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Wednesday, November 15, 2023

Blade Auto Center: Better, Stronger, Sharper

From its humble beginnings in 2004, Blade Auto Center has grown to become a household name for car enthusiasts and casual drivers alike. Over the years, this Filipino success story has expanded its reach, product range, and customer service to become one of the largest one-stop-shop for car accessories in the Philippines.

Celebrating its 19th year, Blade has transcended from a humble store in Market! Market! BGC, Taguig, to the largest one-stop-shop for car accessories in the country. With the recent inauguration of its 50th store, the Mindanao Avenue branch, Blade stands as a beacon of innovation and customer-centric service in the automotive retail industry

Robert Tan, the visionary founder and CEO, embarked on this journey back in 2004 with a simple yet powerful philosophy: "keep the costs down and pass the savings to the customers." 

This approach not only sculpted the brand's identity but also set the foundation for its remarkable expansion. From Luzon to Visayas and Mindanao, Blade Auto Center has become synonymous with quality and affordability, a testament to its commitment to delivering value to its customers.

The new Mindanao Avenue branch is not just another store; it's a symbol of Blade's relentless pursuit of excellence. Spacious and well-organized, this standalone store represents the culmination of years of dedication. It showcases an extensive range of car accessories, bike and motorcycle accessories, and safety equipment, including the new HIRO helmets. This store also steps up in offering essential car maintenance services, reflecting Blade's holistic approach to automotive care.

Blade's expansion is not confined to physical stores. Embracing the digital era, they have ventured into e-commerce, making their products accessible through their official website and various online marketplaces. This strategic move, especially significant during the pandemic, underscores Blade's adaptability and customer-first ethos.

As Blade celebrates the opening of its largest store yet, it also marks a milestone in its history - 50 stores nationwide. This achievement is not just about numbers; it's about the impact Blade has had on the automotive community. From a single store to a nationwide phenomenon, Blade Auto Center has revolutionized the car accessories and services industry, offering not just products but an experience for car enthusiasts.

The Mindanao Avenue store is more than a retail space; it's a community hub for automotive lovers. With its expansive product range and dedicated service bays, it's poised to meet every car owner's needs. The inclusion of tenants like and Team Graphitee further enriches this community experience, making it a destination for all things automotive.

Blade Auto Center, with its simple yet impactful mission, has redefined the automotive retail landscape in the Philippines. As it looks to the future, with plans for expansion in the south, Blade continues to drive forward, fueled by innovation, customer satisfaction, and a passion for the automotive world. “It’s Blade, It’s Better!” – a motto that resonates through each of its stores, promising a better and more affordable automotive experience for all.

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