Good hair speaks louder than words. My hair routine is just like others, but I do take a rest from using shampoo every week to prevent dryness and breakage. I always buy organic conditioner serum with no parabens to maintain the shine and make it healthy-looking. I only colored once a year and have its roots retouched every 5 months. Aside from regular shampoo and conditioner, I also take my oral vitamins everyday for my tresses.
When I attended Personal Collection Direct Selling, Inc. (PCDSI) event last week. I was surprised that they were launching an organic shampoo and conditioner just in time for the formal launch of Ms. Kim Chu as their newest celebrity ambassador for Nature's Way Aloe Vera System, PCDSI's flagship hair care brand.
Personal Collection Direct Selling, Inc. (PCDSI) announced that actress and recording artist Kim Chiu has joined the PC family during the brand’s press event last August 16, 2019 titled “Born to Shine.”
Being a famous celebrity, Kim knows a thing or two about beautiful hair. From rocking soft waves, everyday up-dos and free-flowing hair, to red carpet-ready hairstyles, Kim only trusts Nature's Way Aloe Vera System to keep her crowning glory strong and healthy so she can take on the world with confidence.
"Dapat maganda ang hair kasi diyan nanggagaling ang confidence mo, kasi kung hindi ka masaya sa hair mo, hindi ka rin confident," Kim shares. "Hair is one of the most important tools in being a confident woman."
“Kim is the perfect face for Nature's Way Aloe Vera System because, like our well-loved ingredient aloe vera, Kim is one of the most adored artists of our time. With her cheerful personality, natural confidence, and the effort she puts into everything she does, Kim perfectly represents what Nature’s Way stands for,” says Nikki Blanco, Senior Brand Manager for Nature’s Way Aloe Vera System. “I am proud that she is part of the Nature’s Way family, truly an inspiring example of a modern and confident woman with amazing hair.”
As the new endorser of Nature’s Way Aloe Vera System, Kim will appear in all elements of the brand's marketing campaigns including print, digital advertising, in-store displays, social media, events, etc.
Watch behind-the-scene footage of Kim's first Nature's Way Aloe Vera advertising shoot at https://www.youtube.com/watch?v=DZRnpFX4sMI.
For more information, visit www.personalcollection.com.ph.
To see upcoming content of Kim Chiu for Nature's Way Aloe Vera System, follow PCDSI on Instagram at www.instagram.com/pcdsiofficial, become a fan on Facebook at www.facebook.com/pcdsiofficial, and subscribe on YouTube at www.youtube.com/user/pcdsiofficial.