Pinakapinipili. Our Pinakamalaki, Pinakamasarap: Why 4 out of 5 Pinoys Still Choose Chickenjoy

 Try saying this three times fast: Pinakapinipili, Our Pinakamalaki, Pinakamasarap. You know what we’re describing? Jollibee Chickenjoy! Can you do it without missing a beat?

It’s actually more than just a fun tongue twister. It’s a delicious truth. And with 4 out of 5 Filipinos choosing Jollibee Chickenjoy as their ultimate fried chicken, it’s clear that it plays in a league of its own.

“We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day — that it’s one of the things that Filipinos will keep choosing,” said Luis Berba, Marketing Assistant Vice President of Jollibee Philippines.

From its crispylicious skin that crackles with every bite, to its juicylicious meat, Chickenjoy is the PINAKA!

Pinakapinipili. Our Pinakamalaki, Pinakamasarap. The people have spoken, and the Chickenjoy advantage remains unbeatable. It’s more than a meal — it’s a tradition, a comfort, and a reason for family and friends to gather.

Anne Curtis also jumped in on the fun, gamely taking on the Pinakapinipili, Pinakamalaki, Pinakamasaraptongue twister challenge—nailing it as smoothly as she bites into her favorite Chickenjoy. After all, some things are just easier done when it’s yourpinakapinipili, Jollibee’s pinakamalaki, and pinakamasarap fried chicken.

So, whether you’re in it for the crispiness, juiciness, or the sheer joy of eating your favorite fried chicken, there’s one name worth repeating:

Pinakapinipili. Our Pinaka Malaki. Pinaka Masarap. Chickenjoy!

Taste the Pinaka Difference. Get your Jollibee Chickenjoy today in 1-pc. Solo, 2-pc. Solo, and bucket options, available in all Jollibee stores nationwide and via Dine-In, Take Out, Drive-Thru, and Delivery.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

realme FanFest 2025 Kicks Off with The Juans and a P300,000 Songwriting Showdown

 Building on the momentum of last year’s success, realme FanFest continues to grow and evolve in meaningful ways each year. What once began as a local celebration has now taken the regional stage: the realme FanFest 2024, brought to life in partnership with Stratminds Events, earned a nomination at the Marketing Events Awards 2025 in Singapore under the “Best Consumer Event: Product Launch/Re-Launch” category. Competing alongside global brands, this recognition is a testament to how realme’s fan-first campaigns continue to break boundaries and expectations.

Now, realme takes it even further as it celebrates the 7th annual FanFest this 2025 with the theme REALmix, a month-long celebration that brings fans front and center through music, stories, and exclusive prizes.  More than just marking milestones, it’s about handing the mic to the Squad, inviting them to express what being part of the realme community truly means.

 

This year’s FanFest is anchored on three major initiatives that spotlight the real voices behind the brand.

 

 

 

The Real Soundtrack: Songwriting Contest

 

realme launches a nationwide songwriting competition open to aspiring musicians aged 18 and above. With themes centered on authenticity, togetherness, and community, the contest offers one lucky winner a P300,000 prize and the chance to have their song professionally recorded as the official track for realme’s holiday campaign. It’s an opportunity for emerging talent to step into the spotlight and be heard by a national audience.

 

 

Keeping It Real: Stories that resonate

 

Back by popular demand, the Keeping It Real series returns, featuring heartfelt stories from realme's most loyal fans and creators.. As part of its ongoing commitment to celebrating real stories and meaningful connections, realme once again partnered with artists and personalities who have been part of its previous campaigns. This year, The Juans and Aiyana Perlas return to the spotlight, sharing personal narratives that highlight how realme has continuously supported their journeys—fueling their passion, purpose, and everyday breakthroughs. Episodes will be released weekly on realme’s official Facebook page, offering a deeper look into their lives behind the screens.

 

 

Weekly realMIX Giveaways

To keep the excitement high throughout August, realme is launching weekly digital giveaways. Fans can get a chance to win exclusive realme merchandise and products, just by participating in simple online activities. Aside from this, fans can also expect exciting promos and discounts online and in retail stores throughout the month.

 

 

This August, the spotlight is on the fans

 

More than a campaign, realme FanFest 2025 is a stage for self-expression, a space where stories are heard, talents are celebrated, and the Squad takes the lead.

 

Fans who want to join the songwriting contest or weekly giveaways can stay tuned for announcements and mechanics via realme’s official Facebook page. They can also look forward to exclusive promos and special discounts this August, making this year’s FanFest one they won’t want to miss.

From Thrills to Romance: Discovery Channel, TLC, HGTV, AFN, and Animal Planet Bring Stories to Life

 Catch a new season of90 Day Fiancé: Happily Ever After? and Daytime Emmy®-nominated culinary series, BBQ High on TLC, and embrace the chaos on the Discovery Channel with Gold Rush: Mine Rescue with Freddy and Juan Season fourand In the Eye of the Storm Season two, this September, alongside upcoming programming from HGTV, AFN and Animal Planet. Get into the Halloween spirit this October with HGTV’s Scariest House in America, TLC’sHalloween Baking Championship Season 11 and more.

 

UPCOMING PREMIERES IN SEPTEMBER 

 

• In the Eye of the Storm Season two, every Tuesday from September 2 at 9pm on Discovery Channel

• BBQ High, every Wednesday from September 3 at 8.05pm on TLC

• Predator Countdown, every Thursday from September 4 at 8pm on Animal Planet

• 90 Day Fiancé: Happily Ever After? Season nine, everyFriday from September 5 at 9.55pm on TLC

• Lunch With Us, every Tuesday from September 9 at 9pm on AFN

• Tiger Legacy, every Sunday from September 14 at 9pm on Animal Planet 

• Gold Rush: Mine Rescue with Freddy and Juan Season four, every Monday from September 15 at 10.50pm on Discovery Channel

• Everyday Gourmet Season 12, Tuesday to Friday from September 16 at 4pm on AFN

• Design Down Under Season one, every Tuesday from September 16 at 10pm on HGTV

• Renovation Aloha Season two, every Thursday from September 25 at 9.10pm on HGTV

 

UPCOMING PREMIERES IN OCTOBER

 

• Scariest House in America Season one, every Wednesday from October 1 at 7.30pm on HGTV

• Border Control: Sweden Season two, every Friday from October 3 at 8.05pm on Discovery Channel 

• Family Recipe Showdown, every Tuesday from October 14 at 9.55pm on TLC

• Halloween Baking Championship Season 11, every Wednesday from October 15 at 9pm on TLC

• Castle Impossible, every Wednesday from October 15 at 10pm on HGTV

• Maneet’s Eats, every Thursday from October 16 at 9pm on AFN

 

Tune in to the Animal Planet during World Animal Monthand catch the premiere of Love Wild, as well as Wild Gangs, Sisters of the Savannah, Nature's Deadliest and more, every Tuesday and Wednesday from October 7 at 8pm.

American Standard Design Award 2026 Invites Young Designers to Reinvent the Bathroom Experience

 LIXIL global power brand, American Standard, is proud to launch the fourth edition of the American Standard Design Award (ASDA) 2026.

ASDA is a bathroom space design competition for young designers in Asia-Pacific (APAC) to showcase their creativity and put their theoretical knowledge into practice.

L-R) LIXIL Global Design Asia leader Antoine Besseyre Des Horts, ASDA 2024 grand prize winner Ricardo Noel Bonalos and LIXIL Water Technology Asia Pacific leader Audrey Yeo.

This year marks the 150th anniversary of American Standard, a brand that has been designing products that are inspired by life - transforming everyday routines into meaningful experiences. To celebrate this special milestone, ASDA 2026 invites future designers to embrace this legacy by showing us how residential bathrooms of the future can address our evolving needs under the theme of "Inspiring Everyday Living". The bathroom is a place where families bond, individuals find solace, and the most modest and compact spaces become the backdrop for unforgettable moments.

"Celebrating 150 years of purposeful innovation inspired by life at American Standard, we are proud to launch the fourth edition of the ASDA Bathroom Design Competition. With a legacy built on inviting and dependable design with pioneering technology, the brand continues to champion solutions that enrich daily life. This year’s theme, ‘Inspiring Everyday Living,’ invites aspiring designers to reflect on how the bathroom can address our evolving needs and become a meaningful extension of how we live, connect and feel," said Antoine Besseyre des Horts, Leader, LIXIL Global Design, Asia.

ASDA 2024 APAC Grand Prize Winning Project: SereniScape Retreat, a hospitality bathroom design that blends American Standard Loven’s warm curves, Aero-lite’s sleek profile, and customizable storage for a personalized stay experience.

Last year’s competition drew nearly 3,500 registrations and over 1,000 submissions from nine countries.

ASDA 2026 is open to full-time undergraduate students studying architecture or interior design in Cambodia, Indonesia, Laos, Myanmar, the Philippines, Thailand and Vietnam.

Registration for ASDA is free and entry submission deadline on 4 January 2026. A panel of architecture and design luminaries will judge all the entries to announce national winners in April 2026. These winners will advance to compete for the APAC Grand Prize in May 2026. 

The top three winners at the national level stand to win cash prizes between USD 1,000 to USD 2,000 and the APAC Grand Prize Winner will walk away with an additional USD 3,000 along with a chance to attend a Masterclass by LIXIL Design Leaders.

For more information about ASDA and entry requirements, please visit the ASDA website at https://asda.americanstandard-apac.com/.

TCL and Abenson Introduce the 115” C7K QD-Mini LED TV, Redefining Home Entertainment

 Following the success of bigger screens comes another massive TV innovation set to conquer your home entertainment. As the Triple Global Top 1 TV Brand, the No.1 Panel TV in the Philippines and trusted leader in home appliances, TCL Electronics in partnership with Abenson, the No. 1 Appliance Store in the Philippines, officially launches the largest and most advanced display to date. Say hello to the 115-inch TCL C7K Premium QD-Mini LED TV delivering an exceptional home entertainment experience with stunning video and audio quality.

The launch event, recently held at Abenson, Greenhills Madison, San Juan, offered guests a luxurious cinematic showcase of the newest 115” TCL C7K QD-Mini LED TV. This impressive TV promises a true cinema-at-home experience right in your living room, combining ultra-large screen immersion, stunning picture clarity, and cutting-edge QD-Mini LED technology.

 

TCL's launch event was headlined by ‘Experience Cinema Viewing at Home’ theme. Imagine stepping into your own private mini-theater, where plush, comfortable recliner chairs invite you to sink in. The lights dim to a subdued glow, and you've got your favorite popcorn and a refreshing slushie right at your fingertips. All that's left is to settle in and enjoy your favorite movie on the massive TCL C7K Mini LED TV. 

(L-R) Abenson executives: Brand Head James Valdez,  District Manager Therry Magbuo, District Manager MM Madz Guzman,  Marketing Lead for Entertainment Category Lyndon Nagar, Retail Marketing Head  Apple Ma with TCL executives: Deputy Director of Sale Cyd Montebon,  Deputy Marketing Director Shae Yu Xialong , Mr. Charlie Huang - Deputy Product Director of Brownline, Assistant Product Manager of Brownline Oriana Jiang and Brand Manager Joseph Cernitchez

 

Kicking off the main program, Ms. Cyd Montebon, TCL’s Deputy Director of Sales, warmly greeted guests, saying, “As we have reached another milestone for TCL being the No. 1 spot in the Panel TV Brand category, we wanna introduce to you our newest offering, the massive 115” TCL C7K QD-Mini LED TV giving an ultra-clear and immersive cinematic experience. For sure, movie buffs will love this!”

 

Ms. Apple Ma, Retail Marketing Head of Abenson, then delivered the good news to the guests, unveiling the season's hottest partnership and promotion. "At Abenson, our mission is to bring the good life to every Filipino household. Through our partnership with TCL—renowned for its technological leadership and innovation—we are proud to introduce a product that raises the bar in home entertainment. Together, we are committed to delivering premium experiences that blend innovation, performance, and luxury.”

 

Giving a quick presentation and product talk of what to expect for the newest 115” TCL C7K QD-Mini LED TV is Mr. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines.  

Ms. Cyd Montebon, TCL’s Deputy Director of Sales

"Aside from giving a supersized TV experience, these TVs represent a significant leap forward in clarity and brightness, combining Quantum Dot technology with Mini LED backlighting to deliver ultra-precise contrast, vibrant colors, and deeper blacks, even in well-lit rooms. We engineered this to redefine true clarity—not just sharper visuals, but a picture that feels more alive, more real, and more responsive to everything you love to watch. See it for yourself and immerse in an ultra clarity experience," Mr. Charlie explained. 

The excitement just didn't stop there. TCL Brand Partners and lifestyle content creators namely: comedienne and content creator Ashley a.k.a. Petra Mahalimuyak Rivera, art connoisseur Big Boy Cheng and the Cariaso family — TV personality and yoga instructor Erika Padilla and Blackwater Bossing Head Coach Jeff Cariaso took center stage, enthusiastically sharing their personal experiences with TCL products.

Comedienne Ashley Rivera, clearly impressed by the new 115” TCL C7K QD-Mini LED TV, exclaimed, "I would say that the TCL 115” C7K QD-Mini LED TV is absolutely breathtaking! It's not just big; it's an incredibly immersive experience. The clarity and vibrant HDR quality delivered by the QD-Mini LED technology are stunning, making every scene feel more alive and bringing a genuine cinematic feel right into your living room. It truly redefines what 'watching TV' means.”

For Bigboy Cheng, it’s the massiveness that took him by surprise. “TCL has truly delivered on their promise of bringing the cinema home. The 115” C7K QD-Mini LED TV is magnificent – the size alone is commanding, but it's the combination of that grand scale with the ultra-precise contrast and brilliant colors from the QD-Mini LED that makes it so impressive. It’s an instant upgrade to a premium home theater experience.”

Even the husband and wife tandem of Jeffrey and Erika Cariaso are amazed with the new 115” TCL C7K QD-Mini LED TV. She enthused, “The sheer scale of the 115” C7K immediately transforms the room into a private cinema. The QD-Mini LED picture quality is unbelievably crisp, with colors that just pop and incredible depth. It's truly a game-changer for home entertainment.”  

Mr. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines

 

Ms. Apple Ma, Retail Marketing Head of Abenson

TCL Brand Partners Bigboy Cheng, Ashley Rivera, Erika Padilla-Cariaso and Coach Jeffrey Cariaso

Also the same reaction as Jeff’s, “I'm genuinely astonished by the sheer scale of this TV screen! The TCL 115” C7K QD-Mini LED TV is absolutely perfect for anyone who dreams of bringing the full cinema experience right into their home. The ability to immerse yourself in entertainment of this magnitude, all from the comfort of your own living room, is truly amazing.”

And the most enthusiastic moment everyone was waiting for has arrived! TCL is rolling out an exclusive C7K Launch Promo only at Abenson’s! From August 1-10, you can get the impressive TCL 115” C7K for a special price of ₱590,999. What's more, you'll receive premium freebies valued at ₱63,990, including a 2HP Inverter Air Conditioner (TAC-19CSD/P7) and a Top Loading Water Dispenser (TY-LWYR87).

 

Wrapping up the program is TCL Brand Manager Joseph Cernitchez. He says as a closing remark, ""This launch is more than just the unveiling of a new product—it reflects TCL’s ongoing mission to elevate how Filipinos experience home entertainment,” said Joseph Cernitchez, Brand Manager of TCL Philippines.

 

“We’re especially grateful to our partners at Abenson for helping bring this innovation closer to Filipino homes. The TCL 115” C7K QD-Mini LED TV represents the next level in immersive viewing, and we’re proud to make this milestone available through a strong and trusted retail partnership. We look forward to continuing to push boundaries and deliver exceptional value to our customers.”"

 

For more information about the TCL 115” C7K QD-Mini LED TV, go to  https://www.tcl.com/ph/en. 

UNIQLO Opens First Roadside Store in Central Luzon, Bringing LifeWear to Angeles City

UNIQLO today marks another milestone in bringing its popular Roadside Store concept to more Filipinos nationwide, this time opening its first location in Central Luzon in Angeles City, Pampanga.

UNIQLO Roadside Stores are designed to integrate into communities as a local one-stop shop for all LifeWear essentials. Aside from proximity, these establishments bring convenience by offering a dedicated parking facility, passageways for Persons With Disability (PWD), and faster transactions through app-to-in-store services such as Click and Collect. Moreover, Roadside Stores aim to make a difference in their communities by championing local engagement and advancing UNIQLO’s sustainability initiatives.

Situated within The Infinity, the store is in a prime location within this premier business and leisure township for both locals and out-of-towners alike.

From September 5 to 11, shoppers can enjoy items on Exclusive Limited Offer just for UNIQLO Angeles Roadside Store  including:

• Mini T-Shirt – from Php 590 to Php 390

• AIRism Cotton Pique Polo Shirt - from Php 990 to Php 690

• AIRism Cotton Crew Neck T-Shirt - from Php 590 to Php 390

• Wide Trouser Jeans  - from Php 1990 to Php 1490

• EZY Jeans -  from Php 1990 to Php 1490

Customers can also enjoy Japan's version of a coin-operated capsule vending machine, the Gachapon, for a chance to win Php 300 vouchers in famous Angeles City food spots Pineapple Coast and Islas Restaurant, along with UNIQLO novelty items such as bag charms and duffle bags. To join, customers must present a single-receipt purchase with a minimum spend of Php 500 at UNIQLO Angeles Roadside Store, giving them one chance to play. Purchases must be made on September 5 at the UNIQLO Angeles Roadside Store, and they must be registered members of the UNIQLO PH app. They must also scan their membership barcode upon purchase to avail of the novelty item.

More freebies are also up for grabs–shoppers can get one free UNIQLO Thermal Mug for a minimum single-receipt purchase of P3,000 at UNIQLO Angeles Roadside Store from September 5 to 11. To avail of the novelty items, customers must download the UNIQLO App and register as a member upon purchase.

Meanwhile, UNIQLO App members can have the chance to get a free dining experience for four at Chef Claude Tayag’s renowned private dining space in Angeles City, Bale Dutung. To be one of the five lucky winners, customers must shop at UNIQLO Angeles Roadside Store from September 12 to 21 at no minimum spend and have their UNIQLO App scanned at the counter or register as a member after their purchase. Winners will be notified through the UNIQLO App.

App members will also get one free UNIQLO Duffle Bag for every Php 1,000 purchase from August 29 to September 7 when they shop online using Click & Collect and choose UNIQLO Angeles Roadside Store for pick-up.

Neighboring branches including SM City Clark, SM City Pampanga, SM City Bataan, SM City Tarlac, SM City Olongapo Central, SM City Cabanatuan, and SM City Rosales, as well as the Marquinton, Nuvali, Sierra Valley, Alabang Westgate, Bluebay Walk, Imus, and Davao Roadside Stores also have Limited Offers from September 5 to 11 including:

• Cotton Relaxed Ankle Pants – from Php 990 to Php 790

• Stretch Easy Ankle Pants – from Php 1,290 to Php 990

• AIRism UV Protection Full-Zip Hoodie – from Php 1,490 to Php 990

• DRY-EX UV Protection Full-Zip Hoodie – from Php 1,490 to Php 990

• Kids Pocketable UV Protection Parka – from Php 1,490 to Php 990

Angeles City has always been known for its great artisan works, from furniture to food and more. With the opening of the UNIQLO Angeles Roadside Store, the urban center will now conveniently enjoy LifeWear closer to home, where each piece is crafted with the same dedication to quality, not just for style, but for life.

Visit www.uniqlo.com/ph/en/ to learn more about the UNIQLO Angeles Roadside Store. Follow @uniqlo on Facebook and @uniqlophofficial on Instagram for all the latest news and updates.