Viber opens its doors for partnership to brands and businesses in the PH
Viber, the Philippines’ leading communications app, celebrates its continuous growth in the country as it recently hit 25 million unique registered users nationwide. Viber has become a household name for Filipinos here and abroad when it comes to connecting with their friends and family.
“We truly appreciate the overwhelming and continued support from our Filipino users and we’re committed to making Viber even better through local content and partnerships that celebrate and empower Filipinos and be part of their daily lives,” said Crystal Gonzalez, Viber Regional Head for Southeast Asia.
Each month, Filipinos send over 44 million stickers through Viber messaging and group chats. Viber stickers have indeed become a new and fun way for Filipinos to communicate and express themselves. Based on Viber’s latest sticker data, users in the Philippines are fond of sending stickers about daily expressions such as “Xoxo” (kiss mark), “Good night”, “Good morning”, thumbs up, “I miss you”, “Thank you”, and sad face. Moreover, the most downloaded sticker packs in the Philippines—Violet, Freddie, Yango, LegCat, Noy Pi, Becky Vibe, and Vibe On—feature famous Viber characters as well as slang words that Filipinos use on a daily basis. To make sticker content more relevant for Filipino users, Viber has partnered with the Presidential Communications Office to create awareness on being a #PartnerForChange and has collaborated with the country’s most-awarded male recording artist and performer, Gary Valenciano.
Viber is also a #PartnerForChange, and being the leading communications app, has partnered with the Presidential Communications Office to launch a Public Chat (www.viber.com/presidentialcom), providing official news and announcements straight from the Presidential team. On July 25, the #ViberForChange Sticker Pack will be launched using the most popular expressions and social media memes like “Just DU it!,” “Change Is Here,” “Aprub Yan!,” “Proud to be Pinoy,” “Daghang Salamat,” among others.
Lastly, to further enrich content and engagement with Viber users, Viber is officially opening its doors for business and partnerships in the Philippines. Brands, celebrities, and organizations can now partner with Viber and open branded stickers and Public Chat accounts, reaching millions of Filipino Viber users here and abroad. Viber has collaborated with industry leaders like Jollibee, Coca-Cola, Sunsilk, Globe, Smart, PLDT, GMA News, Inquirer, ABS-CBN, and McDonald’s.
"We invite brands, influencers, and businesses to work with the Viber team if they want to step up their game and engage with our 25 million Viber users,” Gonzalez added.