The heat is on, its officially summer. Its that time of the year when everyone anticipates for Starbucks new summer drinks, food items to partner your drink with and their newest merchandise.
I have been attending the Starbucks summer campaign for 3 consecutive years now. It was always fun and exciting as I am looking forward to their summer beverages and Starbucks cards.
This time around, Starbucks held its summer getaway at SM Moa Music Hall. I loved the island vibe and booth activities as well. We were given a card to complete the activities with corresponding tickets. I remember scoring high at the Caramelt Mountain and got 4 tickets for that. I collected 9 tickets in all the activity booths and went home with a Starbucks yellow purse!
Most of us count down the minutes and moments until summer, excitedly waiting for that sunny time of the year when we can take a break, relax, and just have fun. As soon as it rolls in, we make every minute count, savoring even the small moments in between our bigger escapades. Summer is whatever you make it and for some, even the simple act of stepping into their favorite Starbucks for an indulgent break is already a mini vacation.
Starting this April 9, Starbucks is inviting customers to come in to get away with a new set of beverages that taste like a short, sweet, sip of summer. Its new core drinks—the Triple Mocha Frappuccino, the Dark Caramel Coffee Frappuccino, and the Red Velvet Cake Cream Frappuccino—are perfect for dessert lovers.
The Triple Mocha Frappuccino is loaded with Dark Mocha Sauce layered between cold-brew infused whipped cream, white chocolate, and dark caramel. Take away the Dark Mocha Sauce and add some rich and buttery Dark Caramel Sauce and the drink transforms into the delicious Dark Caramel Coffee Frappuccino. Another drink added to the regular menu is the Red Velvet Cake Cream Frappuccino, a confectionery-inspired blend of chocolaty chips, mocha sauce, raspberry and vanilla syrup, topped with whipped cream.
For those who want to feel the tropical vibes, Starbucks also offers a limited-time beverage just for the season of sun – the Mixed Berry Frappuccino with Pomegranate Pearls. The smooth and fruity beverage is made with mixed berry sauce blended with velvety milk, topped with cream to balance its tart berry flavor.
Apart from their handcrafted Frappuccinos, Starbucks also offers a tropical treat in the form of fresh coffee beans with the new Starbucks® Kopelani Blend – a blend that brings the flavors of Hawaii into each cup. At the heart of this summer creation is the Hawaiian Ka’u coffee, combined with East African and Latin American beans which enhances the nutty notes and caramelly sweetness, for which Ka’u coffee is known for.
Carry with you the perfect complement for the balmy weather - the Botanical card, a Starbucks Card which features island scenes and tropical plants, available for an initial activation amount of Php300. Another fun and cute design is the new Popsicle card, also available for an initial activation of Php300.
There will also be new Starbucks merchandise to help you feel summer-ready wherever you go. The ‘A Day in The Island’ collection transports customers straight to the beach with its gradient designs depicting island scenes from sunrise to sunset and tropical plants. With the sun brightly shining this time of year, the ‘Gold’ collection also perfectly captures the glow and shimmer of the season with its golden tumblers in new and classic shapes.
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| Keith Cole, Head of Marketing, Category and QA |
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| JoAnn Ramos, Starbucks PH Marketing Manager |
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| Jamie Silva, Starbucks PH Category Manager |
The Siren’s Island
The Starbucks Siren called customers to revel in a fun and feel-good break at the Siren’s Island – an island-carnival event where they could throw their cares to the wind and have a good time, all while enjoying the latest Starbucks’ summer offerings.
At the event, there was a grand Starbucks Ship welcoming deck - a wooden dock that marked the entry way to the sweetest destination. Fusing the elements of an island getaway and a summer pier carnival, the Siren’s Island brought the best of summer experiences in one spot.
Different stations were inspired by the new Starbucks beverages just like the tall, Dark Caramelt Mountain with its rich caramel lava. Fortunes were uncovered at the Triple Mocha Room which was designed in true carnival fashion. There were also plenty of games to play at the booths just like berry-picking at the Mixed Berries Forest and the classic ring toss game at the Red Velvet Magic Shack.
No carnival would be complete without a merry-go-round and the Siren’s Island also had it with a twist, a Selfie-Go-Round, carousel-themed 360◦ photo booth where everyone got to goof off and share clownish moments with their friends. Dressed up as a carnival knick knack store, there was also the Siren’s Souvenir Shop where guests got to grab Starbucks merchandise. The funfair was complete with a food cart that served up Starbucks drinks and snacks.
The Siren’s Island is just the first of many more fun and carefree summer moments that customers can share with Starbucks. Starbucks’ doors are always open, calling everyone to come in to getaway and sip a quick summer escape!
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