation and logistics industry, while 20% worked as office staff and were self-employed, before switching to Lalamove.

This shows that Lalamove remains the top-of-mind platform for majority Filipinos drivers who want to explore other flexible earning opportunities to support their livelihood.

As flexible, app-based earning opportunities become a defining trend across global markets, the study serves as a tool for understanding the backgrounds and preferences of Lalamove’s driver partners.

Driving Toward Opportunity. In a recent global survey, Lalamove revealed that 75% of its driver partners have shifted from traditional logistics to platform-based work, citing benefits like flexible schedules, added income, and improved family well-being. As the platform economy grows, Lalamove continues to empower drivers across the Philippines to take control of their livelihood on their own terms

 

Redefining work accessibility for flexible earning

Lalamove’s partnership with drivers addresses a growing global shift toward adaptable work, combining accessible opportunities with unparalleled scheduling freedom. The global survey underscores this appeal: 65% of driver partners cite flexibility as their primary motivator, while 47% leverage the platform’s open scheduling to balance earning income with personal and family commitments.

By removing rigid hourly requirements and empowering drivers to have flexibility for their time around personal demands, Lalamove fills delivery gaps while reimagining the modern workforce.

Lalamove fuels financial support for families

The survey also found that 63% of partner drivers use Lalamove to boost their income, a reflection of how this additional source of income helps achieve financial stability while also enhancing their standards of living.

This opportunity extends beyond individual benefits; with 63% of drivers being married and two-thirds of them with children. The flexibility of Lalamove’s platform allows partner drivers to explore more income opportunities like having a part-time job or running a small business while taking care of their family. These motivations highlight how Lalamove helps partner drivers to enhance their livelihood.

For Macky Bravo, a motorcycle Lalamove driver, he signed up as a Lalamove partner driver to help support the school expenses of her stepdaughter’s college education.

“Maliban sa extra income na nakukuha ko sa pagiging delivery rider ng Lalamove, nasusuportahan ko rin ‘yung pang-tuition ng anak ko at lagi ko pa siyang nakakabonding kasi flexible lang naman oras ko,” he shared.

The survey received nearly 9,000 responses from different markets globally, highlighting the company’s commitment to actively engage with its partner driver community and their experiences within the platform.

Heroes Behind the Wheel

To further celebrate the efforts of the partner drivers, Lalamove launches "Heroes Behind the Wheel" campaign. This initiative showcases inspiring success stories from partner drivers in the Philippines and across all markets, highlighting how Lalamove positively impacts their communities.

Through authentic sharing of experiences, it will feature the invaluable contributions of the partner drivers and express their deep appreciation for their hard work and dedication.

“Our partner drivers are the core of every Lalamove delivery. They help power the growth of MSMEs, but more than that, their dedication greatly impacts many communities, enabling them to thrive and power their ambitions. Because of their hard work, Lalamove remains committed to enhancing the lives of our partner drivers, providing them with the platform and support they need to succeed,” Djon Nacario, Managing Director of Lalamove, shared.

“Itatawid, Ihahatid” continues to spotlight the often-overlooked dedication of Grab’s driver- and delivery-partners

 

— Now in its second year, “Itatawid, Ihahatid” continues to spotlight the often-overlooked dedication of Grab’s driver- and delivery-partners — everyday heroes who go the extra mile not just for passengers and customers, but for the families who rely on them.

This year’s campaign features two viral short films inspired by real stories—those of a senior GrabCar driver and a determined female GrabFood cyclist. More than just testimonials of grit, these stories reveal a shared reality among drivers and riders: behind every booking is a mission, one that transforms individual journeys into opportunities for entire families.

Grab’s wide-ranging programs, from financial aid to wellness and family support, transform the livelihoods  of partners like Ronni and Mary Joy; and fuel shared prosperity across communities.

In the heat of a Manila afternoon, 63-year-old Ronald “Ronni” Petterson grips the steering wheel of his GrabCar with precision. He is simply a dedicated transport professional and father still providing. Meanwhile, 22-year-old Mary Joy Flores leans over the handlebars of her bicycle, weaving through traffic with practice. A GrabFood delivery bag is strapped securely to her back, but the real weight she carries is more profound: the needs of five other lives that depend on her.

 

They come from different generations, but Ronni and Mary Joy are bound by the same road — one paved by Grab’s expanding ecosystem of support for its driver- and delivery-partners. Through financial programs, digital training, education assistance, and emergency aid, the platform is building more than livelihoods. It’s helping build futures.

Ronni Petterson, 63: A New Chapter Behind the Wheel

Ronni’s face may be familiar to some. The former corporate trainer and television extra has always been a man of many roles — but perhaps none as meaningful to him now as being a GrabCar driver-partner.

“I get to meet people, help them get where they need to be, and still provide for my family. At my age, that’s a gift,” he says.

More than a job, Grab has offered Ronni the tools to thrive. He is a regular user of GrabAcademy, the company’s in-app learning platform where he picks up tutorials on customer service, digital literacy, and financial management. “The videos are there anytime I need them. That’s important, especially for someone like me still catching up with the digital world,” he says.

Like many partners, Ronni also turned to GrabFinance’s GrabAsenso Loans during a period of financial need. “It’s deducted gradually from my daily earnings — you hardly notice it, but before you know it, you’re done paying. That kind of flexibility matters.”

In the first quarter of 2025, Ronni was among the thousands of partners who received Ka-Grab Rewards – Grab’s incentives scheme for its top performing driver-partners – entitling him to performance incentives, vouchers, and discounts at pharmacies like Generika. “They text me when I can claim my discount. I just show up, no hassle,” he smiles.

For Ronni, the road ahead isn’t just about driving — it’s about staying an active, productive, and proud senior citizen on the road.

 

Mary Joy Flores, 22: Delivering Hope with Every Order

Mary Joy has worn many hats: construction worker, computer shop attendant, and more. But none of those jobs gave her the consistency, flexibility, or empowerment she now finds as a GrabFood cyclist.

 

As the breadwinner for her baby and four younger brothers, every delivery is part of a larger mission: “After December, I was finally able to buy shoes, school bags, and uniforms for my siblings,” she shares.

 

Like Ronni, she tapped into GrabFinance’s GrabAsenso Loans during tough moments — micro-loans designed with partners like her in mind. Instead of a rigid credit check, the platform assesses her in-app performance and earnings. “I wouldn’t qualify for traditional loans. But Grab sees the work I do,” she says.

 

In a world where financial access often excludes the very people who need it most, this inclusion is a lifeline. It means her siblings stay in school, meals remain on the table, and hope is always within reach.

 

Programs Rooted in Malasakit and Mobility

Grab’s social impact ecosystem extends well beyond Mary Joy and Ronni. In 2024 alone, millions worth of emergency aid was distributed through GrabCare and MOVE IT Malasakit programs, providing immediate relief during medical emergencies and natural disasters.

 

Through the GrabScholar Program, the children of driver-, delivery-, and merchant-partners have been awarded over 900 educational grants and 18 full-ride scholarships — empowering the next generation with opportunities their parents once only dreamed of.

 

Stability, too, is in the company’s blueprint. The Grab Kaagapay Program now subsidizes Pag-IBIG contributions for thousands of partners in Metro Manila and Cebu, unlocking access to housing and calamity loans.

 

Each initiative echoes the company’s deeper commitment: to invest in partners not just as workers, but as people — providers, students, caretakers, and community members.

 

One Ride at a Time, One Family at a Time

As Grab’s viral short films under the “Itatawid, Ihahatid” campaign capture the quiet heroism of its driver-partners, real-life stories like Ronni’s and Mary Joy’s remind us that behind every journey is something more. A parent’s love. A child’s dream. A second chance. A lifeline when it’s needed most.

 

Ronni and Mary Joy represent the power of platform work coupled with support, mobility not just in transit, but in life.

 

And through Grab, they are not only getting there — they’re bringing others with them.