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Thursday, October 29, 2015

“AMERICAN ULTRA” MASHES UP COMEDY WITH VIOLENCE, ROMANCE



L.A. Weekly describes it as “A bloody valentine attached to a bomb. It's violent, brash, inventive and horrific, and perhaps the most romantic film of the year.”
Boston Globe calls its stars Jesse Eisenberg and Kristen Stewart, “Tender, forgiving, and sexy, they're the hottest couple on screen at the moment.”


They're talking about Buena Vista International's new dark comedy “American Ultra,” the trippy story of Mike (Eisenberg), a convenience store clerk and his girlfriend, Phoebe (Stewart) whose sleepy, small-town existence is disrupted when his past comes back to haunt him in the form of a government operation set to wipe him out.

"The script is funny and scary and violent and sweet," producer Anthony Bregman says. "It makes you swing in so many directions emotionally, which makes for a great movie experience. [Screenwriter] Max Landis knows the action genre well, which allows him to make fun of it while living up to the conventions and expectations."
A large part of the humor comes from the fact that the filmmakers never lose sight of the idea that reclaiming his hardcore combat skills doesn't change who Mike is. "Mike is a bit of a dreamer and he never loses that quality," says producer David Alpert. "It's just that now people are trying to kill him. We always tried to maintain a connection to what it would really be like if the stoner guy in your town got these abilities."


Director Nima Nourizadeh, whose first film “Project X” has established him as an innovative new talent in Hollywood, impressed the producers with his ideas for maximizing both the action and the humor in the script. "Nima is a startling visionary in terms of how he sees a scene," says Landis. "He didn't change the script much, but the things he added made it even better. He structured the rhythms and beats in a way that is genuinely funny and fun to watch."


Nourizadeh brought a sharp sense of humor, as well as an authentic sense of danger and visual excitement to the script, according to Bregman. "He is better than anyone I can think of at establishing a really calm, stable atmosphere on screen that eventually explodes into a state of complete choreographed chaos. It's really fun to watch that build and ignite."

The writer and director first met in April 2013 to exchange ideas about future projects. Landis told Nourizadeh about “American Ultra,” a spec script no one outside of his team had read yet. "The script really exceeded my expectations," says the director. "Max is an intriguing storyteller. He feeds you information a little bit at a time until you are suddenly somewhere unexpected and completely crazy. His writing is always entertaining, but what separates this from other action comedies I'd read was that he nailed down the relationships between the main characters. It was the perfect second project for me."



Producers Bregman and Alpert agreed. "The combination of Max and Nima was irresistible," Bregman says. "Max's first feature script, `Chronicle,' is a favorite of mine. It was made on a modest budget with really interesting visuals that made it seem much bigger than it was. Nima's `Project X' was, in my opinion, one of the best movies of the last few years. It's another small film with a really big reach. Both were fun and entertaining and innovative, and at the same time dealt with big issues in a subtle way. It's exactly the sort of movie I want to see."

"Teaming Max and Nima up and then adding Jesse Eisenberg and Kristen Stewart to the mix feels like we're looking at the next generation of great Hollywood filmmakers," concludes Alpert.
American Ultra” will be shown exclusively at Ayala Malls Cinemas nationwide starting Oct. 28.



Wednesday, October 28, 2015

Share your #GoodWeird and win prizes



 Around the world, Lenovo is telling the story of its most recognizable consumer products – YOGA convertibles, tabletop PCs and tablets – in a new marketing campaign, dubbed #goodweird. Appropriately named, #goodweird illustrates how YOGA products embrace unexpected design and functionality – design that’s arguably weird, but in a good way because of the amazing things these products enable people to do.

“We’ve fundamentally transformed how we define the Lenovo brand, from the tools we use like crowdsourcing and social media, to how we get things done with our balanced 360° agency model. The GoodWeird campaign really brings all these forces to life in a smart and engaging way that’s genuine to the purpose of our products,” said Michael Ngan, Country General Manager, Lenovo Philippines.



For example, YOGA convertible hinges consist of more than 800 parts, easily outnumbering parts in the rest of the product. The hinge remains key to YOGA’s signature four modes: laptop, tent, stand and tablet. People loved these new ways to use a PC, and thus created demand for this new device category. On the Horizon tabletop PC, you can turn family board games night into interactive, digital gaming sessions thanks to its giant screen - the size of a coffee table. And with YOGA tablet, you can project a movie on your wall, enjoy deep base from the subwoofer and even hang it on a bathroom hook for convenient entertainment that goes anywhere you do. All of these products change the way we use technology: they’re weird, but they’re #goodweird.




In Lenovo, we believe in good weird wholeheartedly, but what is good weird or not is not for us to decide. That’s why we have set up the #GoodWeird Project for you to help us discover a universe of obscure facts, eye-opening ideas, and a whole lot of good weird by submitting photo entries and casting votes on what’s good weird and what’s not.

Contest participants can join the Lenovo Good Weird Campaign Contest by visiting and liking the Lenovo Facebook page and looking for the #GoodWeird posts that contains the link to the #GoodWeird Project. Once the participant is redirected to the Good Weird website, he or she will be asked to submit the photo entry, write a brief description about the photo, and fill up the registration form. The photo should be encompass what is good weird and comply with the guidelines that can be seen in the mechanics page of the site.

Share your #GoodWeird for a chance to win Php 5000 Sodexo Gift Certificate. The Good Weird Campaign Contest will run from October 21 to November 21, 2015.


Order a salad and steak comes for free!




They say the best things in life are free and at Nostalgia Dining Lounge, we couldn’t agree more! On Mondays and Fridays, for the whole month of November, simply order any freshly made salad for Php699 nett and get a prime steak for FREE!




Imagine, tender, juicy and succulent prime steak at no cost – what a great, delicious way to start and end your working week! So, waste no time and head to Nostalgia Dining Lounge for this awesome treat!

The Nostalgia Dining Lounge is located at the 6th floor of Oakwood Premier Joy~Nostalg Center Manila along ADB Avenue, Ortigas Center, Pasig. For more information please call 719.1160, 637.7888 ext. 6804 or email premiermanila@oakwoodasia.com.





Tuesday, October 27, 2015

Haier partners with ONE Championship for MMA Superstar Brandon Vera





Haier Asia Co., Ltd. and Haier Philippines, Inc. are proud to announce the brand’s exciting new partnership with ONE Championship (ONE), the largest Mixed Martial Arts (MMA) organization in Asia. While the collaboration seems unlikely at first glance, with Haier being an electronic and appliances brand, and ONE a name in the world of sports, Haier Asia President and CEO Yoshiaki Ito explains how fitting the partnership is. “Haier and ONE Championship are actually similar in more ways than you think,” says Ito-san.


Brandon “The Truth” Vera sits next to Haier Asia President and CEO Yoshiaki Ito


Aside from both companies taking pride in their Asian heritage, Haier and ONE also share the same vision, which is to bring their brands to the forefront of the global stage. With this as a target, both work at understanding their market and creating products and producing shows that cater to the needs of their consumers/audience. They are also constantly venturing into new markets, breaking through new ground, with ONE capitalizing on the rapid growth of MMA as a sport, and Haier making the most of the increasing demand of unique and high technology products by the modern-day consumers.





The partnership strongly reflects the company’s ideals and mindset. “Just like ONE Championship, we continuously aim to bring the best of what we do to the Asian people, in our case, through our home appliances,” says Ito-san. “Haier also shares the same spirit as ONE’s fighters. We embody the CHAMPIONSHIP mentality of continuous improvement, commitment to excellence, constantly bettering ourselves with Japanese meticulousness, and working at becoming an even better version of ourselves,” he adds.

This October, Haier and ONE Championship will bring an exciting MMA experience to the Philippines with one amazing fight, featuring MMA superstars Brandon “The Truth” Vera, Chi Lewis “Chopper” Parry, and Mark Striegel, with the winner set to be crowned the ONE Championship Heavyweight World Champion. The showdown is happening on December 11 at the Mall of Asia Arena. Fans of the sport can expect the fight to be an event like no other, as champions meet champions for this special collaboration.

After the Press conference we got the chance to interview Haier Asia President and CEO Yoshiaki Ito about this unique new partnership:

How did this partnership come about?

Ito: First of all, I think it’s important to mention that I’ve always been a huge fan of MMA. It may come as a surprise to you, but I’m actually an MMA fighter myself. I’m not a professional fighter, but with this as a background, I believe it’s not very surprising anymore how the decision to partner with ONE Championship came to be.

Another thing that has brought this partnership to life is my friendship with the Chatri Sityodtong, the founder and chairman of ONE Championship, Asia’s largest sports media property. Our BROTHERHOOD shares the same vision: to bring our brands to the forefront of the global stage. We wanted to build something big for both of our brands in Asia and beyond.

Haier and ONE Championship both want to bring an exciting and unique MMA experience to the world, and this time, more particularly in Asia, and we believe there is no better time to team up than now.

Putting your long-time friendship with ONE Championship aside, what made you choose ONE Championship to partner with, over other names in the industry?

Looking at the successful and continuous growth of ONE Championship, we believe it is the kind of organization that we want to work with. We want work with best and ONE Championship is the best there is.

Haier shares the same spirit as ONE Championship’s fighters. We embody the CHAMPIONSHIP mentality of continuous improvement, commitment to excellence, constantly bettering ourselves with Japanese meticulousness, and working at becoming an even better version of ourselves.

What does this partnership mean to Haier?

The plan is to creatively utilize MMA as a sport, and all that encompasses it, to boost the brand awareness for Haier and its market presence, leveraging on people’s excitement for the sport, to build our brands and improve the business. Grounded on the unbreakable bond of kinship, Haier rightfully associates itself with another champion—an alliance that fosters greatness and success. Championing the white goods category allows Haier to continue developing strong business alliances with equally solid brands, such as ONE Championship.

Haier Asia and ONE Championship are two very unlikely brands to forge a partnership, with Haier being an electronic/appliances brand and ONE Championship a name in the world of Sports. What did you think would make this partnership work despite the distinct difference, as far as the nature of business is concerned?

Haier and ONE Championship are actually similar in more ways than you think.

First  both brands are based in Asia, with a global audience. Second, ONE Championship focuses on local fighters and creates national, homegrown heroes. It is their key to success, because majority of sports fans want to see local heroes whom they can relate to. ONE has worked hard to build up Asian MMA heroes. This has had a trickle effect and has indirectly led to the growth of the sport in various Asian countries. In the same way, Haier offers innovative products that are localized; products that cater to the needs of each particular market we penetrate.

Haier and ONE Championship, in a sense, relate to consumers/audience by understanding their needs and innovating products/entertainment to cater to that.

And lastly both companies are constantly venturing into new markets, breaking through new ground, with ONE Championship capitalizing on the rapid growth of the sport of MMA, and Haier making the most of the increasing demand of unique and high-technology products by the modern-day consumers.

What is a champion to you/how do you define a champion?

As a company whose mission is to create and offer the most innovative products for our consumers’ home, we define a champion as someone who aims for continuous improvement, someone with unwavering commitment to excellence, and someone who constantly works at becoming an even better version of himself.

That is the mentality that we have at Haier. Just like ONE Championship, we continuously drives for CHAMPION-like improvements and bring the best of what we do to the Asian people, in our case, through our home appliances.

What are Haier’s plans following its re-launch early this year?

As Haier Asia’s CEO, I am driving the company to do things differently from the norm. We are investigating new ways of doing the white goods business and finding new markets, and introducing new products that the world has never seen before.

You can also expect brilliant partnerships with world-renowned brands. Our involvement with One Championship is actually our biggest event following our re-launch last July, and this is only the beginning. Haier is working out its consumer promotions and CSR programs ~ to give back to the community, and this will be initiated and presented in November 2015 and January 2016 by Haier Philippines .


Monday, October 26, 2015

Have your #LondonStyle coffee at Costa BGC






I once dined in at Costa Abu Dhabi Al Wahda Mall UAE 3 years ago, it was an excellent coffee experience as I got the classic smooth taste of  Flat White of Britain's famous coffee shop. Flat white is their bestseller because of its velvety, smooth texture which is not frothy because the milk is blended into three espresso shots. When I went home after a brief stint at UAE, I missed my flat white but since the PH is not third country anymore we were lucky enough to have Costa's franchise and open up three Costa branches one after the other.  The latest Costa branch is located at One World Place, BGC. 





Costa's interiors remind me of London and Spice Girls with their signature red phone booth and cozy Britain's sofa which is stained proof in case you spill your flat white, americanos or lattes there. The place caters to the trendier young professionals and coffee lovers out there who opt for the  #LondonStyle.






There are other options aside from their bestseller Flat White and or Caramella. If youre a tea-kind of person, a tea is a welcome sight to those who love theirs hot or cold.  Cakes like Red Velvet is the best pair to your flat white coffee and in my case, my brewed lemon tea. 

Sandwiches, cookies and revel cakes are a must-order when you visit the place. Discover your best pairing and dine in #LondonStyle.




It was a cold London afternoon in 1971 when two brothers, Bruno and Sergio Costa, decided to create something truly remarkable. Their love for premium coffee led them to sell their product to local caterers and soon after, to open their very first café.

Since then, Costa has become a leading global coffee shop brand with over 40 years of expertise. Our irresistible coffee is served in over 3,000 Costa stores around the world. The Costa brothers’ dream was to bring irresistible coffee and community spirit to the people of London – today the vision is bold and simple. To be the world’s favorite coffee shop brand…and this legacy has finally arrived on Philippine shores.




The art of coffee
The Costa brothers created their own unique blend of coffee, a combination of Arabica and Robusta coffee beans. They called this smooth, round but rich tastes, the Mocha Italia and the blend became a closely guarded secret.  To this day, Costa Coffee remains true to the original Mocha Italia recipe, which is still slow-roasted in the Old Paradise Street Roastery in London.

Costa coffees are all handcrafted and espresso based, giving each specialty, like Flat White, the Mocha Italia aroma and body only a proper cup of coffee should have.

Costa employs Master Genarro Peliccia as their official Coffee Master. Master Genarro is responsible for ensuring the taste that Costa is known and loved for remains consistent in every Costa cafe, so much so that his tongue was once insured for GBP 10 Million.

Barista of the Year
To celebrate Costa Coffee’s commitment to serving only the finest brews, a worldwide competition is held every year, where Costa Coffee baristas from every country compete to showcase the skills they have learned to make the best speciality drinks. This year, the Philippines is finally able to take part.

The competition, which started on October 6 held its final leg on the 26th of the same month, where the winners from Costa Coffee Eastwood and Costa Coffee Robinsons Place Manila competed for the chance to represent the country next year in Singapore.

Where art meets coffee: BGC
The finals were held during the opening of Costa Coffee’s third store in the stunning Bonifacio Global City, Metro Manila. Cara Manglapus treated guests to her musical renditions of British classics, as they snacked on perfect coffee pairings, which includes pastries made especially for Costa Coffee Philippines.  Invitees spent the afternoon #LondonStyle as they were immersed in the different sights and sounds of what it would be like to have high coffee in the world’s cultural capital.




Costa Coffee has also opened branches in Eastwood and Robinsons Place Manila.

To anticipate Costa Coffee’s BGC store opening, Costa Coffee will be having a special promotional offer on October 27: Order your Mocha Frostino with a British Accent and get it for free from 10am-12nn of opening day!

Sunday, October 25, 2015

Play it cool with ASUS Zen AiO Pro series







Im not into gaming, I envy anyone who play using their laptops. It requires a lot of dedication not to mention time, to finish a game and win on the side. I guess I would be confined to writing my blogs and seeing movies on my laptop. But if you are a hardcore gamer (ROG) and in the market for a new gaming laptop the ASUS Zen AiO Pro comes with pre-installed Microsoft Windows and equipped with a powerful six-speaker ASUS Sonic Master Premium sound system that delivers 16W of incredibly rich and clear stereo sound.


ASUS PH recently unveils Zen AiO Pro with ROG in mind with pre-installed Microsoft Windows last Oct 23 at Valkyrie Palace, BGC.  The launch was hosted by Ms. Bianca Valerio and graced by ASUS executives and media guests.







Zen AiO Pro deserves to be the computing centerpiece of any home or creative workspace, with full connectivity across all devices allowing it to become the ultimate digital hub for work or play.

The display gives your eyes a visual treat, whether you’re reading text, viewing photos or watching videos. The amazing resolution makes photo or video editing so much easier, with every tiny detail pin-sharp and crystal-clear. The state-of-the-art technology in Zen AiO Pro ensures an awesome entertainment experience, whether users are watching the latest blockbuster movie, enjoying games or simply relaxing with music.





ASUS Philippines announces the 23.8-inch Zen AiO Pro Z240IC, the first models in the incredible new Zen AiO Pro Series, a premium range of all-in-one PCs that fuse art with industry-leading technology. Zen AiO Pro provides a perfect balance of beauty and performance for the ultimate all-in-one computing experience.



Featuring a stunningly-elegant all-aluminum design, Zen AiO Pro looks amazing. But the beauty is not just skin-deep, with superb performance delivered by 6th-generation Intel Core
 i7 processor and gaming-grade NVIDIA GeForce GTX 960M graphics with up to 4GB of video memory. Other leading-edge technology showcased in the Zen AiO Pro Series includes the latest USB 3.1 Gen 2 Type-C port, up to PCIe 3.0 x4 M.2 SSD storage.






A true masterpiece
Zen AiO Pro is a masterpiece of craftsmanship and design, with a slim and elegant unibody shell forged from a solid block of anodized-aluminum, with a precision-crafted matching integral stand. The smooth, sophisticated appearance is enhanced by a layer of edge-to-edge glass covering the display, and the rear cover has a beautiful fine brushed-metal finish that perfectly complements the signature spun-metal Zen-inspired concentric circles on the front fascia.
Zen AiO Pro is a vision of elegance, finished in a stylish yet subtle Icicle Gold color that will add a touch of beauty to any space.





Extreme beauty, extreme performance
The extraordinary Zen AiO Pro is built to provide out-of-the-ordinary performance for discerning home users. Using the latest generation of quad-core Intel Core up to i7 processors, combined with 16GB of the very latest DDR4 memory and lightning-fast up to PCIe 3.0 x4 M.2 SSD storage, Zen AiO Pro has power to spare for instant responsiveness and ultra-smooth and immersive entertainment.

Dedicated NVIDIA GeForce GTX™ 960M gaming-grade graphics with up to a class-leading 4GB of video memory ensure users can enjoy superb stutter-free high-resolution movies and videos in vivid, lifelike colors, or play even the very latest games at full resolution with high quality settings.

Zen AiO Pro is the world’s first all-in-one PC to use the next-generation USB 3.1 Gen 2, which delivers blindingly-fast data transfers of up to 10Gbit/s —twice as fast as USB 3.0, and over twenty times faster than USB 2.0. With these speeds, even the biggest data transfers take no time at all. Zen AiO Pro uses the latest USB 3.1 Type-C connector for improved ease of use — the connector is reversible, so it can’t be inserted the wrong way round. And for all-device connectivity, Zen AiO Pro also has a full complement of 4 USB 3.0 ports plus a USB 2.0 port, along with the latest ultra-fast 802.11ac Wi-Fi.


Incredible sound, awesome entertainment


Zen AiO Pro is designed for the ultimate multimedia entertainment, with up to a stunning FHD 10-point multi-touch IPS display for vibrant, pin-sharp visuals that make every detail visible, along with wide viewing angles and ultra-responsive touch interactivity. Zen AiO Pro also has a color gamut of up to 100% sRGB, which ensures accurate, rich and vivid color reproduction.

The incredible audio system has a total of 6 speakers that deliver rich and clear full-range sound. Each 8-watt stereo channel uses three powerful speakers located at either side of Zen AiO Pro, giving fully-realistic stereo separation and a total of 16 watts of pure, undistorted sound for an amazingly-lifelike experience.




Acer smartphones keep up with the yuppies






Back in the day, a pager (also known as a beeper) is the only gadget that would connect you to your friends, superiors and the parents. It is a wireless telecommunication device that receives and displays voice and written messages.  That little gadget has earned its bragging right, so to say. Fast forward to the now generation, where everyone has a tablet or an android phones to keep up with the times. The yuppies nowadays are all equipped with the gadgets that matched up their lifestyle.

Yuppie- is a well-paid young middle-class professional who works in a city job and has a luxurious lifestyle.






Acer recently launched Acer Liquid X2, Acer Liquid Z630, Acer Liquid Z530 and Acer Liquid Z330 together with its Acer celebrity ambassador Toni Gonzaga last Oct 22 at the Metro tent, Metrowalk, Pasig. The launch was presented in a mini show depicting the lives of the yuppies at the present time and how Acer smart phones keep up with their lifestyle.


With the growing demands of the contemporary work environment, one must be well-equipped with the right gadgets that simplify everyday tasks. Young professionals of today live flexible and fast-paced lives and they are always on the look-out for a companion that can keep up with their lifestyle whether at work or at play.


“Acer understands this need for gadgets that do not only deliver impressive performance but are also friendly to your hard-earned peso,” expresses Manuel Wong, General Manager of Acer Philippines. “That is why we are always at the forefront of the smartphone race in the Philippines with innovative models,” he adds.

The new line of Acer smartphones—the Acer Liquid X2, Acer Liquid Z630, Acer Liquid Z530 and Acer Liquid Z330—are all designed with the needs of the young working force in mind. Efficient, powerful and budget-friendly, these devices are sure to match the lifestyle of a hardworking and spontaneous yuppie.





Running on 1.3GHz octa-core to ensure smooth and seamless processing, Acer Liquid X2 is definitely a powerhouse to watch out for. Ready to keep you going all day, Liquid X1 ends power struggles with its massive battery life of 4000mAh. Never worry connecting with colleagues or friends with this gadget’s Triple SIM support. Complemented by 13MP of Rear and front camera, taking an OOTD photo with the Liquid X2 before going to work should be perfect and hassle-free.
With a battery life that can last up 10 hours of talk time, Acer Liquid Z630 makes for a tough contender. Designed to pace with the challenging projects in the office, Liquid Z630 boasts a 1.3 GHz quad-core. Research becomes a piece of cake as this LTE-ready smartphone provides a 5.5-inch (1280x720) high-definition screen.



Storing your big files in your phone? Acer Liquid Z530 got you covered with its 16-gb memory. Review your documents on Liquid Z530 without worrying about storage problems. Capture important information in meetings with its wide-angle 8-megapixel rear camera. Liquid Z530 supports shortcuts that let you access voice calling, cameras and music playbacks with just quick and simple swipe gestures.



Lastly, Acer Liquid Z330 turns heads with its stunning display. With IPS technology, wide viewing of photos and multimedia on its 4.5" display proves to be a delightful experience. Eye-strain from prolonged screen viewing is reduced by Liquid Z330’s Acer BluelightShield™ technology. Looking for the perfect music to listen to while commuting to work? Enjoy a fuller audio experience with its DTS Studio Sound™ technology. With a wider sound range, you’ll hear more details and clearer vocals when listening to music or watching videos.

“Nowadays, the Philippine market is more aware of what they want in gadgets. They enjoy smart devices with features that help them be more dynamic and productive. Acer provides a wide range of smartphones that assure solid performance and quality without hurting the consumers’ pockets,” Wong concludes.

Know more about Acer smartphones and other Acer devices by visiting www.acer.com.ph. Like Acer Philippines Facebook page (www.facebook.com/AcerPH) and follow @AcerPhils on Twitter for more updates.





Gatorade launches ambassadors Chris Banchero, Alyssa, Jeron and Mika in its 50th anniversary


Gatorade Ambassador Chris Banchero



Gatorade never fails to fill up my thirst when Im at the gym, because its better than water and has electrolytes to hydrate you up.  My favorite is Gatorade Blue Bolt, the taste reminds me of childhood and summer. It has the right amount of sweetness that helps your body recover.

Gatorade recently celebrate its 50th anniversary fueling local and international athletes of this generation. The line up of local sports ambassadors who graced its anniversary, UAAP volleyball superstars Alyssa Valdez from the Ateneo Lady Eagles and Mika Reyes from the De La Salle Lady Spikers together with basketball hotshots Chris Banchero of the Alaska Aces  with the exception of  Jeron Teng of the De La Salle Green Archers,  played with media guests.

“Coming from our 50th anniversary wherein we celebrated Gatorade’s legacy of fueling local and international sports’ greatest moments, we now want to focus on empowering a new breed of athletes and game changers,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “Alyssa, Mika, Chris and Jeron are top athletes who know the value of working hard to stay in peak form and understand that games aren’t won on the court but in the gym and practice venues. We’re excited to see them inspire more people to pursue active lifestyles and understand the value of proper hydration.”




Now my favorite Gatorade Sports drink has its new variant flavor and color which was officially launched last October 22 together with the top local ambassadors. The orange-and-grapefruit-flavor based White Lightning is now my favorite Gatorade drink next to Gatorade Bolt Blue.






Where does greatness begin?

Gatorade believes that it begins with hard work—the kind with no shortcuts, the kind that’s relentless and that will make you ache and sweat. Whether the goal is to finish a 21K half marathon, climb a mountain peak, or just feel physically stronger overall, preparing yourself in the gym and constantly working to improve your game is key to winning on game day.

And with this kind of hard work, proper hydration is crucial to be able to push forward and grow stronger.

With a refreshing, light orange-grapefruit flavor, White Lightning is formulated with non-carbonated water that does not cause stomach discomfort; 6% carbohydrates which research has shown to be the optimal level in promoting absorption and providing energy to working muscles; electrolytes for rapid rehydration and minerals to help prevent cramps.

Gatorade Ambassador Alyssa Valdez from the Ateneo Lady Eagles


Atayde added, “You don’t have to be a pro athlete to benefit from proper hydration. For as long as you move and you sweat, your body needs to be properly hydrated so you continue to work towards achieving your full potential. We’re confident that our new variant and our new ambassadors will help us reinforce that message.”



PLDT Home x Netflix: New Bundles Bring Unli Internet and Unli Entertainment to Your Screen

  Telco giant PLDT Home reinforces its partnership with streaming leader Netflix to bring Filipino homes unlimited streaming,  ensuring you ...