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Friday, September 23, 2022

American Standard celebrates 60th year, promises to remain committed in offering innovative and trustworthy products to Filipino home

A healthier life made better with the love of family and friends and reflected in a safe and beautiful home. This was the core message of American Standard as it celebrated its 60th year in the Philippines. 

For over six decades, families have been trusting American Standard to make all these possible in their homes, thanks to the leading sanitary ware brand’s innovative technologies and award-winning designs for bathroom and kitchen products that are easy to use and are built to last.

To celebrate the beautiful relationship between Filipino families and American Standard, a series of online videos were shown, beginning with a message from Antoine Besseyre De Horts, LIXIL Global Design Leader: “We are excited for the Filipinos to see how the brand will further evolve in the coming year and discover soon more new products that will elevate their bathroom experiences at home and in public spaces,” he shared. 

The videos also highlighted the brand’s lasting presence in Filipino homes, through the years, through various milestones, challenges, and triumphs. Affirming American Standard’s renewed commitment was Hermie Limbo, Lixil Philippines Inc. Leader, who said: “Today, we commemorate what we call “Life, Love, and Home” that reflects American Standard’s commitment to make a difference in our lives. Thank you for trusting us and helping us reach 60 wonderful years. This occasion will serve as another milestone to highlight a new chapter in our history in the Philippines.

To commemorate the momentous occasion, American Standard unveiled new and innovative products designed to make life healthier and the home safe and more beautiful.

The featured products included the Acacia Supasleek, a collection of toilets and wash basins that boasts of ultra-sleek edge for that sleeker, modern style with zero compromises on comfort and technology.

Acacia Supasleek water closets showcase the unparalleled HygieneClean technologies to deliver 24/7 total hygiene protection. Meanwhile, the CrystaSleek toilet seat and cover, also a key innovation, uses a dual injection molding process. The result is a slimmer yet resilient design that perfectly matches any bathroom style. Acacia Supasleek water basins feature the ThinEdge ceramic technology where basins have ultra-sleek edges of only 5mm while maintaining the strength and resilience of regular basins.

The innovative HygieneClean technologies and features are found in the water closets of American Standard. There is the award-winning Aqua Ceramic technology that prevents dirt and dark ring stains from sticking to its ceramic surface, and ComfortClean technology to effectively get rid of any viruses and bacteria in the bathroom. To ensure better hygiene and ease of cleaning, American Standard water closet collection is also powered with Power Rim technology with Double Vortex Flushing System for unparalleled flushing capabilities. 

To make the bathroom experience truly safe for Filipino families, American Standard introduces the Touchless Sensor Toilets, a wireless flush technology that uses a remote control to activate flushing by waving of the hand. The sensor, which can be placed anywhere in the user’s bathroom range up to five meters, aims to minimize the contact of surfaces to reduce contamination of germs and bacteria. 

American Standard also highlighted bathroom fixtures such as the EasySET™ Exposed, an auto temperature mixer that maintains the correct balance of hot and cold water based on the user’s preset temperature. Meanwhile, the EasyFLO™ collection levels up the user’s bathroom experience from the manual knobs and levers to the sleek, minimalist push-button technology of EasyFLO™. This collection is purposefully designed with an easy push on/off button and styled to complement today’s modern homes and lifestyle.

There’s also the DuoStiX™ Hygiene Spray, a dual cleanse spray that is gentle on the skin but can also be used to remove tough bathroom stains. Its reversible spray cap is helpful for women and children as it helps to thoroughly cleanse from the front to the back. The spray cap is also removable for a cleaning-optimized spray.

Meanwhilethe DuoStiX™ Hand Shower allows users to enjoy an invigorating cleanse with its efficient water-saving duo sprays that’s robust yet gentle on the skin. The handheld spray can be transformed into a stick for a focused jet spray for bathroom and surface cleaning.

While has already cemented its name in the bathroom product space, in its 60th year and beyond, it promises to remain committed in offering innovative and trustworthy products to turn the Filipino home into a comfortable, caring, and inviting place to live.

The celebration was graced by special guests including Keith Lai, LIXIL Water Technology APAC Category Management Pro & Commercial Leader, and concluded with a brief video message from Satoshi Kanogai, LIXIL Water Technology, APAC Leader, as he shared: “The Philippines is a key market for LIXIL in the Asia Pacific. With solid growth potential – rising home ownership, consumer spending and growing economy. As a company and as a brand, we are committed to bring you the best in innovative technologies and award-winning designs for bathrooms and kitchens designed to your needs and the needs of future generations.”  

To know more about the American Standard, visit and follow         @AmericanStandardPH on Facebook and @americanstandard_ph on Instagram.


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