PHYSIOGEL presents the “FREEDOM LIST” CHALLENGE

On good skin days, women are naturally more confident presenting their best face to the world.

When women love how their skin looks and feels, they want to go out and enjoy themselves, meeting people, making connections, and taking on the world.   

However, the opposite holds true, too. When they experience bad skin days with their skin feeling 'dry, red and itchy', they are uncomfortable and easily irritated.   When their confidence dips, women feel more vulnerable.  

Research from the GSK Skin Health Asia Pacific Consumer Report 2014 shows that more than 50% of women across Asia experience sensitive face and body skin in the past 12 months. One out of two women will not visit a skincare professional for their skin condition. The same study shows that 71% and 61% of Filipinas have sensitive face and body skin, respectively.

ARE YOU FREE IN YOUR SKIN?

 “Sensitivity is a source of strength for women, not a weakness to be hidden away. This powerful consumer insight compels Physiogel to passionately advocate the #FreeInMySkin Movement in 2015. The Movement also coincides with the debut of the NEW Physiogel Daily Moisture Therapy line,” reveals Justin Alejandro Lladoc, GSK Skin Health Senior Product Manager.

“The #FreeInMySkin Movement starts with self discovery and Physiogel aims to help women to be more aware of themselves so they can uncover their full potential. It challenges Filipinas to look past their skin insecurities in the hope of helping them fulfill dreams they have always wanted to achieve.

This journey to self discovery starts with taking the Freedom List Challenge, Physiogel’s suggested guide in the form of a lifestyle online quiz that is a representation of what women can achieve when freed from dry and sensitive skin. 

The Freedom List Challenge starts with a 5-question quiz:

1. Which fitness activities give your skin a post-workout glow?

2. Your potential is limitless, so what’s your dream job?

3. How do you like to show off your beautiful, strong sensitive skin?

4. Everybody has a dream “to do” list. What tops yours?  

5. What is your dream holiday?

The result of the quiz provides a glimpse to one’s personality that ranges from being a savvy collaborator, inspiring innovator, charismatic motivator and elegant sophisticate - revealing worthwhile hints that may help them embrace and live life to the fullest.

The #FreeInMySkin Movement, now made more exciting by new additions with the introduction of the #FreeInMySkin website and Freedom List Challenge, is more relevant than ever because it is able to reach many Filipinas digitally across the nation. And because of its continuous success, from its conception in 2014, it has caught the attention of Mercury Drug. They too were encouraged to free many more Filipinas from dry, sensitive skin by making Physiogel products available across the country.

“By the end of 2016, with its continued resonance with consumers, the Movement is expected to have rolled out to the rest of Asian markets,” Lladoc shares.

SCIENCE-BASED SOLUTION

The new Physiogel Daily Moisture Therapy line continues to be a differentiated science-led solution featuring the unique Physiogel BioMimic Technology® that works to soothe and repair the skin’s natural moisture barrier.

Dermatologists highly-recommend Physiogel Daily Moisture Therapy because it is non-comedogenic,  and is free from soap, preservatives, perfumes and colourants. In fact, Physiogel is the #1 Most-Prescribed Brand by Dermatologists in the Philippines! And what’s more, Physiogel is made more accessible to Filipinas across the nation as it is available in Mercury Drug Stores and other leading pharmacies and supermarkets nationwide. 

PATTI GRANDIDGE: PHYSIOGEL BRAND ADVOCATE

TV host, model/entrepreneur, and blogger, Patti Grandidge  is one of those who suffered from dry and sensitive skin. Patti remains to be the brand’s advocate as she embodies the Physiogel woman: smart, elegant, strong and empowered because she is free from dry and sensitive skin.

Patti shares that she used to be more conscious and watchful of what others would think about her skin. “That was sad. I would have liked to be out and about and go for more work, but a little thought would always be at the back of my mind wondering if my skin would be an issue or a hindrance. I was not free to do what I wanted to do!” she now says.

The following list is Patti’s answers to the quiz of the Freedom List Challenge:

1. Long run with music 

2. Raising my family

3. Relaxing on the beach 

4. Starring in my own YouTube channel 

5. Ocean excursion cruising to remote islands

This is what came up as her personality: Charismatic Motivator, that she is a mentor, a boss, a sister and a friend — and everyone’s role model. And that her inner strength and sensitivity touches others, convincing them to think big and conquer bigger.

Physiogel’s #FreeInMySkin Movement provides women with helpful guides like the Freedom List Challenge so they can share and talk about their skin “journeys” in their lives.

“Many of you may still remember what my life was like before I discovered Physiogel. I’m very proud to share with you the continuation of my journey towards being completely free in my skin. And I’m ready for more!” Patti says. 

To fulfill its vision to help people do more and feel better, GSK is strongly encouraging Filipinas to discover their true selves by taking the New Physiogel Freedom List Challenge and join the #FreeInMySkin Movement. Log on to www.freeinmyskin.com/ph and take the Challenge yourself.

"Me and My Milk" New Birch Tree Fortified encourages kids to drink milk at home and school

I grew up watching Kuya Germs giving away Birch Tree to his celebrity guests at GMA's Super Show and Birch Tree's campaign of "its everybody's milk".  From that time on, my parents chose Birch Tree as a family's staple milk drink.

When I am stressed out and cant sleep at night, a glass of warm milk helps me get my 8 hours of sleep.

 According to studies, the protein, lactium, is a hydrolysate of milk protein which has relaxing properties and  appears to have a calming effect on the body by lowering levels of cortisol, a hormone released when the body is stressed.  So when Im about to call it a day, I always reach out for a glass of milk.

Thus, a healthy mind and body are two of the best gifts you can give a child. Thus, New Birch Tree Fortified and the Department of Educated with Marylindbert International partnered in an advocacy called “Me and My Milk” that encourages kids to drink milk at home and even in school.

The partnership was formally launched on July 22, 2015 at Bulwagan ng Karunungan, Department of Education Complex in Pasig City with Education Secretary Bro. Armin Luistro, Undersecretary Dina Ocampo, regional directors and other key officials of the Department and officials of Century Pacific Food Inc. and Marylindbert International.

Milk is one of nature’s most nutritious food. It is a great source of vitamins and minerals such as Calcium, Phosphorous, Magnesium and Protein, all essential in the proper growth and development of bones and teeth. New Birch Tree Fortified Milk is the only one with FibroBoost, a unique combination of essential nutrients fortified with Zinc, Vitamin C and Iron further enhanced by Inulin Fiber. Inulin Fiber is proven to help the body absorb up to 18% more Calcium.

"Starting a milk drinking habit as a child can lead to a lifetime of health benefits," said Edwin Africa, Vice President and General Manager of Snow Mountain Dairy Corp. "This partnership hopes to form amilk drinking habit among children for a healthier and stronger future for them.”

Schools are venues where knowledge and values are taught and behavior formed. New Birch Tree Fortified partnered with the Department of Education and Marylindbert International to educate kids of the different benefits of milk and ultimately form a milk drinking habit.

New Birch Tree Fortified will bring the campaign to different public schools in the Philippines to promote the milk-drinking habit. Initially, the advocacy will be brought to the following regions: National Capital Region (NCR), Central Luzon (Region 3), CALABARZON (Region 4A) and Ilocos Region (Region 1). New Birch Tree Fortified will provide free educational materials to benefit educators, parents and students.

"Me and My Milk" will encourage parents to ensure that their children drink two glasses of milk a day. New Birch Tree Fortified is a great tasting and affordable milk that helps moms continue the milk drinking habit of their kids at home.

"Encouraging mothers to let their kids drink milk instead of sugary or caffeine-filled beverages will help ensure that these children grow up to be productive and responsible citizens," said Usec. Dina Ocampo of the Department of Education.

The Department of Education has recently issued a directive to all public schools to sell only nutrient-rich food and fortified food products in their canteens to make sure students receive the proper nutrition.

New Birch Tree Fortified is manufactured for Century Pacific Food Inc.  It also is responsible for such brands as Angel Evaporada, Angel Kremdensada, Home Price Sinigang Mix and Kaffe de Oro Coffee among others.
New Birch Tree Fortified is now available at leading supermarkets, groceries and market stalls nationwide.

Take away years off your face through Ultherapy

Who wants to stay young forever? Given the substantial amount of money and guts,  I for one would like to turn back time by trying the anti aging procedures like Botox and fillers, Thermage and now the non-invasive, non surgical facial rejuvenation, Ultherapy. It is by far the safest method as of this writing and has a lasting effect within a year, you can see the results after 2 to 3 months after the procedure or it depends on your collagen producing body.

Ultherapy is a safe, non-surgical ultrasound treatment that counteracts the effects of time and gravity on your skin. Ultherapy uses the body's own regenerative response to gently and gradually lift skin on the eyebrow, under the chin and on the neck, and smooth lines and wrinkles on the décolletage.

Ultherapy is a process that involves and produces new collagen. The treatment relies on your body's own collagen-building process for younger, looking skin.

The  “Natural Youthful Skin Through The Beauty Of Sound with Ultherapy" was launched last July 17 at Le Jardin, the event was hosted by Ms. Angel Jacob and graced by Drs. Hsien-Li Peter Peng, M.D., Venzo Viceral, M.D., Z Teo, M.D. and Ronaldo G. Elepano III, M.D.

(Two of the best ) panel of doctors who were present during the Ultherapy launch;

Dr. Peter Peng is a board certified Dermatologist and the Director of Dr. Peng’s Dermatological , Cosmetic and Laser Clinic (P-Skin professional Clinic) in Taiwan.

He received his medical education at the National Defense Medical Center in Taipei, Taiwan, before completing his residency at the Department of Dermatology, TriService General Hospital in Taipei.

Dr. Z Teo on the other hand is a doctor husband to his equally famous celebrity dermatologist wife Dr. Aivee Teo, According to his bio, Dr. Z Teo,  completed his basic medical training at the University of Glasgow, United Kingdom.  Dr. Z Teo took a keen interest in medical aesthetics. After witnessing the clear physical and psychological benefits when principles of wellness and beauty come together he decided to pursue medical aesthetics as his main practice focus. Dr. Z Teo trained under the mentorship of regionally renowned cosmetic surgeons and dermatologists with the aim of perfecting his skills.

Dr. Z Teo believes in enhancing his patient’s appearance and improving their body image using minimally invasive non-surgical methods. Dr. Z Teo’s approach is based on fully understanding his patient’s needs, goals and lifestyle before he proceeds to recommend the appropriate treatments.


Ultherapy requires no downtime, however, before the procedure, let your doctor do some test on you or discuss what you would expect after the treatment.

Rhino Shield carries the world's Strongest Bumper Case and Impact Screen Protector

How do you take care of your gadgets? I stored it away from direct sunlight, to take care of its screen. I always clean the screen with microfiber clothes.  I always buy protective casing to personalize it and to keep it from breaking, I discovered recently  that Rhinoshield Crash Guard bumper and Impact Screen Protector carries the World's Strongest Bumper Case, by attending the Rhinoshield's event.

 The World’s Strongest Bumper Case and Screen Protector Rhinoshield recently launched  The Rhino Shield Crash Guard Bumper Case and Impact Screen Protector at the Resorts World's Newport Cinema last July 17 with the special block screening of Ant Man.

Rhino shield set a new benchmark in protective cases providing superior impact absorption and incredible impact dispersion capability than other boxy, bulky, "military" and rugged cases available in the market.

Impact Protection Screen Protector

The Impact Protection can effectively disperse impact, therefore significantly reduces the chance of shattered screen. The Impact Protection was engineered to be scratch resistant and could withstand high pressures, despite being 0.029 cm thin, practically as thin as three layers of print paper but highly transparent. It has an oleo phobic coating, a technology that keeps from smudges, droplets of water and all that nasty stuff you get on your phone, while maintaining a clear and smooth texture to glide your fingers on.

Crash Guard Bumper Case

The Crash Guard uses a novel dual material in a one pieced construction. It is equipped with egg drop technology, a premium grade poly-carbonate derived hard-shell and a proprietary shock absorbing polymer that absorbs almost 90% of the impact of the phone dropped. It also has a protective honeycomb structure that also serves like an airbag dispersion compartment that absorbs 10-15% more of the impact of the drop.



It features a minimal design approach. The goal is to cover up as little of your device as possible while adding maximum protection. The Crash Guard bumper- style case allows for as much exposure of your device and Apple’s original design as possible. It also has a matte finish, which is not only fashionable, but also serves as a means of enhancing your grip on your device. The finish also serves to make the bumper more durable as it is harder to scratch unlike cases and bumpers with a glossy/ candy shell finish, which scratch very easily.

It weighs just as much as a pencil or a pen, 12 grams and is 2.5 cm thick. It also understood the need for efficiency of easily accessing the buttons and port holes without sacrificing the overall look of the case.

Rhino Shield’s bumper case and screen protector are available on Power Mac Center, Applewerkz, Lazada and on other leading gadget stores nationwide.

Great Taste White gives you the best Mornings with Choose Great, Win Great Promo

What could be better than waking up next to your significant other and the whiff of coffee to simulate your senses?

How about waking up next to your significant other and the possibility of winning Php 3Million just by enjoying the unbeatable taste of Great Taste White Coffee?

Sounds like a dream right?

Great Taste White is making everyday even greater with its its biggest promo to date-- the Choose Great, Win Great raffle where more than P27 million worth of prizes are at stake.

Great Taste White makes everyday wins taste even better with the Choose Great, Win Great promo. Exciting gadgets, a brand new Toyota Vios, and great cash prizes—as much as P3 million for the grand draw winner—are at stake.

Great Taste White launches Choose Great Win Great Promo last July 21 at Crowne Plaza, hosted by Ms. Gelli Victor with ambassador Daniel Matsunaga and executives from Universal Robina Corporation.

“Through Great Taste White: Choose Great Win Great Promo, we aim to let more consumers savor greater wins,” said Lance Gokongwei, Universal Robina Corporation President and Chief Executive Officer. “This is also one way to thank our consumers for making Great Taste White the leading brand in the white coffee segment.”

The promo will have four regional draws in five areas: Greater Manila Area, North Luzon, South Luzon, Visayas and Mindanao. For every regional draw, there will be one winner of P200,000 and one winner of P100,000 in each area. Two winners will also get their very own white MacBook Air, four winners will take home a white iPhone 6, and six winners will receive a white iPad Mini.

The Great Taste White: Choose Great, Win Great Promo will culminate in the Grand Draw where one lucky winner will take home P3 million in cash and eight others will get to own a white Toyota Vios 1.3 E M/T.

To make his winning moment an even greater experience, the grand prize winner will get an exclusive sneak peek into the Pinoy Big Brother experience. Apart from the P3 million cash prize, he will also receive VIP tickets to the PBB: 737 Big Night, tour the PBB House, and get to meet and greet PBB: All In Big Winner Daniel Matsunaga.

The Great Taste White: Choose Great, Win Great Promo is open to all Filipino residents 18 years old and above. To join, participants must simply collect five empty sachets of any Great Taste White variant (Smooth & Creamy, Smooth & Creamy Sugarfree, Smooth & Caramelly, and Smooth & Chocolatey) or one empty BigSAVE Pack. They must then put the empty packs in a plain white envelope with a piece of paper containing their complete name, birth date, current mailing address, mobile or landline number, store outlet where the product is purchased, and email address. One envelope qualifies for one entry, which can be dropped at drop boxes located in participating stores, supermarkets, and outlets nationwide.

Promo period is from August 2 to September 18, 2015.

Nothing is better than the great taste of winning, from small day-to-day triumphs to grand milestones. Savor great wins and take home the most awesome rewards in the Great Taste White: Choose Great, Win Great Promo. Know more about the promo by liking the official Great Taste White Facebook page (@GreatTaste3in1).

Its a "Mami" weather at Goldilocks

The rainy season has begun, giving us a much needed respite from the blazing heat of the summer. With the rain comes new clothing, more staycations, heavier traffic, gray skies and even a  few cancelled classes and work days. The best way to deal with these changes is to warm yourself up with a hot meal. As always, Goldilocks Foodshop has the right remedy for the rainy day blues.

Goldilocks’ Beef Mami is a simple yet delectable dish that can best be described as soup for the Pinoy soul. For only 75 pesos,its timeless combination of tasty egg noodles, vegetables, and meat in a scrumptious beef broth will surely turn even the gloomiest, most overcast day around.As an added bonus, every Monday this month is special with Bueno Mano Mondays: enjoy the delicious Beef Mami with two additional pieces of classic Puto, all for 75 pesos.

So what are you waiting for? Don’t let the rainy days bring you down! ‘Lika na sa Goldilocks and have a hearty bowl of Beef Mami! Join the conversation on Twitter, Facebook and Instagram by following @GoldilocksPH, or visit us at www.goldilocks.com.ph

Young JV collaborates with Vice Ganda for "PasaDiyos"

I first saw Young JV in one of the episode of the series in Honesto and I must say I was impressed by the acting skills of this newbie.  But it was only last week that I discovered that he is also a singer, dancer and composer-- and a good one at that.

The talented Young JV whose first two albums (“Ready Or Not” and “Doin’ It Big”) earned platinum and gold record awards recently launched his third album "YJV" bannered by his single "Ale".  The launch was held at  Timog last  July 21. The song is a hooky upbeat pop he co-wrote with Philpop winner Thyro Alfaro, with a fun music that is simply fast-garnering viewers on music channels and social media sites. Young JV is co-managed by Star Magic and Cornerstone.




The five-track package distributed by Star Music is one lean-but-mean album, containing just five songs -- but each strong enough to be single material. Two other numbers feature popular female voices in KZ Tandingan (“Mismo Baby”) and Karylle (“Hurts So Bad”). He also co-penned the tracks with topnotch songwriters Jungee Marcelo and Marcus Davis, Jr.

But here’s more to be thrilled about. The freshly out album produced by Doin’ It Big Prod is actually set for repackaging after he did something spectacularly noteworthy. That is, collaborate with quintessential Pinoy act Vice Ganda for a recording of a new song entitled “PasaDiyos” which will definitely grace the special edition release.

Loaded with talents as he is also seriously into acting and basketball, JV feels the need to include the said song in line with the nature of his third CD. He related, “Exciting, that’s how I feel about my third album. You’ll find a fusion of EDM (Electronic Dance Music) and R&B.”

He describes that combination as “an explosion of heavy, melodic, and uplifting synths that can only come from my heart.”

Young JV, whose first two albums (“Ready Or Not” and “Doin’ It Big”) earned platinum and gold record awards, respectively, is not new to collaborating with big stars. He previously did one called “Ngiti” with Gary Valenciano, along with other album track duets featuring Myrtle and Yeng Constantino. Last year he co-interpreted with Duncan Ramos the Philpop entry “Hang Out Lang.” If given a chance, he would like to have a collaboration with Sarah Geronimo and Bamboo.

On stage live, other artists find him fulfilling to work with. In fact, he became a member of a group dubbed A-Pop who at one point regularly performed on ABS-CBN’s ASAP. Anytime soon he will appear on the same show to do a number with KZ backed by an orchestra.

At the moment he is busy doing mall and campus tour to promote “YJV.” He will be at DLSAU (July 23), NU (July 31) and AMAES (August 11). He has two more mall shows this month: SM Angono (July 25) and SM Sta. Mesa (July 26).

On the acting front, JV, youngest son of retired Colonel Red Kapunan of EDSA 1 fame, is currently focused on his bit as Gregg in the highly watched ABS-CBN “Honesto” TV series. Last year he joined the cast of the latest “Dyesebel” TV series as David; further back he competently acted on a couple of “Maalaala Mo Kaya” episodes, and on the series “Annaliza,” “Princess and I,” and on “Budoy” – a performance which caught the attention of the public as he shone bright as back-up to the title role of Gerald Anderson.

As if being an accomplished singer-actor is not enough, JV is also a basketball star in his own right, usually excelling during celebrity challenges. He won MVP during the 2013 Star Magic Games while netizens got delighted viewing his friendly skill show-off against collegiate star-defender Kiefer Ravena during a streetball game.

More importantly he never forgets to give back for all the blessings coming his way. He founded the Lahing Bayani Foundation, while also serving as ambassador for HERO Foundation, All Lights Village, and PhilYEN.  Obviously, there’s a special place in his heart for children of fallen heroes in military service. He will be celebrating his 25th birthday at AFP grounds with some recipients of his cause-oriented activities.

Below is a complete schedule of his ongoing SM mall and campus tour.
#YJVmallTour

July 11•5pm•San Pablo•Mall Atrium
July 12•5pm•Molino•Event Center
July 18•4pm•San Mateo•Event Center
July 19•5pm•Taytay•Event Center
July 25•4pm•Angono•Event Center 2F
July 26•4pm•Sta. Mesa•Upper Ground Floor
Aug.2•5pm•Marikina•Mall Atrium
Aug.8•5pm•Rosario•The Event Center
Aug.9•4pm•Baguio•Event Center
Aug.15•4pm•Cebu•Event Center
Aug.16•4pm•Bacolod•Main Atrium
Aug.20•5pm•Lucena•The Event Center 3F
Aug.22•4pm•Tacloban•Activity Area
Aug.23•4pm•Bicutan•Event Center
Aug.29•5pm•Cabanatuan•The Event Center 3F
Aug.30•5pm•Olongapo•4th Level
Sept.13•5pm•Novaliches•Mall Atrium
Sept.19•5pm•Consolacion•Event Center
Sept.20•3pm•Muntinlupa•Event Center
Sept.20•5pm•Las Piñas•Upper Ground Floor
Sept.26•3pm•Apalit•Second Floor
Sept.26•5pm•San Fernando Downtown•Fourth Level
Sept.27•5pm•Dasmariñas•Event Center

To download his music, check
         1. starmusic.ph - http://starmusic.abs-cbn.com/shop/product/YJV
          2. iTunes - http://itunes.apple.com/ph/album/yjv-ep/id1009199598
          3. Amazon.com - http://www.amazon.com/YJV-Young-JV/dp/B0100QVXMM
          4. Spotify - http://www.spotify.com/ph/

FOLLOW @iamyoungjv_
http://twitter.com/iamyoungjv_
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LIKE & SUBSCRIBE Young JV Official
http://www.facebook.com/IamYoungJV
http://www.youtube.com/youngjvofficial

Orange Blush Salon holds ‘Orange Day’

It’s a special day every Wednesday at the Orange Blush Salon in Cabanatuan City, as they treat their clients with special promotions and discounts on all of their salon services.

Orange Blush salon owner Joby Linsangan-Moreno says that on Wednesdays, they treat their already important clients “a little more special” by giving discounts on their services. For instance, a haircut costs P80 on regular days, but only P60 on Wednesdays; regular hair rebond is at P1,000, but drops to P800 only on Wednesdays. All other salon services are also discounted.

But why Wednesday? What’s so special about Wednesday? Explains Joby: “It’s the midweek, and we usually have the lowest head count during this day; we wanted to come up with exciting and unique promos that can create a strong customer loyalty base and relationship and at the same time, think of promos that could strengthen our brand. It is always our priority to deliver salon services with the highest quality yet affordable services, that come with warranty.”

But that’s not all. They actually have promos all year round, as their way of reaching out to clients and thanking them for their patronage.

“We usually have monthly promos that are related to special events/holidays during the month or season, from January to December,” says Joby. “Like, for Valentine’s Day, we give out two free movie tickets for couples who avail of P1,000 worth of salon services; recently we gave away five iPad minis to lucky customers who took part in our raffle draw. With a minimum of P250 worth of salon services, one is already entitled to one raffle ticket, and during the Christmas season, we have discounted package services (Hair Rebond with Hair Cellophane and foot spa). And also, just recently, we gave away free colognes (in vials) for every P250 worth, with discount coupons. We also have upcoming promos made especially for students, where they can avail free salon services (for the day) with every P250 worth of salon services availed and upon presentation of their school identification cards.”

These promos are part of Orange Blush salon’s effort to continually upgrade their services.

“Our aim as a company is to improve continuously; to do better every day, every week, every month, every year,” says Joby. “We strive to know our customers more and establish strong direct relationships with them. The market is ever-changing, and thus challenging; and we are aware that we need to keep up and step up to deliver the best salon services.”

To date, they have upgraded the interiors of all their company-owned branches, with the help of their partners, professional contractors and interior designers. “We want our salons to look very welcoming and attractive, and we also want to make sure that our customers are comfortable whenever they visit our salons. We also strive to offer only the best hair salon services and products, and we update and upgrade our hair salon services procedures and products every now and then to keep up with the customers and the trends in the industry.”

Another innovation that Orange Blush Salon has introduced is what Joby refers to as the Warranty Services. This is like a guarantee that clients will get only the best whenever they patronize the salon.

“We want our clients to know and feel that we do every hair procedure with outmost care and knowledge, and that our service extends beyond our treatments done inside the salon. We are ultimately responsible for our services that we render to our customers. We give out our warranty service slips, and customers are asked to come back to our salon for a free hair check-up, to check and see how our customers are doing and check on their hair/nails as well.”

Joby thinks that it is important for each customer to be treated fairly and with importance, and that every service should always be given with love and sincerity. “That is our way of showing them that we care.”