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Monday, January 6, 2020

Robinsons Supermarket launches “Farm to Table” campaign

Robinsons Supermarket has launched a “Farm to Table” campaign to showcase fruits and vegetables sourced and grown locally by farmers, towards raising awareness on the sustainability of supporting local farmers.

During the event held at Robinsons Place Magnolia, officials of Robinsons Supermarket awarded certificates of recognition to Dizon Farms, Sanctuario Nature Farms, Tublay Organic Farming Practitioners Association Inc., Alexis Lily Farm Enterprises, and Greenery Salad and Herbs for supporting local farmers and participating in the Farm to Table campaign.

Robinsons Supermarket Division Merchandising Manager Ardee Arieta and Merchandising Director Lyn De Jesus award certificates of recognition to Abel Sublino (Shalom Farms), Grace Pinza and Nilda Broncano (Golden Sprouts Marketing), Tonette Retona (Dizon Farms), Nilda Broncano (Golden Sprouts Marketing) and Jayson Manaligod (Metolius Valley Inc.).

At the one-day event, shoppers were treated to a wide array of fresh produce at bargain prices from Robinsons Supermarket’s suppliers.

Also present at the activity were officials of the Food and Nutrition Research Institute of the Department of Science and Technology (FNRI-DOST) headed by Dr. Mario Capanzana. They received over P100,000 worth of donation for FNRI’s Nutri T.E.K (Teknolohiya, Edukasyon at Kabuhayan) Para Sa Lahat program.

The program aims to teach participants how to make plant-based delicacies like vegetable kutsinta, squash siomai and home-made chocolates. The donation was collected through Robinsons Supermarket’s “Eat the Rainbow” program that encourages consumers to eat multi-colored fruits and vegetables.  

(From left) Robinsons Supermarket Division Merchandising Manager Ardee Arieta and Merchandising Director Lyn De Jesus hand over the donation to FNRI Director Dr. Mario Capanzana, Chief Science Research Specialist and OIC Dr. Milflor Gonzales, Supervising Science Research Specialist Idelia Glorioso, and Science Research Specialist II Dexter de Leon.

Now, besides knowing where fresh products are sourced, customers will also see select products labeled as “organic” or Good Agricultural Practice (GAP)-Certified. All these are part of Robinsons Supermarket’s effort to educate and empower customers to make healthier and better choices. Over 50 Robinsons Supermarket branches are currently participating in the Farm to Table campaign. The group expects to roll-out in all stores soon.

To know more about the campaign, visit Robinsons Supermarket’s official website at: or its Facebook page at Robsupermarketofficial.

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