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Wednesday, December 26, 2018

Reef makes a pledge for cleaner beaches

Single-use plastics are among the biggest pollutants found in our oceans today. A whopping 32% of plastic packaging being left to the environs, with 8 million tons of plastic packaging wind up in the ocean each year.

Dedicated to making sure beaches stay clean and healthy, international beach apparel brand Reef pledges to use the fun, freedom and spirit of the beach to champion a better life for people and plane by achieving 1,500 beach clean ups, remove 150,000 lbs of trash, and engage 30,000 volunteers around the world this year.

In line with their global pledge, Reef locally mounted their Free the Sea Movement 3 in San Juan, La Union in partnership with WWF-Philippines which aimed to encourage people to live a sustainable lifestyle by not using single-use plastics that are harmful to the environment, specifically oceans.

Reef is proud of their PVC-free products such as sandals enhanced with Eco One, an organic additive that enhances the biodegradation process, which makes them 100% biodegradable.

Reef’s pledge for cleaner beaches is in line with their latest campaign Beach Freely, which encourages everyone who steps into the sand or into Reef products to experience the beach in their own way and take that fun spirit of the beach with them wherever they go.

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