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Monday, February 3, 2014

7107 International Music Festival: Too Big and Ambitious.

We are just a few weeks away from the biggest and perhaps the most ambitious concert event of the year—the 7107 International Music Festival, a two-day outdoor music festival happening in Clark, Pampanga on February 22-23, 2014. The organizers said it took them two years of preparations and negotiations to make this truly an international music festival that will promote the Philippines.

Red Hot Chili Peppers
But bringing together top international acts such as Red Hot Chili Peppers, Kaskade, and Kendrick Lamar was just half of the challenge, the other half is about making people believe that they can actually pull it off.

From rumors that the music festival is being financed by the son of Janet Napoles (the alleged mastermind of the pork barrel scam), allegations of poor ticket sales (with barely a month to go), to doubts about the length of performances by its main acts.

“It has been our personal mission to promote the Philippines; the islands, its talent, its culture and its music throughout the world,” shares Tina Herrera, the festival’s Executive Producer.

“We are thrilled that 7107 International Music Festival will serve as unique platform for our local artists to shine side by side with legendary performers. Through this International Music Festival, we are able to push our local talent on to the world stage and open up avenues for local artists to collaborate with international acts, further pushing their music to a global audience.” “The challenge was, will people believe in it? Do people really think we can achieve this? And my answer to that is, yes. I’ve always believe in the talent of the Filipinos,” Herrera told media in a press conference held last week. “Tickets have sold well, even before the phase 2 lineup,” shares Herrera. “We’ve had sales from Canada, USA, Mexico, Spain, Germany, Turkey, India, Pakistan, Singapore, Hong Kong, Australia, Taiwan, Beijing, New Zealand and others.”

The organizers stressed that the Red Hot Chili Peppers will perform a “whole concert”—or approximately 90 minutes—for the festival, while Kaskade and Kendrick Lamar will be on stage for 75 minutes.

Asteroids Galaxy 
Kendrick Lamar


Red Jumpsuit Apparatus

Other international acts expected to be part of the festival are Empire of the Sun, Red Jumpsuit Apparatus, and Asteroid Galaxy. There will also be 50 other bands performing at the two day concert including local favorites Sponge Cola, Itchyworms, Up Dharma Down, Radioactive Sago Project, and Taken by Cars.
To ensure the safety of its expected crowd of more than 25,000, the Global Gateway Logistics City will have four layers of security–an event security, parking security, traffic management and internal security.

More than a concert event the  festival is not just a night of performances but a two-day outdoor music gathering  featuring a spectacular line-up of bands from around the world.

If you are not yet sold with the idea of a two-day concert, here are other reasons why 7107 IMF is the must-see concert party of the year:

It’s in Clark, Pampanga. You read that right. This festival will not be in the Metro so you won’t have to worry about the traffic, hustle and bustle going in and out of the venue. The festival will be held in Global Gateway Logistics City, a modern, state-of-the-art compound in Clark.

"We wanted enough room to play around with,” says Herrera. “With over 100 hectares of land, it is the
perfect canvas to start the 7107 International Music Festival. Because we had tourism in mind when we started this project, we wanted to take concert goers away from their usual environment and give them a chance to do a bit of travelling.”

Two days of international and local acts. Get ready to see international acts like Red Chili Peppers, Kaskade, Empire of the Sun, andKendrick Lamar, plus performances from local artists such as Up Dharma Down, Kjwan and Radioactive Sago Project. With the spectacular and diverse lineup, we are sure that we have something to satisfy anyone’s musical craving!

Experience the tastes of the world. By taste, we mean food. There will be something for all kinds of taste buds; even those of the picky ones, as the festival will also house different concessionaires from all over. It brings together foodie favorites to the country’s culinary capital. It boosts the country’s tourism. With different performances from around the globe packaged into two days, the festival will not only be attended by Filipinos but by people all over the world as well. The festival is slated to attract more than 20,000 concertgoers across Asia and Europe. It’s for a good cause. Part of the proceeds of the festival will be used to rebuild, rehabilitate, and fund relief projects for the Typhoon Yolanda victims. This is a guilt-free concert party as the proceeds will go to HelpPH and the EJ Litton Foundation.

According to Herrera, “We want 7107 International Music Festival to be a reminder to our countrymen that music moves, and help is on the way.”

Here is the 7107 International Music Festival Artist FINAL Lineup:

International Phase 1
1. Red Hot Chili Peppers
2. Empire of the Sun
3. Asteroid Galaxy
4. Red Jumpsuit Apparatus
5. Natives

International Phase 2
6. Kendrick Lamar
7. Kaskade
8. Kid Ink
9. Alvaro
10. Luciana
11. DJ Riddler
12. Reid Stefan
Local Artists
1. Up Darma Down
2. Radio Active Sago Project
3. Sponge Cola
4. Pulso
5. The Ringmaster
6. She’s Only Sixteen
7. Yolanda Moon
8. Runmanila
9. Pulso
10. Jensen & The Flips
11. Maude
12. Abra & Loonie
13. DJ B-Cal
14. DJ Ron Poe
15. Nix Dam P
16. Encounters with Yeti
17. Runway Crimes
18. Rocksteddy
19. Cheats
20. Itchyworms
21. Musical O
22. Sleepwalk Circus
23. Hidden Nikki
24. Skymarines
25. Child/Ren of the Pilgrimage
26. The Charmes
27. Popular Days
28. The Sleepyheads
29. Not Another Boy Band
30. Wilderness
31. Taken by Cars
32. She’s Only Sixteen
33. Techy Romantics
34. Keith Bryan Haw
35. Marc Marasigan
36. Aryan
37. Travis Monsod
38. Katsy Lee
39. Carlo Atendido
40. Patrick Po
41. Jessica Milner
42. Motherbasss
43. Skratchmark

Get App-dated

With all these amazing things going on in the festival, you might get lost in your schedule or worse, in the venue. The 7107 team found a solution to your worries by introducing the 7107 International Music Festival smartphone application.

“Our team has developed an app for the festival wherein attendees can keep track of what’s going on as well as get to know all the bands that will be present in the event,” shares Mike Pio Roda, Co-Founder and Producer.

“Features of the app include tidbits about the performers, food and beverage, as well as the festival’s schedule of activities. Because there are two separate stages in the event, having this app makes it easier to track the bands you don’t want to miss—where they’ll be, which stage, and at what time.”

The app allows you to create your own personalized schedule of your favorite acts and performers. You can also check out the vendors, retailers and attractions that will be present in the festival. All the things you will need to know will be right at your fingertips. 7107 International Music Festival is the music event of the year, with all your favorite bands and performers all in two days with one ticket purchase.

Everything you will need to satisfy your music cravings will be in the festival, making it a once in a lifetime music event that you should not miss.

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