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Wednesday, July 10, 2024

Netflix Philippines Elevates 'Pulang Araw' with a Star-Studded Premiere at The Peninsula Manila


The stars of "Pulang Araw" paraded down the red carpet in anticipation of their upcoming historical series. The show features David Licauco, Alden Richards, Barbie Forteza, Sanya Lopez, among others. Excitement is high for the series, which dramatizes the pivotal year of the Japanese invasion. 


On Tuesday, July 9, 2024Netflix Philippines ramped up promotions for PULANG ARAW, the country’s biggest historical series of 2024, with a star-studded event at The Peninsula Manila Hotel attended by celebrities, press, content creators, and VIPs. Lead stars Barbie Forteza, Sanya Lopez, David Licauco, and Alden Richards seized the spotlight to celebrate the occasion, accompanied by the supporting cast who also graced the red carpet. 


Donned in their 1940s garb from the show, the main cast gave the guests a preview of what to expect in PULANG ARAW and their characters. Speaking to the audience, Alden, who plays Eduardo dela Cruz, shares that the project has been a long-awaited endeavor for him and the production team, “Nabanggit na po ito sa akin ng aking boss na si Ms. Annette (GMA Executive Atty. Annette Gozon-Valdes, President of GMA Films and GMA Worldwide) sampung taon na ang nakakalipas.” (“This was mentioned to me by my boss, Ms. Annette, ten years ago.”) He also emphasized how profound the impact of the story is in showcasing the experiences and reality during that sensitive period, which he feels many from this generation are unaware of, “I think this is the most relevant and most important story of 2024.” 

 

 

Photo credit: Netflix


Barbie, playing the character of bubbly Adelina dela Cruz, appreciates that they were able to spotlight vaudeville in Pulang Araw, taking it as the perfect metaphor for finding joy in the midst of difficulties. “Kahit sa buhay, kahit na anong kinakaharap mong problema at paghihirap, lahat ‘yun ay kakalimutan mo, kasi the show must go on,” (“Even in life, no matter what hardships you face, you’d forget them all, because the show must go on.”)


Sanya feels that the narrative was shaped by the experiences of Filipinos who went through that hardship during World War II, “Ito ay pagbabalik tanaw. (...) Itong kwento ay hindi para ibalik sa kanila ‘yung sakit, kundi ipalinaw sa bagong henerasyon kung sino ‘yung mga dapat bigyan natin ng respeto at kung bakit tayo dapat magpasalamat sa kalayaang merong tayo ngayon.” (“This is a look back. This story doesn’t aim to rekindle the pain, but to remind the new generations of those to whom we owe the gratitude for the freedom we enjoy today.”) This sentiment was shared by Alden, “‘yun ‘yung isa sa mga pinanghahawakan ko din. Magbalik tanaw sa kung sino ba ang tumulong sa’ting makamit ‘yun. (“It’s one of the things I treasure most in this series: looking back on the people who contributed to that freedom.”) While doing it (the show), it makes me more proud to be a Filipino.”


Because of how heavy the subject is, Alden shared that he struggled to detach himself from the more heavy scenes, especially since he views it as a way of honoring the people who fought and survived for the country’s freedom, “I consider this project as my most important project. It’s a legacy that we’ll be telling—the untold legacy of Filipinos during World War II.” The sentiment was echoed by Barbie, “Ngayon ko lang naranasan ‘yung ganto sa show; nadadala mo talaga siya pagkatapos, so kelangan mo talaga ng few minutes to really shake it off eh, kasi pabigat talaga ng pabigat ‘yung mga nangyayari.” (“This is the first time I’ve experienced something like this; you carry it with you even after filming wraps, so you need a few minutes to really shake it off because of how heavy the scenes are.”) What helped, according to her, is how detailed their scripts are and how they allowed her to stay in character, understand Adelina’s depth, and grasp that period better.

Photo credit: Netflix


For David, who plays a Japanese character named Hiroshi Tanaka, his character’s internal conflict is one of the most interesting things about him, “It’s a battle of the brain and battle of the heart. And pinaka-conflict niya is kung pipiliin niya ba ‘yung bayan niya o ‘yung minamahal niya, which is Adelina.” (“His biggest conflict is choosing between his country or his loved one, which is Adelina.”)


Sanya believes her character Teresita is the “embodiment of courage and survival”. “Para sa akin ‘yun ‘yung katangian ng isang magiting na babae, na hindi lang noong panahon ng mga Hapon o ng digmaan, kundi sa panahon ngayon ng mga makabagong Teresita. Na patuloy lumalaban sa mga pagsubok, sa mga panga-abuso, sa pangmamaliit. Na lumalaban para sa kanilang karapatan,” (“For me, that’s the main characteristic of a brave woman, not only during that period, but even today, a time of modern-day Teresitas. They continue to fight the challenges, the abuse, and the oppression. They fight for their rights,”) She also shared her privileged experience of conversing with actual comfort women as part of the preparation for the role, which added a profound layer to her portrayal.


Fresh from the success of another historical series which cemented their love team, Barbie and David, more popularly known as BarDa, talked about their experiences working together again in Pulang Araw. For David, one particular scene made him realize how different Barbie is in this show, “‘yung iksena na nag-I love you ako kay Barbie, dun ako may nakitang kakaiba. Napakagaling ni Barbie Forteza bilang aktres.” (“The scene where I told Barbie I love her, I saw something different there. Barbie Forteza is a brilliant actress.”). On the other hand, Barbie not only commended him for his Japanese-speaking skills but also applauded David for the growth in his passion for acting, “Natutunan niyang mahalin ‘yung craft. (...) Ibang David Licauco po talaga ang mapapanood natin dito, and I’m just very proud of him.” (“He learned to love the craft. (...) We’ll get to see a different David Licauco here, and I’m just very proud of him.”)

Photo credit: Netflix


With vaudeville being a crucial element of the show, especially for the lead actresses, both Barbie and Sanya detailed their most unforgettable filming moments for these scenes, “Tap dance classes, bago pa man magsimula ang taping. Ang saya ng experience kasi sobrang lapit sa puso ko si Sanya.” (“Tap dance classes, even before we started filming. The experience was fun because Sanya is someone I hold close to my heart.”) Sanya was equally enthused with the experience, cherishing the moments she spent training with Barbie, “Kumakanta habang nagta-tap dance—umaarte habang nagta-tap dance(...) Masarap sa feeling na meron kaming bagong natutunan para sa palabas na ito.” (“Singing while tap dancing—acting while tap dancing. (...) It’s a great experience to learn something new for this show.”)


Alden traces Eduardo’s transformation into an indomitable man to his primary motivation—love. The love for his dreams, his family, the person he wants to pursue, and for friendship. “Lahat tayo ay may ganon eh; lahat tayo may gustong ipaglaban sa buhay at gagawin natin ang lahat para makamtan ‘yun.” (“All of us have something like that; all of us have something we want to fight for and we’ll do everything that we can to achieve it.”)

Photo credit: Netflix


To conclude the press conference, the supporting cast composed of Sef Cadeyona, Aidan Veneracion, Neil Ryan Sese, Jay Arcilla, Ashley Ortega, Mikoy Morales, Rochelle Pangilinan-Solinap, Angelu de Leon, and Epy Quizon headed to the stage to introduce their characters and hint at their relationships with the main cast, teasing viewers with their intriguing connections.

 

   

Photo credit: Netflix


The day ended with a screening of the pilot episode, followed by a teaser that revealed what viewers can expect in the upcoming episodes.

Photo credit: Netflix


Nearly 200 representatives from various media outlets across the country, content creators, GMA Network representatives, as well as VIPs directly involved in the show’s production took part in this celebration.


PULANG ARAW premieres first on Netflix starting Friday, July 26, 72 hours before free TV airing.



Pulang Araw chronicles the lives of Adelina (Forteza), Teresita (Lopez), Hiroshi (Licauco), and Eduardo (Richards) during the Japanese occupation of the Philippines. Find out how the characters navigate an intricate web of loyalty, betrayals, sacrifices, and resilience amidst the backdrop of a war ravaging the country.


PULANG ARAW is directed by Dominic Zapata and written by Suzette Doctolero.

 

Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo shared their insights about Play for Life



What is Sun Life’sPlay for Life board game were real? Are you financially prepared to handle life’s emergencies and changes? Are you confident in your financial stability? 




Sun Life Philippines successfully launched its new game, Play for Life: A Game of Choices at a star-studded media conference held on July 6, 2024, at Conrad Manila. The event was attended by Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo, who shared their insights about how important it is to make informed decisions for a brighter future.


Play for Life: A Game of Choices is now live

 

The highlight of the event was the official launch of the online version of Play for Life. Now live on the Sun Life website, this free, single-player game allows Filipinos to experience real-life financial scenarios through engaging gameplay. As players make crucial financial decisions to achieve their chosen life goals, they have fun while learning valuable lessons along the way. A multi-player version of Play for Life: A Game of Choices is also set to launch soon.

 

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit https://playforlife.sunlife.com.ph.



From left to right: Sun Life Philippines brand ambassador Piolo Pascual, Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong, and brand ambassadors Sarah Geronimo and Matteo Guidicelli. 

Available in all Sun Life branches nationwide

 

Filipinos all over the country will be able to experience financial planning in a whole new way as the tabletop boardgame version of Play for Life: A Game of Choices will be available in all Sun Life branches nationwide. Sun Life is making financial literacy more engaging and accessible by bringing the game directly to Filipinos in their communities.

 

To find a Sun Life branch near you, visit www.sunlife.co/WhereToFindUs.

 

Fostering financial inclusion through new board game versions

 

Sun Life further emphasized its commitment to financial inclusion by creating tabletop board game versions of Play for Life specifically designed for Overseas Filipino Workers (OFWs), business owners, and professionals. These interactive games offer a fun and social way to learn financial literacy concepts tailored to their unique needs.

 

To play these new board game versions of Play for Life: A Game of Choices, reach out to a Sun Life financial advisor by visiting https://www.sunlife.co/TalkToAnAdvisor.

 

Empowering Filipinos with financial solutions to play the game of life

 

Adding to the excitement, Sun Life also unveiled a new digital video commercial featuring its brand ambassadors, Donny Pangilinan, Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo playing the board game version of Play for Life: A Game of Choices. The video showcases the fun and engaging nature of the game, while highlighting the importance of Sun Life products and solutions in achieving financial goals.

 

Step into the world of Play for Life

 

For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate giant board game and make real-life choices at SM Sta Rosa from July 27 to 28, 2024, SM Lanang, Davao from August 24-25, 2024, and SM Iloilo from September 14-15. There will also be table-top boardgame versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.

 

Win a trip to Japan, Vietnam, and Giftaway vouchers worth up to ₱10,000

 

Sun Life clients can get a chance to win amazing prizes like a ₱100,000 travel voucher to Japan and Giftaway vouchers worth up to ₱10,000 when they play the Play for Life game. All they have to do is participate in any of the mall activations or play the online game and submit an entry through the form at the end of the game. The winners will be drawn using an electronic randomizer among eligible clients. Promo runs from June 1, 2024 to October 31, 2024.

 

To learn more about Sun Life’s Play for Life client promo, visit https://sunlife.co/PFLMechanics.

 

Non-Sun Life clients also have the chance to win a trip to Vietnam and Giftaway vouchers worth up to ₱10,000 when they play the online version of Play for Life. To qualify, participants must fill out the “Double the Pot” form on the online game. Selection of winners will be done via a raffle draw among the eligible entries. Winners will be announced on September 18, 2024.

 

To learn more about the Play for Life public promo, visit www.sunlife.co/PlayTalkWinMechanics.

 

“Play for Life marks a significant step forward in Sun Life’s goal to make financial literacy fun and accessible for all Filipinos,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “Play for Life aims to equip Filipinos with the knowledge and confidence to make informed financial choices and achieve their life goals.”

Maya Savings - the only savings account that lets you earn for every spend, with interest credited daily

Looking for ways to make the most out of your spending? With Maya, the #1 Digital Bank in the Philippines, your everyday transactions can lead to bigger savings and better perks. It’s like earning freebies from the interest you accumulate, turning every purchase into an investment for your future.


Whether you’re treating yourself to that must-have latte or picking up your essentials, each transaction using Maya contributes to your financial game plan. Maya Savings offers up to 15% interest p.a. — the only savings account that lets you earn for every spend, with interest credited daily, ensuring that your money doesn’t just sit there; it grows, making your savings work as hard as you do.

Spend Smart, Unlock Perks

Meet Charisse Kim, a marketing executive who relies on Maya for her jet-setting lifestyle. At 40, Charisse thrives on exploring concerts abroad and venturing into new experiences with friends.


During a recent K-pop sensation’s concert in Singapore in 2023, Charisse leaned on her Maya Card exclusively. "I used it everywhere, even at the train station!" she said. Throughout her 4-day trip, Charisse was thrilled to see her Maya Savings interest rate soar. "I hit 7% for the first time," she marveled. "I never forked out cash."


As Charisse gears up for her upcoming Eurotrip, she has meticulously planned her finances using Maya's Personal Goals feature. This budgeting tool allows her to set up to five goals for expenses like tickets, hotels, and shopping. Compared to what traditional banks offer, Maya Personal Goals guarantees a competitive 4% interest p.a. "The interest I earn could mean extra pocket money—I might even treat myself to a fine bottle of French wine," she added.


Meanwhile, Amanda Castillo, who introduced her friends to the digital bank, finds it convenient when shopping using Maya. "I took my Maya Card to Japan," Amanda recounted, beaming at the favorable exchange rates she secured on sneaker purchases. With Maya Cards accessible in over 200 countries, users can tap, swipe, or check out online seamlessly, no matter where they are in the world.


Back home, Maya remains Amanda's go-to for daily essentials—from utilities to groceries—while seamlessly managing household bills. "Paying bills means my savings grow on autopilot," she shared. "It’s like earning cashback—enough for a couple of lattes and a slice of cake each month."


Trish Chua, a 25-year-old content creator, also enjoys the perks of using the Maya app and card for her daily needs and overall wellness. "I’ve used Maya for everything from skincare treats to updating my wardrobe," Trish shared. "It's so easy to indulge a bit with my Maya Card knowing that the interest from Maya Savings is working in the background."


Like Charisse and Amanda, Trish also embraces travel. "Tracking expenses through the app is also a breeze—and my Maya Card is very stylish too!"


What sets Maya Savings apart? It’s not just about stashing cash; it’s about empowering you to make savvy financial moves. With Maya’s seamless integration of banking, e-wallet, and investments, managing your finances is as easy as a few taps on your phone.


Get Banked with Maya

Kickstart your financial journey by opening a Maya Savings account today—it’s quick, easy, and FREE! Don't let life's little luxuries slip away—like Charisse, Amanda, and Trish, harness Maya to grow your money effortlessly! 


For more information and to kickstart your journey with Maya Savings, visit Maya’s website today. Get the latest updates about Maya by following @mayaiseverything on Facebook, Instagram, YouTube, and TikTok, and @mayaofficialph on Twitter.

Tuesday, July 9, 2024

TCL introduces the newest TCL 115" X955 Max

 

Finally the most awaited moment has come! The Titan of Immersive Display has arrived in style.  TCL Electronics, the Philippines' #1 Panel TV Brand and top 2 in the Global TV market together with Abenson, the No. 1 Appliance Store in the Philippines, join forces to introduce the newest TCL 115" X955 Max through a formal launch.   The event, which was held at the Abenson flagship store at Quezon Avenue, was highlighted with an immersive activation redefining big display experiences. 

 

The venue buzzed with a sophisticated energy, mirroring the excitement of a virtual world brought to life. Guests embarked on a captivating journey into the future of home entertainment. 

 

TCL unveiled a dedicated home theater experience area at the 4th floor of Abenson Quezon Avenue, meticulously designed to showcase the X955 Max's stunning immersive display and crystal-clear sound quality. Stepping into this exclusive space, attendees weren't just observers – they were transported to the future, experiencing entertainment in a whole new way. The venue has been transformed into a space that captures the exciting elegance of the virtual world with the massive, technology-forward big screen displays. 

 

(L-R) TCL PH Brand Manager Joseph Cernitchez, TCL PH Whitelines Director and Business Development & Diversified Products Jay Guanzon, TCL PH Marketing Head Shae Yu, Abenson’s  AVP for Merchandising Joy De Leon, Abenson’s Retail Marketing Apple Ma, TCL PH Sales Director for Brownlines Cyd Montebon, Abenson’s Senior Vice President Au Mendoza, TCL PH Deputy Director of TV Category Charlie Wang and Abenson’s  AVP for Operations Eric Castillo

 

Definitely, the new TCL 115" X955 Max is a portal to a world of unparalleled luxury and cinematic immersion. As the world's first 115" consumer TV, it redefines the way you experience entertainment at home.

 

Ms. Cyd Montebon, TCL PH Sales Director for Brownlines gave an energetic opening remarks to welcome the guests, “We can’t wait for you to experience and learn more about how our new product, the largest screen in QD-Mini LED TV with its 115”display is set to transform the big screen and home theater viewing experience.”

 

Bringing in the good news to all the guests was Ms. Apple Ma, Abenson Retail Marketing Head who shared the hottest partnership and promo this season. 

 

“It’s a privilege to host TCL’s Biggest TV Launch. At Abenson, it’s our mission to bring the good life to Filipinos.And it looks like we’re also bringing the good life. We are proud to be TCL’s partner in introducing a new benchmark for excellence in home entertainment with the 115” X955 Max Premium QD MINI- LED TV. As TCL leads the way in innovations that transform viewing experiences, we are one with them in ensuring that with products like this, Filipinos will enjoy the latest in home entertainment and we keep our customers happy with their shopping with Abenson Super Service.” Ms Apple Ma, Abenson’s Retail Marketing Head shares.

TCL PH Sales Director for Brownlines Cyd Montebon

 


Two distinguished Tech Media Experts Abe Olandres of Yugatech and John Nieves of Unbox shared their insights and impressions about how the TCL X955 is reshaping the home viewing experience for Filipinos


Ms Apple Ma, Abenson’s Retail Marketing Head

 

Mr. Charlie Wang, TCL PH Deputy Director of TV Category

 

The TCL 115" X955 QD-Mini LED TV is currently available for PHP 999,995, a massive PHP 400,000 discount from its standard retail price of PHP 1,399,995. This limited-time offer is valid only for cash purchases at Abenson stores nationwide from June 28 to July 31, 2024. Additionally, every purchase of the TCL 115" X955 QD-Mini LED TV comes with a free TCL TRF505PH Side by Side Refrigerator and a TCL TAC12CSD/FBI/TCL 1.5HP CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner.

 

TCL Philippines' Deputy Director of TV Category, Mr. Charlie Wang, took center stage to unveil the highly anticipated TCL 115" X955 Max! "It's time to go BIG," he declared, introducing TCL's most impressive display series yet. “Beyond its expansive screen, the X955 Max boasts groundbreaking advancements in picture quality, sound quality, and AI features. This truly remarkable TV elevates any home theater or entertainment space."

 

The excitement doesn’t stop there. Mr. Charlie Wang revealed that the new TCL 115” X955 has an unmatched size that sets a new standard for home entertainment, this TV isn't just big—it's a feast for the senses. Turn it on and be swept away by a world of stunning visuals, where every detail comes alive in breathtaking clarity. 

The TCL X955 Max also boasts of its 20000+ local dimming zones and cutting-edge QD-Mini LED technology, promises to deliver breathtaking visuals and a truly immersive audio experience that will redefine your perception of home theater.

Ending the program on a high note is Ms. Shae Yu, TCL Marketing Manager with an inspiring closing remarks, 

 

“At TCL, our slogan is ‘Inspire Greatness’ and we are very proud that we are once again at the forefront of delivering exceptional viewing experiences through products like the TCL 115" X955 Max. The TCL 115” X955 Max Premium  QD MINI LED TV offers people a slice of life on a grand scale like never before.” 

 

Get to know more about TCL 115” X955! Check out https://www.abenson.com/ for the TCL X955 promo details. 

 

For more updates on the TCL 115" X955 Max Premium QD-Mini LED TV, log on to https://www.tcl.com/ph/en

 

Monday, July 8, 2024

Unity in Action: AFP and PNP Leaders Endorse Ariel Querubin's Senate Bid




Retired Colonel Ariel Querubin, a decorated hero who nearly lost his life in service to his country, bears the scars of countless battles. His resilience and dedication to the Philippines have prepared him for a new mission: building a stronger nation. In the upcoming election, Querubin is running for the Senate with one of his platforms focused on providing free hospitalization for indigent senior citizens. His campaign is supported by fellow generals and officers who believe in his vision and leadership, ready to help him champion the cause of the Filipino people.


In an impressive display of unity, former Chiefs of the Armed Forces of the Philippines (AFP) and Philippine National Police (PNP) from the Arroyo, Aquino, Duterte, and Marcos administrations, along with nearly two thousand ex-generals, officers, and personnel, have formally endorsed Ariel Querubin's Senate candidacy on July 8 at Club Filipino.

"Ariel Querubin, a retired colonel and the most decorated soldier in Philippine history, is widely recognized for his extraordinary bravery and unwavering dedication to the country," the statement read. As a recipient of the Medal of Valor, the highest military honor for exceptional courage and self-sacrifice, Querubin's illustrious military career and commitment to public service distinguish him as a candidate capable of bridging diverse political perspectives and fostering unity.

During his speech, Querubin acknowledged the historical significance of Club Filipino, a site of many transformative events in the nation's history. The retired colonel reflected on the diverse political journeys of those present, mentioning key events such as Martial Law, the EDSA revolutions, various coups, and the presidencies from Marcos to "Truth be told, all of us here stood on different sides in many pivotal moments of our nation's history," Querubin noted.

"And yet, we gather here today not as allies of the many political factions but as brothers in arms who have once and always will put our lives for our children, families, and fellow Filipinos. We stand united in our service to the Philippines, in our service to God."

Querubin accepted the challenge to serve the nation again by running for the Senate in 2025, highlighting the critical need to address corruption, poverty, and inflation. The retired colonel also emphasized the urgency of securing the country's sovereignty against internal and external threats.

"We find ourselves at a crossroads," Querubin stated. "The bullying in the West Philippine Sea threatens our sovereignty, while the proliferation of illegal POGOs brings social issues that affect our communities. And the call for the modernization of our military to secure our nation and uphold our sovereignty with the respect it deserves - is nothing short of urgent and vital for our survival as a free nation."

Querubin also underscored the need to strengthen the Filipino's collective spirit of patriotism and sacrifice.

"My vision is a nation of heroes. Isang bayang handang magsakripisyo at kayang ipaglaban ang Pilipino mula sa mga mang-aapi," he concluded.


Joyful Wellness Movement Launches to Redefine Health with Purpose, Positivity, and Personal Connection

What if wellness didn’t feel like a chore? That’s the heart of  Joyful Wellness , a new movement that redefines what it means to live well—b...