Join the Nurture Run: Keeping It Real on Breastfeeding Awareness

Did you know that colostrum in breast milk, which is yellowish and creamy in color, is high in protein, fat-soluble vitamins, minerals, and immunoglobulins.  These are antibodies that pass from the mother to the baby and provide passive immunity for the baby, and protects the baby from a wide variety of bacterial and viral illnesses. With that, Breastmilk is still best for babies, in keeping with the thrust to promote, support and protect the rights of the breastfeeding mother and child. Beauty, Brains and Breastfeeding is organizing the Nurture Run, one of the biggest breastfeeding awareness initiatives in the country to date.

Ms. Iza Abeja, Executive Director of Beauty, Brains and Breastfeeding, shares that proceeds of the Nurture Run will go to mobilizing skilled counselors, sustaining mommy groups and organizing breastfeeding awareness activities as well as supporting Milk Banks through Milk Letting Days.

Ms. Iza Abeja (Beauty, Brains and Breastfeeding Executive Director)

Join the “Nurture Run: Awareness for breastfeeding during Emergency and in the workplace” — on April 13, 2014 at Quezon Memorial Circle, to promote, support and protect the rights of the breastfeeding mother and child. It covers 3km and 5km  options with race kits costing PHP 450.00 inclusive of the race bib and Nurture Run Shirt. The event is co-presented by UNICEF, International Labour Organization (ILO), National Nutrition Cluster group for Haiyan/Yolanda and  Department of Health (DOH) in coordination with venue-host the Quezon City Government.

SM Lifestyle Entertainment Inc., The Lifestyle Created For Filipinos

SM is one  place that is synonymous with entertainment, fun and everything that you are looking for in a snap of your fngers, from the movie houses, IMAX, to skating rinks, playgrounds, and major concerts. It is home to every filipino with pure relaxation in mind. I, for one is a loyal SM moviegoer for a decade now. SM and their cinemas would never be complete without my favorite buttered popcorn in their snack time corner, and a hotdog sandwich with bottled mineral water to compliment with. I just love their popcorns which now comes in assorted flavors. SM will always be the entertainment place for me,  a lifestyle created for mall lovers targeting children and adults alike.

Starting with just SM Cinema under West Avenue Theatres Corporation, also known as “WATC,” it has
grown to 267 cinemas in 47 SM Supermalls nationwide. Due to the success of WATC, the company broadens its services from SM Cinema as its sole marque to carrying 12 major brands in a span of five years.

With the success of the company under the leadership of Hans Sy Sr., founder of SM, and management of Mr. Edgar C. Tejerero, President of SM Lifestyle Entertainment Incorporated, WATC could not hold true to its name as a sole corporation for cinemas anymore. Thus the rebirth of the corporation from WATC to SM Lifestyle Entertainment Incorporated: A 360 degree access to the best in lifestyle and entertainment services that the world can offer. It is an integrated world of services that redefines ‘convenience’ not as a privilege but an amenity.

SM Lifestyle Entertainment Incorporated or SMLEI is now the educational, sports, and recreational arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

“At SMLifestyle Entertainment Incorporated, our mission is to make our entertainment and food brands the first choice among all Filipinos because of the great experience and value for money that we provide through our empowered managers and motivated co-workers. Our world-class recreational facilities, products and services aim to provide Filipinos more venues to create wonderful memories with their families, friends and loved ones,” says Edgar C. Tejerero, President.

SM Lifestyle Entertainment Inc. is dedicated to its 12 major brands that caters to all Filipinos and would encourage a lifestyle of entertainment, leisure, and enjoyment.

SM Cinema – The pioneer brand of SM Lifestyle Entertainment Inc, SM Cinema began in 1986 as SM’s household brand for movie watching. Now with almost 267 fully digitized theatres in 47 branches nationwide, and three big brands under its name, SM Cinema is the country’s leader in movie entertainment.

IMAX – Under the SM Cinema Chain, the IMAX is an international franchise famous for its state-of-the-art projection system; surround sound system, and .crystal-clear lifelike images that appear so real, it is like you were actually there.

Director’s Club Cinema - Dubbed as the intimate and deluxe choice for movie watching,Director’s Club Cinema offers the best in comfort and style as it offers plush leather seats, butler service, and a menu created just for the theatre’s guests. With four branches around the metro, and expanding to other regions in the Philippines, the Director’s Club Cinema is open to all movie lovers who prefer the high-end cinema choice.

WM Cinemas - A recent acquire of SM Lifestyle Entertainment Incorporated, WM Cinemas operates in six branches in Luzon, equipped with fully digitized screens and projectors that render clarity to both image and sound. Under SM Cinema, WM Cinemas is now fully renovated with upgraded facilities operating under the largest cinema exhibitor in the Philippines, SM Cinema.

Snack Time – The sole food concession unit of SM Lifestyle Entertainment Inc., Snack Time caters to SM Cinema, Mall of Asia Arena, SM Science Center, SM Bowling Center, SM Skating Rink, and WM Cinemas. Snack Time offers a wide variety of food, from snacks such as popcorn, burgers, sandwiches, corndogs, drinks and candies to healthy gourmet meals fit for formal parties, Snack Time is one of the biggest food operators in the entertainment and lifestyle business. Snack Time also caters to events, and is the merchandise arm of SMLEI.

SM Tickets - SM Tickets is the box office and customer care center of SMLEI. SM Tickets is the only Ticket Center available nationwideservicing house brands such as Mall of Asia Arena and SM Cinema, SM Tickets has branched out to other events venues, entertainment parks, holiday destinations, concerts, galleries, zoos, hotels, and even airlines.

ePlus Tap To Pay – As an introduction into cashless consumption, ePLUS Tap to Pay provides not only discounts and freebies to its members, but convenience to travelers, shoppers, movie lovers, and event goers. With one tap of a card, members can enjoy perks in various restaurants, shops, theatres, and concerts. ePLUS is the card of the century.

ePlus Digital –Originally created to service digital sites for SM Cinema and ePLUS, ePLUS Digital formed into a web service brand catering to social media, e-commerce, mobile marketing, web development and other related areas. ePLUS Digital will be expanding into other venues and markets online.

Mall of Asia Arena –Known as the architectural “eyecon,” the Mall of Asia Arena is the venue for international sports and entertainment. Patterned after the centers abroad, the Mall of Asia Arena is the only stadium in the Philippines that has a floor dedicated to the Corporate Suites. Concert House to Lady Gaga, Nicki Minaj, J.Lo, Aerosmith, Bruno Mars, Taylor Swift and the like, as well as sports center to One FC and the NBA,  the Mall of Asia Arena is not only a local stadium for international acts but also a tourist destination.

SM Science Center – The SM Science Center, formerly known the Science Discovery Center, has just recently been acquired by SM Lifestyle Entertainment Incorporated. Boasting of its planetarium with the Digistar 5 system (the world’s most advanced full dome digital theatre system), the SM Science Center provides an advance educational experience for children and adults alike. In the coming months, the SM Science Center will be launched with its new exhibits, galleries, and systems to better serve its guests. Branches of SM Science Center are Mall of Asia Science Center and SM Lanang Science Center.

SM Bowling Center - Recently positioned under SM Lifestyle Entertainment Inc., and with World Champion CJ Suarez managing the SM Bowling Center Division, it boasts of state-of-the-art and fully-automated bowling facilities, modern billiard areas, extreme games and arcade stations, and a snack bar that caters to each guests cravings. The SM Bowling Center is truly a one-stop-entertainment hub that offers the total fun and recreational experience for the Filipino family and barkada.

SM Skating Rink - Starting as a leisure rink built by the inspired Henry Sy Sr., insert position, whose interest was piqued by the grace and class of figure skating, the SM Skating Rink is the only ice skating rink in the entire country. Aside from being a venue for events and leisurely skating, the SM Skating Rink also provides lessons for Figure Skating, Ice Hockey, and other sports on ice. Proving right of Henry Sy Sr.’s vision of a tropical country excelling in a winter-based sport, the SM Skating Rink has been home to world class figure skaters, such as Michael Martinez, who internationally compete in prestigious competitions such as the World Junior and Senior Championships, and the latest Olympics in Sochi. This year, the SM Skating Rink will introduce more sports and activities to learn on the ice, and events that will cater to the existing and new winter-based sports.

With its enhancements and steadfast vision, SM Lifestyle Entertainment Incorporated will be the leader in innovation, technology, and creativity purposed to enhance a lifestyle created for Filipinos.

GO Na! to ‘Nokia X Races’ in MOA

Get Set Go! to ‘Nokia X Races’ in MOA

It is time to Xcelerate your smartphone experience and take it to the eXtreme level with Nokia X! See how the best of Nokia design, Microsoft services, and Android apps come together via this eXhilarating and eXtra special event for the general public.

Join “Nokia X Races” on March 29, 2014 (Saturday) at the SM By the Bay (back of SM Mall of Asia) from 3:00 PM to 10:00 PM, to eXperience life in the Fastlane with the new Nokia X.

Enjoy the eXtremely enjoyable activities with some of your favorite celebrities; have eXcellent fun at the Go Kart, Rock Wall, Inflatable Obstacle Course areas, food kiosks, and the eXperiential Nokia X booths where you can get the best deals when you purchase Nokia X, or a chance to win cool prizes; and finally, cap your day with an eXciting rock concert featuring Rocksteddy plus other celebrity guests.

GO Na! to Nokia X Races and feel the Fastlane to Android apps only with Nokia X - now available in stores for P5,990 (SRP). To know how you can get your FREE passes, visit the official Facebook page of Nokia Philippines (https://www.facebook.com/nokiaphilippines).

Angelica Panganiban and Regine Tolentino makes the BIG MOVE

Constipation is not the sort of medical condition that most people would want to talk about. In fact not many would admit that they have it. And in as much as they don’t want to talk about it, what many don’t know is that these sufferers have their own habits or routines that allow them to simply manage this silent troublemaker - but not really addressing it completely.

Boehringer Ingelheim Philippines Inc., through one of their Consumer Healthcare pillar brands, (Bisacodyl) Dulcolax  shed more light on constipation and how to treat this medical condition the right way on March 17, 2014 The Big Move campaign was held at the Ascott Hotel in Makati City. The event featured two of the country’s well renowned talents – “The Sexy, Young Actress and Comedian” Ms. Angelica Panganiban and “The Dance Diva” and successful businesswoman, Ms. Regine Tolentino. Dulcolax made more relevant to their silent sufferers by letting them share their experiences and how they deal with their constipation with the help of Dulcolax. 

The event also featured the Medical Manager for Consumer Healthcare of Boehringer Ingelheim, Dr. Melvin Pasay who de-mystified the myths and misconceptions surrounding constipation and the use of laxatives so that the silent sufferers understand that they need not suffer in silence more so suffer at all from constipation . He shared information on Dulcolax as the brand that offers a full range of stimulant laxatives, from Tablets, Suppositories to Syrup that targets the colon, resulting to the stimulation of the colon, and softening of the stool. This truly reinforces the expertise of Dulcolax given its efficacy and safety profiles and how it offers predictable results. No wonder it’s #1 in the market and has been present for more than 60 years, trusted by millions all over the world.

Furthermore, Dulcolax, through its brand manager, Ms. Jo-Ann Ramos highlighted the activities for the Big Move Campaign as she steps on the stage.

When asked about The Big Move Campaign she mentions, “We are very excited for this campaign and to have both Ms. Angelica and Ms. Regine join our team. It will be an exciting time for us because we know how they can help us change millions of lives for the better. Now our sufferers need not suffer in silence. They now have someone to relate with whether they’re young go-getters or multi-tasking moms. All they need to do is to see what Angelica and Regine are doing or saying in our Facebook page, Colon Care PH and realize that there is a way to move on from constipation. Both will offer tips, advice and many other things regarding management of constipation with Dulcolax, the Kontra Constipation Expert.”

With this launch, no one needs to suffer constipation alone or in silence. Why wait? Why endure the hassles of constipation? Make the Big Move to Dulcolax, the Kontra Constipation Expert4.

Dulcolax (bisacodyl) was first developed and distributed in 1952 in Germany , to provide relief to people suffering from constipation.  Since then the brand has grown to be the best-selling laxative in pharmacies worldwide1 and is now recognised by health specialists and consumers all over the world as one of the most trusted, reliable and effective of laxative brands.

How does Dulcolax work?

Being constipated often means feeling uncomfortable, bloated and unable to relax.  As such it is important to choose a laxative that works gently and effectively.  Each Dulcolax tablet (bisacodyl) has a "Comfort Coating" that prevents it from being dissolved until it reaches the colon.  There, the "Comfort Coating" dissolves, releasing Dulcolax's active ingredient right where it is needed.

 “Comfort Coating” mode of action over a period of 6 hours, dissolves finally in the colon

 It is in large and small intestine, shows where the laxative takes action.

• Helping to restart the body's natural rhythm

The active ingredients in Dulcolax's widely used and effective formula relieves constipation by stimulating the colon and so helping the body restart its natural rhythm,3 ensuring that the impact of constipation on the sufferers’ quality of life is minimised.  Furthermore, Dulcolax® gives sufferers peace of mind, as not only is it reliable and effective, it is also gentle to their body. 

• Effective overnight

Dulcolax tablets are effective within 6-12 hours and so it is recommended that tablets are taken before going to bed, providing relief from constipation the next morning.  This sits within the body’s natural rhythm and ‘waking up’ process, when many people feel it is a natural time to pass stools.  If symptoms persist, medical advice should be sought. 

Range/Formulations [adapt to only include those formulations available in your country]

Dulcolax formulations have been in development since the product was launched in 1952 to suit the individual needs of all constipation sufferers.  In the 1970s a new liquid format was launched with the active ingredient sodium picosulphate.  The Dulcolax range provides sufferers with a choice of convenient products with a good safety profile.3,5,7  These include: 

• Dulcolax Tablets have the special Dulcolax Comfort Coating, which ensures that the active ingredient, bisacodyl is released only in the colon where it is needed and is not affected by the acidic digestive juices of the stomach and the environment of the small intestine.  It dissolves only when it reaches an alkaline (non-acidic) environment: the colon.2  Milk or antacid products should be avoided an hour before or at the same time as taking Dulcolax® Tablets as they can dissolve the Comfort Coating too quickly.  For the same reason, Dulcolax® Tablets should never be crushed or chewed before swallowing, otherwise the "Comfort Coating" is destroyed.

• Dulcolax Suppositories (bisacodyl) are ideal for people seeking almost immediate relief from constipation but who have an aversion to swallowing their medicines.  They are reliably effective in 10 to 30 minutes,4 and are specially shaped so that they are easy to insert gently without causing pain.  Like the tablets, the active ingredient is bisacodyl and because it is effective only in the colon, it may be suitable for use during pregnancy.  

• Dulcolax SP (sodium picosulfate) the active ingredient is sodium picosulphate which ensures effective relief in 6 to 12 hours.4  The syrup comes in Tutti Fruity flavor that makes it easy-to-swallow, and can be precisely dosed according to individual needs.  

As with any medication, it is very important that the information on the pack and in the leaflet is carefully read.  A pharmacist, doctor or healthcare professional should be consulted if there is any uncertainty about how to take any Dulcolax product. 

Neurobion Presents The Ultimate Throwback with UMD, Manoeuvres and Sex Bomb Dancers

UMD, Manoeuvres, Sexbomb Reunite for Dance Concert

It's going to be the Ultimate Throwback event of 2014 as the Universal Universal Motion Dancers (UMD), Manoeuvres, and Sexbomb Dancers reunite for one Massive Dance Concert!

Watch these three iconic dance groups perform at the Trinoma Activity Center on Monday March 31, 2014, to raise awareness for Neuropathy or nerve damage – a condition with symptoms like pamamanhid, tusok-tusok, and pangangawit.
This event is organized by Neurobion, a Vitamin B-Complex with Vitamins B1, B6 and B12 that helps maintain healthy nerves, promote efficient nerve function, and reduce pain in the arms and hands caused by Neuropathy.
Besides the dance concert, there will also be free nerve clinics, games, and freebies to be given away throughout the day-long event.

Use the hashtag #FeelKoAngBuhay

"Get Hard" Comedy Flick Stars Will Ferrell, Kevin Hart.

WILL FERRELL, KEVIN HART HEADLINE NEW COMEDY “GET HARD”

 Will Ferrell and Kevin Hart join forces on the feature comedy “Get Hard,” which began filming on location in New Orleans Monday, March 17, for director Etan Cohen.
When millionaire hedge fund manager James King (Ferrell) is nailed for fraud and bound for a stretch in San Quentin, the judge gives him 30 days to get his affairs in order. Desperate, he turns to Darnell Lewis (Hart) to prep him for a life behind bars. But despite James’ one-percenter assumptions, Darnell is a hard-working small business owner who has never received a parking ticket, let alone been to prison. Together, the two men do whatever it takes for James to ‘get hard’ and, in the process, discover how wrong they were about a lot of things – including each other.

The film also stars Craig T. Nelson, Alison Brie, and rapper Tip “T.I.” Harris.
Cohen marks his feature directorial debut with “Get Hard,” following a successful writing career, with credits including “Tropic Thunder.”

“Get Hard” is written by Jay Martel & Ian Roberts and Etan Cohen, with a story by Adam McKay and Jay Martel & Ian Roberts. It will be produced by Adam McKay, Will Ferrell, and Chris Henchy, with Kevin Messick and Ravi Mehta serving as executive producers.

The creative filmmaking team includes director of photography Tim Suhrstedt (“Little Miss Sunshine”); production designer Maher Ahmad (“The Hangover Part III”); editor Michael Sale (“We’re the Millers”); and costume designer Shay Cunliffe (“The Bourne Legacy”).

“Get Hard” is scheduled to open worldwide beginning March 27, 2015.
A Warner Bros. Pictures presentation of a Gary Sanchez Production, the film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Paying your taxes made easy as RFP

When I first came across the RFP video on YouTube, I think the volume on my PC was a bit too loud as I saw the kids on the street dancing to the catchy beat, unaware that it was actually a commercial by the Bureau of Internal Revenue. Even I must admit that it had an LSS effect on me.

Check out the video below:

So I guess, on that note I have to congratulate whoever did this ad for making a "cool" government ad.

The online video is part of the  “I love the Philippines, I pay my taxes right. campaign.  For this year, the tax collection target for the country is P1.456T, that’s 1Trillion and 456Billion pesos for the entire Philippines.

For a more detailed explanation all you have to do is go to the website http://knowyourtaxes.ph/ and click on the letters for the detailed step-by-step instructions.

How Matteo Guidicelli Pursues His Dream Girl!

It was a day of fun and excitement when Matteo Guidicelli was presented to the press as the new endorser of Mentos on March 20, 2014 at the Century Mall Cinema.  Meeting him in person, made us all girls fell in love right away with his charms. This boy is a total package. Mentos is lucky  to have him as their new endorser, as he is fresh, sweet, fun and surprisingly he sings well too.

We were treated to a guessing game of what is real or unreal with Matteo. That was fun because the media gamely participated. He made a  three-part mini movie. Of all the three that he acted in, I did like the second one "The Italian Lover" which made an impact to the audience because of the way he spoke Italian, which brings out the romantic side of him. You should hear the girls in front of me screamed with delight. He blew us all away.

This award-winning actor, accomplished athlete and all-around heartthrob won our hearts away.

The Filipino-Italian has never been one to shy away from stuff that may make your run-of-the-mill young star take a step back. With Matteo, it's all about pushing the limits in the pursuit of his passions, whether he's diving deep into an acting role or zooming towards breaking records on a racing circuit.

This year, the buzzworthy dreamboat gives us a chance to see sides of him we may be aware of, but have never witnessed firsthand. Genuine hyphenates are hard to come by these days, and Matteo will erase any doubt that he's a man of action...in every sense of the word.

That's why he signed up to be the star of the Mentos Strawberry Mix Thrillogy: a uniquely entertaining online experience that shows Matteo's multi-faceted persona. After all, a different kind of candy needs a different kind of leading man.

With the new Mentos Strawberry Mix, three surprising flavors are perfectly packed in one roll, giving you more than your usual candy. Feel the exciting tangy burst of Sour Strawberry, relish the rich sweetness of Vanilla Strawberry, or indulge in the reliable simplicity of Classic Strawberry.

The Mentos Strawberry Mix Thrillogy lets Matteo take us on three fun-tastic rides that showcase all that he has to offer as he tries to win the heart of the girl of his dreams... with two very special strawberry-headed accomplices in tow.  After all, even the man who can seemingly do it all needs a little help at times, making the Mentos Strawberry Hitmen the ideal quirky allies on Matteo's out-of-the box adventures.

In The Thrill of the Chase, Matteo's active, energetic side will make pulses race as he embodies his adrenaline driven “Action Star” persona. As you watch him run, swim, and practically do everything he can to earn honorary stuntman stripes, you're sure to get a refreshing kick like you would from a Sour Strawberry dragee inside Mentos Strawberry Mix.

Matteo also indulges in his romantic Italian roots in The Thrill of Declaring Your Love as he spouts poetry that would make even Michelangelo blush. Well, maybe not but it's worth it to see him try! You'll definitely find Matteo “The Italian Lover” just as irresistible as the full flavor of Sweet Vanilla (especially with his adorable Italian accent).

Some ladies prefer their suitors to be a little more straightforward though, and Matteo doesn't disappoint in The Thrill of Being Real. There's no denying the “Boy Next Door” charisma he exudes even without all the frills and his down-to-earth appeal will win you over like the uncomplicated delightfulness of Classic Strawberry flavor.

It will be plain to see that there's more of Matteo to love in the Mentos Strawberry Mix Thrillogy (Guys, be prepared to take notes if you want to make a girl swoon). So whatever you may be looking for, you're sure to crave exciting experiences of your own once Matteo's shown you how much fun it can be.

Because, really, why settle for the ordinary when you can triple the thrill? And Mentos has, through the years, taught us to get a kick out of the simplest things, and make every day a chance to live out loud and live fresh.

It's a kind of magic that's found in every Perfetti Van Melle product—the European company that prides itself in pushing the envelope of candy excellence around the world. Other famous brands like Fruittella, Smint, Alpenliebe and Chupa Chups are stamped with the same flavor of fun that Perfetti Van Melle has made its calling card.

Catch Matteo the Action Star, Matteo the Italian Lover and Matteo the Boy Next Door on the Mentos Strawberry Mix Thrillogy on www.facebook.com/MentosPhilippines.

Santoni World Renowned Italian Shoes, Now Made Available in the Philippines

You dont have to go to Italy to customize or purchase a pair of Santoni shoes. One of the world’s most admired Italian shoe brand, Santoni, opens its first store in the Philippines, at Shangri-La Plaza mall (2/F East Wing), bringing its decades old tradition of creating exquisitely hand crafted shoes to local shoe lovers. Craftsmanship at its best is what Santoni offers to the filipino shoepaholics as the Master Artisan told the press at its recent launch at Shangri-La Plaza mall on March 18, 2014.

“We are delighted to bring to Manila the first Santoni boutique here at the Shangri-La Plaza mall East Wing,” said Emerson Yao, managing director of Lucerne, the exclusive distributor of Santoni in the Philippines. “It is a brand that we believe in – with its creativity, elegance, and excellent craftsmanship, Santoni is indeed a name to beckon with in the field of luxury hand-crafted footwear.”

Not just for shoe lovers, but “shoe freaks” as Santoni Asia Area Manager Andrea Casavecchia described.

“Today we talk about Luxury, Design, and Perfection,” Casavecchia vowed before introducing the brand known for keeping the traditional way of custom made shoes alive.

The opening of the store in Manila finally gives Filipino shoe lovers access to the prestigious brand that was born with the creation of the haut de gamme shoes laboratory by Andrea Santoni in 1975.

Tradition and innovation. These are the parallel pillars Santoni built its success on, thanks to the perfect combination of traditional production techniques, as the ability of making entirely made-to-measure shoes, and the evolution in research and design.

The brand’s legacy has been handed to his son Giuseppe, making the brand an international icon with 490 employees and a turnover of more than 55 million Euros. The distinctive features of the pure Made in Italy shoes remained unchanged through time.

Quality, passion for details and rigorous handmade workmanship are the core elements of distinction from its competitors in the exclusive club of the most famous and recognizable luxury brands of the world.

Casavecchia said, Santoni has been synonymous with a tailoring practice applied to shoemaking, proposes a Spring/Summer 2014 collection that starts from the renewal of models and materials, personalizing them with new attitudes and behaviors, the gestures of a contemporary man. On the other hand, ideal worlds and cultural reminiscences create a women’s collection that combines the urban with the natural.”

As part of the celebration for the much-awaited arrival of the brand in the country, Santoni flew in Italian master artisan Francesco De Santis to showcase the art of shoemaking for the ultimate Santoni experience, which is always at the service of the client and his wishes.

Bearing in mind the desire of those who are hardly satisfied – style maniacs, connoisseurs and experts – Santoni also introduced the Fatto a Mano su Misura, a service, not a collection. The rituality makes this experience as unique as the final product. The creation of a handmade shoe follows a specific procedure: foot measurement, selection of the shape, of the hides, and of every slightest detail.

Every aspect of the shoe is adjustable ad libitum to the client’s request. The construction process takes over two months, starting with the lasting and ending with the coloring. The pleasure is amplified by the waiting for the perfect object. The outcome is one-of-a-kind shoes, impossible to imitate as they are fruit of true genius and human manual ability, instead of being the product of a depersonalized machine. Fatto a Mano su Misura represents the evolution and peak of Santoni’s craftsmanship.

Luxury and selection are the key values that led to the partnership with brands sharing the same philosophy of Santoni and devotion to excellence. The two exclusive lines created with Mercedes AMG and IWC Schaffhausen enhance the well-known mastery of Santoni, applying it to sports cars and precision watches. Fine Italian straps from Santoni have been developed for fine watches – the unique product of a thoroughly successful cooperation.

All variants of the Portofino Hand-Wound Eight Days are held by Santoni straps made exclusively for IWC Schaffhausen. They are available in two different shades of brown, as well as in black. Santoni processes the leather to have an exclusive patina before it even leaves the factory. In addition to this characteristic dyeing process, the exquisite straps are also recognizable from the orange-colored leather lining, typical of Santoni. Furthermore, they come complete with pin clasps as standard; folding clasps are available as an option.

Santoni for AMG shoes are a product of the know-how Santoni, which follows the Italian manufacturing heritage without neglecting the high performance while driving. Each model is made to perfectly fit the driver’s style enhancing performance and comfort. The collection features the FIA Approved shoes, dedicated to professional racing. Light and fireproof, the shoes comply with the FIA’s highest standards. The carbon sole improves the adherence on the pedal and wraps around the feet like a glove.

Besides collaborating with top brands, Santoni boasts Man, Woman Junior and Accessories collections. Fine sneakers for informal occasions and the most refined construction of Limited Edition men’s shoes stand out. Santoni collections are available in selected boutiques worldwide and in flagship stores in Milan, Rome, Cagliari, Lugano, Cannes, Baku, Beijing, Cannes, Doha, Dong Guan, Guangzhou, Moscow, Shanghai, ShenYang, Singapore, St. Moritz and Tokyo.

Santoni, Italy’s world-renowned shoe brand, is now in the Philippines with the opening of the first Santoni boutique located at Shangri-La Plaza mall (2/F East Wing).



Check out Santoni’s Summer/Spring collection