Health is wealth at Robinson's Supermarket Wellness Festival

Celebrate family healthy living with Robinsons Supermarket’s Wellness Festival

Team Kramer

 Living a healthy, active lifestyle is one of the greatest gifts you can give yourself. Eating the right food should be one of your main goal to live healthy and exercise a lot. There are dietary strategies for supporting total wellness. A diet rich in vegetables and fruits can lower blood pressure, reduce risk of heart disease and stroke, prevent some types of cancer, lower risk of eye and digestive problems, and have a positive effect upon blood sugar which can help keep appetite in check. In lieu of this Robinson"s Supermarket launched the Wellness Festival.  Explore the produce aisle at Robinson's Supermarket and eat your way to wellness.

Robinson's Supermarket launched the Wellness festival on June 19, 2014 at Robinson's Magnolia with Team Kramer as guests, promoting a healthy lifestyle by eating what your body needs, and refrain from eating sweets and preservatives, and one should exercise to achieve a healthy way of living.

Aside from having a health and wellness section, Robinsons Supermarket is holding a series of three-day Wellness Festivals, starting at Robinsons Magnolia from June 19-22, to encourage Filipino families to eat healthy and make more educated nutritional decisions.

On its 7th year, the Wellness Festival showcases more fun and engaging booths that will enable people to try out healthier options and practices. This includes Unilever’s Dove consultation booth, and Nestle’s general wellness booth that includes fat analysis check, BMI check, and nutrition counseling, to name a few.

Believing that a family’s healthier life starts from well-aware and educated purchases, Robinsons Supermarket has also employed “Shop Smart” tag labels that color codes items based on health benefits, nutritional content, and price discounts. It further established its position in promoting health and wellness by partnering with the Department of Science and Technology’s Food and Nutrition Research Institute (DOST-FNRI), to provide up-to-date information on food and its nutrient contributions.

“We wanted to shift the paradigm of grocery shopping, so we decided to place all our efforts behind helping consumers get the adequate attention, support and education they need to make meaningful and long-lasting improvements to their health through smart purchases,” said Jody Gadia, Robinsons Supermarket general manager.

Families who want to know how they can start living a healthy life can visit the Wellness Festival which will also be held at Robinsons Ermita from July 18-20 and Robinsons Imus from July 25-27.

Robinsons Supermarket is not just about eating well but about living well. Visit its official website at www.robinsons-supermarket.com.ph to learn more about the Wellness campaign, or “Like” its Facebook page www.facebook.com/RobinsonsSupermarketOfficial to get the latest updates.

Jasmine Curtis-Smith Face the Sun with Ponds White Beauty SPF15

#FACETHESUN WITH POND’S WHITE BEAUTY SPF15 DAY CREAM AND YOUR BFF

More #FaceTheSun activities with the lovely Pond’s Girls!

There’s nothing more exciting than going on an adventure with your BFF. Pond’s, the country’s leading name in skincare, knows how important these bonding moments are and wants to help make sure that you always have worry-free fun while you’re soaking up the sun. “One of my favorite girl bonding moments is just hanging out by the beach and enjoying the breeze,” shares Pond’s brand ambassador Jasmine Curtis-Smith. “That’s why I like the Pond’s White Beauty SPF15 Day Cream—aside from keeping my skin young even if I’m under the sun, it also prevents further darkening.”

Next challenge was the Jonah’s challenge where the Pond’s Girls (Jasmine Curtis Smith) had to team up and finish the yummy shake in 15 seconds

The #PondsGirl Adventure
This summer, Pond’s girls Nicole Andersson and Jasmine Curtis-Smith went on a Boracay-bound adventure. And because Pond’s understands that it’s more exciting when you get to share your get-pretty skincare secrets with your best gal pals, two more lucky besties got to go on the adventure with them. “Maxine and Paula are happy-go-lucky and super game to join in on the fun challenges we faced,” shares Jasmine. Fellow Pond’s brand ambassador, Nicole, also shares the same sentiments. “They’re really cool and fun loving,” she adds. “At first, they were a bit shy, but after making them kulit, they began to open up.”

More Girl Bonding
While on the white sands of Boracay, the four girls paired up to see who could win various challenges from building sandcastles to taking the perfect pyramid photo. The most memorable one of all? “Definitely the volleyball challenge,” says Paula. “We got to know Jasmine and Nicole well through this activity and see their personalities. We realized they’re fun to be with even though they’re celebrities. We got along really well.” As the four girls took on the tough—and occasionally silly—challenges, one thing was for sure: they didn’t hold themselves back from having some beach fun because they weren’t afraid to face the sun. “I know that my skin is protected because Pond’s White Beauty Day Cream has SPF15,” shares Maxine. “It makes me unstoppable under the blazing heat.”

Pond’s White Beauty: Your Real Skin’s BFF
Because 76% of Filipinas desire fairer skin, “it can be hard to enjoy when you always have to think about reapplying,” shares Nicole. Pond’s gives you the freedom to face the sun by banishing acne-causing oil, protecting from you from harmful UV rays, and by keeping your skin radiantly flawless no matter what time of the year it is. “Since it’s very sunny in the Philippines regardless of the season, the Pond’s White Beauty SPF15 Cream is the one product I can’t live without,” reveals Jasmine.

Thanks to the Korean Ginseng + Saffron in the Pond’s White SPF15 Cream, girls can score the Pond’s signature Rosy White Glow—just like our Pond’s girls Jasmine and Nicole–with no sticky feel due to its powder-like finish. “It’s part of my daily routine since it doubles as a moisturizer and sun protection since it also has PA++,” says Jasmine. “I can actually walk out with just that on my face.” For Nicole, the Pond’s White Beauty SPF15 Day Cream is also one of her top beauty must-haves–and that’s why she recommends it to ladies who are bound for their own #FaceTheSun adventures. “Always be prepared by packing all the right outfits and all the right toiletries to keep you protected. All you have to do is to have fun after that.”

THE “2ND MANILA FOLDING BIKE FESTIVAL” UNFOLDS AT TIENDESITAS

Folding Bike Pilipinas (FBP), established on November 11, 2011, is a convergence of different bikers from a diverse number of biking groups. All members came together as they share a common passion about using folding bikes a sport, as a form of transportation and as a part of their lifestyle. FBP likewise supports significant advocacies—all in the spirit of fun and solidarity.

In 2012, FBP saw it was about time it shared this sense of passion with everyone, thus, in the spirit of camaraderie, it launched “THE 1st MANILA FOLDING BIKE FESTIVAL”—a whole day affair that included a folding bike parade, bike show, talks about biking and its benefits, raffle, bike bazaar, bike clinic, exhibit and competition plus a lot more that made it truly a celebration of the comradeship that connected everyone, the way biking always do.

The said breakthrough event was attended by almost a thousand bikers from all walks of life. Thus, following the overwhelming success of that event, it is with great pride and joy that FBP is re-launching a sequel in continuation of its desire to spread the love of folding bikes with the “2nd MANILA FOLDING BIKE FESTIVAL”.

The “2nd MANILA FOLDING BIKE FESTIVAL” has been set on June 21, 2014—from 10:am to 6:30pm—and will be held in Tiendesitas, Pasig.

This year, FBP is expecting the number of guests and participants to double as more and more people have been lured into biking, specifically on folding bikes. Aside from the continuous games, a bike show and competition is also underway.

Doors open at 10:00am. Admission is free!

Bike categories for the competition are as follows:
·         Best in 12”
·         Best in 14”
·         Best in 16”
·         Best in 18”
·         Best in 20”
·         Best in 24” and 26”
·         Best in off-size
·         Best in Brompton

Onsite registration fee is P300.00 per bike/entry. Participants will be allowed only up to five (5) bikes/entries.

No less than Firefly Brigade Philippines’ president, Karen Crisostomo, will grace the event with her presence and give a short talk about the group’s advocacy. There will also be an area where bike part and accessories will be sold. A “bike clinic” spearheaded by FBP member Atty Lucio Binalla will also take place. Other activities and interesting segments include booth games, a roving photoman from iFlick, and freebies for those who come early.

After the announcement and awarding of the Bike Competition winners in the afternoon, the event will end with a high note as FBP, together with its valued sponsors, will raffle off gift certificates, bike-related items, Cycling apparel, bike frames, a mountain bike and and three (3) folding bikes.

The “2nd Manila Folding Bike Festival” is powered by Folding Bike Pilipinas in cooperation with Firefly Brigade Philippines, Brompton Club of the Philippines, Polkit, United Folding Bikers and the Cainta Mountain Bikers.

The event is done with the valuable support of Mars Kingdom, Brompton Philippines, Dahon Philippines, Fucoidan Wellness and Rejuvenation Center, Kojie San, R.O.X., Coolstuff, Peerless (Litepro), Ed Lee Designs, Crius, Barako Bull and Holly’s Milk.

Tattoo Trend Talks Bring DJ Armin Van Buuren in the Phils

 Tattoo hosts first ever Trend Talks
Industry headliners delve into the evolution of dance music led by DJ Armin Van Buuren

DJ Armin Van Buuren

Tattoo, the country’s leading mobile broadband, recently launched the first ever passion forum Trend Talks where local and international speakers, authorities in their respective fields, shared their expertise and discussed the different facets and trends in the evolution of electronic dance music in the Philippines.

Tattoo Trend Talks exhibit wall

Five-time top DJ in the world and producer Armin Van Buuren top-billed the event, in which he shared his expertise and international view on the evolution of dance music, particularly in progressive trance and uplifting trance—genres he is most familiar with. Armin welcomed questions from the press, guests and fans about his passion for music and his world tour, as well as his pre-show rituals and future plans. He was also asked about balancing being a prolific artist and being a devoted family man.

Hosted by prominent event industry insider Tim Yap and supermodel Joey Mead King, the forum tackled a variety of topics from the artists’ point of view down to the business and career side of the industry.

Homegrown talent DJ Nicky Jurado opened the forum, sharing his experiences being at the forefront of the booming clubbing scene back in the days of hit clubs like Orange Juice. Driven Manila’s Domini Primero and Bigfish International’s Ricky Daker, on the other hand, touched on international trends that permeated the local dance-event market. As two of the country's leading event and concert promoters who have worked with countless foreign acts, their wisdom proved integral to the discussion.

Tim Yap, Armin van Buuren, and Joey Mead King

Next on the list were top local DJ Mars Miranda and business maverick Stephen Ku, who tackled the business side of putting up clubs and establishments and making a career out of being a DJ. Pulling from their experiences, they gave valuable insight that aspiring musicians and producers, as well as entrepreneurs, can draw inspiration from.

Subsequently, Katrina Razon and Mikail Schemm began their segment by treating the crowd with a special set showcasing their signature brand of sound. They shared their view on the shifting patterns and trends of underground music in Southeast Asia, taking off from their immersions and observations, having travelled to different parts of the world. Completing the lineup of speakers were Ingo Voglemann and Pav Parrotte, who showed the similarities and contrasts between the international and local underground dance music scenes.

Globe VP for Tattoo Nomadic Broadband Business Dong Ronquillo, Tim Yap, Armin van Buuren, and Joey Mead King

“We are very proud of the success of the first ever Trend Talks. Alongside the launch of our new products GoSURF and Spotify, we are happy that we’re able to let the audience enjoy music not only through parties but also with this engaging new platform that gives customers a whole new experience filled with interesting and inspiring talks led by our selected industry leaders,” enthuses Dong Ronquillo, Globe VP for Tattoo Nomadic Broadband Business.

The forum closed with an afternoon of cocktails and an astounding set from one of Trend Talks speakers – Mikail Schemm. Afterwards, guests headed to DJ Armin Van Buuren’s solo concert entitled Armin Only “Intense” at the SM Mall of Asia Arena. Van Buuren took the crowd on a six-hour multi-sensorial musical spectacle full of his famous hits and original beats.

As a treat to subscribers who can't get enough of the music, Tattoo takes it further by showcasing playlists of the latest tracks that the Trend Talks speakers are listening to on Spotify, which they can play for free on their tablets. Tattoo prepaid customers can subscribe to GoSURF50 to get free access to Spotify, as well as 250MB of data valid for 3 days.

Make your world sound wonderful with consumable mobile internet and all the music you want for free with GoSURF and Spotify. Register by texting GoSurf 50 to 8888. To know more about GoSurf and Spotify, visit http://tattoo.globe.com.ph/promos/gosurf-spotify

Experience fast and reliable internet connection with Tattoo. Learn more about their new products and services by visiting tattoo.globe.com.ph, visit any Globe store nearest you, or call 730-1010

Fifty Shades of Christian Grey

TAKE YOUR FIRST LOOK AT JAMIE DORNAN AS CHRISTIAN GREY

We've seen his back in the first teaser poster, and to celebrate the fictional character's birthday, Focus Features has revealed the first good look at Jamie Dornan as Christian Grey in Sam Taylor-Johnson's feature film adaptation of “Fifty Shades of Grey.”

“Fifty Shades of Grey” is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 51 languages worldwide and sold more than 100 million copies in e-book and print—making it one of the biggest and fastest-selling book series ever.

Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers, are Jamie Dornan and Dakota Johnson.

Joining Dornan and Johnson in the cast are Luke Grimes as Elliot, Christian’s brother; Victor Rasuk as José, Anastasia’s close friend; Eloise Mumford as Kate, Anastasia’s best friend and roommate; Marcia Gay Harden as Dr. Grace Trevelyan Grey, Christian’s mother; Rita Ora as Mia, Christian’s sister; Max Martini as Taylor, Christian’s bodyguard; Callum Keith Rennie as Ray, Anastasia’s stepfather; Jennifer Ehle as Carla, Anastasia’s mother; and Dylan Neal as Bob, Carla’s husband.

“Fifty Shades of Grey” is directed by Sam Taylor-Johnson and produced by Michael De Luca and Dana Brunetti alongside E L James, the creator of the series. The screenplay for the film is by Kelly Marcel.

Opening across the Philippines on February 2015, “Fifty Shades of Grey” will be distributed by United International Pictures through Columbia Pictures.

Cebu Pacific flies to Sydney and Kuwait starting September

Cebu Pacific, the Philippines leading airline offers a long haul route from Manila to Sydney, for as low as p4,999. all- in. These are inclusive of the fare, fuel surcharge and other fees, but exclusive of the Philippine Travel Tax. After the seat sale, lowest year-round all-inclusive fares to Sydney start at P12,150.  The first low cost carrier (LCC) to fly these routes non-stop.

“Our trademark low fares will allow our kababayans abroad, the Global Filipinos, to visit home more often, as we had done in other destinations before, and at the same time attract Australian tourists into our shores,” said  Cebu Pacific president Lance Gokongwei during the press launch. There are over 300,000 Filipinos based in Australia. Gokongwei added, the new flights will serve Filipino expatriates  and will boost tourism both for the  Philippines and Australia.

Travel Period for Sydney is from September 9 to December 31 , 2014.

Cebu Pacific will be the only airline offering non-stop flights to Kuwait, which hosts more than 180,000 Filipinos workers. The new Manila-Kuwait thrice-weekly service will start on September 2 thrice a week for Kuwait flights.

Gokongwei said they hope these new routes will become profitable in 6 to 18 months when they hope to hit their target load factor of 80 percent of capacity.

These new routes will utilize CEB’s brand-new Airbus A330-300 aircraft with a configuration of 436 all-economy class seats.

During the seat sale, there is a P1 base fare from Manila to Kuwait.  These are exclusive of fuel surcharge, country taxes and other fees. After the seat sale, lowest year-round base fares to Kuwait start at P4,999.

 Travel period is from Sep. 2 to Dec. 31 , 2014.

Cebu Pacific Air telephone numbers : Call Center Manila Office: Tel: 632-7020-888; Hongkong Office: Tel: 852-397-33800; Cebu Office: 6332-230-8888

The Health Giving Property of Aquabest

Aquabest, the country’s leading water refilling franchise has launched its "Nanogen" nanotechnology water filtration system and "purity" test  on June 14, 2014 at Grills and Sizzles QC. The company is a long time member of the Philippine Franchise Association and is considered to be among the leading players in the water franchising industry.

Drinking water helps cleanse and revitalize the body sweeping away toxins and impurities in the body. Water also helps keep our energy and alertness levels up all day. Overall, drinking lots of water can lead to greater personal wellness and well-being. However, not all water is the same some are better than others.

Aquabest Granderized water in particular is radically different from other types of drinking water being not only clean but also healthy. Utilizing four unique technologies Grander, Tanwing, Nanogen, and Reverse Osmosis; Aquabest alters the very nature of water to make it better.


Tanwing Technology and Reverse Osmosis are filtration technologies that help eliminate practically all contaminants in the water making them safe and clean. Tanwing works by utilizing two wavelengths of ultraviolet radiation to help eliminate all biological contaminants. At the same time, reverse osmosis filters water at the nanometer level far smaller than a strand of hair to ensure that all impurities are filtered out.

The Nanogen and Grander Technologies work at the molecular level to infuse health giving properties to the water by affecting the molecular structure of the water. Nanogen is a Korean technology that utilizes nanotechnology to neutralize pure water’s inherent acidity. Acidic water is supposed to be a contributing factor to some diseases. Grander Technology from Austria alters the molecular structure of water to improve body absorption.

Normal water molecules are large and irregularly shaped. This causes uneven rates of absorption into the body making it inefficient and disorganized. With Grander Technology the water molecules are compressed and given a uniform shape. This facilitates faster and more efficient absorption into the body.

Overall, Aquabest Granderized Water improves on the inherent cleansing and rejuvenating qualities of water.  Each drop reaches deeper into the core of every cell in our bodies allowing them to perform their functions better. Drinking Aquabest Granderized Water will rejuvenate the body at its very core helping people look and feel better.

Apart from its new technology, the company is also looking to continue its expansion particularly in rural areas which have the potential to drive the company’s growth “We are looking at the possibility further expanding in provincial areas particularly for our sub brands Aquaquest and Aquaspree since these concepts are better suited to penetrate these emerging markets” says Carson Tan CEO of GQWEST Inc. the mother company of Aquabest.

Meet the "It" Bag Herve Chapelier

Fashion Meets Function at Hervé Chapelier’s Latest Collection

I have seen Herve Chapelier tote bags in Hongkong, and learned that it has opened its first store at SM Aura last February 2014. I love the bag since it has similarity to Longchamp,  when it comes to its handles and boxy in appearance.  I love that it has big space inside,  practical enough to carry my notebook, make up kit, umbrella, vitamins, shades, reading glass, ipod player, tablet, wallet, purse, comb and a book.  My life revolves around my bags and  I love toting them around. Not to mention that it is an "It" bag for the season, at least to me.

Herve Chapelier launched the tote bags with collaborations from Filipino artists Niccolo Jose, Mayi Penaflorida, Soleil Ignacio, Kris Abrigo, Aiya Balingit and Tokwa Penaflorida, having reinterpreted some of the influential best paintings and designs on the bag on June 16, 2014.

Credited around the toting world for innovating a handful of firsts, French luxury bag and luggage brand Hervé Chapelier pushes the envelope yet again with its iconic collection, which features a bit of combative edge, a hint of urban function, and a dose of modern mobility, without compromising its veritable stamp of ladylike Parisian substance.

Founded in 1976 by its namesake design stalwart, the Hervé Chapelier label revolutionized the duffel bag, an invention that featured industrial standard, automotive safety belts repurposed as straps for roomy, function-savvy bags, jump starting the brand’s dominance for cutting-edge, contemporary, yet classy ladies’ carry-alls in the industry. Since then, Chapelier introduced more trendsetting silhouettes, such as the Cabas, the brand’s quintessentially French take on the traditional shopper, as well as the GP the brand’s high-end line, which took color and texture blocked toting to a whole new shape and proportion.

For its current season, Hervé Chapelier unveils a bolder, braver collection that is especially attuned with the times, answering to the dynamic shifts in lifestyle, careers, and social habits of today’s women. With a firm grip on functionality and fashionable aesthetics, Hervé Chapelier’slatest collection celebrates the luxury of the fast-paced with totes, carry-alls, and bags that keep up with today’s tempo while marching on a look all its own.

First, Hervé Chapelier unleashes an army of camo-print totes that take on the military trend spot-on; becoming the modern woman’s ultimate bagging uniform. Found in a variety of shapes and make, Chapelier’s version of the battle-tested season style can be had in basic nylon, the toughest, most lightweight material in bagging industry-standards, or the Cordura, crafted off breathable polyamide. These materials borrow on military precision for shape and function, with silhouettes such as the traditional bucket, the prismic rectangular, all in a variety of sizes, Hervé Chapelier offers up a match for any of the modern female’s varying missions.

On the other end of the spectrum, Hervé Chapelier also embraces the season’s command for resort-ready totes, borrowing key palettes and contrasts from the sea. With nautical influences found in the hues of coral pink, navy blue, tan, turquoise, cobalt, and sand, Hervé Chapelier’stwo-toned GP hand-carry luggage could be this season’s suiting company for sea-borne, travel-bound ladies.

And finally, for the sophisticated women who value the classics,Hervé Chapelier’s Nylon and Cordura lines could also be had in the timeless, neutral shades of black, grays, and blues, with a burst of berry for that twist of excitement and fun. These carry-alls become the perfect compliment for the corporate wardrobe, with its roomy function, handy compartments, and sturdy structure, any working woman can be sure to carry through her daily agenda with stylish success.

With its French-fashioned style and fast-paced feminine sensibilities,Hervé Chapelier’s take on luxury toting transcends the values of mere fine-quality materials and craftsmanship; its commitment to modern-day function makes it a priceless addition to any woman’s wardrobe.
Hervé Chapelier ‘s first ever boutique in Southeast Asia can be found at L1, SM Aura Premier,  Manila Philippines.

Gucci’s Pre-Fall 2014 Collection The Bright Diamante

Gucci’s New "The Bright Diamante"

Gucci’s Pre-Fall 2014 Collection is all about the subtle details, precision cuts and timeless sophistication. Set off by stylish accents, the outcome is a confident feminine design created in lightweight leather that has embossed the crisscross motif known as the Gucci monogram – the new Bright Diamante, depicting the typical yet sensible must-have of a Gucci woman of today.

Aishwarya Rai Bachchan carried a Gucci Pre Fall 2014 large Bright Diamante leather tote in yellow at Nice airport.

While at LAX airport in Los Angeles, actress Allison Williams carried a Gucci Pre Fall 2014 large Bright Diamante leather tote in yellow.

Icon of sophistication, Anne Hathaway, carried a Gucci Pre Fall 2014 large Bright Diamante tote in great white leather spotted leaving at LAX airport.

Gisele Bundchen carried a Gucci Pre Fall 2014 large Bright Diamante blue leather carry on duffle bag in New York City.

Oscars Winner Julia Roberts carried a Gucci Pre Fall 2014 large Bright Diamante tote in black.

Madonna carried a Gucci Pre Fall 2014 large Bright Diamante tote in black leather while out in Los Angeles.

Out and about, these Hollywood icons gave justice to the genuine creation of Gucci. From the brightest yellow to the classic shades of black and white, it has been a perfect reflection of their chic style. Revealing its practicality and durability, it will always be the luxurious handbag that an IT girl would desire to have.

In the Philippines, Gucci is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Ayala Center and Level 1, Shangri-La Plaza East Wing.

Michael Bay is back with "Transformers: Age of Extinction" and "Ninja Turtles"

MICHAEL BAY, BACK WITH NEW “TRANSFORMERS,” "NINJA TURTLES" MOVIES

Summer is the season of Michael Bay.

As much as anyone else, Bay — in movies like "Armageddon," ''Pearl Harbor" and "Transformers" — has shaped what the summer movie is: its quick-cutting bombast, its visual-effects flourish, its capacity for mass destruction.

This summer, he'll release "Transformers: Age of Extinction," the fourth film in the franchise, with a revamped cast led by Mark Wahlberg. The 49-year-old Bay, who also produces "Teenage Mutant Ninja Turtles" later in the season, is well acquainted with the scale of the modern blockbuster.

"I've been doing these movies a long time," said Bay in a recent break from the editing suite. "When all is said and done maybe 3,500 people will have worked on this movie. It's one day at a time. You can't panic. My pep talk to everyone is: This is when the pro (expletive) starts and separates the men from the boys."

"Age of Extinction" subs out the sometimes combative Shia LaBeouf with an older, more established action star in Wahlberg. It's planned as the first of a redesigned "Transformers" trilogy.

Bay and Wahlberg first connected on last year's comic crime caper "Pain & Gain," a relatively low-budget project for Bay and one of his most critically acclaimed films.

Wahlberg has already vowed that "Age of Extinction" will be the biggest movie of the year. While optimistic, it's not out of the question. The last "Transformers" film, 2011's "Dark of the Moon," made more than $1.1 billion worldwide.

"It feels fresher with the cast," says Bay. "It's like when you get the new 'Batman' franchises, things get dressed up in a different way. I think the franchise still has a lot more to offer."

The Paramount Pictures release will also have a leg up on the box office in China. "Age of Extinction" is a co-production with two Chinese film companies. A month of shooting took place there, and several Chinese actors were cast through a televised reality show talent search.

Such is the global natural of the big-budget summer movie, a sprawling operation that takes a unique acuity to assemble.

"I don't write notes," says Bay. "I put the movie in my head."

"Transformers: Age of Extinction” opens across the Philippines on June 25, to be followed by “Teenage Mutant Ninja Turtles” on August 13. Both films are distributed by United International Pictures through Columbia Pictures.

Inspired by London, Burberry FLAGSHIP OPENS in SHANGHAI

Bringing London to Shanghai
British luxury brand Burberry will mark the launch of their new Shanghai flagship, Burberry Kerry Centre, by bringing London to Shanghai. Guests, including Burberry family members Cara Delevingne, Suki Waterhouse, Jamie Campbell Bower, AngelaBaby and Guey Lun Mei will be taken on a journey celebrating the Burberry worlds of Britishness, heritage, music and fashion. Consumers globally will be able to follow the event live on dedicated Burberry social streams.

Inspired by London
Inspired by 121 Regent Street, the brand’s global flagship, Burberry Kerry Centre brings its London flagship experience to life in the heart of Shanghai. Incorporating British craftsmanship and materials, the space reflects the architectural design concept developed by Chief Creative Officer, Christopher Bailey. The flagship brings the brand’s digital world to life in a physical space, where customers can experience every facet of the brand from events, to music, to heritage, while housing the fullest breadth of Burberry collections in Asia.

Store Experience
Located over three floors in the center of Shanghai’s Jing An district, Burberry Kerry Centre has been designed to offer multi-sensory experiences for its customers and communities, featuring exclusive products and services. Part event space, part entertainment hub, part store, the flagship is a dynamic and luxurious new brand environment.

Highlights include:
A dynamic illuminated façade responding to both programmed animation and the outdoors while organically interacting with natural light.

• Evolution of the Burberry Retail Theatre concept in China, offering immersive audiovisual experiences via 40 video screens and 130 speakers throughout the store, including the first digital brand gallery in Asia.

• First in-store Burberry Beauty room in China, featuring the full Burberry fragrance and make up collections with specialist Burberry Beauty consultants offering personalized appointments.

• A dedicated watch area showcases a wide selection of Burberry watches, including the fully expanded Britain collection for men and women.

• Innovative use of radio-frequency identification technology (RFID). Woven into select apparel and accessories, RFID chips trigger unique multimedia content on mirrors that turn to screens instantly to showcase runway footage and exclusive product videos.

• Online insights meet offline interactions to create a tailored and personal shopping experience, including mobile check-out and Customer 1-2-1 – through which store associates can access customers’ unique preferences and shopping history.

• A program of live events by the best in established and emerging creative talent will be hosted in-store, while satellite technology allows for the live streaming of events to a global digital audience.

• An exclusive limited edition collection of men’s and women’s ready-to-wear and accessories, including the iconic trench coat, to celebrate the launch of the store.

Experience the event on WeChat: As part of the London to Shanghai event, Burberry and social communication app platform WeChat and Weixin have collaborated to replicate the entire event on mobile, by creating a parallel experience on the platform.  Before the event, users on the Burberry WeChat platform will be able to take part in a Burberry journey from London to Shanghai by shaking, swiping or tapping their devices to interact with a series of London and Shanghai skylines – making use of "hot spots", a new functionality developed by Burberry with WeChat and Weixin.

After the event, users can explore the event within interactive panoramas using a newly developed tool which allows users to immerse themselves in the event by exploring dynamic, 360° views of the space, zooming in to reveal hidden, exclusive content and event details. The experience on the WeChat and Weixin platform will form the deepest, most interactive form of Burberry social storytelling to date. The launch of this activity marks the second stage of an innovation partnership announced earlier this year.

Follow Burberry from London to Shanghai: on all Burberry social streams, including Sina Weibo, Facebook, Twitter, Instagram, Vine, Google+ and Sina Weibo where the event will be covered live. (Asia)




In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Rustan’s Makati, and Rustan’s Tower.