Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo shared their insights about Play for Life

What is Sun Life’sPlay for Life board game were real? Are you financially prepared to handle life’s emergencies and changes? Are you confident in your financial stability? 

Sun Life Philippines successfully launched its new game, Play for Life: A Game of Choices at a star-studded media conference held on July 6, 2024, at Conrad Manila. The event was attended by Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo, who shared their insights about how important it is to make informed decisions for a brighter future.

Play for Life: A Game of Choices is now live

 

The highlight of the event was the official launch of the online version of Play for Life. Now live on the Sun Life website, this free, single-player game allows Filipinos to experience real-life financial scenarios through engaging gameplay. As players make crucial financial decisions to achieve their chosen life goals, they have fun while learning valuable lessons along the way. A multi-player version of Play for Life: A Game of Choices is also set to launch soon.

 

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit https://playforlife.sunlife.com.ph.

From left to right: Sun Life Philippines brand ambassador Piolo Pascual, Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong, and brand ambassadors Sarah Geronimo and Matteo Guidicelli. 

Available in all Sun Life branches nationwide

 

Filipinos all over the country will be able to experience financial planning in a whole new way as the tabletop boardgame version of Play for Life: A Game of Choices will be available in all Sun Life branches nationwide. Sun Life is making financial literacy more engaging and accessible by bringing the game directly to Filipinos in their communities.

 

To find a Sun Life branch near you, visit www.sunlife.co/WhereToFindUs.

 

Fostering financial inclusion through new board game versions

 

Sun Life further emphasized its commitment to financial inclusion by creating tabletop board game versions of Play for Life specifically designed for Overseas Filipino Workers (OFWs), business owners, and professionals. These interactive games offer a fun and social way to learn financial literacy concepts tailored to their unique needs.

 

To play these new board game versions of Play for Life: A Game of Choices, reach out to a Sun Life financial advisor by visiting https://www.sunlife.co/TalkToAnAdvisor.

 

Empowering Filipinos with financial solutions to play the game of life

 

Adding to the excitement, Sun Life also unveiled a new digital video commercial featuring its brand ambassadors, Donny Pangilinan, Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo playing the board game version of Play for Life: A Game of Choices. The video showcases the fun and engaging nature of the game, while highlighting the importance of Sun Life products and solutions in achieving financial goals.

 

Step into the world of Play for Life

 

For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate giant board game and make real-life choices at SM Sta Rosa from July 27 to 28, 2024, SM Lanang, Davao from August 24-25, 2024, and SM Iloilo from September 14-15. There will also be table-top boardgame versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.

 

Win a trip to Japan, Vietnam, and Giftaway vouchers worth up to ₱10,000

 

Sun Life clients can get a chance to win amazing prizes like a ₱100,000 travel voucher to Japan and Giftaway vouchers worth up to ₱10,000 when they play the Play for Life game. All they have to do is participate in any of the mall activations or play the online game and submit an entry through the form at the end of the game. The winners will be drawn using an electronic randomizer among eligible clients. Promo runs from June 1, 2024 to October 31, 2024.

 

To learn more about Sun Life’s Play for Life client promo, visit https://sunlife.co/PFLMechanics.

 

Non-Sun Life clients also have the chance to win a trip to Vietnam and Giftaway vouchers worth up to ₱10,000 when they play the online version of Play for Life. To qualify, participants must fill out the “Double the Pot” form on the online game. Selection of winners will be done via a raffle draw among the eligible entries. Winners will be announced on September 18, 2024.

 

To learn more about the Play for Life public promo, visit www.sunlife.co/PlayTalkWinMechanics.

 

“Play for Life marks a significant step forward in Sun Life’s goal to make financial literacy fun and accessible for all Filipinos,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “Play for Life aims to equip Filipinos with the knowledge and confidence to make informed financial choices and achieve their life goals.”

Sun Life’s Play for Life: A Game of Choices

 What if you could take your financial journey for a test drive? Will you end up broke or pass with flying colors? Discover your financial fate with Sun Life’s new game. “Play for Life: A Game of Choices,” launching this June. 

This Financial Independence Month, Sun Life is launching engaging activities that will foster financial literacy among Filipinos through gamification elements.

Embark on Your Financial Journey with Play for Life

Play for Life is a free, single-player online game that mirrors the financial decisions one encounters in real life. The objective of the game is to achieve your chosen life goals through strategic financial and life decisions while navigating the ups and downs.

At the beginning of the game, players define their life goals and select a character representing a career. Gameplay revolves around dice rolls, guiding pieces across the board to squares that correspond with the dice outcome. The board features spaces that offer life -enhancing opportunities ('Life Wins'), present challenges ('Life Happens'), or require critical financial decisions ('Life Choices'), allowing players to use their accumulated funds strategically.

You win the game once you have accumulated enough play money to achieve your life goal. The journey involves managing both positive and adverse circumstances, reflecting the essence of life's financial planning and decision-making.

Step into the World of Play for Life.

For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate giant game boards and make real-life choices at SM

Megamall from June 22 to 23, 2024, SM Sta Rosa from July 27 to 28, 2024, SM Lanang in August

2024, SM Iloilo from September 14 to 15, 2024, and SM Pampanga from October 26 to 27, 2024.

To engage the mobile gaming community, the initial launch of the life-size version of Play for Life will be in partnership with Talon Esports, a leading esports and gaming organization. There will also be table-top boardgame versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit http://sunlife.co/playforlife.

Rank Your Money Moves with Sun Life’s New TikTok Filter

Further amplifying its commitment to financial empowerment, Sun Life launched an interactive TikTok filter called “Rank Your Money Moves”This gamified filter allows users to rank variousbpriorities, such as love life, food, travel, and other possible money moves. Once priorities havebeen placed in order, the user gets a fun and playful financial personality type depending on how they ranked their money moves.

Try out Sun Life’s new TikTok filter here: https://sunlife.co/RankYourMoneyMoves Marking 9 years of Financial Independence Month Financial Independence Month is Sun Life’s annual campaign encouraging clients to pursue financial preparedness at every life stage. Launched in 2015, it aims to make the nationalbcelebration of Independence Day more personal and meaningful, as it centers on the pursuit of one’s brighter future.

“Financial freedom starts with a choice,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “This is why we are set to launch Play for Life: A Game of Choices. We want to equip Filipinos with the knowledge to make informed decisions on  theirbfinancial journey. By making financial literacy more engaging and accessible, we hope to empower individuals to take control of their future and make life choices with confidence.”