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Friday, August 31, 2018

Coke Studio Homecoming together with OPM Artists Moira dela Torre, Ben and Ben, Shanti Dope and others

When I think of Coke , I always associate the drink with my bestfriend in high school. She was the one who thought me to mix it with lemon and ice cubes. Then some crackers to bring out the flavor. It tasted different with a kick, and that was the time I learned how to mix drinks.

When we return to where we feel valued and accepted, when we’re reunited with the things  and  the  people  we  love,  when we  look  gratefully  at  our  past  experiences  both good and bad, and when we remember the passions that inspire us, we come home.

These  unique  instances  are  our  own  moments  of  homecoming.  When  we  recall  a special moment, the memory comes with a tune that  was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand. With the perfect jam playing and a bottle of Coca-Cola, simple moments with our friends and family become more fun, more memorable and more uplifting.

Now,  music  and  Coca-Cola  come  together  once  more  to  give  young  music  lovers  and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming. In line with the Company’s thrust to empower the youth, Coca-Cola  tapped  into  young Filipinos’ love for music through Coke Studio PH in 2017.

Coke Studio PH became a haven where the diversity of OPM was celebrated.This year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent,  as  it  introduces  a  stellar  lineup  of  local  and  international  Filipino  artists  across various genres. While  the  previous  season  brought  together  veteran  artists  and  budding  musicians, Coke  Studio  Homecoming  calls  Filipino  artists  who  have  shared  their  talents  to  the Unclassified world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.

From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will  feature  groundbreaking,  new  collaborations  between  artists,  as  well  as  unique renditions of their original songs.Coke  Ambassadors  will  also  find  their  way  back  home  this  season,  as  Coke  Studio Homecoming features familiar faces, including the brand’s most memorable endorsers and Coke Studio artists from the first season.

“We received such an overwhelming  response  during  the  first  season  of  Coke  Studio PH  and  this  really  inspired  us  to  work  harder  this  second  season  and  explore  ways  to take  it  further.  Last  year,  Coke  Studio  became  a  home  for  OPM  and  now  we  want  to continue  and  strengthen  that  legacy, making  sure  that  the  younger  generation  and  the new lineup of artists can feel that same sense of belonging,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.

While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to  collect  and  recycle  the  equivalent  of  every  bottle  or  can  it  sells  globally  by  2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke  Studio  events,  Coca-Cola  encourages  teens  to  deposit  their  PET  bottles  in designated  recycling  bins.

The  Coke  Studio  TuneCycle,  a  stationary  bicycle  that  also grinds  PET  bottles,  will also be  a  staple  in  Coke  Studio events.  These  ground  PET bottles will later on be turned into eco-bricks. Coca-Cola  will  reveal  its  exciting  lineup  of  artists  at  the  Coke  Studio  Homecoming Launch on September 1, 2018 at the World Trade Center in Pasay City.

There’s plenty more in store so stay tuned and let the sounds of OPM call you home!

About TheCoca-ColaCompanyThe Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries.

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