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Friday, March 21, 2014

Santoni World Renowned Italian Shoes, Now Made Available in the Philippines

You dont have to go to Italy to customize or purchase a pair of Santoni shoes. One of the world’s most admired Italian shoe brand, Santoni, opens its first store in the Philippines, at Shangri-La Plaza mall (2/F East Wing), bringing its decades old tradition of creating exquisitely hand crafted shoes to local shoe lovers. Craftsmanship at its best is what Santoni offers to the filipino shoepaholics as the Master Artisan told the press at its recent launch at Shangri-La Plaza mall on March 18, 2014.

“We are delighted to bring to Manila the first Santoni boutique here at the Shangri-La Plaza mall East Wing,” said Emerson Yao, managing director of Lucerne, the exclusive distributor of Santoni in the Philippines. “It is a brand that we believe in – with its creativity, elegance, and excellent craftsmanship, Santoni is indeed a name to beckon with in the field of luxury hand-crafted footwear.”

Not just for shoe lovers, but “shoe freaks” as Santoni Asia Area Manager Andrea Casavecchia described.

“Today we talk about Luxury, Design, and Perfection,” Casavecchia vowed before introducing the brand known for keeping the traditional way of custom made shoes alive.

The opening of the store in Manila finally gives Filipino shoe lovers access to the prestigious brand that was born with the creation of the haut de gamme shoes laboratory by Andrea Santoni in 1975.

Tradition and innovation. These are the parallel pillars Santoni built its success on, thanks to the perfect combination of traditional production techniques, as the ability of making entirely made-to-measure shoes, and the evolution in research and design.

The brand’s legacy has been handed to his son Giuseppe, making the brand an international icon with 490 employees and a turnover of more than 55 million Euros. The distinctive features of the pure Made in Italy shoes remained unchanged through time.

Quality, passion for details and rigorous handmade workmanship are the core elements of distinction from its competitors in the exclusive club of the most famous and recognizable luxury brands of the world.

Casavecchia said, Santoni has been synonymous with a tailoring practice applied to shoemaking, proposes a Spring/Summer 2014 collection that starts from the renewal of models and materials, personalizing them with new attitudes and behaviors, the gestures of a contemporary man. On the other hand, ideal worlds and cultural reminiscences create a women’s collection that combines the urban with the natural.”

As part of the celebration for the much-awaited arrival of the brand in the country, Santoni flew in Italian master artisan Francesco De Santis to showcase the art of shoemaking for the ultimate Santoni experience, which is always at the service of the client and his wishes.

Bearing in mind the desire of those who are hardly satisfied – style maniacs, connoisseurs and experts – Santoni also introduced the Fatto a Mano su Misura, a service, not a collection. The rituality makes this experience as unique as the final product. The creation of a handmade shoe follows a specific procedure: foot measurement, selection of the shape, of the hides, and of every slightest detail.

Every aspect of the shoe is adjustable ad libitum to the client’s request. The construction process takes over two months, starting with the lasting and ending with the coloring. The pleasure is amplified by the waiting for the perfect object. The outcome is one-of-a-kind shoes, impossible to imitate as they are fruit of true genius and human manual ability, instead of being the product of a depersonalized machine. Fatto a Mano su Misura represents the evolution and peak of Santoni’s craftsmanship.

Luxury and selection are the key values that led to the partnership with brands sharing the same philosophy of Santoni and devotion to excellence. The two exclusive lines created with Mercedes AMG and IWC Schaffhausen enhance the well-known mastery of Santoni, applying it to sports cars and precision watches. Fine Italian straps from Santoni have been developed for fine watches – the unique product of a thoroughly successful cooperation.

All variants of the Portofino Hand-Wound Eight Days are held by Santoni straps made exclusively for IWC Schaffhausen. They are available in two different shades of brown, as well as in black. Santoni processes the leather to have an exclusive patina before it even leaves the factory. In addition to this characteristic dyeing process, the exquisite straps are also recognizable from the orange-colored leather lining, typical of Santoni. Furthermore, they come complete with pin clasps as standard; folding clasps are available as an option.

Santoni for AMG shoes are a product of the know-how Santoni, which follows the Italian manufacturing heritage without neglecting the high performance while driving. Each model is made to perfectly fit the driver’s style enhancing performance and comfort. The collection features the FIA Approved shoes, dedicated to professional racing. Light and fireproof, the shoes comply with the FIA’s highest standards. The carbon sole improves the adherence on the pedal and wraps around the feet like a glove.

Besides collaborating with top brands, Santoni boasts Man, Woman Junior and Accessories collections. Fine sneakers for informal occasions and the most refined construction of Limited Edition men’s shoes stand out. Santoni collections are available in selected boutiques worldwide and in flagship stores in Milan, Rome, Cagliari, Lugano, Cannes, Baku, Beijing, Cannes, Doha, Dong Guan, Guangzhou, Moscow, Shanghai, ShenYang, Singapore, St. Moritz and Tokyo.

Santoni, Italy’s world-renowned shoe brand, is now in the Philippines with the opening of the first Santoni boutique located at Shangri-La Plaza mall (2/F East Wing).

Check out Santoni’s Summer/Spring collection


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