CREBA’s housing vision gets support from industry icons

The long term vision of “A Home for Every Filipino” being advocated by the Chamber of Real Estate and Builders’ Associations Inc. (CREBA) gains ground and draws the support of government and industry icons.

CREBA National President, Noel Toti M. Cariño, Housing Committee Chair, Senator Joseph Victor G. Ejercito, Executive Vice President, Elsie D. Chua, and Academic Programs Chair, Avelina P. Acuña.

That support can be gleaned from the participation of lawmakers, key shelter agency heads, government officials, and industry experts in CREBA’s forthcoming national convention and housing expo and its sponsorship by leading firms in various sectors.

Senator JV Ejercito, Chairman of the Senate Committee on Housing, Urban Development, and Resettlements, leads government officials who will grace the convention as guest speakers.

According to CREBA National President Noel Toti M. Cariño, the 3-day CREBA National Convention and Housing Expo slated from September 26-28, 2023 at the SMX Mall of Asia and Conrad Hotel Manila is expected to draw the attendance of most of the major real estate industry players from all over the country as the group celebrates its 50th founding anniversary. CREBA is touted as the ‘oldest and largest’ umbrella advocacy group in the housing sector.

Elsie D. Chua, Executive Vice President and chair of the organizing committee said that the housing expo will open to the public starting September 26 featuring real estate developers, banks, government financial institutions, contractors, construction supplies manufacturers, online payment gateways, building technologies, furniture, home improvement tips and design inspirations.

It will also be dotted with free seminars on housing for OFWs, seafarers, teachers, employees, and uniformed personnel as well as CPD sessions and accreditation for real estate brokers and salespersons. Expo visitors can expect on-site freebies, promos, and discounts on training on international marketing and land titling. 

Day 1 of the convention will focus on unlocking investments and affordable home financing. Day 2 will cover topics and expert speakers on building the future through infrastructure innovations and green practices. The culminating day on September 28 will tackle sustainable solutions by navigating through global best practices and will feature a CEO forum with the heads of the country’s top developer corporations.

A major highlight of the confab is the conferment of the CREBA Pillar Awards to the outstanding “developers of the decade” during the Golden Jubilee Gala Night to recognize excellence and the best of the best in Philippine real estate development in terms of social and economic impacts, innovation, sustainability and adaptation to the changing demands of the property market. 

Supporting the convention are leading industry players Boysen, Vistaland and Communityline Housing as Platinum Sponsors. 

DMCI Homes, SM Development Corporation, Ayala Land, Megaworld Corporation, San Miguel Corporation, R-Land, and Primehomes are gold sponsors, with Filinvest Land, Robinsons Land, and Sta. Lucia Land as silver sponsor.

Also supporting the event are: Aboitizland, the Pag-IBIG Fund, the Ascott Ltd., Cebu Landmasters Inc., Bank of the Philippine Islands, PH1 World Developers, Rua Seguridad, RBRA Technologies, CDC Holdings, E. Ganzon Inc., Duraville Group, Dulalia Homes, Hausland Development Corp., Federal Land, Active Group, Surepanel, IPM Realty, Megawide and Paymongo, Chua announced.

“All roads lead to this national event involving government and private industry stakeholders from CREBA’s close to 30 chapters nationwide,” Cariño further said.

Citing real estate as encompassing all businesses, the CREBA leaders called on all its members, partners, and allies across the industry to join the event and take part in this crucial phase of national development.

Interested parties may contact the event organizers via https://crebalegacyat50.com or Viber: (0922) 877-1332.
 

Visit Corporate Giveaways at the SMX Convention Center on July 9-11

GIFT-GIVING STILL A GOOD MARKETING INVESTMENT

Is your PR budget being “realigned?” Before you trim or worse, scrap your budget for corporate gifts, think again.

Shrugging off corporate gift-giving as an unnecessary expense may be one of the biggest branding mistakes you can make. With ever-increasing competition across all sectors and industries, that little token might just be the final push that your brand needs to get its message across.
A restricted budget is simply an invitation to explore your creativity. Rather than just considering the cost, think about the perceived value of an item, anticipate the needs of the recipient, or even re-think the packaging for a more customized look. Most importantly, make sure whatever you’re giving reflects well on your brand.

Sounds complicated? Not really. Simplify your life and find what you need by visiting Corporate Giveaways 2014 at the SMX Convention Center on July 9-11, 2014.

The Corporate Giveaway Buyers’ Show on Business Gifts, Premiums, Promotional Ideas and Merchandise Incentives is an annual event held every July to help companies prepare for holiday and year-round gift-giving needs. This event will definitely be beneficial for Purchasing Marketing, Advertising and PR professionals, along with business owners, event managers, wedding planners, and the like as suppliers of quality and creative gift items will all be gathered under one roof.
“At Corporate Giveaways, the customers come directly to the suppliers.  There is the intent and goal to place and order as opposed to suppliers going on cold calls, interrupting customers’ busy business days, just for a 20% success rate,” explains Raquel Romero, President and General Manager of Worldexco, organizers of CG2014.

No need to travel far and wide to search for unique giveaways for Christmas or other major events.  No need to waste on transportation expense and valuable time that could be devoted to other pressing business matters when you just mark your calendars on July every year for this particular task.  And what’s even better, admission is FREE (but limited to adults ages 18 and above).
“At this business fair, we don’t encourage our exhibitors to retail during the show as this might get in the way of a big order.  We give them tips on how to display their items and showcase to the visitors how their products can be good corporate gifts. More than huge crowds, we would rather focus on getting the right visitors to the show. Quality over quantity “adds Romero citing advantages to exhibitors.

“We understand that not all corporate visitors will make an order right away, though there are  special cases when some companies are in urgent need and ready to place an order on the spot.  Usually, they come to browse, check what’s new, compare prices, products and negotiate with the suppliers. Our loyal exhibitors, some who have been with us for over 15 years, can attest to the event’s results year after year, “explains Bogee Romero, Worldexco Marketing Services Manager.

Now on its 27th year, Corporate Giveaways 2014 will showcase more than 80 participating companies with over 120 booths of advertising specialties, awards, medals and trophies, bags , and wallets, travel and storage essentials, balloon décor, caps and headgear, CEO gifts, Christmas giveaways, corporate neckties and uniforms, desktop accessories, organizers, handcrafted items, houseware, leathercraft, gadgets, mobile accessories, personal care products, food and beverage packages, writing instruments among others. Some of its regular visitors include representatives from the Jollibee Group, Nestle Philippines, Toyota Motors, Smart and San Miguel Corporation.

For more information on the show visit www.corporategiveawaysbuyershow.com or www.facebook.com/CorporateGiveaways.
For inquiries email: cg@worldexco.com or call telephone nos. 855-8341 to 44.