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Monday, March 24, 2014

Angelica Panganiban and Regine Tolentino makes the BIG MOVE

Constipation is not the sort of medical condition that most people would want to talk about. In fact not many would admit that they have it. And in as much as they don’t want to talk about it, what many don’t know is that these sufferers have their own habits or routines that allow them to simply manage this silent troublemaker - but not really addressing it completely.

Boehringer Ingelheim Philippines Inc., through one of their Consumer Healthcare pillar brands, (Bisacodyl) Dulcolax  shed more light on constipation and how to treat this medical condition the right way on March 17, 2014 The Big Move campaign was held at the Ascott Hotel in Makati City. The event featured two of the country’s well renowned talents – “The Sexy, Young Actress and Comedian” Ms. Angelica Panganiban and “The Dance Diva” and successful businesswoman, Ms. Regine Tolentino. Dulcolax made more relevant to their silent sufferers by letting them share their experiences and how they deal with their constipation with the help of Dulcolax. 

The event also featured the Medical Manager for Consumer Healthcare of Boehringer Ingelheim, Dr. Melvin Pasay who de-mystified the myths and misconceptions surrounding constipation and the use of laxatives so that the silent sufferers understand that they need not suffer in silence more so suffer at all from constipation . He shared information on Dulcolax as the brand that offers a full range of stimulant laxatives, from Tablets, Suppositories to Syrup that targets the colon, resulting to the stimulation of the colon, and softening of the stool. This truly reinforces the expertise of Dulcolax given its efficacy and safety profiles and how it offers predictable results. No wonder it’s #1 in the market and has been present for more than 60 years, trusted by millions all over the world.

Furthermore, Dulcolax, through its brand manager, Ms. Jo-Ann Ramos highlighted the activities for the Big Move Campaign as she steps on the stage.

When asked about The Big Move Campaign she mentions, “We are very excited for this campaign and to have both Ms. Angelica and Ms. Regine join our team. It will be an exciting time for us because we know how they can help us change millions of lives for the better. Now our sufferers need not suffer in silence. They now have someone to relate with whether they’re young go-getters or multi-tasking moms. All they need to do is to see what Angelica and Regine are doing or saying in our Facebook page, Colon Care PH and realize that there is a way to move on from constipation. Both will offer tips, advice and many other things regarding management of constipation with Dulcolax, the Kontra Constipation Expert.”

With this launch, no one needs to suffer constipation alone or in silence. Why wait? Why endure the hassles of constipation? Make the Big Move to Dulcolax, the Kontra Constipation Expert4.

Dulcolax (bisacodyl) was first developed and distributed in 1952 in Germany , to provide relief to people suffering from constipation.  Since then the brand has grown to be the best-selling laxative in pharmacies worldwide1 and is now recognised by health specialists and consumers all over the world as one of the most trusted, reliable and effective of laxative brands.
How does Dulcolax work?
Being constipated often means feeling uncomfortable, bloated and unable to relax.  As such it is important to choose a laxative that works gently and effectively.  Each Dulcolax tablet (bisacodyl) has a "Comfort Coating" that prevents it from being dissolved until it reaches the colon.  There, the "Comfort Coating" dissolves, releasing Dulcolax's active ingredient right where it is needed.

 “Comfort Coating” mode of action over a period of 6 hours, dissolves finally in the colon

 It is in large and small intestine, shows where the laxative takes action.

Helping to restart the body's natural rhythm
The active ingredients in Dulcolax's widely used and effective formula relieves constipation by stimulating the colon and so helping the body restart its natural rhythm,3 ensuring that the impact of constipation on the sufferers’ quality of life is minimised.  Furthermore, Dulcolax® gives sufferers peace of mind, as not only is it reliable and effective, it is also gentle to their body. 

Effective overnight
Dulcolax tablets are effective within 6-12 hours and so it is recommended that tablets are taken before going to bed, providing relief from constipation the next morning.  This sits within the body’s natural rhythm and ‘waking up’ process, when many people feel it is a natural time to pass stools.  If symptoms persist, medical advice should be sought. 
Range/Formulations [adapt to only include those formulations available in your country]
Dulcolax formulations have been in development since the product was launched in 1952 to suit the individual needs of all constipation sufferers.  In the 1970s a new liquid format was launched with the active ingredient sodium picosulphate.  The Dulcolax range provides sufferers with a choice of convenient products with a good safety profile.3,5,7  These include: 

Dulcolax Tablets have the special Dulcolax Comfort Coating, which ensures that the active ingredient, bisacodyl is released only in the colon where it is needed and is not affected by the acidic digestive juices of the stomach and the environment of the small intestine.  It dissolves only when it reaches an alkaline (non-acidic) environment: the colon.2  Milk or antacid products should be avoided an hour before or at the same time as taking Dulcolax® Tablets as they can dissolve the Comfort Coating too quickly.  For the same reason, Dulcolax® Tablets should never be crushed or chewed before swallowing, otherwise the "Comfort Coating" is destroyed.

Dulcolax Suppositories (bisacodyl) are ideal for people seeking almost immediate relief from constipation but who have an aversion to swallowing their medicines.  They are reliably effective in 10 to 30 minutes,4 and are specially shaped so that they are easy to insert gently without causing pain.  Like the tablets, the active ingredient is bisacodyl and because it is effective only in the colon, it may be suitable for use during pregnancy.  

Dulcolax SP (sodium picosulfate) the active ingredient is sodium picosulphate which ensures effective relief in 6 to 12 hours.4  The syrup comes in Tutti Fruity flavor that makes it easy-to-swallow, and can be precisely dosed according to individual needs.  

As with any medication, it is very important that the information on the pack and in the leaflet is carefully read.  A pharmacist, doctor or healthcare professional should be consulted if there is any uncertainty about how to take any Dulcolax product. 

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