The award-winning Kwentong Jollibee series is back again this Valentine Season to send forth the message of finding strength in love

The award-winning Kwentong Jollibee series is back again this Valentine Season to send forth the message of finding strength in love. Now on its fifth year, the fast-food chain’s popular Kwentong Jollibee gives a triple treat of romantic videos inspired by love stories in the time of the pandemic.

 

“Challenges and rough times are felt more now than ever before, leaving people a little doubtful of love. That is why this year, what we would like to highlight is that there is strength to be found in love that is determined to overcome all hardships, and make it work,” shared JFC Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head Francis Flores.

 

“As a brand that takes pride in chronicling the stories of Filipinos, we continue this significant tradition of celebrating Valentine’s Day by featuring real-life experiences of our loyal customers. This time, set against the backdrop of the pandemic, a situation we’re all in,” he added.

 

For Filipinos around the world, the Kwentong Jollibee episodes are highly anticipated every red-letter day occasion, including Valentine’s. Since its launch in 2017, Jollibee has already produced over 36 Kwentong Jollibee short films, and gained almost 600 million views over 970 million impressions.

 

#FindStrengthInLove

Jollibee has set the romantic mood this Valentine’s through an exclusive virtual press event. This year’s line-up of heartwarming videos focuses on “Finding Strength in Love”, aiming to show people that love is a source of strength, even more in this challenging period.

 

First to be released is the Kwentong Jollibee film “LDR” on February 4. Directed by 2020 MMMF Best Director Antoinette Jadaone, “LDR” follows the story of sweet couple Brian and Mina. When the announcement of the lockdown was made, they found themselves stuck in a long-distance relationship just like many couples. Guided by their love for each other, Brian and Mina take on courageous efforts to make their relationship work despite the distance. Will they be able to withstand the test of separation?

 

The second episode “First Date” will come out on February 8. It narrates the tale of Mara who was forced to live on her own during the lockdown. She spent her time focusing on herself, learning new skills, and eventually, connecting with a new and special friend. Directed by internationally acclaimed director Pepe Diokno, this episode can empower the hearts of individuals who used their time to reflect and act on what’s best for themselves.

 

Lastly, the third episode entitled “Hero” will premiere on February 12. It is directed by Vow and Choice director Ianco dela Cruz. “Hero” showcases how one’s love can help a person get through life’s most difficult moments, and even make them stronger than they ever thought they could be. 

Catch all the three #KwentongJollibee films on the Jollibee Studios YouTube channel (www.youtube.com/user/jollibeedigital1) and on Jollibee’s Facebook page (www.facebook.com/JollibeePhilippines

Jollibee celebrates Grandparents Day with their newest video "Garapon"

Grandparents play a vital role in the lives of their grandchildren, so much so that their love for their grandkids equals to that of parents.

This Grandparents’ Day, Jollibee celebrates the selflessness and unconditional love of lolos and lolas for their apos in “Garapon,” the newest video installment in the award-winning Kwentong Jollibee series.

Catch the “Garapon” Kwentong Jollibee episode on Jollibee Studios’ official YouTube channel at https://youtu.be/J8AoJjoBlx8.

Heartwarming Father’s Day Jollibee TVC "Entrance Exam"

Jollibee, the country’s number one fastfood chain launched its newest made for digital material which premiered just in time for Father’s Day.

The two-minuter Father’s Day special, titled “Entrance Exam,” is the latest installment of the fastfood chain’s Kwentong Jollibee series. It revolves around the story of a successful father with high expectations and his son’s earnest desire to fulfill them. The commercial culminates with an unexpected twist—expectations of excellence can be built over decades, but love and acceptance trumps over disappointment at the end of the day.

The Kwentong Jollibee campaign  captures the many heartwarming stories of Filipinos over the years and how Jollibee has been part of it. The campaign kicked off last February with three heartwarming real stories of long-time Jollibee customers and an omnibus material presented from the perspective of a restaurant manager who has been with the company for more than 20 years now.

“Entrance Exam” was directed by Ianco dela Cruz who also helped bring to life the previous Kwentong Jollibee stories like “Almusal,” “Jabee,” “Tagpuan,” and “Mama’s Girl” (Mother’s Day special).


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Kwentong Jollibee is the story of Pinoys all over the country and the world and how their favorite fastfood chain figured in it. It represents the Pinoys’ long standing love affair with Jollibee,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer. “We believe that everyone has a Jollibee story to share. And through Kwentong Jollibee, we want to creatively capture  the universal Filipino experience, anchored on the things we love—our families, friends, communities, that somehow also make up our favorite Jollibee memories while growing up.”

Watch “Entrance Exam” on the Jollibee Philippines Facebook page (https://www.facebook.com/JollibeePhilippines/videos/1124709530908605/)  or on the official YouTube channel (www.youtube.com/user/jollibeedigital1) and remember to thank Dad, Papa, and Tatay for a lifetime of unconditional love, encouragement, and acceptance.