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Monday, March 17, 2014

Asting-O-Sol and the Cool as Ice Confidence

Make or Break: How to turn mouth turn-offs into Ice Cool moments of Confidence.

What turns you on a person? Aside of course for having those physical attributes, wits and education. What if he/she has a poor oral hygiene, that would most likely turns you away.  Brushing your teeth three times a day is not enough nowadays,  with the variety of food that we are eating and everyday stress that we encounter, we need a mouthwash to have the proper oral health.

Did you know that 89% of adults aged 18 – 45 years old suffer from a variety of mouth issues ? That would mean millions of Filipinos are constantly struggling to ensure that they have proper oral health. These issues would range from mouth sores, gingivitis, plaque build-up, all the way to bad breath. Among these mouth issues that Filipino’s face, it is actually bad breath, which is of most concern to majority of the population, out ranking even cavities and gingivitis .

Though bad breath may sound trivial at the onset, one must ask why a lot of Filipino’s are concerned with bad breath? In a qualitative study done by Astring-O-sol, it was noted that good oral hygiene and fresh breath were highly associated with key needs such as confidence and preparedness, both of which were believed to eventually lead to things such as success, financial stability, physical desirability, respect and even a healthy love life . No wonder having fresh breath is a key concern of most; because having fresh breath can help people become more confident and in turn enable them to have more success in the different facets of their lives.

DJ Gino Quillamor, Jessy Mendiola, Randy Silva, Senior Product Manager, and Jeoffrey Yulo, General Manager of GSK Philippines Consumer Healthcare Business

No one knows this better than Jessy Mendiola who even sites herself as an example: “Before I used Astring-O-sol, I would really catch myself being conscious about my breath. Especially in my line of work where interaction is key, I really needed a partner to ensure that I was confident enough to deliver my lines and my scenes.” She goes on to mention that in order to succeed in showbiz, confidence is key and fresh breath is extremely important. Jessy’s sentiments seem to be supported by facts, as 49% of those without bad breath feel more confident, 37% are ready and prepared to socialize and 54% of users feel protected issue 

Jessy together with Astring-O-sol, leads the road to ice cool fresh breath that transforms you into your most confident self with the brand’s latest online video at 

Jessy says that “we all need icy fresh breath to be our confidence ally and Astring-
-O-sol is my partner in facing my everyday challenges with confidence. I truly believe that everybody has the power to impress others and blow people away.  It’s just all about staying positive, being confident, believing in oneself and of course, having good oral hygiene with the help of Astring-O-sol.”   Astring-O-sol has a unique Tri-Defense formula that helps strengthens the teeth, protects the gums and, cleans the tongue.

So, the next time you feel you need that extra boost of confidence, remember that having fresh breath is a good start. And for fresh breath, use Astring-O-sol. 

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