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Thursday, June 7, 2018

Jollibee Family Values Awards continues to recognize and empower exemplary Filipino families

In the past seven years, Jollibee has been recognizing exemplary Filipino families with outstanding advocacies through the Jollibee Family Values Awards (JFVA). Last year, nine awardees joined the growing roster of 54 families, igniting an exciting new chapter in their lives.

Almost a year later, the families continue to embark on their journeys and advocacies with more passion and zeal than ever before.

“The JFVA title served as a morale booster and further inspired a desire in us to accomplish an equal feat, if not surpass it. It became a driving force to reach out to help more of our lesser fortunate province mates using the ‘gift of two arms’," shared Ramon, head of the Dickson family who conducts dental and medical missions in far-flung Abra villages.

Now, the Dickson family continues to help the underprivileged in their region by involving other organizations such as the Philippine Red Cross-Abra Chapter and the Provincial Advisory Council of the Philippine National Police, to propose more activities for the people of Abra and to further improve the lives of their advocacy constituents.

The Felix family also continues to conduct eye check-ups for military personnel. Through their 20/20 vision program, the JFVA family awardee, to date, has provided free eyeglasses to a total of 1,797 military personnel and has continuously conducted eye missions across different military bases, including the Mactan Airbase in Cebu and Fort Magsaysay in Nueva Ecija.

For the Mallari family, the moving force behind Silid Aralan, Inc., it was all about expansion. “JFVA actually inspired us to continue what we have started and dream more to reach out to those kids who need our assistance,” Arci Mallari shared.

From initially reaching 300 kids, their bigger dream was achieved as they now reach 1,300 kids through newly-built learning hubs from Luzon to Mindanao, across Region 1, CAR, 3, 4A, NCR, 5, 7, 8, 10, 12 and 13 (Caraga).

The Castro family from San Jose, California also sends their help to children from across the globe in the form of books and other educational materials through their Children’s Health Education Fund Foundation. In 2017 alone, they were able to ship 129 balikbayan boxes full of books and extended their aid to other JFVA co-awardees. 

The JFVA has opened a lot of doors to many of the winners as all of the families utilized their cash prizes to further their advocacies. The JFVA title has also served as a proof of the credibility of their organizations, resulting in increased donations, volunteers and benefactors, and most importantly, a source of inspiration.

This year, Jollibee once again aims to search for these inspiring stories and empower the families behind them to further upraise their advocacies through the 8th Jollibee Family Values Awards. The award-winning program continues to honor Filipino families here and abroad who choose to be great for others and best exemplify positive Filipino family values. 

Exemplary Filipino families may be nominated based on: relevance and impact of their advocacy in addressing the community’s pressing needs, long-term sustainability, magnitude of the advocacy’s contribution to the community, family members’ degree of involvement and participation, and ability to surpass challenges and special circumstances.

Those who wish to nominate model families—including their own—must accomplish a nomination form which can be downloaded at, and answer a questionnaire that will establish the nominees’ suitability and eligibility. 

Entries may be sent via mail to the 8th Jollibee Family Values Awards, Stratworks, Inc., 2/F Zaragoza Building, 102 Gamboa St., Legaspi Village, Makati City. Completed nomination forms may also be emailed to The deadline for submission of nomination forms is on July 15, 2018.

Five outstanding Filipino families will be recognized as grand winners of the Jollibee Family Values Awards and will receive a P300,000 cash prize, trophy designed by renowned sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates.

An overseas Filipino worker family will receive the OFW Family of the Year award with a P300,000 cash prize, a Michael Cacnio-designed trophy, and P5,000 worth of Jollibee gift certificates.

There will also be special citation awards for families with education, environment, children, persons with disabilities, minority groups, agriculture, or youth empowerment as their advocacies. Each awardee will get a P50,000 cash prize, a plaque of recognition, and Jollibee gift certificates.

Find out more about the 8th Jollibee Family Values Awards and its different activities at or like the JFVA Facebook page at

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