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Friday, November 5, 2021

PEPSI PLEDGES 10,000 MEALS IN ONLINE CAMPAIGN BY BBDO GUERRERO


Pepsi Philippines partnered with Rise Against Hunger Philippines (RAH) to provide meals for families affected by the Covid-19 pandemic. The 10,000 meal pledge was made at a live “online handaan(celebration)” virtual event created by BBDO Guerrero which drew a combined audience of over 1.3 million. 

Rise Against Hunger is an international and non-profit hunger relief organization. It is the first established foodbank in the Philippines and  part of the Global Foodbanking Network. The event was hosted by DJ Suzy and Turs Daza and by leading stars from showbiz and entertainment including Kathryn Bernardo and Daniel Padilla, SB19, Mimiyuuuh, Ricci Rivero, Alyssa Valdez, Pam Swing, and Jayda.

Dom Layugan, CSD Brand Manager said “In the face of the Covid-19 crisis, Pepsi and Rise Against Hunger, are working together to find ways to support affected Filipino families and children. These meals will be distributed for an entire month in the communities that need it the most.”



Jomar Flores, Executive Director, Rise Against Hunger said “The meals will go a long away in helping communities that have been drastically by the Covid-19 pandemic. This Christmas time, these meals that will be donated will mean a big thing to these families.”

David Guerrero, Creative Chair of BBDO Guerrero, said “It is great to be a part of a campaign that brings the community together. And we are happy to be a part of Pepsi’s partnership with Rise Against Hunger to help draw attention to this cause at this time of year.”

 

4 comments:

  1. Rise against hunger! Such an awesome campaign for the benefit of most ! This is really good and wonderful!

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  2. Wow great campaign ng pepsi really amazing and very helpful lalo na sa panahon ngayon ❤️😍

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  3. Wow super great campaign nmn nyan thank you for sharing this very informative very worth it to read 😍

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  4. One of the helpful campaign of Pepsi.
    Great benefits to everyone. Kudos to Pepsi

    ReplyDelete

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