HOW THE ORANGE LADY PLANS MAY BE THE COLOR OF HOPE FOR OFWS

For many Overseas Filipino Workers, (OFWs) owning their own businesses is one of their main goals.

 

After years of away from their families, sacrificing time and enduring difficult working conditions, many look forward to coming back home for good, to start anew as entrepreneurs.  And for those who are exploring that possibility, opening a beauty salon is a particularly a promising option.

We Filipinos pride ourselves for looking good. That is why the beauty industry is thriving in the Philippines. In recent years, the country has seen a significant increase in demand for beauty services, with consumers willing to spend more on beauty treatments and products. This growing demand has created a favorable environment for entrepreneurs looking to enter the beauty market, especially in urban areas.

The beauty industry has also proven to be relatively recession-proof. Even during economic downturns, people tend to continue investing in their appearance, making the beauty industry more resilient to market fluctuations than other sectors. This means that opening a beauty salon is a relatively safer investment for OFWs.

Another advantage of opening a beauty salon is that it is a relatively low-cost business to start. OFWs can start small, with just a few chairs, mirrors, and basic beauty supplies, and gradually expand their services as their business grows. This makes it an ideal option for those who may not have a lot of capital to invest in a business.

 

Lastly, opening a beauty salon can also provide OFWs with a sense of fulfillment and purpose. After years of working abroad, many OFWs may be looking for a way to give back to their community and contribute to the local economy. By opening a beauty salon, they can provide employment opportunities for their fellow Filipinos and offer high-quality beauty services to their community.

As we celebrate Easter, we are reminded of the message of hope and renewal that it brings and for OFWs looking to invest in the beauty business, Orange may just be their new color of hope—just like how it helped change the life of the orange lady herself, Joby Linsangan-Moreno.

 

As she celebrates her birthday today, Joby shared a few exciting news one of which is the franchise fee of P80,000 for those interested to join her “beautiful” journey as one of the owners of an Orange Blush Salon franchise.

“Over the years, we have learned that a franchise system only works when both the franchisee and franchisor trust each other fully. The Php80k franchise free (renewable yearly for 5 years) is actually just a fraction of the original franchise fee cost. We want our franchise system to be flexible, relatable. And we have a short franchise contract this time at one year (renewable) so that both parties can try and test the franchise system and together, plan for the future of the brand,” Linsangan told us over a recent chat.

Orange Blush Salon is one of the most rapidly growing salon chains from Nueva Ecija. Much like the color orange, the salons embody a vibrant and dynamic image.

Prior to 2003, the founder, Joby Linsangan, had never imagined owning a salon business. With a degree in Medical Technology from one of the top universities in the Philippines, Linsangan was torn between pursuing a career in the United States or attending medical school. However, fate intervened, and in 2003, Linsangan decided to launch a new business concept in the salon industry. Having been a beauty title-holder and ramp model during her student days, she realized that she had a passion for the beauty industry.

She observed that salons in her province offered either pricey or cheap services, but not a middle ground. With this in mind, she came up with Orange Blush Salon, which opened its first branch in October 2003 with an initial capital of P30,000.

 

The salon's interior was also designed to be inviting, colorful, and well-lit. The basic services such as hair cut and blow dry, hot oil, foot spa, and manicure plus pedicure were pegged at reasonable prices and Linsangan made sure to offer their services at customer-friendly prices by well-trained staff.  

Orange Blush Salon's reputation grew quickly, and within three years, Linsangan opened five additional branches strategically located near the market, hospital, schools, and malls in her province and nearby cities before finally launching in Metro Manila.

 

As a franchise Linsangan's business philosophy is centered on making customers feel special but always at an affordable price, which is achieved through a strategic location, excellent services, friendly and competent staff, attractive interiors, and aggressive advertising.

 

MOVING FORWARD POST PANDEMIC

Now that the economy is slowly recovering from the pandemic, business need to adapt to the changes brought about by this new normal.

For Linsangan they made use of the time to renovate all their branches- making them more minimalist and modern. We took advantage of the time when we can renovate the salons without too many customers that time. We closed some branches too and made our services more relevant to our clients, offering home services and at-home hair care products (Peach), introduced online selling and payments and appointments too.

She also shared the development of their new hair products called PEACH Hair Essentials.

 

“Peach Hair essentials is the FIRST HAIR REJUVENATING SET in the Philippines. If we have rejuve sets for the face, skin, it’s now time to also focus on our crowning glory- our Hair. Peach is a 3-step daily routine that keeps salon treated hair soft, healthy and truly manageable. No more ngarag hair days with Peach Hair Rejuvenating System.”

Always the optimist Linsangan said she learned a lot of lessons from the pandemic; “I realized that life is truly fragile and short; that the best things in life are not things, and they are free; that you should always live the day as if it were your last and that everything is temporary; only God is eternal, so we fix our eyes on Him.”

She also shared how they continued the Parlorista At Barbero Kami (PAK) Foundation mission of Spreading Love one free haircut at a time. We also plan to hold livelihood programs like Hairdressing workshop to equip our learners with haircutting, haircoloring skills that could be an extra source of income.

As she celebrates another birthday, she hopes that through Orange Blush Salons she could help realize the dreams of OFWs. "I have been blessed with everything that I have prayed for and hoped for, so this year, I am just truly thankful to God for being our Fortress, our Refuge and our Hope. He has been our light during the darkest and saddest time in our lives when our dad was called to heaven. 

I pray that He guides me as I fulfill my life’s mission found in Matthew 5:16 “Make your light shine so that others may see your good works and glorify Your Father in Heaven.” I have always believed the the Lord has called me for that specific mission, and as to how I will reflect His Light, I will let Him lead me, surrendering joyfully and confidently to His Will.

For more info follow Orange Blush Salon page OrangeBlushSalon.ph

 Website Orange Salon PH

The Orange Lady, Ms Joby Moreno, celebrates birthday with hope and positivity amidst the COVID-19 pandemic

I met Ms Joby Linsangan-Moreno about four years ago when we went to Cabanatuan, Nueva Ecija to check out one of the most popular salons in the province, Orange Blush Salon. 

Back then everyone had red hair, so I also got my hair colored to vibrant red. It was the first time I had my hair dyed and it turned out so good.  I liked it so much that I’ve tried to maintain the look for the next couple of years carefully treating it to protect the color and prevent dryness. I even remember buying a purple shampoo to keep the color from fading. I loved that it faded to purple then to soft pink. But when I tried to get the same bright color (red) from a different salon. It turned out a hit and miss because the colorist  wasn’t able to achieve the color that I wanted, good thing I don’t have to go back to Nueva Ecija because Orange Blush Salon now has branches here in Manila. And I promise to visit one the moment this enhanced community quarantine is lifted by the end of the month. 

Because of that experience,  Orange Blush Salon easily became one of my favorites, proof that Joby—also known as the Orange Lady, commitment to satisfy each customer of the salon.

Joby Linsangan-Moreno shares, “Our goal is to become the top-of-mind hair salon in the country. We want people to think of Orange Blush Salon when they want to have their hair cut or rebonded. We want them to feel that at OBS, you are being cared for and that our customers are our highest priority. Our mission is to make our customers feel loved, happy, hopeful, and beautiful.”

Clients are pampered like royalties and celebrities with its wide array of premium service including haircutting, hair treatments, hair rebonding, hair straightening, hair coloring, manicure and pedicure, foot spa, makeup, Power Dose Treatment, Brazillian Keratin Treatment, and Semi De Lino Treatment, among others.

Orange Blush Salon was Ms. Joby’s passion project. A medical technologist by profession, Joby said she had always been fascinated with the business of beauty. Using the P30,000 she earned from her salary, Joby put us the very first Orange Blush salon.

It wasn’t always easy, and Joby recalls that during the first months, as her stylists were even pirated by another salon, forcing her to ask for help from another salon and dividing each P60 peso haircut 50-50 just so she could get more customers. 

Her hardwork and business-savvy skills eventually transformed Orange Blush Salon into one of the biggest salon chains in Northern Luzon.  Orange Blush Salon has 20 branches scattered in the different parts of Northern Luzon and Metro Manila with 10 branches are wholly-owned while the other 10 are franchises. The flagship store is located in Sparks Place Cubao. 

Today, April 8, 2020 would’ve been a very special day for Joby as she celebrates her 40^th birthday. And to celebrate this milestone Joby was supposed to launch two new passion projects—the PAK FOUNDATION: PARLORISTA AT BARBERO KAMI FOUNDATION and her very first book BEAUTY AND THE BIZ.

PAK FOUNDATION

THE PARLORISTA AT BARBERO KAMI FOUNDATION or PAK is first organization that unifies salon owners and workers, barbers and other related beauty and wellness institutions. “It seeks to prioritize, improve, and safeguard the lives and the welfare of our Parloristas (Hairdressers, Estheticians, Massage therapists, Nail Technicians, salon receptionists), Barbers and their families.”

PAK aims to promote hairdressing as a serious profession and educational program that generates employment and contribute to the over-all economic development of the country.  It also seeks to uphold Hairdressing, Massage, Hair and Makeup and other beauty and wellness related courses to the highest standards and ensure the welfare of ALL CUSTOMERS of Health and Wellness industries by providing them with the proper and the best professional hairdressing services possible.

For the launch they plan to provide FREE Haircut and other wellness services and hold free summer camps and short courses about Hairdressing and other beauty and wellness-related programs in cooperation with TESDA. 

The long-term goal is to educate and encourage students to enroll in Hairdressing program as offered in K-12 curriculum by the Department of Education (Home Economics Thread), and provide scholarship programs to the children and families of PAK members.  

In the future, Joby adds PAK hopes to put up hair salons that will offer free haircut to the indigent and less fortunate and partner with government or private institutions to provide health and wellness services.

BEAUTY and THE BIZ 

Besides the launch of the PAK foundation, Ms Joby said they also planned to introduce her very first book, Beauty and the Biz. 

The book is a guide for aspiring entrepreneurs who want to build their own beauty empire. The book features stories from self made beauty entrepreneur who share their personal experiences and success stories to help you establish your own beauty brand. 

The book will be published by ABS CBN Publishing and will be sold at National Bookstores nationwide soon.

As a bonus, the book will likewise include Joby’s “10 commandments of the Orange Lady” a list of rules on how to live a joyful and balanced personal business life.

The ECQ may have prevented Joby from celebrating this milestone with family and friends, so instead they are devoting their efforts to helping the frontliners.  Together with Aliaga Rice Supply (the business of her husband Lawrence) Orange Blush Salon helps in distributing rice, orange masks and Orange salon hair products: leave on conditioners and hair serum sprays to HONOR our FRONTLINERS: Hospital attendants, doctors, nurses, bank employees, supermarket employees, barangay captains and councilors, Military and police, pharmacists in Cabanatuan City, Nueva Ecija.

The announcement that the enhanced community quarantine will be further extended buy Joby remains hopeful and thankful amidst the crisis. Through her unwavering faith, JOby believes that we shall all prevail in the end, despite our current difficulties. “We are being confronted with challenging times, but we shall not be afraid, and we should all keep the faith, and know in our hearts that this too, shall pass. We may all be physically apart, but we are all emotionally together as one in this battle. And we shall win this! Looking forward to a fresh start, a wiser beginning and a stronger and more resilient Team Pilipinas as we go back to normalcy soon.”

#JOBYis40

Orange Blush Salon’s Hard to Resist Holiday Promos

‘Tis the season to be jolly and Orange Blush Salon (The Rebond Center) wants everyone to be merry, bright, and beautiful. Since it is a season of giving, OBS is giving clients exciting promos they cannot resist this December. 

 

For all OBS branches, there is a Magandang Pasko Sale where clients can avail affordable deals and services: Haircut (P99), Manicure (P119), Pedicure (P119), and Christmas Hair Rebond with Hair Color (P999). Para Maganda ka ngayong Pasko! Promo runs until January 10, 2018. Text 0917-566-4412 for details.  

Meanwhile, OBS SuperCut, the first pop-up salon in the country, has ongoing promos. It is a specialty salon booth that offers hassle-free and professional Haircutting and Manicure/Pedicure services. SuperCut is located at the Ground Floor Robinsons Townville, Cabanatuan City. For Services: Haircut (Drycut) with hair scalp massage (P99), Manicure (P119), and Pedicure (P119); Other Salon Services: Blow Drying (P119), Hair Flat Ironing (P200), Hair and Make-up (P599), and Eyebrow Shaving (P49); and OBS Hair Products: OBS After Conditioner Treatment (P350), OBS Leave-On Treatment (P350), and Wide Toothed Comb (P20). 

OBS After Conditioner Treatment and OBS Leave-On Hair Conditioner are especially formulated for salon-treated hair and are exclusively available at Orange Blush Salons and OBS SuperCut. You can now maintain healthy, soft, and shiny tresses with just the touch of your fingertips right at home.

OBS is one of the fastest growing chain of salons in the country with branches in North Luzon and Manila. It has recently opened its newest branch at Lipa The Uptown in Lipa, Batangas.

Clients are pampered like royalties and celebrities with its wide array of premium service including haircutting, hair treatments, hair rebonding, hair straightening, hair coloring, manicure and pedicure, foot spa, makeup, Power Dose Treatment, Brazillian Keratin Treatment, and Semi De Lino Treatment, among others.

Celebrity entrepreneur and owner Joby Linsangan-Moreno shares, “Our goal is to become the top-of-mind hair salon in the country. We want people to think of Orange Blush Salon when they want to have their hair cut or rebonded. We want them to feel that at OBS, you are being cared for and that our customers are our highest priority. Our mission is to make our customers feel loved, happy, hopeful, and beautiful.”

You can check out their website at www.orangeblushsalon.com or look them up on Facebook.

ORANGE BLUSH SALON PUTS UP THE FIRST POP-UP SALON IN THE COUNTRY

If you want a stylish yet affordable haircut in a jiffy, then its time to head on to the new Orange Blush Salon OBS first pop-up salon in the country today. This is for everyone who is in a hurry or who want their haircut done in 15 minutes, mani and pedi in 30 minutes or less. No fuss, saves you time and money too. Especially this holiday season when everyone is heading up to the mall to make their last minute shopping. You can squeeze in your 15 minutes for some extra quality pampering.

Orange Blush Salon (OBS) has recently welcomed the newest member of its family: the OBS SuperCut, the first pop-up salon in the country. It is a specialty salon booth that offers hassle-free and professional Haircutting and Manicure/Pedicure services. “Express ang lahat ng serbisyo,” taking a quote from its Facebook posts. The project was unveiled last October at the Ground Floor Robinsons Townville, Cabanatuan City. Lucky OBS clients availed the ‘pisong gupit’ offering on its opening day.

The people behind Orange Blush Salon, led by celebrity entrepreneur and owner Joby Linsangan-Moreno, always strive to think of innovative ways on how to make OBS stand out among the rest in the salon industry. Aside from their affordable salon deals and services, OBS proudly introduced its latest hair products: OBS After Conditioner Treatment and OBS Leave-On Hair Conditioner. These are especially formulated for salon-treated hair and are exclusively available at Orange Blush Salons and OBS SuperCut. Try them and see for yourselves the wonders these products do to your salon-treated hair. You can now maintain healthy, soft, and shiny tresses with the touch of your fingertips right at home.

Orange Blush Salon always offers top-of-the-line service to its clients – pampering them as if they are royalties. Clients are welcomed by the cozy and vibrant orange color of the salon’s interiors the moment they enter the doorstep. Joby explained, “The color orange represents happiness, positivity, and optimism. It’s the color we want people to see (and feel) when they come to our salons.” 

Since opening its first branch in Cabanatuan City in 2003, Orange Blush Salon has expanded to more than 20 branches in North Luzon. Not only is OBS one of the fastest growing chain of salons in Nueva Ecija and nearby provinces. It has now made its way to Manila with its flagship salon in Cubao. Other metro branches can be found in Sta. Cruz, Manila and Katipunan, Quezon City. Manileños do not need to travel far away because they can now experience the same royal treatment that OBS clients in the provinces enjoy.

OBS offers a wide-range of deals and services that include haircutting, hair treatments, hair rebonding, hair straightening, hair coloring, manicure and pedicure, foot spa, makeup, Power Dose Treatment, Brazillian Keratin Treatment, and Semi De Lino Treatment, among others.

Joby once said, “My business philosophy is simple: make your customer feel special, but always at an affordable price. Everything has to be sulit.”

You can check out their website at www.orangeblushsalon.com or look them up on Facebook.

Orange Blush Salon's Joby Linsangan shares "The 10 Commandments of the Orange Lady"

Joby delivering her talk entitled," The 10 Commandments of the Orange Lady"

Joby Linsangan Moreno, the lady behind Orange Blush Salon recently held her first public engagement as a professional speaker billed  Elevate: Primed For Greatness at The Podium Special Events Center Cabanatuan City and organized by Lvrage.

She shared her thoughts about 10 Commandments  before a mixed crowd of students and professionals. 

Joby opened her first salon at age 23 in Nueva Ecija from the remnants of a beauty parlor about to close shop. It was a huge move for Joby who with her savings of 30,000 pesos chose to invest in the salon business. She was at that time working as a medical technologist. "When I went to college at 17, I did not know na ang med tech nasa lab pala," she recalls. "I did not know, nag aanalyze pala ng ihi, poop, dugo at iba pa. Eh ayaw ko pa naman ng kumukuha ng dugo," she explains.

Joby then realized that all she wanted was to be a business woman. "I was 23 when I established my salon in Nueva Ecija  and my goal was to make it a national brand."

But six months after her first beauty shop opened, "pinirata yung tatlong stylists ko," she reveals. To save the situation, she had to run to the adjacent beauty salon for help. "Pag may pumasok na kliyente sa amin, tatakbo ako sa kabilang parlor, sasabihin ko, paghatian natin, 50-50 tayo sa 60 pesos na gupit."  

Despite the difficulties, Joby survived. And 14 years later,  Orange Blush Salon put up 20 branches scattered in the different parts of Northern Luzon and Metro Manila. 10 branches are wholly owned while the other 10 are franchises. The flagship store is located in Sparks Place Cubao.

With Fellow Conference Speakers; from left, to right: Mr. Luwee Carrasco, Mr. Reynaldo Odulio Jr. Of Wheeltek Motors and Mr. Toby Cayanga of Farmers' AMC. Home grown businesses from Cabanatuan City

As a successful business woman, Joby follows 10 rules which she calls, The 10 Commandments of the Orange Lady. Here they are:



1. Put God First In Everything You Do.

2. Treat Others The Way You Want To Be Treated.

3. Spend Quality And Undivided Time With Your Loved Ones.

4. Love Your Family Unconditionally.

5. Dream Big. Start Small.

6. Be Proactive. Focus.

7. Do Not Complain.

8. Feel Beautiful. Be Beautiful.

9. Count Your Blessings.

10. Find Your Purpose And Seize It. Let Your Light Shine.



Joby also subscribes to the mantra, "For with God, nothing shall be impossible,"  Luke 1:37.



Joby is married to businessman Lawrence Moreno, her first and only boyfriend. They have three kids. Joby is an Asian Artists Agency talent.

For more info on Joby visit the Orange Blush Official Facebook page or her official FB and IG accounts. You may also visit Orange Blush Salon at Sparks Place Cubao.

Orange Blush Salon’s Grand re-Launch At Franchise Asia Expo

 Orange Blush Salon (OBS), the fast-growing salon chain, gears up as it relaunches its brand at the upcoming Franchise Asia Expo set on July 21-23 at the SMX Convention Center in Pasay City.

The grand re-launch takes place at Booth 207 of this year’s franchise expo, touted as the biggest in the country. Hundreds of franchising businesses participate in this much-anticipated event, as OBS re-launches with revamped franchise packages that should make it easier to own an outlet of your own thru installment plans in partnership with BDO.

“We are excited to announce that during the expo, we shall be holding a three-day sale with P50,000 off on our franchise fee,” said the brand’s maker Joby Linsangan-Moreno. “Our main objective is to find suitable and qualified franchisees who could be our partners in expanding Orange Blush.”

OBS is eyeing to approve at least 10 franchisees at the Expo.

At present, there are eight franchised OBS branches, with one in Lipa, Batangas opening soon. The flagship branch and main office is located at Spark Place Mall in P.Tuazon corner 10th Avenue in Cubao, Quezon City.

Best known as a rebonding center, OBS, which originated in Cabanatuan, is set to open 10 new branches within Metro Manila and in Metro South (Batangas and Antipolo). For interested franchisees, there will be pre-approved branches located inside community malls, in partnership with Waltermart, Citymall, Vista Malls, SM Savemore, SM City, and Robinsons Townville malls.

Joby shared her valuable thoughts on franchising, stating, “Franchising is actually borrowing and sharing the owner’s operations standards with a fee. It is operating within the regulations of the franchisor with proven business system and standards.”

She added, “Franchising is for those who are willing to follow and adapt to the culture of the franchisor and for those who would want to invest and grow the business with the franchisor by sharing the same vision and beliefs.”

OBS is fast-becoming a household brand, thanks to significant exposures it enjoys on shows like ABS-CBN’s Umagang Kay Ganda, Magandang Buhay, and ASAP. It is at present the main hair and make-up sponsor for Banana Sundae.

Joby Linsangan-Moreno

The process of rebond, a permanent hair straightening procedure is the OBS brand’s strength, backed by a warranty service wherein customers availing the rebonding treatments are given warranty cards. In this set-up, clients are asked to return after a week for their hairs to be checked. If touchups are needed, OBS staff will do them free of charge.

A mild-mannered, hard worker who takes pride on her provincial roots, Joby further explained her vision for OBS: “Our goal is to become the top-of-mind hair salon in the country. We want people to think of Orange Blush Salon when they want to have their hair cut or rebonded. We want them to feel that at OBS, you are being cared for and that our customers are our highest priority. Our mission is to make our customers feel loved, happy, hopeful, and beautiful.”

Joby, a UST graduate who jumpstarted her salon business on a P30,000 shoestring budget, is now being handled by Asian Artist Agency.

“I have been attending workshops under the supervision of King of Talk Boy Abunda. I am truly honored for this golden opportunity to speak what’s on my mind and what’s in my heart, and to share my life and my stories to others.”

Those visiting the OBS booth at the Franchise Asia Expo SMX can expect some great vibes in the name of beauty and hope.

For more info, visit www.orangeblushsalon.com