Own the HONOR X9d 5G with Zero Cash Out on Smart Postpaid Plan 1999

Leading global AI smart devices provider HONOR Philippines launched the HONOR X9d 5G in January, and demand has not slowed since. Now made more accessible through Smart Postpaid Device Plans, customers can get the HONOR X9d 5G with zero cash out, 15GB monthly data, unlimited calls and texts, and access to Smart Postpaid Perks. 

“High demand, now within reach—the HONOR X9d 5G is now more accessible through Smart Postpaid Device Plans, making it easier than ever to own. Visit your nearest Smart Store and secure the toughest phone of 2026,” said HONOR Philippines Vice President Stephen Cheng. 

Also Available in Smart Postpaid Plans+ 1499 

Aside from Smart Postpaid Device Plan 1999, the HONOR X9d 5G will also be available via Smart Postpaid Plans+ 1499 with a ₱14,100 one-time cash out. The plan comes with 40GB of data, Unlimited 5G for 12 months in select areas, unlimited calls and texts, unlimited landline calls, and access to Smart Postpaid Perks—plus a FREE Jisulife Handheld Fan 5. 

 

The Toughest HONOR Phone 

The latest HONOR X9d 5G delivers superb protection against drops, water, and dust, backed by the industry-first SGS Triple Resistant Premium Performance Certification. Not just that, it also features a capable camera system designed for sharp, detailed, and versatile photography. It is equipped with a 108MP ultra-sensing main camera with a wide aperture that delivers clear images with rich detail, even in low-light conditions. 

  

The HONOR X9d 5G comes in three stunning colorways—Reddish Brown, Sunrise Gold, and Midnight Black. Visit your nearest Smart Store today and choose the postpaid plan that perfectly fits your lifestyle. 

 

For more exciting announcements, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines),Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.

TCL and Asia's Superstar Kathryn Bernardo Mark 4 Years of Inspiring Greatness

 Riding the momentum of their historic sweep at the 61st Anvil Awards, TCL Electronics, the Triple Global Top 1 TV Brand and the leader in Fresh Air AC sales, has reached another landmark milestone this 2026. The tech giant officially sealed its contract renewal with Asia’s Superstar, Kathryn Bernardo, for the fourth consecutive year. This partnership highlights the shared pursuit of excellence, seamlessly merging TCL’s world-class innovation with the country’s brightest star to continue 'Inspiring Greatness' across the nation.

Still the face of excellence! Asia’s Superstar Kathryn Bernardo beams with excitement at her official contract signing ceremony with TCL Philippines.

The partnership was formally formalized during a contract-signing ceremony held in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitzchez, alongside Kathryn’s management team, VCM led by Francis Vidanes, collectively marking a new chapter of collaboration and shared vision for the brand.

 

“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes,” said TCL Brand Manager Joseph Cernitchez. 

 

Kathryn’s decision to renew was a natural one, having witnessed and contributed to the brand’s meteoric rise over the last four years. She is eager to embark on this next chapter, noting that her personal journey has beautifully mirrored TCL’s own evolution from a market challenger to a global industry leader.

 

“Seeing TCL achieve these new milestones makes me so proud! Our partnership works so well because our missions are perfectly aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m so happy to be growing alongside a team that truly 'Inspires Greatness,” she enthused.

 

From left to right: VCM’s Francis Vidanes, Asia’s Superstar Kathryn Bernardo, TCL Deputy Marketing Director Shae Yu Xiaoling, and TCL Brand Manager Joseph Cernitchez.

 

For Kathryn, this partnership is deeply personal. As she navigates life in her own abode and enters her ‘adulting’ stage, she has decisively curated her space with the very products she represents. It is a testament to how TCL’s innovation supports her journey as a modern, independent woman.

 

“I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV,” she added. 

 

Staying in has never been more refreshing. Kathryn’s ultimate home companion is her TCL FreshIN 3.0 Airconditioner, which brings next-gen comfort to her space. With its intuitive voice control, she doesn't even have to lift a finger; the FreshIN responds to her every command, making her relaxation time completely seamless.

 

“I guess the best kind of luxury is being able to enjoy the quiet moments. I’m happy to enjoy it with TCL FreshIN AC. I love having smarter, quieter, cooler moments at my home while I’m saving energy and making it easy to control the temperature through the offline voice control,” Kathryn enthused.

 

Even with a demanding schedule, Kathryn Bernardo manages her home life with surprising ease, thanks to the TCL Super Drum C682. What used to be a tedious chore is now a seamless part of her routine; with the Super Drum's intuitive controls, she simply loads her laundry and starts the cycle with a few taps. This high-performance efficiency allows her to reclaim her time and focus on what truly matters while the C682 handles the rest.

 

There’s a special kind of joy Kathryn finds in the simple task of grocery shopping for her home. She loves being personally involved in choosing what goes into her kitchen, and she relies on the TCL Free Built-In Refrigerator to keep everything fresh. With its sleek, flush-fit design, it integrates perfectly into her space, supporting her lifestyle as a modern, hands-on homeowner who values both style and substance.

 

Four Years and Counting! Kathryn Bernardo reaffirms her role as the face of TCL Electronics, signing on for another year of 'Inspiring Greatness.'

 

Navigating the complexities of 'adulting' has become a much more graceful journey for Kathryn. She’s incredibly grateful to TCL for being her 'co-pilot' through the adulting stage, turning everyday house chores into seamless experiences that let her truly enjoy the independence of having her own space.

 

Words can’t quite capture Kathryn’s appreciation for how TCL has empowered her during this pivotal chapter. From managing her first home to mastering daily responsibilities, she credits the brand’s innovative technology for giving her the ease and confidence she needs to thrive in her adulthood.

 

With so much excitement, she said, “I’m so proud to grow with TCL, and I’m personally looking forward to the new innovations they have in store. I know these products will be a total game-changer—not only for my own home but for every Filipino who loves the ease and comfort of smart living. There is so much to look forward to!”

Make Life Delicious Every Day with foodpanda’s ₱100 SARAP Discount

 Life today often feels fast-paced and always on. Between long workdays, heavy traffic, back-to-back meetings or classes, and constant notifications, many people find themselves moving through the day on autopilot. In response, more Filipinos—across different ages and lifestyles—are choosing to romanticize everyday life, finding small ways to feel present, ease the daily rush, and enjoy ordinary moments amid the chaos.

foodpanda invites everyone to Make Life Delicious by finding small joys in their own way. For some, it’s taking time to enjoy a hearty meal after a long commute, whether eaten alone at home or shared with family around the table. For others, it’s choosing exactly what they’re craving—from comfort food to lighter bites—or leaning into simple rituals like unhurried mornings, dressing up even for short errands, taking long walks, or putting the phone down while eating.

To make these moments easier to enjoy, customers can get ₱100 off selected restaurants using the promo code SARAP, with varying minimum spends. By combining convenience and affordability, foodpanda helps remove the extra stress of planning meals and makes it easier to enjoy small rewards, whether it’s ordering dinner after a tiring day at work, sending food home to family, or sharing a spontaneous meal with friends.

At its core, Make Life Delicious is a reminder that joy doesn’t always come from big celebrations or special occasions. More often, it’s found in the everyday: in how we eat, pause between responsibilities, and find comfort on busy days. In a world that rarely slows down, making space for these experiences can make daily life feel more fulfilling.

CCIP to host first-ever General Membership Meeting for 2026

The Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) is set to host its first General Membership Meeting (GMM) for 2026 on February 26, 2026 (Thursday),at the Edsa Shangri-La, Manila – Garden Ballroom.

This milestone event brings together CCIP’s diverse and influential membership base—composed of cosmetics brand owners, manufacturers, distributors, importers, exporters, and allied service providers—for an afternoon of high-level discussions on regulation, competitiveness, and global expansion in the Philippine cosmetics industry.

Distinguished Speaker Line-Up

The first GMM of 2026 will feature four prominent speakers from key government agencies, offering timely insights and strategic direction for the year ahead: Atty. Paolo Teston, director general, Food and Drug Administration, Navigating FDA Policies and Regulatory Priorities in 2026; Nylah Rizza Bautista, assistant secretary, Competitiveness & Innovation Group (CIG), Department of Trade & Industry, From Local to Global: How CIG Programs Support Philippine Cosmetic Brands; Bianca Pearl Sykimte, director, Export Marketing Bureau, Department of Trade & Industry, Export Services as a Catalyst for MSME Global Expansion; and Engr. Ana Trinidad Rivera, MSc, director IV, CCHUHSRR, Food and Drug Administration, Updates from the 42nd ASEAN Cosmetic Scientific Body (ACSB) and ASEAN Cosmetic Committee (ACC) Meeting in Jakarta, Indonesia.

 

A Platform for Collaboration and Growth

As the leading industry association for cosmetics in the Philippines, CCIP plays a vital role in advocacy, regulatory alignment, industry education, and market development. This General Membership Meeting serves as a critical platform for members to stay informed, align with regulatory developments, and explore opportunities for innovation and international expansion.

 

Sponsorship Opportunities

For sponsors, the event presents a unique opportunity to gain visibility and build meaningful connections with the country’s most active cosmetics stakeholders, these include decision-makers who shape product development, compliance, supply chains, marketing, and exports.

 

Companies interested in sponsoring the event may contact the CCIP Secretariat at ccipsecretariat@gmail.com for sponsorship packages and details. For more info, visit cciphilippinesinc.com

Verde Creatives Holds 5th Pamaskong Pasasalamat for LGBTQIA+ Communities

Public relations firm Verde Creatives, recognized for embedding advocacy into its practice, marked the fifth edition of its annual Pamaskong Pasasalamat, reinforcing its commitment to purpose-driven public relations. 

Through a holiday outreach carried out in collaboration with key partners, the initiative provided Christmas assistance to indigent LGBTQIA+ senior citizens and youth leaders in Baseco, Tondo, while also extending support to the LTFRB LGBTQIA+ Association—communities that continue to be among the most underserved in Philippine society.

Sustained for five consecutive years, Pamaskong Pasasalamat has evolved into Verde Creatives’ cornerstone year-end program—an expression of the firm’s commitment to reinvesting its professional gains into grassroots communities. The 2024 edition carries added meaning as it aligns with the company’s eighth anniversary, a period Verde Creatives regards as a particularly auspicious chapter marked by deepened partnerships, broader collaboration, and an expanding footprint in social impact work.

From its earliest planning stages, the initiative benefited from the unwavering backing of the Ladlad LGBT Party-list, a long-standing advocacy ally of Verde Creatives. Beyond symbolic support, Ladlad played a hands-on role in the execution of the activity—overseeing venue preparations within the Baseco compound and actively assisting in the identification and mobilization of beneficiaries. This close, ground-level collaboration ensured that both logistics and community outreach were carried out with order, efficiency, and a clear commitment to inclusion.

Organizers likewise recognized early on that a holiday gathering in a densely populated urban poor community such as Basecowould inevitably draw more than just intended recipients. Rather than viewing this as a challenge, the proponents deliberately embraced the occasion as a strategic platform—one that could transcend aid distribution and become a moment for public engagement and learning. With this in mind, Verde Creatives enlisted the Society of Trans Women of the Philippines (STRAP) to integrate an educational dimension into the program, transforming a festive crowd into an attentive audience open to dialogue on gender equality and social justice.

“This initiative reflects how we choose to give thanks—not performatively, but through sustained action,” said Bemz Benedito, Managing Director of Verde Creatives. “For eight years, our growth has been anchored in standing alongside communities that are too often pushed to the margins. Pamaskong Pasasalamat is a reminder that dignity, visibility, and care must be practiced consistently, not reserved for a single season.”

The collaboration translated into tangible support on the ground, with 60 Noche Buena packs distributed to Baseco beneficiaries—twice the initially planned number—alongside 20 additional packs allotted for members of the LTFRB LGBTQIA+ Association. Food packs were also shared with all attendees, reinforcing the project’s aim of delivering not only material assistance, but a genuinely celebratory and respectful holiday experience.

As planned, STRAP conducted a clear and well-received SOGIESC 101 (Sexual Orientation, Gender Identity, Gender Expression, and Sex Characteristics) session during the event, delivering basic information on gender equality and social justice to attendees who had initially gathered as onlookers but became an engaged audience. The educational segment complemented the gift distribution by turning the occasion into an opportunity for awareness-raising and community learning.

To keep the mood joyful and participation high, Ladlad officialsco-officiated parlor games together with Verde Creatives, with STRAP providing support. The games encouraged active involvement from beneficiaries, drew laughter and cheers from participants and spectators alike, and helped strengthen the sense of community during the outreach.

Baseco, one of Manila’s most densely populated urban poor communities, was selected for its heightened vulnerability, particularly among elderly residents and youth leaders. This year’s initiative specifically supported LGBTQIA+ elderlies, who face compounded discrimination due to age, gender identity, and economic status, as well as members of the Sangguniang Kabataan (SK) and Katipunan ng Kabataan (KK), recognizing their vital role in grassroots leadership.

Senator Loren Legarda, a long-time advocate for inclusive governance and social protection, underscored the importance of compassion and solidarity during the holiday season. “Christmas is a time to remember those who need our support the most,” Legarda said. “Our urban poor communities, LGBTQIA+ elderlies, and young leaders deserve not only assistance, but recognition and respect. Initiatives like Pamaskong Pasasalamatremind us that governance must always be rooted in empathy and service.”

Congressman Leandro Leviste, who also contributed to the distribution of Noche Buena packs, emphasized the value of targeted and inclusive community engagement. “Real public service happens on the ground,” Leviste said. “By working directly with communities like Baseco and supporting LGBTQIA+ public servants, we make sure that help reaches those who are often overlooked. This collaboration reflects the kind of leadership that listens, includes, and acts.”

The 2024 Pamaskong Pasasalamat also extended support to the LTFRB LGBTQIA+ Association, the first officially recognized LGBTQIA+ organization within the Department of Transportation. The association has been active in promoting safe spaces, gender sensitivity, and institutional inclusion within government service.

Pamaskong Pasasalamat is the second major gift-giving initiative undertaken by Verde Creatives this year, following an earlier collaboration with the Golden Gays, a group of elderly gay men and transgender women, during the firm’s anniversary celebration. As the event concluded, organizers reported strong turnout, enthusiastic participation in both educational and recreational activities, and positive community feedback—making the gift-giving occasion an overwhelming success in both relief and outreach objectives.

“As we move forward, our commitment remains the same,” Benedito added. “Success means very little if it is not shared. Pamaskong Pasasalamat is about making sure no one is invisible—especially during the season of giving.”

As it looks toward its sixth year in 2025, Verde Creatives reaffirmed its commitment to intersectional advocacy—bridging public relations, governance, and community empowerment—demonstrating how collaboration across civil society, political partners, and government institutions can create meaningful, lasting impact for marginalized sectors.

Acerpure Expands into Large Appliances with Launch of Acerpure Chill

 Acerpure, the lifestyle brand of Acer, is officially entering the large-appliance market with the launch of Acerpure Chill. This new line of high-performance window-type air conditioners is designed to help Filipino homeowners beat the tropical heat with a blend of energy efficiency, compact design, and smart cooling technology.

Since its inception five years ago, Acerpure has developed over 20 innovative products. The move into air conditioning marks a significant milestone as the brand scales up to meet the rising demand for reliable, eco-friendly home cooling solutions.

Experience next-level cooling with Acerpure Chill’s Dual Inverter Compressor. Two powerful rotors work together to cool your room in record time while using less electricity. It runs quietly, keeps your temperature steady, and lasts longer than a standard AC unit. 

Acerpure Chill uses R32 refrigerant technology, which haszero Ozone Depletion Potential (ODP) and a low Global Warming Potential (GWP), providing cooling comfort without harming the environment.

 

Acerpure also features an innovation called Hydrophilic Fin Technology, which applies a hydrophilic gold coating on the fins to help reduce corrosion and maintain durability. This technology helps ensure that your air conditioner performs at its best year after year. 

The Smart Filter Clean Indicator tells you when it is time to clean your filter, keeping your Acerpure Chill unit at peak cooling performance.

 

Acerpure Chill combines sleek aesthetics with functional power. The top-discharge design improves efficiency by minimizing air recirculation, reduces ground-level noise, and requires less horizontal space.

 

Prepare your home for hot summer days with special introductory prices for Acerpure Chill until February 28, 2026.

Model	Horsepower	SRP	Introductory Price
WAC325-10W	0.75 HP	Php 26,999	Php 13,499
WAC325-20W	1.0 HP	Php 29,999	Php 15,999
WAC525-20W	1.0 HP	Php 31,499	Php 17,499
WAC525-30W	1.5 HP	Php 35,999	Php 19,999

 

Acerpure Chill is available at Acer Concept Stores, SM Appliance Center, Robinsons Appliance, or online via: 
Acer Online Store: https://store.acer.com/en-ph/acerpure 
Acerpure Shopee: https://bit.ly/acerpurephshopee 
Acerpure Lazada: https://bit.ly/acerpurephlazada 

For more information, follow Acerpure on Facebook or visit the official https://www.acer.com/ph-en.

3 Financial Traditions to Supercharge Your Wealth in the Year of the Fire Horse

The Year of the Fire Horse is fast approaching, and it brings a unique and dynamic energy that encourages bold ideas and brave decisions. In Chinese culture, the horse represents speed and independence, while the fire element adds passion and a bit of volatility.

For many, 2026 promises rapid progress but like a speedy stallion, your finances will require a steady hand on the reins. Here are some ways that you can turn traditional Chinese New Year customs into modern financial wins.

 

1. Spring Cleaning: Declutter Your Finances

Before the first day of the New Year, it is customary to sweep the house to clear out the old and make way for the new. This same principle can also be applied to your finances. Do an audit of all your subscriptions and cancel those you no longer use. Consolidate scattered bank accounts to create a clearer picture of your cash flow. Most importantly, aim to settle as many outstanding debts as possible before the festivities begin. Entering the Year of the Horse with a clean slate allows you to focus on growth rather than trying to catch up.

 

2. Reunion Dinner: Start the “Money Talk”

The reunion dinner with family and friends is one of the most important meals of the year. It is the perfect time to bridge the generational gap in financial wisdom. Instead of shying away from “taboo” money topics, try to use the relaxed atmosphere to exchange lessons. Ask the elders how they built their first savings or explain to the younger generation how budgeting and other financial concepts work. Normalizing financial conversations is the first step towards building a lasting family legacy.

 

3. Giving Ang Pao: The Gift of Future Wealth

Receiving red envelopes or ang pao is one of the highlights of the season for both children and adults. However, there are more strategic ways to maximize the money you receive and help it grow. Instead of letting that cash sit in a low interest account, consider investing a portion of your ang pao money into a Unit Investment Trust Fund (UITF) with Sun Life. By doing so, you are letting your money work for you and potentially growing your wealth through professional fund management.

 

The Year of the Fire Horse needs a balance of swift action and long-term foresight. By integrating these traditions with financial planning, individuals can ensure that their path to prosperity remains stable. 

 

Sun Life believes that true prosperity begins with having a Partner for Life who can help you navigate all the twists and turns. Create your own luck this Chinese New Year by partnering with a Sun Life advisor who can tailor a plan fit for you. 

 

To learn more about Sun Life Philippines, visitwww.sunlife.com.ph. Stay updated by following Sun Life Philippines on Facebook, Instagram, and TikTok.

More Ways to Save: Grab PH’s “Santipid” Delivers Stacked Deals for Filipinos

 If you’ve spotted Santa Claus hanging around your local sari-sari store, joining a morning zumba session, or even grabbing the mic at a videoke spot long after the holidays have ended — you’re not just seeing things. 

These sightings of the Christmas icon living his best “tipid life” have been making waves on social media, as thousands of budget-conscious Filipinos relate to the post-holiday reset, lying low and spending smarter after a high-spend season.

The stunt has been revealed to be part of Grab Philippines’ newest campaign, “Santipid.” While he is usually known for holiday gifting, Santa has stayed behind this quarter to champion an easy, budget-friendly daily living. He’s showing Filipinos that even after a big holiday splurge, you can still enjoy your favorite daily comforts by finding more value for your hard-earned money.

 

Bringing these "Santipid" moments to life are the Grab Saver Deals, which prove that pagtitipid is not about pagtitiis, but about making smarter choices that still leave room for the moments that matter.

Santa Says Low Low Lowest Fares: More Savings with GrabCar Saver

Recognizing that transport is a major part of the daily budget, Grab continues to offer its most value-forward service yet: GrabCar Saver. With a slightly longer pick-up wait time, commuters can unlock lower fares, making the trip to everyday routines like the gym, the office, or school easier on the wallet.

 

Grab has also rolled out what may be the ultimate Santipid hack: promo stacking for its mobility services, a feature it says is currently exclusive to Grab among ride-hailing apps in the Philippines. Passengers can layer multiple promos and vouchers on top of GrabCar Saver’s already-low fares, including the daily 8% discount for GrabUnlimited subscribers. Combined with other Santipid hacks, these stackable deals can unlock up to 50% in savings, keeping reliable, everyday transport within reach and helping every peso go further.

 

Merry Meals for Less: GrabFood Saver Starts at Zero Delivery Fees

With GrabFood Saver, your daily cravings don't have to take a backseat. "Santipid" extends the holiday spirit to food delivery, ensuring that enjoying your favorite meals remains affordable even after the festivities. Santa is bringing the "low-low-low" energy to the table with as low as zero delivery fee with partner restaurants. 

 

With more Random Santa Sightings scheduled throughout the quarter, the "Santipid" campaign serves as a bridge to a more manageable post-holiday season.

By offering these budget-friendly options, Grab continues to champion its mission of being the everyday partner for every Filipino. Through "Santipid," Grab ensures that the transition into the new year remains stress-free, keeping the spirit of the season merry and bright for every budget.

UNIQLO Redefines Everyday Style with “Ultimate Basic” in Its 2026 Spring/Summer Collection

UNIQLO continues to elevate its LifeWear philosophy of improving everyday life through clothing, this time by centering its 2026 Spring/Summer collection on the concept of “Ultimate Basic.” Balancing functionality with the joy of wearing clothes, the exciting line-up was showcased recently during an exclusive media preview.

The concept of “Ultimate Basic” comes from the modern needs of consumers. UNIQLO draws inspiration from the strong demand for the ultimate everyday wear that marries both style and function, especially for the upcoming season. The result: a massive collection designed to embrace both comfort and style for the spring and summer seasons, achieved through fun colors, thoughtful patterns, relaxed silhouettes, and smart material choices.

“At UNIQLO, our goal is to create clothes designed for life’s needs, following our LifeWear philosophy,” UNIQLO Philippines Chief Operating Officer Geraldine Sia said during the event at Intramuros. “Our new collection presents clothes that are light and airy to wear, fresh to look at, and fun to style, because we want everyone to enjoy the warm weather to the fullest.”

While the season’s go-to may be basic jeans, t-shirts, linen, shorts, and Sport Utility Wear, UNIQLO Philippines Marketing Director Jan Ang said that the brand’s new collection has “elevated these spring and summer essentials to the ultimate level.”

“We’ve got new styles, colors, and patterns for everyone to get creative with this season. As always, there are innovations and new technology for enhanced and functional comfort,” she said, before presenting the collection and introducing UNIQLO Philippines’ newest line-up of local celebrity partners.

Ang was joined on stage by the members of the refreshed roster, each representing key UNIQLO items highlighted for the season. Popstar Royalty Sarah Geronimo and actor Matteo Guidicelli represent the Core T-shirts and Linen line, respectively. Actress Solenn Heussaff also fronts the Linen collection, highlighting this must-have item for the warmer months. Rounding up the line-up are model Anthony Constantino for Jeans, athlete Kianna Dy for UV Protection, and actress Alexa Ilacad for Bra Top.

Spring Pieces Inspired by Urban Rome Styles

UNIQLO’s new season collection takes inspiration from the stylish and relaxed urban vibes of the Italian capital. Think oversized men's blouses or shirts with shorts, a fashionable and comfortable look that works equally well in the city or on vacation, especially during the summertime. Rome’s modern architecture works as style guide as well, featuring clean lines and a crisp white palette. 

Linen is another material that works great for this look, which Sarah Geronimo pulled off at the event, pairing it with a Core T shirt. “You can wear a different combination every day and still get the ultimate satisfaction, because both are comfortable and versatile,” she said. “So, just have fun with it! Express your mood with your color and style!”

Meanwhile, who says there’s no room for jeans during the warmer months? For its 2026 Spring/Summer Collection, UNIQLO develops the appeal of its jeans around three qualities: style, comfort, and timelessness. Each piece, including the Baggy Jeans and EZY Jeans, is centered on the three Fs of Fit, Fabric, Finish, making it the perfect jeans this summer and beyond, offering stylish silhouettes for every body.

For Anthony, a model, wearing a lot of clothes comes part of the job. “But the UNIQLO jeans are definitely fire,” he said. “It’s the perfect example of ‘Ultimate Basic.’ It’s an old reliable upgraded with better fabric and craftsmanship. You will go to bed wearing this if you can. That’s how comfortable it is.”

Fresh summer looks from Amalfi Coast

Meanwhile, lighter fabrics and brighter colors suited to the seaside climate and mood give Amalfi Coast vibes. To get started, consider the W's Ribbed Cropped Bra Top and AIRism Bra Sleeveless Top, or the Premium Linen Longsleeve Shirt and Linen Blend Easy Pants for maximum comfort and breathability. Other options include AIRism inners, such as W's AIRism Bra Camisole, W's AIRism Sleeveless Top, AIRism Crew Neck T-shirt, and AIRism Cotton Crew Neck T-shirt.

Alexa shared her thoughts about the wonders of the Bra Top, saying, “It’s light and low maintenance. In this new collection, I am enjoying the new hues and patterns. I never thought I’d wear a top with built-in bra again since my early teens, but UNIQLO made it so well. Never be afraid to try and explore.”

Meanwhile, Matteo rocked UNIQLO Linen during the event, which he believes promotes the perfect summer vibes. “I like the relaxed silhouette and roomy fit at the shoulders, chest, and hem,” he said. “It’s very comfortable but also stylish at the same time.”

Solenn followed, adding her UNIQLO Linen selection “is the most comfortable yet elegant wear in my wardrobe right now. It’s light, airy, flowy, and can be enough as is. You can still layer it, if you want and if necessary, like with knitwear or a cardigan over it. But I really focus more on the shoes and accessories that I pair with it.”

UV Protection

Feeling stylish and confident under the sun includes being safe from its harmful rays. Since summer is best enjoyed outdoors, UNIQLO presents the new Ultra Stretch AIRism UV Protection Full-zip Hoodie, which not only blocks ultraviolet rays, but also presents the functional cool-to-touch feature for comfortable wear. Other stylish options include the Dry-EX UV Protection Full Zip Hoodie and the UV Protection Crew Neck Longsleeve Cardigan.

“Since the weather is about to get hot and humid, I have started refreshing my wardrobe with new UV pieces for my active lifestyle,” Kianna said. “Wearing something with UV protection gives me the peace of mind that my skin is safe from the sun. Plus, the fact that it has so many colors that fit my outfits, as well as its casual styles, makes it perfect for my everyday looks.”

Moreover, for a true summer staple, UNIQLO introduces a new eyewear line under its 2026 Spring/Summer Collection, showcasing different frames that fit a myriad of looks.

2026 Spring / Summer Collaboration and UT Line-up

The event also mounted an exhibit that features a dedicated area highlighting UNIQLO’s key collaborations—UNIQLO : C, UNIQLO U, and UNIQLO × Comptoir des Cotonniers. Presented as well is UNIQLO’s UT Line-up for summer, which is geared to get attention, given how many people go for shirts during the warmer season. There will be new designs featuring MoMA, Elliot Erwin, Disney and Timeless Magic For All, Powerpuff Girls, SHUEISHA 100, and BABYMONSTER.

Sustainability Initiatives

UNIQLO continues to champion their sustainability initiatives, as a brand with a stronghold in making a positive impact for the planet, people and society. This season, UNIQLO highlights the PEACE FOR ALL Charity T-shirt project, which aims to support peace-building efforts around the world. To date, the brand has raised over JPY 2,883,233,700 from the start of the project in 2022, selling over 9 million t-shirts in all its stores across the globe. The proceeds go towards UNIQLO’s three partner organizations: UNHCR, Plan International and Save the Children. Meanwhile, collaborators for the different t-shirt designs include personalities and icons such as Roger Federer, Haruka Ayase, PEANUTS, Keith Haring and Christophe Lemair, to name a few. 

UNIQLO also highlights its RE.UNIQLO Studio, a service that encourages circularity through repairing and refreshing your LifeWear items. The Studio offers repair services, as well as embroidery to personalize your clothing, giving it a unique flavor and making each piece truly one-of-a-kind. This season, the brand launches the newest patches in collaboration with Disney, available in UNIQLO Manila Global Flagship Store, UNIQLO SM Mall of Asia and UNIQLO BGC High Street.

Know more about the UNIQLO 2026 Spring/Summer collection by visiting UNIQLO.com and all stores nationwide. For more information and to get all the latest updates on UNIQLO, visit www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook, @uniqlophofficial on Instagram, and @uniqlophofficial on TikTok.