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Thursday, September 15, 2016

Starbucks PH unveils Starbucks Teavana handcrafted beverages and Full Leaf Tea Sachets

I started drinking teas 8 years ago when I had a hard time walking because I was overweight then. (I was 145lbs) My doctor gave me meals to religiously eat for a month and drink hot teas instead of iced cold teas and sodas. I lost around 25 pounds and my skin cleared up too. With proper diet, exercise and green teas, I maintained my ideal weight of 118lbs until today. I have been buying and collected sachets from different brands local and imported.  I began to love the taste of teas since then, I could differentiate a caffeine from a non caffeine, a white from a green tea,  that's how distinctive my palate when it comes to teas.

That's why I was excited when Starbucks PH launches Starbucks Teavana Handcrafted Beverages and Full Leaf Tea Sachets. I could buy anytime, anywhere when I ran out of sachets. For the healthy and beauty buff, Starbucks also carries Youthberry tea sachet with super fruits, acai fruit,  tropical pineapple and mango flavors with high quality white tea, balanced by rosehips and tart green apple. It has antioxidant properties to delay the early signs of aging, how's that for your everyday tea?

Starbucks Coffee PH launches Starbucks Teavana Handcrafted Beverages and Full Leaf Tea Sachets on September 10 at Starbucks ABS CBN branch as a core offering in more than 6,200 Starbucks stores across China / Asia Pacific region, and the Philippines.

The invite says we could dressed up in any of the colors provided, green, peach, yellow or pink. I decided to come in my yellow mustard A skirt. I learned later on that I represented Youthberry, my favorite white tea sachet! I love how Starbucks ABS CBN store turned into a fiesta ambiance with bright fun colors everywhere. Lakas maka good vibes!

This modern tea experience gives customers the opportunity to enjoy a range of unique iced and hot tea beverages with bold, layered flavors, handcrafted the way only Starbucks can, for the first time.

“The launch of Starbucks Teavana brings an entirely new tea occasion specifically developed for our customers in Asia, who increasingly want new and different tastes and experiences,” said John Culver, group president, Starbucks Global Retail. ”With Starbucks Teavana, we see a tremendous opportunity to leverage the company’s expertise in creating best-in-class retail experiences, handcrafting customized beverages, and sourcing the finest ingredients, to create a new, premium tea experience. Just as we’ve done for coffee, this is tea reimagined at Starbucks.”

Fueled by innovation, the new individually handcrafted beverages are the result of an in-depth, creative exploration of flavor, culinary trends and premium ingredients by Starbucks industry-leading beverage innovation team, with the goal of bringing something new and unexpected to customers. These ingredients come to life as skilled baristas craft each beverage by hand and unleash a sophisticated, delicious flavor profile.

Tea is a $125 billion global category and is the second most consumed beverage in the world, second only to water. Starbucks is leveraging all of the company’s internal expertise, including knowledge in creating best-in-class retail experiences and handcrafted beverages, to create a new premium tea experience for customers. The launch of Starbucks Teavana is the first time Starbucks has launched a brand on this scale since 2008 with the launch of Starbucks VIA Ready Brew, and represents an important growth opportunity for the business.

Beginning today, Starbucks Philippines is offering three new Starbucks Teavana Handcrafted Beverages:

Iced Shaken Hibiscus Tea with Pomegranate Pearls
This refreshing beverage combines Starbucks® Teavana™ hibiscus tea and bursting pearls of real pomegranate juice for a tart kick of flavor.

Iced Shaken Black Tea with Ruby Grapefruit and Honey
Combines a traditional western black tea experience with a creative twist that is delicious iced with bites of pomelo fruit, grapefruit and honey for a touch of added sweetness.

Matcha & Espresso Fusion
Our fine Matcha powder layered with milk and Starbucks signature Espresso Roast creates a beautiful layered beverage and is an inventive combination of coffee and tea, to be enjoyed hot or iced.

With Starbucks Teavana, Starbucks also draws on its long heritage of commitment to using only the most premium, high-quality ingredients. Leveraging deep relationships with tea growers, Teavana sources the world’s highest-quality teas and botanicals. Starbucks sourcing and blending experts cup (taste) hundreds of teas daily to select only the finest teas for Starbucks Teavana.

In addition to handcrafted beverages, Starbucks is also introducing Starbucks Teavana Full Leaf Tea Sachets. Through a curated selection of packaged full leaf tea sachets, customers now can now enjoy a new tea experience in our stores or in the comfort of their own home through a contemporary at-home experience.

The six (6) new, delicious and vibrant Starbucks Teavana hot teas available beginning this September 14 include:

Black Tea

English Breakfast – A handcrafted blend of Indian Assam, Sri Lankan Ceylon and Chinese black tea. This tastes great with or without milk.

White Tea

Youthberry – Inspired by super fruits, acai fruit is blended with tropical pineapple and mango flavors with high quality white tea, balanced by rosehips and tart green apple.

Green Tea

Emperor’s Clouds and Mist – Exclusively harvested during the month of April and grown on the steep, windy slopes of Huangshan Mountain at 3,500 feet above sea level, this tea has a rich body and a naturally sweet flavor.

Caffeine-Free Herbal Teas

Hibiscus – Bright, juicy papaya and mango combined with citrus lemongrass for a naturally caffeine-free blend. Hibiscus flowers lend the tea a slight tartness and extraordinary deep fuchsia color.

Mint Blend – This tea’s spearmint base is rounded out with cool peppermint notes and undertones of spicy-sweet lemon verbena. The mint leaves come from the highly sought after and prized Pacific Northwest mint known for its high amount of mint oil.

Chamomile – The Chamomile used for this tea is sourced from Croatia. It provides the overarching flavor for this soft, soothing floral blend.

Teavana continues to be a strategic priority for Starbucks. Starbucks acquired Teavana Holdings, Inc. in December 2012, and together provide unparalleled expertise in the super premium tea category, bringing exotic blends, great flavors, wellness and innovation to customers globally.


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