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Thursday, March 20, 2014

Filipino Breakfast ala IHOP

Just as the “Last Supper” framed portrait, and those hanging giant spoon and fork on the walls of our dining/kitchen area , the “sinangag” or fried rice has always been part of the Filipino breakfast—perhaps a testament to our resourcefulness for coming up with those endless variants of the “silog” meals.

And while those in other countries such as the US, get their early morning boost from fruits, cereals, breads or pancakes, we Pinoys prefer to have a complete meal to jump start our day.

So imagine my surprise when I saw several familiar Pinoy breakfast dishes as I entered IHOP.

Yes, IHOP. The same IHOP you saw several times on that last Superman Movie—the same IHOP which opened last year and created almost two hour queues of eager diners.

IHOP may be a US brand, but it has gladly embraced several Filipino faves in its menu.

Acknowledging the love of Filipinos for the staple heavy breakfast dishes, IHOP, has included five homegrown Filipino dishes such as the Classic Chicken or Pork Tocino; Lean Chicken Sausage; Breakfast Beef Tapa; and Savory Pork Longganisa—all served with a generous helping of fried rice.

And while its tempting to just call them “IHOP-silog” meals, it would be a great injustice to the research and efforts of the local IHOP team to have these dishes approved by the big bosses in the US.

All these entrees are served with garlic rice, and two eggs (any style) with atchara and seasoned vinegar on the side.  Each can also be ordered with a choice of IHOP Restaurant’s world famous Buttermilk Pancakes, Stuffed French Toast or Brioche French Toast.

Of the five, I suggest you try the Lean Chicken sausage, or the savory pork longganisa, the Beef tapa is also good especially if you like the tangy sour “kick” even without the vinegar dip!

“These Filipino breakfast favourites will be exclusively offered in the Philippines for a limited time.  IHOP Restaurant’s pancakes, omelettes, stuffed French toast, crepes, and other American breakfast items have become instant hits since we opened a year ago.  With IHOP’s enthusiastic approval, we’re proudly introducing a menu that expands our appeal just as we’re expanding our locations,” said Archie Rodriguez, President and CEO of Global Restaurant Concepts, Inc. (GRCI).  The company is the Philippine partner of IHOP Restaurants.

“As a global brand but a local business, our goal is to bring our guests both the classic breakfast items that have made IHOP famous around the world as well as menu items that celebrate and appeal to the local appetites of our guests,” said Daniel del Olmo, President, International, DineEquity, Inc.  “These new menu items bring our guests the best that IHOP has to offer with delicious dishes that are unique to the Philippines and truly brings the best of both our culinary cultures to our guest.

Besides the IHOP’s Filipino Five breakfast selections, IHOP is also introducing four cold desserts to cool you down this summer.

The four new ice cream parfait flavours co-created with Nestle Ice Cream include, Mango Peaches and Cream Parfait, a blend of mango and cheesecake ice cream; Childhood Memories, vanilla ice cream layered with strawberry and blueberry syrups and topped with crispy golden hash brown and cheesecake bits; Chocolate Decadence Butter Pecan Syrup, dark chocolate and white chocolate chips and maple candied bacon all perfectly topped on scoops of decadent chocolate ice cream and the
Mixed Berry Parfait, Chocolate ice cream smothered with cool strawberry and blueberry toppings, drizzled with creamy yogurt and finished with oatmeal streusels.

Chocolate Decadence

Mango Peaches and Cream Parfait
My favorite was the Mixed Berrry Parfait, although I’m sure the Chocolate Decadence would be the bestseller because who could resist chocolate and Bacon!

Mixed Berry Parfait

Childhood Memories

IHOP Restaurants are located in W Global Center, Bonifacio Global City, Taguig; UP Town Center, Katipunan Avenue, QC, and in the Entertainment Mall of SM Mall of Asia.  The popular chain will open two more branches this summer in Century Mall and Filinvest, Alabang and is looking to open six more locations across Metro Manila before the year ends.

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