Puregold CinePanalo 2025: A New Wave of Filmmakers Takes the Spotlight

Puregold CinePanalo 2025 is once again shining the spotlight on Filipino filmmakers, especially the next generation of storytellers. This year’s festival is a celebration of passion and creativity, offering student filmmakers the chance to showcase their incredible short films on the big screen. These young creatives didn’t just tell stories—they brought them to life with raw talent and authenticity. The actors in these films have truly left a mark, proving that the future of Filipino cinema is bright.

Seven full-length film projects were also selected from a highly competitive pool of applicants, further elevating the festival’s prestige. The filmmakers and their projects were recently introduced at a press conference held at the Artson Events Place in Quezon City. Riding on the success of last year’s event, Puregold CinePanalo has quickly become one of the most anticipated festivals in the local film industry.

Representatives from the Mowelfund Film Institute joined the press event, expressing their support for this year’s roster of filmmakers. With millions of pesos in production grants up for grabs, the festival provides substantial support to these creative minds. For the 2025 run, eight winning filmmakers will receive ₱3,000,000 each, while twenty-four student filmmakers are awarded ₱150,000 each to bring their stories to life.

Puregold CinePanalo continues to be a vital platform for Filipino talent to shine, showcasing the limitless potential of local cinema and inspiring a new wave of storytellers.

Seven full-length film projects were selected from a highly competitive pool of applicants to take part in the 2025 Puregold CinePanalo.

It’s amazing to see Filipino talent shine brighter than ever.

Representatives from the Mowelfund Film Institute came out to show their support for this year’s line up of filmmakers. 

With Puregold CinePanalo once again raring to provide millions in production grants to select participants, aspiring new filmmakers were spurred to craft more uplifting stories with the theme, “Mga Kwentong Panalo ng Buhay”. 

 

At the press conference, Puregold CinePanalo proudly presented these worthy participants to attendees that comprised festival organizers as well as representatives from the festival’s various partners such as the MTRCB, Gateway Cineplex 18, Mowelfund, Terminal Six, CMB Films, and MFP Rentals.

 

Ivy Hayagan-Piedad, senior marketing manager for Puregold, spoke enthusiastically about working with a fresh batch of filmmakers. “After an intensely competitive application period, these directors came out on top of the heap,” she said. “We know they will produce excellent, gripping work and we can’t wait to share these with the viewing public at the upcoming festival.”

 

The Puregold CinePanalo Film Festival will forthwith showcase directors and stars of varying experience and acclaim within the industry, with the star-studded 2025 edition highlighting the filmmaking domain’s rich reserves of talent.

 

Mes de Guzman directs Sepak Takraw, starring Enzo Osorio, Nicollo Castillo, Ruby Ruiz, and Acey Aguilar. JP Habac’s Olsen’s Day will feature Khalil Ramos, Romnick Sarmenta, and child actor Xander Nuda. Tara Illenberger helms the film Tigkiliwi starring Ruby Ruiz in her second Puregold CinePanalo feature, Gabby Padilla, and Julian Paul Larroder. Dynamic duo Christian Paolo Lat & Dominic Lat are directing Journeyman, starring JC Santos and Jasmine Curtis-Smith.

 

TM Malones will be working on Salum with stars Allen Dizon and Christine Mary Dimaisip. Jill Singson Urdaneta’s Co-Love will showcase KD Estrada, Alexa Ilacad, Jameson Blake, and Kira Balinger. 

 

Meanwhile, Baby Ruth Villarama’s Food Delivery: Fresh from the West Philippine Sea will mark the first-ever documentary to join the Puregold CinePanalo line up. Another historic first sees noted producer Catsi Catalan making her directorial debut with the film Fleeting, starring Janella Salvador and RK Bagatsing.

 

Also in attendance at the press event were twenty-four student filmmakers from universities across the country:

 

Adelbert Abrigonda (Polytechnic University of the Philippines) - “Dan, En Pointe”

Allan M. Balance Jr. (Polytechnic University of the Philippines) - “Cancer Din Ang Zodiac Sign Mo?”

Angel Allizon Cruz (University of Santo Tomas) - “Dito, Dati”

Roniño Dolim (University of Eastern Philippines) - “Sine-Sine"

Kenneth Flores (Far Eastern University) - “1... 2... Strike!!!”

Austine Rae R. Fresnido (FAITH Colleges) - “Sa Susunod Sisikat si Susan”

Clyde Cuizon Gamale (University of the Philippines) - “Champ Green”​

Bjorn M. Herrera (Central Philippine University) - “Nanay's Frankenstein”

Maria Eleanor P. Javier (University of the Philippines Visayas) - “Mother at Sixty”

Producer Ivan Gentolizo representing Mae Malaya (University of the Philippines) - “Sisenta!”

Ira Corinne Esquerra Malit (University of Caloocan City) - “SamPie”

Naiah Nicole Mendoza (Polytechnic University of the Philippines) - “Taympers”

Vhan Marco B. Molacruz (Colegio de San Juan de Letran) - “Uwian”

Jadrien Morales (University of the Philippines) - “Let's Go Somewhere Else”

Regene Narciso (Dalubhasaan ng Lunsod ng San Pablo) - “Papunta Ka Pa Lang, Naka-Bounce Na Ako”

Alexie Nicole Pardo (Polytechnic University of the Philippines) – “Checkmate”

Kieth Earl B. Rebaño (University of the Philippines Visayas) - “Daeaura”

John Lester Rimorin (University of the Philippines) - “Japan Surplus”

Jose Andy Sales (University of San Carlos) - “G!”

Mark Joseph Sanchez (Polytechnic University of the Philippines) - “Our One and Only Bab(o)y”

Aubrey Soriano (Polytechnic University of the Philippines) -  “Si Nadia at ang Kanyang mga Kuro-Kuro”

Jasper Tan (Far Eastern University) - “Sa Pagbunga”

Johannes Tejero (University of San Carlos) - “Daog, Pildi”

Sean Rafael A. Verdejo (National University Laguna) - “Dela Cruz, Juan P.”

 

With such a diverse lineup of filmmakers, the 2025 Puregold CinePanalo is primed to be another can’t-miss event for Philippine cinema. The completed films will be screened at Gateway Cineplex 18 from March 14 to 25, 2025.

Real to Reel 2025: Empowering Gen Z Through Storytelling and Social Impact

 Pioneer Insurance's Real to Reel Competition recently concluded with a cinema screening and awarding ceremony, celebrating the creativity and talent of its Gen Z participants. This event provided a platform for young filmmakers to showcase their artistic abilities while addressing pressing social issues through their unique perspectives.

The competition invited students aged 15 to 24 to submit 3–5-minute short films focusing on key socio-economic issues such as poverty, education, climate change, health and wellness, and effective leadership. The top 10 entries received cash prizes and insurance coverage from Pioneer, with the winner receiving ₱100,000. 

RealtorEel

Among the standout entries were "Ang Panawagan ni Googly" by Jerry Surpia from Leyte Normal University, which secured the top spot; "Calor" by Troy Bryan Fontanar from Visayas State University, earning second place; and "Trapo" (Traditional Politics) by Danreb Dela Cruz, Myro Andrada, and John Rhey Flores from Doña Montserrat Lopez Memorial High School, which secured third place.

Pioneer Group Head Lorenzo Chan Jr. emphasized the importance of spotlighting the youth perspective, stating, “The ‘Real to Reel’ competition is our way of empowering the younger generation to express their opinions creatively through short films. Their vision of the future can help us light the path towards a better Philippines.” 

For more information about the competition, visit the website at realtoreel.ph or the Pioneer Insurance Facebook Page at facebook.com/pioneerinsuranceph.

'When Life Gives You Tangerines' Starring IU & Park Bo-gum Premieres on Netflix This March 7!

 

Watch the trailer HERE

When Life Gives You Tangerines follows the adventures of Ae-sun, “the remarkable rebel,” and Gwan-sik, nicknamed “unyielding iron,” through four vibrant seasons on Jeju Island.

On March 7, When Life Gives You Tangerines invites viewers on a vibrant journey through the four seasons of life. The newly released key art and date announcement trailer offer a sneak peek into this much-anticipated drama series, which follows the adventures of Ae-sun, “the remarkable rebel,” and Gwan-sik, nicknamed “unyielding iron,” through four vibrant seasons on Jeju Island.

Created by renowned director Kim Won-suk (Misaeng: Incomplete Life, My Mister) and versatile screenwriter Lim Sang-choon (When the Camellia Blooms, Fight for My Way), the series features a stellar cast including IU, Park Bo-gum, Moon So-ri, Park Hae-joon and more.

The date announcement key art captures Ae-sun, played by IU (Persona, Hotel del Luna, My Mister) and Gwan-sik, played by Park Bo-gum (Wonderland, Reply 1988, Encounter) holding hands in a vibrant canola flower field. Dressed in school uniforms and tracksuits, they exude a refreshing vibe reminiscent of spring, hinting at the start of their life journeys together. While Ae-sun smiles confidently, Gwan-sik appears stiff and nervous, sparking curiosity about their dynamic.

The date announcement trailer features lively, refreshing music and the scenic beauty of Jeju Island, complete with canola fields, tangerine trees, and the sea. Ae-sun and Gwan-sik, like any young couple, share tender moments and playful

arguments, showcasing the heart-fluttering chemistry between IU and Park Bo-gum. When Life Gives You Tangerinespromises to bring warmth to your spring days with its authentic, relatable stories that reflect the different stages of life throughout the seasons.

Don’t miss this heartwarming journey. When Life Gives You Tangerines airs exclusively on Netflix on March 7.

Ever Bilena Welcomes 2025 in Style with Y2K-Themed ‘Hello 2K25’ Event

 Ever Bilena kicked off 2025 with style at its Y2K-themed event, Ever Bilena Hello 2K25, held at the Metrotent Convention Center. Hosted by Betong Sumaya and Mika Reyes, the celebration brought together employees for an evening of performances, recognition, and excitement.

Chief sales & marketing officer Denice Sy opened the event with a heartfelt thanksgiving message, highlighting the collective efforts of the Ever Bilena team and teasing upcoming product launches for the year. She ended with a special tribute to employees, saying, "You are the heart and soul of Ever Bilena."

 

The night featured standout performances, including Bianca Umali’s medley of Kitchie Nadal songs and Barbie Forteza’s renditions of Espresso by Sabrina Carpenter and You Belong with Me by Taylor Swift. Stages artist Dylan Menor also helped draw raffle winners, adding energy to the evening.

 

A highlight of the program was the Mirror, Mirror look-alike contest, where employees dressed as Y2K celebrities, and the B-Pop Singing and Dance contests, showcasing department talent and unity. Judged by esteemed data analytics expert, Edson Guido, actress Alyana Asistio, and key accounts manager, Sabrina Sy. 

Long-time service awardees were honored for their dedication, with employees celebrating milestones of 20, 25, and 30 years with the company. COO, Silliman Sy shared that every year together is a blessing.

 

Exciting prizes, including appliances, gift certificates, and cash, were awarded throughout the event, with a grand prize of Php 50,000 going to one lucky employee.

 

Ever Bilena’s founder and CEO, Dioceldo Sy, closed the night with a message of gratitude, praising the Ever Bilenateam for its resilience and innovative spirit. He emphasized that the brand's success in a competitive market is a testament to the dedication of its employees.

 

With a vibrant start to 2025, Ever Bilena remains committed to innovation and excellence as it continues to lead the beauty industry.

 

 

Get everything you need in one Iconic Combo: the Redmi Note 14 Pro and Redmi Note 14 Pro+ 5G

 Ready for an upgrade to your digital lifestyle, and to experience the future of tech? Get everything you need in one Iconic Combo: the Redmi Note 14 Pro and Redmi Note 14 Pro+ 5G, the Redmi Watch 5, and Redmi Buds 6 Pro create an ecosystem of style, power, and connectivity. This Iconic Combo isn't just about gadgets; it’s about enhancing how you live, connect, and create.

 

Capture Your World in Stunning Detail with the Redmi Note 14 Pro and Redmi Note 14 Pro+ 5G 

The Redmi Note 14 Pro series is built for the modern creator. It features a 200MP pro-grade AI camera system, equipped with AI Scene Detection, AI Portrait Mode, and AI Night Mode, meaning you can capture stunning photos and videos with ease, no matter the conditions. And if you're looking for a phone with a unique pop, the "Lavender Purple" colorway is a stylish choice that will help you stand out.

Durability is also at the forefront with IP68 dust and water resistance and Corning Gorilla Glass Victus 2. Under the hood, the Redmi Note 14 Pro is powered by the MediaTek Dimensity 7300-Ultra, providing smooth performance and efficient power, while the Redmi Note 14 Pro+ boasts the Snapdragon 7s Gen 3 for a flagship-level experience. To keep you powered up, it also comes with 45W turbo charging, while the Pro+ has 120W HyperCharge capabilities, both supported by a 5110mAh battery.

 

Your Wellness, Seamlessly Tracked by the Redmi Watch 5

The Redmi Watch 5 is more than just a smartwatch — it's your personal wellness companion. The 2.07-inch AMOLED display with 1500 nits of brightness and a 60Hz refresh rate is incredibly vibrant and easy to view. It also boasts an impressive 24-day battery life. Beyond its stylish design, the watch offers comprehensive health and fitness tracking, monitoring everything from heart rate and blood oxygen to sleep patterns.

 

Immersive Sound for Every Moment from the Redmi Buds 6 Pro

Complete your tech ensemble with the Redmi Buds 6 Pro. These aren't your average earbuds; they deliver an immersive audio experience through custom coaxial triple drivers and feature Hi-Fi evolved sound quality, dimensional audio, and active noise cancellation up to 55dB. They also connect seamlessly with your Redmi Note 14 Pro.

Front and center: Bambam presents the Redmi Note 14 Series

Adding to the excitement of the Redmi Note 14 Series is the partnership with K-pop rapper and singer Bambam, who is the ambassador for the line. Bambam's dynamic and thrilling personal style is represented through the dazzling Lavender Purple colorway — cop that same style now when you get the Redmi Note 14 Pro and the Iconic Combo today!

 

Get that digital upgrade you’ve been eyeing and head over to the official Xiaomi stores on Shopee and Lazada to buy the Redmi Note 14 Pro, Redmi Watch 5, and Redmi Buds 6 Pro!

 

To learn more about Redmi devices, head to http://mi.com/ph.

 

LG OLED Transforms into a Digital Canvas for National Artist BenCab at the BenCab Museum

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera
with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

In a groundbreaking collaboration, LG Philippines and National Artist for Visual Arts Benedicto “BenCab” Reyes Cabrera have joined forces to bring advanced OLED technology to the BenCab Museum in Tuba, Benguet. This partnership redefines how art is experienced, introducing a cutting-edge digital platform

for Filipino creativity.

A Seamless Fusion of Tradition and Innovation
The lobby of the BenCab Museum now greets visitors with the LG OLED Posé, a 55-inch masterpiece of design and engineering. Its self-lit OLED technology, vibrant colors, and the α9 Gen5 AI Processor 4K make it an elegant stage for showcasing digital art. Wrapped in muted beige fabric with soft lines, the Posé blends effortlessly with the museum's modern aesthetic, setting the tone for an immersive visual journey.

Philippine National

Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED55” Posé at the BenCab Museum’s reception hall

In the Larawan Hall, the LG OLED evo AI G4 transforms the way art is presented. Its advanced α11 AI Processor and Brightness Booster Max reveal intricate textures and vivid colors with breathtaking clarity, perfectly adapting to the room's lighting. The One Wall Design seamlessly integrates with the hall’s curated display, making the TV a stunning centerpiece for traditional and contemporary Filipino artworks alike. 

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera
with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

A Shared Vision: Honoring Filipino Creativity
LG Philippines’ Managing Director, Mr.Nakhyun Seong, expressed pride in this collaboration: “At LG, we believe in empowering artists to push boundaries. By integrating OLED technology, we’re creating opportunities for a new kind of digital art, bridging the gap between tradition and innovation.”

BenCab echoed this sentiment, saying, “LG’s OLED TVs open new avenues for presenting art in ways that resonate with modern audiences. This partnership enhances the museum’s ability to inspire and educate, while honoring Filipino culture.”

The BenCab Museum enriches its visitors' connection to the Philippines' vibrant cultural history, fostering creativity and promoting art education. These efforts align seamlessly with LG's mission of “Innovation for a Better Life,” celebrating Filipino culture and inspiring future generations.

Through this partnership, LG Philippines and the BenCab Museum invite audiences to experience art in its most vivid form—a tribute to Filipino ingenuity brought to life through cutting-edge technology

Madam’ debuts on Lionsgate Play this 24th January

 How far would you go to make ends meet while reclaiming your sense of self? For Mack Leigh, the answer is as unconventional as it is inspiring. On 24th January, Lionsgate Play brings you Madam, the bold dramedythat’s grabbing headlines and racking up awards — for good reason.

Inspired by true events, Madam shines a spotlight on Mack Leigh, a wife and mother who’s hit rock bottom. Played by Academy Award-nominated Rachel Griffiths (Six Feet Under, Brothers & Sisters), Mack finds herself juggling a philandering husband, crumbling finances, and the very relatable feeling of wanting to reclaim her life. But here’s where the story flips the script — Mack doesn’t wallow or rage. Instead, she takes inspiration from her husband’s infidelity and opens "Sweethearts," an ethical brothel right in her quaint New Zealand town.

If you're already shaking your head, don't worry — Mack's story is loaded with humor, heart, and just enough chaos to keep you hooked. In fact, the series has already snagged two prestigious international awards: Best Creation at the Monte Carlo TV Festival and Best Comedy Series at the Berlin TV Series Festival. And now, thanks to Lionsgate Play, Madam is reaching audiences far beyond its Kiwi roots.

On how she approached playing a character based on a real person (author Antonia Murphy), Rachel Griffiths said in an interview withVariety, "She had an unpublished autobiography that was so helpful. As an actor, you dream of someone to go: ‘Here’s 200 pages of everything that has ever happened.’ I did have dinner with her once, but I didn’t want to do an impersonation. With every character I do, I meet them halfway."

Talking about her co-actor Martin Henderson, Racheladded, “I thought: ‘We are not going to get him.’ But he was interested, because he’s never done comedy. He’s like Jason Bateman: he’s ‘douchebag funny’. You see exactly what he is doing but you still don’t want to kill him (She laughts).”

Don’t miss your chance to witness this breakout dramedywhen Madam comes to Lionsgate Play via PLDT Home and Smart.