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Friday, November 10, 2023

The Kanegosyo Center teaches MSMEs how to grow their businesses

Cebuana Lhuillier’s initiative to help support micro, small, and medium enterprises (MSMEs) Kanegosyo Center is already earning raves only a few months after it was launched. An online one-stop-shop by the Philippines’ leading and largest microfinancial services company, the Kanegosyo Center teaches MSMEs how to grow their businesses and budding entrepreneurs how to jumpstart their own by guiding them every step of the way using proprietary products and services.

By simply registering online for free, successful registrants become lifetime Kanegosyo Center members and gain access to the Kanegosyo Center website. The website is the Kanegosyo Center member’s personal online one-stop shop that provides most of anything and everything needed for an entrepreneur to make a business grow, thrive, and survive.

One of the programs under the Kanegosyo Center that has enticed many MSMEs to sign up is the Kanegosyo Coach. The Kanegosyo Coach provides guidance to MSME owners and aspiring entrepreneurs to prepare and equip them with the knowledge and skills needed to navigate through the different stages of managing a business. New business owners and even seasoned entrepreneurs can learn a lot from the Kanegosyo Coach workbooks and videos introducing topics such as Business Basics 101, Finance, Legal Aspects of a Business, Marketing, Digital Sales, and more.

Over the past few months, over 100,000 micro and small businesses have taken part in various Kanegosyo Coaching sessions throughout Luzon and Mindanao. These sessions, led by Business Coach Anthony Pangilinan, covered a range of essential topics, including Isip Negosyante: Inspirasyon sa Isip at Puso ng Negosyante; Negosyo 101: Mga Iba't Ibang Aspeto ng Negosyo; and Negosyanteng Wais: Mga Prinsipyo sa Pag-aalaga ng Pera ng Negosyo.

For those who can’t make it physically on site, the Kanegosyo Coach videos alone should be sufficient for them because they are relatively short, easy to understand, and, most of all, practical and easy to apply. Apart from Pangilinan, the videos feature industry experts like Ten Outstanding Young Men awardee Shawntel Nieto; Mr. Go Negosyo himself, Joey Concepcion; and Cebuana Lhuillier’s very own finance whizzes Cliff Cabungcal and Dennis Valdes, as well as marketing guru Mike Sena.

Cebuana Lhuillier President and CEO Jean Henri Lhuillier is most proud of the Kanegosyo Center: “Financial inclusion is at the heart of our business, and the Kanegosyo Center stands as a beacon of hope for Filipino MSMEs. Through its innovative initiatives, including the Kanegosyo Coach, Cebuana Lhuillier is not only fostering entrepreneurship but also promoting financial inclusivity. By providing access to knowledge, resources, and expert guidance, the Kanegosyo Center is empowering entrepreneurs to navigate the complex entrepreneurial landscape and make informed decisions."

“Having the vision, dedication, or capital to start a business is not enough to seal success for an entrepreneur. They also need to have all the bases covered, from finance to marketing and many more, so they can sustain their business. And we are just happy that the Kanegosyo Center and its Kanegosyo Coaches are here to help them out,” added Annette Tirol, Senior Vice President and Group Head for Customer Engagement and Market Development.

The Kanegosyo Center’s Kanegosyo Coach program is every entrepreneur’s must-have guide for each and every aspect of starting, running, and growing a business. MSME proprietors and prospective business owners should seize the opportunity at once and visit the Kanegosyo Center website at, register for free, and take advantage of the Kanegosyo Center’s invaluable Kanegosyo Coach program and other programs that Cebuana Lhuillier specifically designed to help MSMEs and start-ups grow and succeed.

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