Take the Glucerna 1-2-3 Challenge for Diabetes Management

The early detection and treatment of diabetes can decrease the risk of developing the complications of diabetes. So have yourself checked up if you are suffering from the following symptoms such as frequent urinating , feeling very thirsty, feeling very hungry - even though you are eating, extreme fatigue, blurry vision, cuts or bruises that are slow to heal. Weight loss- even though you are eating more, tingling, pain, or numbness in the hands or feet.

Dr Sjoberg Kho (Chief of Endocrinology and Metabolism and the unit head of St. Thomas Diabetes Center at University of Sto. Tomas Hospital. He is also an Associate Professor in the UST Faculty of Medicine and Surgery.) explained the symptoms of Diabetes and complications to the media, and introduces Glucerna, a specialized nutrition product from Abbott to manage diabetes.

THE GLUCERNA 1-2-3 CHALLENGE


The Glucerna 1-2-3 Challenge is a 12-week program that was specially designed for people with diabetes to learn simple techniques to help them manage their diabetes with a healthy lifestyle. Sponsored by the makers of Glucerna, a specialized nutrition product from Abbott for people with diabetes, the 1-2-3 Challenge provides resources for people with diabetes to create a simple plan that incorporates 1) a healthy meal plan, 2) exercise, and 3) specialized nutrition products such as Glucerna. The program’s three easy steps help people with diabetes to address three important components of managing their condition – managing blood sugar response, reducing weight and waistline, and supporting heart health.

Dr Sjoberg Kho (Chief of Endocrinology and Metabolism and the unit head of St. Thomas Diabetes Center at University of Sto. Tomas Hospital

How the 1-2-3 Challenge Works– This free 12-week program features a robust set of online tools and solutions provide people with diabeteswith easy, meal plans and recipes, daily exercise planswith step-by-step instructional videos, and guidance on how to incorporate Glucerna into their healthy diet. Additionally, the program provides tracking tools and progress reports so they can monitor their progress that they can share with their doctors.

Why Proper Nutrition Is Important – Eating right and exercising can have an impact on the health of people with diabetes. Additionally, scientific evidence supports the use of calorie replacement, including specialized nutrition, as part of a diabetes management plan.1-2By providing information on exercise and healthy nutrition choices, the 1-2-3 Challenge enables people with diabetes to create healthy habits that will help in :

Managing Blood Sugar Levels –Maintaining proper blood sugar levels is the first step to proper diabetes management and reducing the risk of complications from the condition.

Addressing Weight and Physical Activity – Excess weight and physical inactivity can contribute to health-related complications for people with diabetes.

Supporting Heart Health – Like all individuals, people with diabetes need to maintain heart health. Further, people with diabetes are two to four times more likely to have cardiovascular disease than people without the disease.3

Features of Glucerna Triple Care–The new GlucernaTriple Care™product provides a unique system of ingredients to help patients manage their blood sugar response while supporting heart health. It also can help reduce weight and waistline when used as part of an overall diabetes management plan.

Website and Mobile App – People with diabetes can go to https://www.glucerna123challenge.com.phto participate in the 1-2-3 Challenge.A mobile app also is available for iPhone® or Android® smart phones* for on-the-go access to the program.

Rewards Program – To support the members of the Glucerna 123 challenge, it also has a loyalty program that rewards members with points found in every can of Glucerna Triple Care everytime they purchase.  This rewards program is also extended everytime the members access the website and to update theirlevels of blood sugar, weight and physical activity. This promo activity was submitted and approved by FDA,per DOH-FDA permit no.1386 s.2013

For more information on the Glucerna 1-2-3 Challenge,you may contact[02-995-5555].

About Abbott Nutrition
For more than 85 years, Abbott Nutrition has been developing and marketing science-based nutritional products to support the growth, health and wellness of people of all ages. Internationally recognized brands include the PediaSure® brand of complete and balanced nutrition for children; and the Ensure® brand of complete and balanced nutrition for adults.
                                                           
The company is a leader in nutritional products clinically shown to address the distinct dietary needs of people with serious health conditions or special nutrient requirements, such as the Glucerna® brand of nutrition shakes and bars for people with diabetes.

About Abbott
Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 70,000 people.

Visit Abbott at www.abbott.com and connect with us on Twitter at @AbbottNews.


DIABETES AND ITS COMPLICATIONS

Diabetes mellitus (DM), or more commonly known as diabetes,refers to a group of diseases that affect how your body uses blood glucose, commonly called blood sugar. Glucose is vital to your health because it's an important source of energy for the cells that make up your muscles and tissues.

Diabetes is a worldwide public health problem.2In 2013, the number of diabetic adults reached a total of 380 million and currently, they are estimating that in 2035, the number will rise to over 592 million.

Diabetes in the Philippines

Diabetes in the Philippines is a growing health problem affecting the lives of 9.7% of the adult population in 2012. This number tends to double if we add the 12.5% of Filipinos at-risk of diabetes with impaired glucose tolerance (IGT). Combined, 1 out of every 5 Filipino adults or an estimated 11 million has either prediabetes or diabetes.

Filipinos are considered members of a high-risk ethnic population and this is for the reason that the Filipino diet is accustomed to high levels of sugar content. The data shouldn't come as a surprise for a carbohydrate-loading nation, whose staple meals include rice, bread, sweet potato, corn and other sugary food.

The Department of Health posted diabetes as the 8th top cause of disease-related death in the countryin 2009.6 Cardiovascular diseases are the major cause of death accounting for approximately half of all diabetes fatalities.

According to the World Health Organization, a substantial proportion of newly referred cases of diabetes already have evidence of the micro-vascular complications of diabetes.7 Screening of newly-diagnosed diabetic patients in Manila demonstrated a high prevalence of diabetic complications and cardiovascular risk factors.2 WHO recommends that a screening program to detect diabetes and even pre-diabetes must be instituted.

Complications of Diabetes

Diabetes has often been diagnosed in conjunction with, and worsens other comorbid conditions such as such as coronary artery and peripheral vascular disease, stroke, diabetic neuropathy, amputations, renal failure and blindness and leads to increased disability, reduced life expectancy and enormous health costs worldwide.2

Diabetes does not only affect one’s blood health,it may also affectother body parts:

Cardiovascular Diseases (CVD). Diabetes can cause a heart problem which is the number one cause of death in the Philippines according to the Department of Health-Health Intelligence Service.6People with diabetes have a higher-than-average risk of having a heart attack or stroke. These strike people with diabetes more than twice as often as people without diabetes. There’s a big link between diabetes, heart disease, and stroke. In fact, two out of three people with diabetes die from heart disease or stroke, also called cardiovascular disease.

Eye Complications.This disease is the leading cause of vision loss in adults of working age. 14% of people with diabetes have diabetic macular edema while 25% of people with diabetic macular edema will develop moderate vision loss.

Kidney Disease (Nephropathy).Kidney disease occurs in approximately one third of diabetics. Kidney failure typically occurs after 20-30 years of diabetes and diabetes has become the most frequent condition in people with kidney failure.

Nerve Damage (Neuropathy). Nerve damage from diabetes is called diabetic neuropathy. About half of all people with diabetes have some form of nerve damage. It is more common in those who have had the disease for a number of years and can lead to many kinds of problems.

High Blood Pressure (Hypertension). Caused when your blood moves through your vessels with too much force. Your heart has to work harder when blood pressure is high, and your risk for heart disease and diabetes goes up. High blood pressure raises your risk for heart attack, stroke, eye problems and kidney disease.

Skin Complications. Some of these problems are skin conditions anyone can have, but people with diabetes get it easier. These include bacterial infections, fungal infections, and itching. Other skin problems happen mostly or only to people with diabetes.

Treatment of Diabetes and its Complications in the Philippines

Once complications have been documented, treating hyperglycemia alone will not suffice. Complications from diabetes can be prevented only up to a certain point, beyond which these will progress.

Beyond screening, education of our high risk population regarding diabetic complications must be started also to encourage earlier medical consultation. Medical stakeholders must be encouraged to formulate new guidelines and encourage physicians to be more vigilant in diagnosing and managing diabetic Filipinos.2

If left untreated, diabetes may cause serious complications, as above mentioned.

References
1. Mayo Clinic Staff: Diabetes. (http://www.mayoclinic.org/diseases-conditions/diabetes/basics/definition/con-20033091).
2.  Fojas M, Lantion-Ang F, Jimeno C, Santiago D, Arroyo M, Laurel A, Sy H, See J. Complications and Cardiovascular Risk Factors Among Newly-Diagnosed Type 2 Diabetics in Manila. Phil. J. Internal Medicine 47 (May-June 2009): 99-105.
3.  International Diabetes Federation. (2013).  Diabetes Atlas, http://www.idf.org/diabetesatlas
4.  International Diabetes Federation. IDF Diabetes Atlas, 5th edn. International Diabetes Federation, 2012.
5.  Type 2 Diabetes Practical Targets and Treatments. 3rd ed. 2002: Asia Pacific Type 2 Diabetes Policy Group. 45pp.
6.  Department of Health: Leading Causes of Mortality (http://www.doh.gov.ph/node/198.html).
7.  World Health Organization. Screening for Type 2 Diabetes. (2003).
8.  Heart Disease: American Diabetes Association (http://www.diabetes.org/living-with-diabetes/complications/heart-disease/).
9.  Klein R, Klein BE, Moss SE, Davis MD, DeMets DL: The Wisconsin Epidemiologic Study of Diabetic Retinopathy. II. Prevalence and risk of diabetic retinopathy when age at diagnosis is less than 30 years.
10.  Kidney Disease (Nephropathy): American Diabetes Association (http://www.diabetes.org/living-with-diabetes/complications/kidney-disease-nephropathy.html).
11.  Neuropathy (Nerve Damage): American Diabetes Association (http://www.diabetes.org/living-with-diabetes/complications/neuropathy/)
12.  High Blood Pressure (Hypertension): American Diabetes Association (http://www.diabetes.org/living-with-diabetes/complications/high-blood-pressure-hypertension.html).
13.  Skin Complications: American Diabetes Association (http://www.diabetes.org/living-with-diabetes/complications/skin-complications.html)

Making Friends with "The Other Woman"

KATE UPTON IN HER FIRST MAJOR FILM ROLE IN “THE OTHER WOMAN”

Kate Upton, one of the world’s most sought supermodel/endorser debuts in her first major film role in the hilarious romantic comedy “The Other Woman” starring alongside Cameron Diaz and Leslie Mann.

An unconventional friendship begins between three unsuspecting women as they cross roads when the man of their dreams gets exposed as a three-timing liar.  Carly (Diaz), a stunning lawyer from New York suddenly appears on Mark’s (NIkolaj Coster-Waldau) doorstep to surprise him, but when the door opened and she was greeted by a sweet-suburban woman named Kate (Mann), who is actually Mark’s wife, Carly’s world suddenly turned upside down.  She can’t believe that Mark made her the other woman all along!  The two women don’t appear to have much in common, other than the philandering womanizer who has been tricking both of them. They become great pals, however, and decide to teach the lying Mark a few lessons to prove that cheating will not work. But their journey goes way beyond straightforward revenge. Infidelity may have led to hurt and upset, but they don’t let it destroy their lives. Far from it.

Everything becomes more complicated when Carly and Kate find out that the charming cheat has been engaging in yet another affair, with the beautiful Amber (Kate Upton) who is half his age.  Kate Upton plays the naïve Amber, a classic blonde bombshell who innocently believes she has found true love with her handsome and highly successful boyfriend, Mark, until she discovers that he has been deceiving her.

For the role of Amber, the third woman deceived by Mark, producer Julie Yorn considered a number of actresses, but in securing Kate Upton, the producer ended up where she started.  Yorn explains: “Initially, we used Kate as the loose prototype of the character, never thinking we were actually going to get her.  But she came in and she was just so disarming.  The key to that role was that you have to hate her when you first see her, at least a little bit, and then love her when you get to know her.  She fits the bill so well for both of those situations.”   Likewise, screenwriter Melissa Stack marveled at the similarities between the character Amber and Kate Upton the person.  “Kate is such a bombshell but she’s very sweet,” says the screenwriter.“Kate has this lightness and a kind way about her that is perfect for Amber. That was always who we all hoped Amber would be.”

Upton enjoyed her first major acting role under the tutelage of Diaz and Mann.  “I am so lucky to have one of my first movies to be with Leslie and Cameron,” she says.  “They’re so inspiring.”

As the youngest of the trio, fashion designer icon Patricia Field along with her longtime collaborator and protégé Paolo Nieddu says of Kate’s Amber,  “She’s the cool girl,” says Nieddu.  “Amber’s style is a young style. Her most memorable wardrobe moment is when Carly and Kate spot Amber on a sunny Hamptons beach, jogging in a perfect white bikini made by Malia Mills.Amber is your jeans-and-t-shirt, all-American girl-next-door.  She’s kind of a tomboy at times.  Amber shouldn’t be over-styled or overdone.  She’s not out on the prowl.”

Upton, an American actress and supermodel also did cameos in the films “The Three Stooges” and “Tower Heist.”   As one of the most in-demand supermodels, Upton has broken boundaries in the fashion world, gracing the covers of the industry’s leading international publications including VOGUE US, VOGUE UK, VOGUE Italy, VOGUE Brazil, ELLE US, GQ US, as well as being featured on the cover of Sports Illustrated Swimsuit Edition two years in a row. Kate was most recently the cover subject of the 100th Anniversary issue of Vanity Fair.   An avid horseback rider, she showed for the American Paint Horse Association and competed on a national level.

“The Other Woman” opens May 7 in theaters nationwide from 20th Century Fox to be distributed by Warner Bros.

Star Wars Get a Refresher from Mamang Sorbetero

MAMANG SORBETERO MEETS "STAR WARS" CHARACTERS!

 Not even R2D2 and the Stormtroopers are immune from the summer heat. The characters from the beloved “Star Wars” universe get a much-needed refresher from Mamang Sorbetero himself, who after the initial shock of seeing the inter-galactic creatures, is just too happy to sell them “dirty” ice cream: the iconic Pinoy summer treat.

The public sighting of R2D2 and the Troopers coincided with the celebration of May the 4th which is considered Star Wars Day by fans of the franchise all over the world.

Locally, the “holiday” is spearheaded by The Philippine Outpost of the 501st Legion, an international organization of Star Wars fans who dress up as the bad guys from a galaxy far, far away.

Known as the Bad Guys Who Do Good, members of the 501st wear their costumes at events in order to raise funds for charity, especially children's causes. (Photo by Paulo Vecina)

Make Your Own Havaianas on May 8 to 11

Viva Brasil! – Make Your Own Havaianas 2014


To all the Havaianas Flip-flops lovers, now is the time to flaunt and unleash your artistic style by heading to Glorietta Activity Center and experience Brasil. Bling, lace, stylized your favorite flip-flops in anyway your heart desires.

To quote Vogue, “Brazilians have the ability to make a party out of nothing, and then make it the most exciting night you’ve ever had.”


While we all may not have the luxury of experiencing the streets of Brazil this summer, Havaianas brings Brazil to the Philippines through Make Your Own Havaianas 2014. As the summer season hits full throttle, it’s that special time of the year when Havaianas gives us the creative license to decorate this season’s must-have accessory—flip-flops.

In its ninth year, Make Your Own Havaianas returns to its Brazilian roots. After all, flip-flops were made to perfectly complement the Brazilian vibrant lifestyle: vivacious, expressive, adventurous, and always the life of the party.

The thrill in this full-customization event comes in the ability to mix and match everything: from the soles and thestraps, to color combinations inspired by street art, and to the fun limited edition pins – all exhibiting Brazil.

Inspired by a 200-year old tradition from Brazil, this year’s commemorative pair features colorful Bonfim wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas always summer spirit.

Make Your Own Havaianas is the ultimate activity for self-expression and Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops. Brand Development Group Director Ammiel De Leon said, “Think of how the Brazilians would do it—always bold and fun in style and a natural stand out.”

“Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director said.

This year’s event is made even bigger and more accessible. At the heart of Makati, Make Your Own Havaianas 2014 will take place in its new home at the Glorietta Activity Center from May 8 (Thursday) to 11 (Sunday), 2014 open from 10:00 AM to 9:00 PM on weekdays, and 10:00 AM to 10:00 PM on weekends. There will be no entrance fee so everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil.

As you enter this year’s Make Your Own Havaianas Brazilian Carnavale, come in your most festive summer attires and allow the Brazilian roots of Havaianas to unleash the creativity in you. Then flaunt it, the Brazilian way.

Gerry's Open its Newest Branch at Ayala Fairview Terraces

Gerry’s recently opened at the 3rd level of Ayala Terraces in Fairview Quezon City.
With 17 years culinary experience the Filipino homegrown restaurant has become a food icon enjoyed by a variety of clientele.

The leading restaurant in the country is also set to open its branches at Robinson’s Place Tugegarao, Cagayan; Meycauayan, Isabela; Star Mall Cebu City; Fisher Mall, Quezon City; SM Sta Mesa, Manila; Aseana City Paranaque, and the province of Iligan in 2014. Gerry’s operates at least 60 branches in the country with overseas outlets in Singapore, Qatar and the U.S.

Quezon City Vice Mayor Joy Belmonte (second from left) and Ms. Philippines Earth-Air 2013 Nancy Leonard (center) cut the ceremonial ribbon at the opening of Gerry's at the third level of Ayala Fairview Terraces in Quezon City. Also in photo are Gerry’s vice president for marketing Grace Apolinario (left); Miss Philippines Earth-Water 2013 Alma Casal (second from right) and Miss Philippines Earth-Fire 2013 Athina Karla Chia (right).

 A spacious al fresco dining awaits guests who wish to enjoy the view of the mall’s lush green settings.

 The new outlet has a wide dining area with a separate function room which can accommodate 60 guests – perfect for meetings, and celebrations of any occasion.

 Gerry’s enclosed bar area with a huge LED TV for the hippest music videos or favorite sports programs.

"The Amazing Spider-man 2"Grosses P112.6M in 2 days

“AMAZING SPIDER-MAN 2” GROSSES P112.6-M, BIGGEST FIRST 2 DAYS IN HISTORY!

“The Amazing Spider-Man 2” shattered records as it grossed an electrifying P112.6-million from April 30 to May 1, now the biggest all-time first two days' gross in the country's history. This was announced today by Victor R. Cabrera, Managing Director of Columbia Pictures Industries, Inc., the film's local distributor.

The sequel, in which Spider-Man faced off against super villains Electro and Green Goblin, surpassed the first two-day box office receipts of previous record-holder “Iron Man 3” (P110.9-M), as well as recent superhero blockbusters, namely “Marvel's The Avengers” (P100.8-M), “Man of Steel” (P92.7-M), “The Amazing Spider-Man” (P85.6-M), “Transformers: Dark of the Moon” (P53.8-M), “Captain America: The Winter Soldier” (P49.3-M) and “The Dark Knight Rises” (P36.6-M).

Box-office earnings for “The Amazing Spider-Man 2” jump started on April 30 with P49.43-M, breaching the highest opening day record for 2014. Figures dramatically rose the next day, May 1 with P63.14-M which also dethroned the crown for biggest Thursday gross ever.

“Amazing 2” has already captured an impressive overseas gross of more than $155 million in just two weeks, and is expected to claim an opening of $100 million in the U.S. this weekend.

In the Philippines, the largest earnings were posted by SM Mall of Asia at P6-M, followed by SM North EDSA, P5.59-M and SM Megamall, P5.54-M.

The Top 4 to 20 cinemas include Trinoma (P4.29-M), Glorietta 4 (P3.18-M), SM Cebu (P2.88-M), Greenhills Promenade (P2.21-M), SM Southmall (P2.18-M), Alabang Town Center (P2.10-M), SM Aura (P2-M), Eastwood (P1.95-M), Power Plant (P1.85-M), Greenbelt 3 (P1.82-M), Newport (P1.78-M), Gateway (P1.77-M), Market! Market! (P1,709,866), SM Clark (P 1,709,476), Ayala Cebu (P1.64-M), Shang Cineplex (P1.63-M) and Robinsons Magnolia (P1.573-M).

Rounding out the Top 30 theaters are SM Marikina (P1,570,875), SM Fairview (P1,570,353), Bonifacio High Street (P1.55-M), Robinsons Ermita (P1.50-M), Robinsons Galleria (P1.49-M), SM San Lazaro (P1.42-M), Festival (P1.38-M), Fisher Mall (P1.32-M), Sta. Lucia East (P1.29-M) and SM Manila (P1.24-M).

In the film, Peter Parker (Andrew Garfield) feels there’s nothing quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: Oscorp.

“The Amazing Spider-Man 2” is directed by Marc Webb and produced by Avi Arad and Matt Tolmach. Screenplay by Alex Kurtzman & Roberto Orci & Jeff Pinkner. Screen Story by Alex Kurtzman & Roberto Orci & Jeff Pinkner and James Vanderbilt. Based on the Marvel Comic Book by Stan Lee and Steve Ditko.

Now playing across the Philippines in IMAX 3D, Digital 3D and 2D formats, “The Amazing Spider-Man 2” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International.

LBC Upgrades Business Solutions With P360M Investment

Since 1950, Filipinos have relied on LBC Express to move their cargo with utmost efficiency. In line with over six decades of innovation and improvement, the company continues to expand its assets and expertise in order to address the needs of a growing market. To this end, they have made considerable strides in developing LBC Business Solutions.

LBC Business Solutions is the corporate servicing arm of LBC Express that specializes in partnering with corporations and mapping out their ideal logistics for Air, Land, and Sea movement. The corporate arm is focused on providing customized solutions that are able to meet the most challenging demands, while emphasizing on cost-effectiveness and reliable customer service.

Investing more than P360 million pesos to their Business Solutions initiative, LBC is more poised than ever to effectively manage supply chains. This investment includes the acquisition of 300 new delivery trucks and put to light equipment for automated sorting.  This has been highly beneficial for their current corporate clients such as Groupon Philippines, Generika, and Golden ABC (responsible for brands such as Penshoppe, Oxygen, Memo, For Me, Regatta, and Tyler).

With nearly 300 strategically positioned Warehouse and Distribution Hubs, LBC Business Solutions is well-equipped to reach even the most remote regions. This unparalleled network allows the company to seamlessly integrate Multi-modal Transport, Crossdocking, Warehousing, Inventory Management, Reverse Logistics, Pick and Pack, and Cash on Delivery services under one provider.

 

“Whether we’re serving individuals or Multinational Corporations, our customer service is anchored on the principles of clarity, convenience, and certainty,” said LBC President and COO Mike Camahort. “Through the investments we have made towards LBC Business Solutions, it is clear that, in our drive to become the leader in end-to-end supply chain logistics, we definitely mean business,” he further explained.
To learn more about LBC Business Solutions you may visit http://www.lbcexpress.com/business or contact the LBC Customer Care Hotline at (02) 9086-522 []

About LBC Business Solutions
LBC Business Solutions, the corporate servicing arm of LBC Express, specializes in partnering with corporations and businesses, and mapping out ideal logistics for Air, Land, and Sea movement. LBC Business Solutions has a fast and efficient distribution system comprised of over a hundred delivery hubs, over 60 full service teams, and over 2000 personnel. The group is focused on providing professional customized solutions that are able to meet the most challenging demands, while emphasizing on cost-effectiveness and reliable customer service.

Jollibee Amazing Spider-Man 2 toys and special treats

The return of everyone’s favorite friendly neighborhood superhero in The Amazing Spider-Man 2 calls for a fun get-together for families and the whole barkada.

Jollibee turns these bonding moments into an even greater adventure with Jollibee Amazing Treats featuring The Amazing Spider-Man 2.

Kids and parents are sure to enjoy the adrenaline-filled movie with their favorite crispylicious and juicylicious Chickenjoy Bucket Treats, which comes in a limited-edition reusable bucket featuring the image of their favorite Marvel character. For only P649, kids and kids-at-heart can enjoy eight pieces of Chickenjoy with four servings of rice, four regular drinks, four side dishes of their choice and four NEW KIT-KAT Mix-ins for dessert. They can also get a 6-piece bucket, which includes three cups of rice, three drinks, three sides and three NEW KIT-KAT Mix-ins, for only P519.

Teens and yuppies can also join the action with The Amazing Spider-Man 2 Image-Appearing Tumblers for only P60 with every purchase of Jollibee Burger Value meals. See Spider-Man in full color as you fill it with your favorite cold beverage.

These Amazing Treats are available in all Jollibee stores nationwide until May 31, 2014.

Lastly, from May 1 to June 30, 2014, kiddie fans of the web-swinging superhero can also recreate Spidey’s big-screen adventures with The Amazing Spider-Man 2 Superhero Set which includes the Wall Jumper, City Leaper and Disc Launcher.

 These toys and a vanilla cone twirl come free with every purchase of any of these Jollibee Kids Meals: Yumburger Meal (P80), Jolly Spaghetti Meal (P83) or 1-piece Chickenjoy Meal (P100).

Enjoy the non-stop action of The Amazing Spider-Man 2 and get the limited-edition Chickenjoy Bucket Treats, Image-Appearing Tumblers, and Superhero Sets only at Jollibee. Hurry and visit a Jollibee store near you.

Affordable indulgence with new Jollibee Creamy Shakes

As the temperature continue to rise, Jollibee unveils a pair of new cold treats that will definitely help you keep your cool.

.Enjoy the summer of 2014 with the luscious thick Jollibee Creamy Shakes in Chocolate and Strawberry flavors! Two Cool beverages that’s incredibly indulging yet surprisingly affordable.

Starting May 1, 2014, chocolate lovers can enjoy the new Jollibee Creamy Shake. Made from a superb mix of creamy vanilla soft-serve, luscious chocolate, and topped with rich Hershey’s syrup, this delicious shake has a thick consistency making it an ideal treat. For those looking for something different, there's the Jollibee Creamy Strawberry Shake also made with soft vanilla ice cream and topped with strawberry syrup!

At only P39, Jollibee’s Creamy Shake is the affordable sweet indulgence that one can look forward to take pleasure in every day.

These two new drinks also go best with your favorite Jollibee treats like Regular Yum and Regular Jolly Crispy Fries for P89, Regular Yum with Cheese and Regular Jolly Crispy Fries for P99, or Jolly Hotdog Classic and Regular Jolly Crispy Fries for only P99!

A cool and sweet indulgence in a cup, the new Jollibee
Creamy Shake is surprisingly affordable at only P39!

Delightful-E equipped Homes with Electrolux

Just thinking about my "tatay's" kitchen brings me back to my childhood. That smell of his soy squid with white wine and the recipe's he learned from his former boss-- and the times when I would hide hotdogs in my pockets everytime he cooked spaghetti (we were banned from eating anything with preservatives/processed meat back then) .

Not to be outdone, nanay would prepare her version of Mechado with coconut milk, which has become staple of every celebration--or by special request.

That was a time when life was less stressful, simpler and happier.

Electrolux seeks to bring back those happy moments of today, not only in the kitchen but throughout the entire house as it launches its Delightful-E campaign during a  "housewarming" party held at its new office in Bonifacio Global City, Taguig. 

Delightful-E Yummy brings the delight back in everyday home activities with the family. These bonding moments become an avenue for enriching the culinary experience of food preparation and sharing meals with the family.

“Electrolux believes that the kitchen is the heart of the home,” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”

The event featured a cooking show with a twist wherein Electrolux brand endorsers—  celebrity chefs Chef Rosebud Benitez, Chef Bruce Lim, Chezka Kramer and daughter Kendra and mompreneur Janice Villanueva—shared family recipes that have touched their lives.

Delamar hosted the event with Electrolux endorsers Chef Bruce Lim and Janice Crisostomo-Villanueva.

To personify the campaign, Electrolux introduced its newest set of brand endorsers who best represent and embody what Delightful-E Yummy aims to promote.

“With everything I am juggling, sometimes it’s tough to find time to bond with my family,” shares Janice Crisostomo-Villanueva. Janice is the founder of Mommy Mundo, a family-focused online portal comprised of an active community of over 30,000 women.“This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes—sometimes my children stay and watch, and learn how to do the recipes as well.”

“The best thing about being an Electrolux brand endorser is that I am able to promote strong family ties with the brand,” says Cheska Kramer, a celebrity mom of three and wife to basketball star, Doug Kramer.“Doing simple chores with the family becomes bonding moments with the help of Electrolux home appliances.”

Having a newborn baby in the house is a big joy to us,” says Chef Rosebud Benitez-Velasco, who recently gave birth to her baby, Kaeden. “But now I have less time for cooking and doing household chores. I love having Electrolux products because they are reliable and easy to use. Having these as my assistants in the kitchen and around the house really cut down the list of things I need to worry about.”

Chef Bruce Lim shares, “I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not go out of the house to bond; even doing simple chores at home can be enjoyable when done together. I bring my son with me to the kitchen so he can watch and learn what I love to do, and I tell him stories about the dishes I make too.”

It was a day of delightful announcements as Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.

To know more about these exciting announcements, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

Discover new kitchen experiences with Electrolux

With new recipes and fusion dishes that are made available to the market, it is important to have kitchen appliances that are multi-functional, reliable, and easy to use. With this in mind, Electrolux carries a range of kitchen appliances to help consumers discover new experiences in the kitchen.
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The induction technology is now available in an Electrolux cooking range. This kitchen appliance has four induction zones for quick and flameless cooking. This energy-efficient cooker features a 61L electric oven and grill to help you whip up a variety of dishes.The induction cooking range is perfect for any kind of dish, may it be an energy-boosting breakfast, a hearty lunch, or a delectable cake for dessert.

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With its numerous auto-cook programs designed for your different needs, the Electrolux built-in microwave oven makes cooking easier and less time-consuming. It comes in a 25L capacity perfect for cooking bigger food servings. With numerous auto-cook programs and a grill function to assist you in preparing perfectly cooked meals. Whether it be reheating last night’s leftovers, or getting creative with a delicious mug cake, you are assured that your meals will be cooked perfectly in no time. Each of us were very lucky to bring home this microwave.

The sleek design  Electrolux 3-Door NutriFresh  refrigerator has an adaptive cooling system that saves energy and improves food preservation. It comes with a patented NutriLight feature that helps improve the vitamin content of vegetables and fruits and a flexible storage that organizes and maximizes the space you use. With the cooling power of this refrigerator, your creamy mango float cake will keep solid and tasty for a long time.

The Electrolux Powermix Silent Blender keeps your kitchen a peaceful place, functioning powerfully at a low noise level. It also comes with a grinder that can be used for dry foods such as coffee beans and nuts. This powerful blender is perfect for the health-conscious who enjoy a cold healthy, tasty drink like a carrot-mango and herb smoothie.

The Perfect Pint: The Best Craft Beer in Town

The Perfect Pint: A Beer Revolution

I have yet to try a special kind of beer to be a fan, I am a wine person, so when I was invited to try what The Perfect Pint at Crossroads, BGC could offer  I said yes right away. We were served Katipunan or Indio Pale ale for you which has a sweet floral aroma and this distinct taste that would want you to savor the flavor, it is best served with their signature dish Heap of Bacon, it compliments the taste of this Indio Pale.  I also tried the Fat Pauly's ale, which has a faint sweetness and a balance of bitterness. One pint for me is more than enough.  To all the beer lovers,  this is the place to go, just try and let the taste speak itself.  The perfect pint is about enjoying what's in the glass. They also serve Irish Reda, Pivo Weisen, Pivo Dark, Pivo Classic, Wild Ride, Liberation and Fat Pauly's. And guess what I think Im developing a passion for craft beer.

A new gastro pub has opened in Bonifacio Global City, offering a revolution of sorts with a craft beer movement that’s out to shake things up in the Metro.

The Perfect Pint: Craft Beer + Fine Food, a concept developed by the Tempongko brothers: Alec, Noel Jr. and Raymond, is out to change the perception of beers in Manila.  This venture sought out by the three brothers is a little more than an attempt to make every man’s dream come true of owning his own bar.   It’s also a call to change the bar experience here in the Philippines.

The Perfect Pint does not serve local commercial beer. Instead, The Perfect Pint only offers craft beer, mostly of which are brewed locally by fellow Filipino-owned independent breweries.  Local beers from Katipunan Craft Ales, Craftpoint Brewing Company, Pivo Praha Corporation, G Point and Fat Pauly’s will be available on tap and bottles.

The Perfect Pint has sought out the help of highly-acclaimed Chef Gene Gonzalez and his team, to create menu items which paired perfectly with the different types of craft beers.  Some of the mouth- watering pairings include Truffle Fries with Czech Weizen, Kapal Muks with Pale Ale, Liver-wrapped bacon with Dark lager, Smoked Angus Tapa with Egg with Pale Ale and Stinky Pizza with Weizen. Even their dessert, freshly-baked caramel smores are paired with dark pilsen.

BACON POPS

BACON WRAPPED LIVER

CREPE SAMURAI

HEAP OF BACON

KAPALMUKS WITH BLACK PEPPER RICE

MONSTER MEATBALL SPAGHETTI

THE PERFECT PINT'S STEAK AND FRIES

\Whether the aim is to a refreshing change in the beer landscape in the Philippines, support Filipino brewed craft beer or just plain offer a “notch higher” experience, it seems that The Perfect Pint is on its way to carving its own notch in the local scene.  A hand-painted sign on their wooden walls captures it all: “Savor the Flavor”.

The Perfect Pint is located at 2nd Floor CrossRoads Building, 32nd Ave. Bonifacio Global City, Taguig