OPPO Maintains Top 10 Global IP Ranking for Fifth Consecutive Year

 

Today, OPPO, a leading global technology company, released its "OPPO Innovation and Intellectual Property White Paper" on World Intellectual Property (IP) Day, reaffirming its steadfast commitment to innovation and intellectual property protection. According to the World Intellectual Property Organization (WIPO), OPPO ranked ninth globally in patents filed under the Patent Cooperation Treaty (PCT) in 2023, making its fifth consecutive year in the global top ten. As of March 31, 2024, OPPO has filed over 101,000 patent applications globally, with more than 55,000 patents granted, and 91% of all patent applications are utility patents.

 

 

"At OPPO, we believe that technological innovation and intellectual property protection are fundamental to our company's past, present, and future success," said Feng Ying, Chief Intellectual Property Officer of OPPO. "Through our proactive defense IP strategy and commitment to fostering a healthy long-term IP ecosystem, we are fully committed to supporting the future of innovation as envisioned in the 'OPPO Innovation and Intellectual Property White Paper'."

 

OPPO's Commitment to Advancing and Popularizing AI Phones

Through extensive R&D investment in areas such as image processing, computer vision, speech technology, natural language processing, and machine learning, OPPO is pioneering AI technology development and widespread application in its smartphone products. As of March 31, 2024, OPPO has filed a total of 5,399 AI-related patents globally, including 3,796 utility patents in AI imaging. According to the “Artificial Intelligence Patent Ranking” published by intellectual property media outlet IPRdaily on April 22, 2024, OPPO ranked ninth in China with a total of 3,743 AI-related utility patents granted.

 

As part of its efforts to enhance smart life experiences for its users, OPPO is focused on transforming the latest technical innovations into practical, consumer-centric applications. This includes the introduction of over one hundred AI-driven features on the latest OPPO Find X7 series, while future plans involve integrating generative AI features such as AI Eraser and AI Magic Studio into more OPPO products.

 

Advanced Key Technologies through Open Innovation

OPPO's commitment to open innovation is driving the company’s efforts to build an intellectual property ecosystem based on key technological breakthroughs in high-value areas such as 5G/6G, AI, flash charge, and imaging.

 

To date, OPPO has deployed 5G essential standard patents in over 40 countries and regions globally. It has also filed over 6,100 families of global patent applications, declared over 3,300 families of 5G standard patents to the European Telecommunications Standards Institute (ETSI), and submitted more than 11,000 5G standard-related proposals to the 3^rd Generation Partnership Project (3GPP). In other areas, OPPO has applied for over 12,306 global imaging-related patents and has licensed its VOOC flash charge technology to more than 50 companies, enabling more electronic devices with fast charging capabilities. 

 

 

Proactive Defense IP Strategy for Sustainable IP Ecosystem Development

Over the years, OPPO has signed licensing or cross-license agreements with dozens of patent owners globally^[1], resolving numerous intellectual property licensing issues through negotiations and cross-licenses that fully reflect the value of intellectual property rights from all parties. These steps echo the company’s wider belief in charging reasonable licensing fees and avoiding coercive patent litigation while defending its legitimate legal rights and interests where applicable. 

 

Driven by its mission of "Technology for Mankind, Kindness for the World", OPPO will continue to invest in innovation to create more industry-leading products and services while contributing to the development of the global intellectual property ecosystem through practical actions.

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^[1]

 

TP-Link Ushers in a New Era of Connectivity in the Philippines with Launch of Cutting-Edge Wi-Fi 7 Products

TP-Link, the global leader in networking solutions for more than a decade, is finally bringing the Wi-Fi 7 experience to the Philippines! Through the announcement of its newest line of products, like routers optimized for Wi-Fi 7 technology and Tapo smart home devices, TP-Link is set to bring in a new standard for high-speed and seamless connectivity in the country.

L-R: Laviet Joaquin - Marketing Manager of TP-Link Philippines, Ben Chen - Country

Manager of TP-Link Philippines, Brian Dong - Vice President of TP-Link Asia Pacific, Jimmy

Gu - Product Manager of TP-Link Philippines, Joseph Chua - Head of Retail Sales of TP-

 Link Philippines

WiFi 7: Faster, Smoother, Revolutionary

Wi-Fi 7 represents the next evolution in wireless networking, offering speeds that are 20% faster than previous generations. Newer technology and developments have also resulted in significantly reduced latency rates for ultra-responsive connections. With its advanced features and capabilities, Wi-Fi 7 routers ensure smoother streaming, faster downloads, and lag-free online gaming, enhancing every aspect of digital experiences.

“TP-Link is the first in the world to release its Wi-Fi 7 products and we are thrilled to be the first to introduce the future of connectivity to the Philippines” said Ben Chen the Country Manager at TP-Link Philippines. “With Archer BE230 as the country's first Dual-Band Wi-Fi 7 Router in the market, it represents TP-Link's commitment to delivering cutting-edge solutions that empower our customers to stay connected in a rapidly evolving digital landscape.”

TP-Link will release Wi-Fi 7 to the market and it is poised to bring a multitude of benefits to users, revolutionizing the way we experience wireless connectivity. In addition to blazing-fast speeds and reduced latency, features like Multi-Link Operation, 4096QAM, and Multiple Resource Units help optimize Wi-Fi 7 so network efficiency is significantly better. This results in better allocation of resources, reduced interference, and overall smoother data transmission. It is also expected to offer better coverage compared to previous generations. Users can enjoy more reliable connections across larger areas, reducing dead zones and providing consistent performance throughout their homes or workplaces.

New security features and enhancements are also introduced, bolstering overall network protection. With stronger encryption standards and enhanced defenses against emerging threats, users can feel more secure and confident about the safety of their wireless activities.

“With Wi-Fi 7, we're not only talking about faster downloads and smoother streaming but also unlocking a whole new world of tech advancements for every Filipino,” said Ben Chen, the Country Manager of TP-Link Philippines. “TP-Link's Wi-Fi 7 is designed specifically for high-end users who demand the highest network performance. Whether it's enhancing the online learning experience, supporting the growth of local businesses, or accelerating digital transformation, our products are key to realizing your digital dreams, offering unprecedented speed and efficiency”

WiFi 7 at Your Fingertips with TP-Link’s Archer BE230

TP-Link has debuted the inaugural WIFI 7 router in the Philippines, the Archer BE230, boasting substantial enhancements in performance and user experience. Equipped with Multi-Link Operation (MLO) technology, Archer BE230 adeptly manages multiple links concurrently, thereby significantly bolstering network stability and speed. In settings such as homes and offices where network usage is intensive, the Archer BE230 effectively diminishes data transmission delays and interference.

Notably, transmission speed has surged by 49% * compared to its predecessor, promising users swifter response times and reduced waiting periods for activities like data downloads, video streaming, and large file transfers. This accelerated speed elevates the overall online experience, whether for home entertainment or professional settings. Moreover, the Archer BE230 router introduces Maximum Resource Utilization (MRU) technology, optimizing resource allocation and augmenting network efficiency.

Archer BE230 supports OpenVPN, PPTP, and L2TP Over IPsec, ensuring compatibility with major VPN providers. Its VPN Client functions seamlessly with TP-Link VPN servers and most third-party VPN servers, including Surfshark, NordVPN, Mullvad VPN, ProtonVPN, ExpressVPN, PrivateTunnel, OVPN.com, and PIA. Continuous updates will expand VPN router support to encompass more advanced VPN protocols. Notably, the TP-Link BE230 has tripled its VPN performance, ensuring expedited and secure VPN services for cross-border data transmission or safeguarding personal privacy. This enhancement is particularly beneficial for remote workers or individuals accessing restricted network resources.

Furthermore, the Archer BE230 router has substantially reduced network responsiveness delay by 3.3 times compared to previous models. Whether engaging in gaming, real-time video conferences, or latency-sensitive applications, the Archer BE230 delivers a smoother and more immediate interactive experience. This upgrade is especially advantageous for professional eSports players or remote workers requiring ultra-low latency, guaranteeing instantaneous responsiveness without network-induced slowdowns.

Utilizing Broadcom's latest WIFI 7 solution, the Archer BE230 boasts a fourfold increase in USB read/write performance, enhancing speeds significantly. Whether transferring large files or conducting high-speed data backups, this feature significantly boosts work efficiency and user satisfaction. Combining these technological advancements, the TP-Link BE230 emerges not only as a high-performance router with comprehensive features but also as an advanced device capable of meeting the most rigorous demands, delivering the ultimate network experience. With this router, TP-Link reaffirms its leadership in network technology and its dedication to ongoing innovation.

Bringing Wi-Fi 7 to the Market with PLDT Home

For years, TP-Link has partnered with the Philippines’ leading digital service provider PLDT Home in delivering exceptional connectivity solutions to Filipino families. Through their strategic partnership, they introduced advanced WiFi Mesh Systems that provide uninterrupted, Fiber-fast internet across every corner of the home, eliminating WiFi dead spots and ensuring that families stay connected. From pioneering WiFi 5 to deploying WiFi 6 Mesh technologies, their collaboration has powered more than a hundred thousand homes, setting new standards for reliability and connectivity in the Philippines.

Today, the two leaders in Philippine innovation are excited to extend this legacy of innovation by introducing the first-ever BE230 Wi-Fi 7 router in the country. This next-generation router represents a significant leap forward, bringing unparalleled internet speeds and bandwidth capabilities that are perfectly aligned with the needs of modern digital households. Existing PLDT Home Fiber subscribers will have early access to this cutting-edge technology with a special retail price.

This partnership between PLDT Home and TP-Link continues to drive the evolution of internet technology in the Philippines, ensuring that PLDT Home’s customers always enjoy world-class connectivity that supports their increasingly digital lifestyles.

TP-Link also Introduces New Tapo Smart Home Line Up

TP-Link also unveiled a new lineup of Tapo smart home products, designed to complement Wi-Fi 7 technology. These offerings include Tapo C425, a wire-free security camera, Tapo D230S1, 2K 5MP Tapo Smart Battery Video Doorbell, Tapo C720, 2K QHD Smart Floodlight Camera, Tapo T100, Smart Motion Sensor, just to name a few. New Tapo smart home products will be released in May 2024.

Elevate Your Connectivity with TP-Link

Experience Wi-Fi like never before with TP-Link’s and step into a future of unparalleled connectivity. TP-Link offers a range of innovative products, designed to maximize the power of WiFi 7 and redefine your digital experience:

Wi-Fi 7 Products
Category	Model	SRP
Router	Archer BE230	Php 5,990 Available starting April 26 at TP-Link’s Shopee Official Store and selected retailers
Router	Archer BE400	Available in Q3 2024
Mesh	DECO BE25 (2-pack)	Php 13,990 Available in June 2024
	DECO BE25 (3-pack)	Php 19,990 Available in June 2024
Range Extender	RE235BE	Php 4,990 Available in June 2024
Adapter	Archer TBE400UH	Php 3,190 Available in July 2024

Don't miss out on the opportunity to be at the forefront of this technological advancement. Upgrade your network today and embrace the future of wireless connectivity with TP-Link. Visit TP-Link Philippines' Concept Store at SM North Edsa located on the 3/F of The Annex building, selected retail partners, and their official Shopee store to purchase Archer BE230 and start your Wi-Fi 7 journey today!

To stay updated on the latest developments and product launches, check out TP-Link’s social media (Facebook | Instagram | Tiktok) or visit the official website.

 

Kathryn Bernardo Embarks on the #BestYouEver Era with Century Tuna!

 

Asia’s Superstar Star Kathryn Bernardo continues to make waves as she brings out her best self this year with the no.1 tuna brand in the Philippines, Century Tuna.

Flaunting her well-toned physique, Kathryn Bernardo is ecstatic to be part of the Century Tuna Superbods campaign which is a dream that has become a reality since her teenage years according to the star.

“I’ve always found the Century Tuna Superbods to be inspiring and being a part of this campaign feels like a dream come true. It’s an honor to become part of the Century Tuna Superbods and through this campaign, I hope that I’ll also become an inspiration for every Filipino to let them enjoy full, happy, and healthy lives,” said Kathryn Bernardo.

Leading the Best You Ever campaign, Kathryn started her fitness journey with her trainer, Mauro Lumba, who is also the Century Tuna Superbods 2014 Grand Champion.

As the Century Tuna Ambassador steps into a new phase of her life, she aims to inspire Filipinos to embody Century Tuna’s belief that every body can be a superbod through the Best You Ever campaign.

“Anyone can achieve the best version of themselves with the right discipline and determination, proper exercise and nutrition, and a good support system. So I encourage everyone to take that first step towards your 'Best You Ever' and join me in Century Tuna Superbods 2024! Let’s redefine fitness by embracing self-love, challenging growth, and inspiring others.,” Kathryn added.

Launched in 2006, Century Tuna's Superbods campaign has been a trailblazer in promoting health, fitness, and an active lifestyle. This year, their "Best You Ever" movement takes it a step further by advocating for self-love and holistic self-improvement. As the leading tuna brand, Century Tuna inspires consumers to embrace their journey toward becoming the best versions of themselves, physically and mentally.

At Century Tuna Superbods 2024 Best You Ever, all body types are welcomed and celebrated. Auditions are now open, check out this link for the #CenturyTunaSuperbodsBestYouEver mechanics: https://bit.ly/superbodkath.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Dark Roast Coffeehouse: A New Haven for Coffee Connoisseurs in Maginhawa

Exciting news for coffee enthusiasts! Dark Roast Coffeehouse has just opened its doors in Teachers Village on April 20th, promising a thrilling new spot for those who relish the deep, rich flavors of dark roast coffee. Located at 107 Maginhawa Street, TKC Square, this cafe is the brainchild of four friends—Krista, Eli, Jianne, and John—who share a fervent passion for crafting exceptional coffee.

Why Dark Roast?

Dark roast coffee, known for its bold and robust flavors, is often a favorite among coffee lovers. It's not just coffee; it's an experience. The beans are roasted longer, which not only darkens their color but also enhances the rich and smoky essence that sets dark roast apart from lighter options. At Dark Roast Coffeehouse, each cup promises a journey through the intense and captivating flavors that only the best roasting techniques can bring out.

Prepare to be enveloped in a chic and contemporary ambiance as you explore an array of dark roast blends, each meticulously crafted to ensure the richest and most robust flavor profile. Whether you're a coffee aficionado or a casual café-goer, the diverse menu—from classic espressos to inventive new blends—has something to tantalize everyone’s taste buds. Plus, with dairy-free milk options available, everyone can enjoy a cup tailored to their preferences.

Dive into extensive menu that celebrates the very best of dark roast coffee. Start with classic Americano, perfect for those who appreciate the straightforward richness of coffee, or enjoy the layered complexity of Dark Roast signature Latte. For those who fancy something a bit more luxurious, their Creme Brulee and Salted Caramel offerings combine the decadence of dessert with the full-bodied flavors of our finest roasts.

They also have a Non-Coffee selection that brings you the delight of Double Chocolate and the refreshing zest of Lemon Ginger Ade. Matcha lovers aren’t left out either; and their Matcha Latte is a smooth, velvety delight that will bring a new spin to your tea experience.

 

During the soft opening, there were for coffee tastings, live music, and a chance to meet the passionate founders. Learn about the art of coffee roasting and brewing, and immerse yourself in a community that shares your love for great coffee.

🌟 Be part of this exciting new chapter in Quezon City. At Dark Roast Coffeehouse, every sip tells a story of dedication and love for the complex world of coffee. With every visit, explore a menu that’s rich in variety and steeped in quality. 🌟

 

For more details, follow them on Facebook at Dark Roast Coffeehouse

HONOR is launching the HONOR Magic6 Pro in the Philippines

The leading global smart devices provider, HONOR, is launching the HONOR Magic6 Pro in the Philippines, multi-awarded with five DXOMARK Gold Labels for Camera, Battery, Display, Selfie, and Audio. The HONOR Magic6 Pro maintains its top position in the Global Ranking of DXOMARK Best Camera Phones worldwide.

 

"The HONOR Magic6 Pro is a delightful treat for our HONOR fans and consumers seeking camera phones capable of capturing their desired "money shots." Recognized by DXOMARK five times for its spectacular specs, we're proud to be known for our quality products, consistently serving Filipinos with only the latest and best innovations in the market," said Stephen Cheng, Vice President of HONOR Philippines.

In response to the dynamic landscape of sportography and the increasing role of Artificial Intelligence (AI) in photography, HONOR has embarked on a journey of continuous innovation, recognizing the demand for fast capture speeds and superior image quality. HONOR has proactively invested in enhancing its camera capabilities to meet and exceed user expectations. 

 

Moreover, the HONOR Magic6 Series stands as a testament to this commitment, embodying a fusion of cutting-edge hardware and intelligent software. At its core lies the AI-powered Pro-grade Falcon Camera System, meticulously engineered to elevate the photography experience to new heights.

 

Complementing this innovation is the industry-first Customized HDR Sensor, endowed with an ultra-large dynamic range and an expansive variable aperture. This sensor empowers users to capture scenes with unprecedented fidelity, preserving the nuances of light and shadow in every shot. Moreover, the integration of AI technology enables the camera system to intelligently optimize settings in real-time, ensuring that every photo is a masterpiece.

 

In May, the eagerly awaited HONOR Magic6 Pro will be fully unveiled, presenting its industry-leading specifications. Stay tuned for more updates on this exciting launch!

 

The HONOR Magic6 Pro will be available for pre-order soon, you may access the product once live at Lazada https://bit.ly/Laz_M6Pro_PR, Shopee https://bit.ly/Shop_M6Pro_PR, and Tiktok Shop.

 

For more updates on the spectacular specs of the HONOR Magic6 Pro, follow through HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://bit.ly/Web_M6Pro_PR.

Dive into EMUI 14 on the HUAWEI nova 12 SE and nova 12i

With the HUAWEI nova 12 SE and HUAWEI nova 12i now launched in the Philippines, users can experience EMUI 14, which comes equipped in the new devices.

The latest iteration of Huawei's user interface brings a host of exciting features and practical functionalities, designed to enhance every aspect of the user experience. From personalized themes and innovative camera tools to enhanced privacy protection and seamless multitasking, EMUI 14 on the HUAWEI nova 12 Series sets a new standard for smartphone innovation.

A new level in smartphone technology

Boasting a powerful 108MP camera, sleek designs, and unmatched performance benchmarks, the HUAWEI nova 12 SE and 12i aim to revolutionize the mobile user experience. The camera's large F1.9 aperture and 1/1.67-inch sensor ensure exceptional clarity and precision, even during low-light conditions, thanks to innovative nine-in-one-pixel fusion technology, promising vibrant and true-to-life images in any environment.

Both the device models also feature a large battery capacity, with the added convenience of HUAWEI SuperCharge Turbo technology. This advanced charging capability minimizes wait times, offering users a significant battery boost of up to 62% in just 30 minutes. With these features combined, users can expect not only stunning photography but also seamless performance, ensuring they can stay connected and productive without being tethered to a power outlet for extended periods.

Improving the user customization experience one feature at a time

With an extensive array of exciting features and practical functionalities, EMUI 14 is meticulously crafted to elevate every interaction you have with your device, ensuring each moment is not only more enjoyable but also more efficient.

One of the highlights of having EMUI 14 on your device is its ability to be extremely customizable. With options to choose from magazine, poster, and headline themes, EMUI 14 lets you express your unique style and personality like never before. Having this at hand means you can say goodbye to one-size-fits-all interfaces found in many of the smartphones being bought today. 

For a more dynamic personalization experience, the HUAWEI nova 12 series running EMUI 14 also offers interactive themes, which include utilization of emojis for your lock screen and homescreen wallpapers.

Taking photography to the next level

With the introduction of a new line of phones and a fresh interface, several enhancements and quality-of-life changes have also been made to its cameras. For instance, the camera toolbox is a new feature which came with the release of EMUI 14. Users can simply click on the arrow right below the shutter, and they can conveniently set or adjust their camera’s effects without blocking the view they want to capture. 

This approach ensures that users can effortlessly enhance their photos with ease, eliminating any unnecessary steps or distractions in the process.

Multitask better and faster

Other new features come with EMUI 14, and both are geared towards having a more streamlined way of multitasking, regardless of where you are or what you’re doing on your device. 

Live view lets you access real-time task summaries directly from the upper left corner of the status bar. It offers a dynamic display of information like call duration and multi-screen collaboration status. By clicking on the Live View capsule, you can expand it into a card state to view detailed information and perform common actions, such as pausing or stopping tasks, all without interrupting your workflow. Currently, users can take advantage of live view with apps like screen recording, HUAWEI share, video calls, and HUAWEI print. 

The Card Folder feature allows users to enhance their device's home screen by pinching the desktop with two fingers and adding cards from the service widgets. These not only make your home screen look unique and personalized to your tastes, but also provide quick access to app information. Users have the flexibility to stack the cards or change their order simply by dragging them around, offering an efficient way to organize their home screen layout.

Safeguarding digital privacy with ease

Privacy protection is very important to have, especially in today’s digital age. For its part, HUAWEI continuously enhances its security features to ensure a safer and more secure experience for its users. With the ability to view app permissions and control tracking activities in the Settings, users have greater autonomy over their digital footprint. Additionally, the Image Privacy feature allows users to remove private information from images, safeguarding personal data and enhancing privacy protection.

In an era where data breaches and privacy violations are all too common, HUAWEI’s focus on privacy protection resonates strongly with younger generations, namely millennials and Gen Z. By prioritizing user privacy and providing tools to control and manage personal data, Huawei ensures that everyone can enjoy a safer and more secure digital experience on their devices.

Stay connected with HUAWEI’s App Gallery

In line with the introduction of the HUAWEI nova 12 SE and nova 12i, users can rely on Huawei's AppGallery to stay connected and access their favorite apps seamlessly. The AppGallery offers a vast selection of apps across various categories, ensuring users can find everything they need for communication, productivity, entertainment, and more. For Filipinos, the AppGallery already houses many of the apps needed for daily activities. This includes the likes of Shopee, Lazada, BPI, GCash, and more! 

Be better, faster, and more efficient with EMUI 14

With its array of exciting features, including enhanced privacy protection, convenient camera tools, and streamlined user experience, EMUI 14 represents a significant leap forward in smartphone technology. Experience EMUI 14 for yourself today when purchasing HUAWEI’s nova 12 SE or nova 12i, and discover the next level of smartphone innovation. 

Experience the HUAWEI nova 12 SE and nova 12i in the Philippines from April 27, 2024, priced at PHP 15,999 and PHP 12,999 respectively. Take advantage of HUAWEI's offers, including 0% interest for 12 months with SPayLater. Enjoy free shipping, an early bird voucher worth PhP 1,000, and a free HUAWEI Band 8 worth 2,599 when purchasing on Shopee, Lazada, TikTok, or the HUAWEI online store. Exclusive vouchers are available during the 5.5 Shopee Mall Launch event.

To learn more about the nova 12 SE and nova 12i, as well as other products from Huawei, visit the website or our social media accounts (Facebook | Instagram).

Havas Red Philippines Launches New Arm Targeting Influencers and Their Subcultures

In today's digital landscape where understanding cultural contexts reigns supreme, one agency is redefining the concept of influence. SWAY by HAVAS Red digs deep into the nuances of subcultures, considering their significance in contemporary marketing strategies. 

Unlike traditional methods that rely solely on metrics like followers, reach, impressions, likes, and engagements, SWAY by HAVAS Red emphasizes authentic connections within smaller, more defined niche communities that represent subcultures. It recognizes the power of genuine voices, especially in social media platforms. 

By understanding the language of diverse subcultures, SWAY by HAVAS Red provides brands a more genuine and meaningful way to engage with their audiences. It prioritizes targeted, but more relevant, communication that brings real engagement and builds brand loyalty within specific communities. 

“Subculture-focused influencer marketing represents a significant shift in marketing. Previously reliant on traditional paid celebrity endorsements, we now harness the power of focused collectives,” said Jos Ortega, CEO of Havas Ortega and General Manager of HAVAS Red Philippines. “Influencers have become trusted leaders and catalysts for change. By curating collaborative campaigns that align with their core values and those of the subcultures they influence, we foster deeper engagement and brand loyalty, all while respecting the unique interests of these passionate communities.” 

Jos Ortega, CEO of Havas Ortega and General Manager of HAVAS Red Philippines

 

"We are redefining influencer marketing in the Philippines," added Dayniel Garcia, Head of SWAY by HAVAS Red Philippines. "The emergence of subcultures signaled the need to analyze and further explore the cultural context. Fortunately, we have proprietary strategic and measurement tools that inspire fresh approaches that deliver results." 

At the heart of SWAY's approach is HAVAS Ortega’s planning philosophy called Mx (Meaningful Experience) that is built on the confluence of the three C's — Connection, Context, and Content — facilitating the delivery of the right message, in the right format, to the right audience at the opportune moment when they are receptive to messages and open to persuasion. 

Dayniel Garcia, Head of SWAY by HAVAS Red Philippines 

In essence, SWAY by HAVAS Red Philippines redefines influencer marketing by championing a subculture-focused approach. In a world dominated by superficial metrics, SWAY by HAVAS Red sends a clear message that measurable, meaningful connections are the cornerstone of lasting impact. 

Interested in working with SWAY by HAVAS Red? Send an email to dayniel.garcia@havasred.com. 

Follow for more information:
Instagram: https://www.instagram.com/havasredph/ 

Facebook: https://www.facebook.com/RedHavasPH

LinkedIn: https://www.linkedin.com/company/havas-red-ph/