MAIN TRAILER OF “RUROUNI KENSHIN” SEQUELS NOW ONLINE

Warner Bros. Pictures has just reeled-off the main trailer of “Rurouni Kenshin: Kyoto Inferno / The Legend Ends,” director Keishi Otomo's two-part sequels  to the 2013 blockbuster “Rurouni Kenshin” and based on the Kyoto arc of the popular manga series written & illustrated by Watsuki Nobuhiro.

The trailer may be viewed at Warner's official youtube channel at http://youtu.be/rmy4GMAHSS8.

In the sequels, reformed assassin Kenshin Himura (Takeru Sato) goes up against pure evil Makoto Shishio (Tatsuya Fujiwara) who is attempting to overthrow the Meiji government. The fate of the country hangs in the balance as Kenshin Himura takes up the sword that he vowed to never draw again.

The films also star Emi Takei (Kaoru Kamiya), Munetaka Aoki (Sanosuke Sagara), Kaito Oyagi (Yahiko Myojin), Yu Aoi (Megumi Takani), Yosuke Eguchi (Hajime Saito), Yusuke Iseya (Aoshi Shinomori), Min Tanaka (Nenji Kashiwazaki), Tao Tsuchiya (Misao Makimachi), Ryunosuke Kamiki (Soujiro Seta), Maryjun Takahashi (Yumi Komagata) and Tatsuya Fujiwara (Makoto Shishio).

The first sequel, “Rurouni Kenshin: Kyoto Inferno” will open across the Philippines on Aug. 20, 2014, to be followed by “Rurouni Kenshin: The Legend Ends” on Sept. 24, 2014. Both films are distributed by Warner Bros. Pictures.

Coloud Presents The Boom Headphones

PRESENTING THE COLOUD HEADPHONES FOOTBALL EDITION

This summer, football takes the global stage in Brazil. To celebrate this iconic event, Coloud Headphones is releasing a limited Football Edition of The Boom headphones.

The Boom headphones will be released in colorways that depict the flags of football crazed countries such as Argentina (Blue/ White), Mexico (Green/ White/ Red), Holland (Orange), Germany (Black/Yellow/Red), Brazil (Green/Yellow), and England (White/Red).

Argentina

Mexico

England

Germany

Holland

The Boom
The Boom is a rough and ready headphone designed to deliver your daily dose of music. Outside noise stays out thanks to the Boom’s closed construction, and its minimal parts mean less weight on your head. The Boom’s sturdy frame is crafted to withstand the pressures of everyday listening and the Zound Lasso, together with the flat cable, protects against tangles during transport.

About Coloud

Engineered to bring you a dynamic sound experience with all the useful features you need, and without the stuff you don’t. Coloud Headphones - always ready to play where you are.
The Boom Football Edition headphones are available for P1,495 at Astrovision Mall of Asia, Astrovision Festival Mall, AstrovisionGlorietta 2, Astrovision Greenbelt 5, AstroplusSM Aura, Mobile 1 Rockwell, Beyond the BoxRockwell, Beyond the BoxCentris, Beyond the BoxErmita, Beyond the BoxGalleria, Beyond the BoxResorts World, Beyond the BoxVmall, Digital WalkerAlabang, Digital WalkerEaswood, Digital WalkerShangrila, Digital WalkerMagnolia, Digital Walker Mall of Asia, Digital Walker Trinoma, Digital WalkerVmall, Digital Walker Greenbelt 5, Digital HubMarket Market, Digital HubRobinson Pioneer, Digital HubTheatre Mall.

For more information regarding the sales and distribution of Coloud products, visit http://www.facebook.com/digitstrading or follow them at https://twitter.com/digitstrading.

"Edge of Tomorrow" earned $33 million in international openings

“EDGE OF TOMORROW” RISES EARLY IN INTERNATIONAL OPENINGS

Warner Bros. Pictures’ and Village Roadshow Pictures’ “Edge of Tomorrow,” starring Oscar nominee Tom Cruise and Emily Blunt and directed by Doug Liman, has earned an outstanding $33 million at the box office in early international openings ahead of its June 6 worldwide debut. The announcement was made today by Veronika Kwan Vandenberg, President of International Distribution, Warner Bros. Pictures.

“Edge of Tomorrow” had a spectacular opening in Korea, with an estimated KRW 3.9b ($3.8m) on 681 screens, including sneak preview showings. Its Wednesday debut marked the biggest opening of all time for Warner Bros. Pictures in Korea, as well as the fourth biggest opening industry-wide, for that market. The film also opened yesterday at #1 in Denmark and Norway, as well as France, where it was #1 in both admissions and box office even amid strong competition from U.S. product and a popular local comedy.

Kwan Vandenberg said, “The sensational results on Wednesday, coupled with the film’s excellent playability in territories where it debuted last weekend, give us great momentum as we launch in 36 additional countries this weekend, including such major markets as Russia, Australia, Mexico and China.”

The early box office results come on the heels of the film’s groundbreaking worldwide event when, for the first time ever, three fan premieres were held in three different cities—London, Paris and New York—in just one day, “resetting” the red carpet as Tom Cruise and Emily Blunt raced the clock to make each event before time ran out.

Sue Kroll, Warner Bros. Pictures President, Worldwide Marketing and International Distribution, noted, “Tom is a huge star globally and has been a phenomenal partner as we’ve introduced this exciting and original adventure to audiences everywhere. The film has been enthusiastically embraced by critics and consumers alike. Tom has gone above and beyond to support the film, traveling all over the world to share it with fans, and these incredible efforts have made a tremendous impact as we gear up to release ‘Edge of Tomorrow’ worldwide.”

The epic action of “Edge of Tomorrow” unfolds in a near future in which an alien race has hit the Earth in an unrelenting assault, unbeatable by any military unit in the world.

Major William Cage (Cruise) is an officer who has never seen a day of combat when he is unceremoniously dropped into what amounts to a suicide mission. Killed within minutes, Cage now finds himself inexplicably thrown into a time loop—forcing him to live out the same brutal combat over and over, fighting and dying again…and again.

But with each battle, Cage becomes able to engage the adversaries with increasing skill, alongside Special Forces warrior Rita Vrataski (Blunt). And, as Cage and Rita take the fight to the aliens, each repeated encounter gets them one step closer to defeating the enemy.
Now playing across the Philippines in 2D, 3D, IMAX 3D and 4DX formats, “Edge of Tomorrow” is distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Sharp improves overall business operations

Printing the future with SHARP

Sharp Corporation Japan Deputy GM Tetsuro Mizuta

Sharp e-copy printer was launched to the media on June 3, 2014 at Makati Shangrila featuring its benefits to the business operations featuring the most innovative document imaging technology in the industry.

In this highly advanced digital age, there are those who believe that printed materials are a thing of the past. For professionals and businesses, however, even a high-definition screen cannot compare to the versatility, effectiveness, and vibrancy of printed media. For companies that need to provide themselves and their clients with a clear technological edge, therefore, not just any printer will do.

(second from left) eCopy Corporation President Bonifacio Ty, Sharp Corporation Japan Deputy GM Tetsuro Mizuta,  Sharp Corporation Singapore OASC Manager Fernando Jacela, (second from right) e-Copy Corporation VP Andy Tan, and other guests from Sharp Corp Japan

Accordingly, eCopy Corporation – the exclusive distributor of multi-function portals of Sharp Corporation – proudly introduces the Sharp Pro Series Color Document Systems. Based solely on its impressive technical specifications, the Sharp Pro Series Color Document Systems can legitimately be called one of the world’s most advanced printer and document systems available today.  

In demanding business environments, for instance, achieving accurate color is crucial, as well as being able to print high-quality materials in a relatively short amount of time. The Sharp Pro Series can print at speeds up to 75 pages per minute (ppm), with images printed in perfect color through its integrated color management tools.

The Pro Series also includes a revolutionary touch-screen interface, capable of linking up with cloud-computing services for accessing and editing files via Dropbox, or other online storage sites. The built-in touch screen computer is a key-component that assists in color-proofing and page layout.

To further cement its status as an essential tool for high-capacity business use, the Pro Series is capable of folding sheets at high-speed, and even printing entire full-color full-bleed booklets up to 80 or 120 pages long. This is ideal for creating instruction manuals, informational pamphlets, brochures, and the like.

Given that security and privacy concerns are paramount in a workplace environment, the Pro Series system offers several layers of innovative document and device protection. With 256-bit encryption, data overwrite protection, confidential printing, IP/MAC address filtering, port management, and group account management for up to 1,000 users the Pro Series will assuredly keep the big ideas safe and sound.

“Sharp Pro Series Color Document Systems comes with professional features that enhance productivity at every level,” noted Bonifacio Ty, the President of eCopy Corporation. “Moreover, since it carries the Sharp name, its quality and superior after-sales service is assured,” he concluded.   

For more information on how you can give your business a Sharp edge, please visit e-copy.com.ph or call (+63) 02 521-2574.

Visit Corporate Giveaways at the SMX Convention Center on July 9-11

GIFT-GIVING STILL A GOOD MARKETING INVESTMENT

Is your PR budget being “realigned?” Before you trim or worse, scrap your budget for corporate gifts, think again.

Shrugging off corporate gift-giving as an unnecessary expense may be one of the biggest branding mistakes you can make. With ever-increasing competition across all sectors and industries, that little token might just be the final push that your brand needs to get its message across.
A restricted budget is simply an invitation to explore your creativity. Rather than just considering the cost, think about the perceived value of an item, anticipate the needs of the recipient, or even re-think the packaging for a more customized look. Most importantly, make sure whatever you’re giving reflects well on your brand.

Sounds complicated? Not really. Simplify your life and find what you need by visiting Corporate Giveaways 2014 at the SMX Convention Center on July 9-11, 2014.

The Corporate Giveaway Buyers’ Show on Business Gifts, Premiums, Promotional Ideas and Merchandise Incentives is an annual event held every July to help companies prepare for holiday and year-round gift-giving needs. This event will definitely be beneficial for Purchasing Marketing, Advertising and PR professionals, along with business owners, event managers, wedding planners, and the like as suppliers of quality and creative gift items will all be gathered under one roof.
“At Corporate Giveaways, the customers come directly to the suppliers.  There is the intent and goal to place and order as opposed to suppliers going on cold calls, interrupting customers’ busy business days, just for a 20% success rate,” explains Raquel Romero, President and General Manager of Worldexco, organizers of CG2014.

No need to travel far and wide to search for unique giveaways for Christmas or other major events.  No need to waste on transportation expense and valuable time that could be devoted to other pressing business matters when you just mark your calendars on July every year for this particular task.  And what’s even better, admission is FREE (but limited to adults ages 18 and above).
“At this business fair, we don’t encourage our exhibitors to retail during the show as this might get in the way of a big order.  We give them tips on how to display their items and showcase to the visitors how their products can be good corporate gifts. More than huge crowds, we would rather focus on getting the right visitors to the show. Quality over quantity “adds Romero citing advantages to exhibitors.

“We understand that not all corporate visitors will make an order right away, though there are  special cases when some companies are in urgent need and ready to place an order on the spot.  Usually, they come to browse, check what’s new, compare prices, products and negotiate with the suppliers. Our loyal exhibitors, some who have been with us for over 15 years, can attest to the event’s results year after year, “explains Bogee Romero, Worldexco Marketing Services Manager.

Now on its 27th year, Corporate Giveaways 2014 will showcase more than 80 participating companies with over 120 booths of advertising specialties, awards, medals and trophies, bags , and wallets, travel and storage essentials, balloon décor, caps and headgear, CEO gifts, Christmas giveaways, corporate neckties and uniforms, desktop accessories, organizers, handcrafted items, houseware, leathercraft, gadgets, mobile accessories, personal care products, food and beverage packages, writing instruments among others. Some of its regular visitors include representatives from the Jollibee Group, Nestle Philippines, Toyota Motors, Smart and San Miguel Corporation.

For more information on the show visit www.corporategiveawaysbuyershow.com or www.facebook.com/CorporateGiveaways.
For inquiries email: cg@worldexco.com or call telephone nos. 855-8341 to 44.

Goldilocks Celebrates Father's Day

The Sweetest Father’s Day Treat

In the wake of the much celebrated Mother’s Day comes a quieter holiday that honors the guy who threw a ball around with you and taught you how to ride a bike. He’s the guy who cracks a corny joke at just the right moment, the guy who offers the best advice based on a lifetime’s worth of experience. He’s your role model, your confidant,  and occasional partner-in-crime -- he’s your dad.

With Father’s Day fast approaching, it’s time to show the man who raised you how much you appreciate everything he’s ever done for you. If the way to a man’s heart is through his stomach, then Goldilocks, the country’s number one bakeshop, has whipped up the perfect gift to help you celebrate your dear old man. This Father’s Day, send your dad Goldilocks’ mouth-watering Chocolate Caramel Decadence Cake. From June 6 to 30, you can find this special cake for Dad in every Goldilocks store at the affordable price of P540. No matter where he is, he’ll feel your affection flooding every delectable, caramel-drizzled bite of this rich chocolate cake.

Put a smile on your father’s face! Head to the nearest Goldilocks Bakeshop, or call 888-1-999 Go-Delivery to give your dad the sweetest Father’s Day of his life

Love Blends Well the Second Time Around with Adam Sandler

            Superstar funnyman Adam Sandler plays Jim, a loving but overwhelmed widower doing his misguided best to raise three daughters, in Warner Bros. Pictures’ new comedy “Blended.”  Drew Barrymore also stars as Lauren, an over-protective, recently divorced mother of tween boys who’s thrown into an unexpected African adventure with Jim.

Setting the scene of Jim and Lauren’s first meeting, Sandler says, “She’s recently divorced, and my character, Jim, is widowed.  They were both married a long time and they’re really not ready to date again, but their friends keep telling them they have to move on.  So, somehow they get set up on this blind date and it doesn’t go well.  They’re nervous.  He says all the wrong things and drinks her beer, and then she ends up choking on her soup and that’s pretty much the high point of the evening.”

“Drew and I really do like each other and have tremendous respect for each other,” says Sandler, before citing what he believes may be the real secret of their success as a movie couple: “We also have zero attraction to one another.  Drew has seen me shirtless and has just walked away, laughing.”
“Hey, I’ve seen you shirtless and I’m still here, so what does that tell you?,” she counters.
“I think Adam and I have always been in sync and really bring out the best in each other,” Barrymore continues.  “I love working with him.  We’re constantly thinking about how to make our characters more personal and genuine and there’s a lot of care that goes into it, but at the same time we can let go and be silly and free together.”
Sandler, who also served as a producer on “Blended,” sent Barrymore the script.  “I said, ‘I think I have a good one.  I love it, and would you take a look at this, Drewsky?’” he recalls.  “She loved it, too.  And the next thing I knew, we were heading for Africa.”

            Sandler has enjoyed phenomenal success as an actor, writer, producer and musician. Sandler's films have grossed over $3 billion worldwide. Most recently, he starred in the comedy “Grown Ups 2,” and lent his voice to the lead role of Dracula in “Hotel Transylvania,” which his production company, Happy Madison, also produced.  He is currently in production on “Hotel Transylvania 2”; and just completed filming on “The Cobbler,” for Thomas McCarthy, and “Men, Women & Children,” for Jason Reitman.
            Sandler recently starred in “Jack and Jill,” with Katie Holmes, and “Just Go With It,” with Jennifer Aniston.  His previous films include “Grown Ups,” “Bedtime Stories,” “You Don't Mess with the Zohan,” and “I Now Pronounce You Chuck & Larry.”
            Sandler’s films also include “Reign Over Me,” for director Mike Binder, “Click,” with Kate Beckinsale, and “The Longest Yard,” with Chris Rock and Burt Reynolds.  He also starred in James L. Brooks’ “Spanglish”; “Anger Management,” with Jack Nicholson; and Paul Thomas Anderson's “Punch-Drunk Love,” for which he received a Golden Globe nomination.
            Opening across the Philippines on June 11, “Blended” is distributed by Warner Bros. Pictures, a Warner Bros. Entertainment company.

Lets Party on #OneVibePH

Calling all party animals, expect a lot of trance and EDM music on the eve of Independence Day as Viber brings to you the biggest party of the season with the best  DJ's in town such as  DJ Filipino-Dutch Laidback Luke, Filipino DJs Funk Avy, Mars Miranda and Motherbasss. Foreign DJs will also join the event in support of Filipino talents: Hardrock Sofa and Infected Mushroom. Apl.de.Ap topbills the party on June 11, 2014 at the MOA grounds. Tagged as #OneVibePH, this event aims to integrate Philippine modern culture to modern music and to encourage Filipino pride in terms of music and its artistry, food and culture bringing altogether in one big event.

Viber tapped Domini Primero of Driven Manila and Stephen Ku of Eventscape to mount the "most challenging event". Primero announced "We are just so excited for #OneVibePH as we are about to unleash the biggest party on the night before the Philippine Independence Day tapping all the prime clubs in Manila to come as ONE. So far, 12 venues will be closed on June 11 to celebrate with us".
The 12 clubs mentioned are Aracama, Dillingers, The Distillery, Haze, Hyve, Imperial, Prive, Prohibition, Republiq, Skye, Time and UrBn. #OneVibePH is supported by Ayosdito.ph, AirAsia, Greenwich and Grabtaxi.

Crystal Lee, Viber's Country Manager, added "After the success of #Viberacay event which dominated the island of Boracay during the Labor Day weekend, Viber wishes to celebrate the Philippine Independence Day since we are already have our local office here in Manil providing free messaging to 13 million Viber subscribers. This is an opportunity for us to gather Viber users, enjoy the biggest electronic event and dance to the music of our local DJs."

Hard Rock Sofa

Infected Mushroom

Luke

Tickets are available thru SM Tickets at (02) 470-2222 or www.smtickets.com and at Ticketworld at 891-9999 or at www.ticketworld.com. Viber users get 50% off on tickets from May 26-June 4.

The Original Penguin Partners with Pepsi for the Live for Now Capsule Collection

THE ORIGINAL PENGUIN X PEPSI

The Original Penguin has partnered with Pepsi for the "Live For Now" capsule collection on June 3, 2014 at Glorietta Activity Center with celebrity guests at the launch,  Cheska Diaz Kramer, Chris Tiu, Maxene Magalona, Victor Basa, Tweety De leon Gonzales, Kelly Misa Fernandez, hosted by Chino Lui Pio.

The Original Penguin collection were presented to the public featuring the 23 specially-developed items such as graphic tees, woven short-sleeved shirts, jackets, swimming trunks, and the quintessential basic Original Penguin collared polo shirt, all in the trademarked Pepsi palette of blue, red, and white, cool and pops collection’s fashionable statement pieces. The capsule collection blends loud colours and graphics which have their origins all around the world. Solid t-shirts, iconic polo shirts and a statement Ratner jacket with contrast breast pockets and bold all-over prints,

With Original Penguin’s legacy of style behind them, six of the world’s hottest urban illustrators ran wild with the blank canvas of legendary proportions. With her dewy-eyed, loose-lipped, and oftentimes spotty characters finding their way in classic Original  Penguin Fixed Volley swim shorts and button-downs, UK’s definitive doodler Hattie Stewart puts the tongue in cheek to traditional prep dressing.

Hattie Stewart

Buenos Aires’s wall-bomber Jaz or Franco Fasoli brings his surreal take on print by mixing folklore with futurism on the Original Penguin classic pocket tee. With his mythical references and fantastical illustrations, Brazilian illustrator Ricardo AKN brings waves of rippling imagination to the Original Penguin’s revered Ratner jacket.

Jaz

Ricardo Akn

 Brazilian illustrator Ricardo AKN brings waves of rippling imagination to the Original Penguin’s revered Ratner jacket.

Zosen Bandido

Spanish street artist Zosen Bandido, with his outburst of colors, geometric shapes, and tribal patterns, decks the Original Penguin’s well-loved heritage fit crew neck. Dutch graphic artist Merjn Hos lends his organic scribbles to Original Penguin’s graphic tee; offering an abstractive form of casual dressing. And Argentine graffiti artist and muralist Ever (aka Nicolas Romero) lets his primitive drawings let loose on all-over printed, angle-pocket pique on Original Penguin Earl polo shirts.

Ever

 Each piece a wearable work of art, the Original Penguin x Pepsi “Live For Now” limited-edition capsule collection shall be viewed in the country’s key lifestyle centers, launching at the Glorietta Activity Center on June 3, and at the Ayala Center Cebu on July 11. Regular exhibitions will follow at the Glorietta Activity Center on June 4, Greenbelt 5 Fashion Walk from June 13 to 15, the 1st level of TriNoma from June 20 to 22, Bonifacio High Street from June 27 to 29, and at the Ayala Center Cebu from July 12-13, where regular mall-goers can have the opportunity to marvel at these modern masterpieces, joining countries like the US, Europe, Mexico, Colombia, and Panama in marking this once-in-a-lifetime fashion event.

Where timeless style meets the street, sport meets pop culture, and art creating history, the Original Penguin x Pepsi “Live for Now” capsule collection celebrates the best things about being young and free in these exciting times. With a refreshingly new view to millennial fashions, Original Penguin and Pepsi certainly make it possible to be an original while keeping true to your generation’s chosen style.

Follow Original Penguin PH in their social media accounts:
Facebook Page: www.facebook.com/OriginalPenguinPH
Twitter: @OrigPenguinPH
Instagram: @OriginalPenguinPH

“MALEFICENT” ENCHANTED THE BOX OFFICE WITH P179.9-M GROSS IN 5 DAYS!

Disney's “Maleficent” bewitched the Philippine box office well beyond expectations for a No.1 finish, taking in an enchanted P179.9-million in five days nationwide for the May 28 to June 1 weekend. This according to the local office of Walt Disney Studios Motion Pictures International, the film's distributor.

That opening gross is the year's second-biggest, bested only by last April's “The Amazing Spider-Man 2” (P251-M) but higher than “X-Men: Days of Future Past” (P175-M) which bowed last week.

Powered by positive word-of-mouth from audiences, “Maleficent” opened tremendously huge that it already surpassed the lifetime revenues of Disney's biggest non-Marvel titles, namely “Prince of Persia” (P156-M), “Pirates of the Caribbean: At World's End” (P155-M) and “Alice in Wonderland” (P140-M).

The “Sleeping Beauty” companion film also shattered the record for Biggest Opening Weekend for an Angelina Jolie Live-Action Movie Ever, likewise smashing the lifetime grosses of “Salt” (P131-M), “Wanted” (P95-M) and “Mr. and Mrs. Smith” (P83-M).

Overseas, “Maleficent” also reigned over the weekend box office, debuting to a magical $70 million domestically (U.S.) and $100.6 million internationally.

The film's stateside figure ranks as a record domestic debut for Jolie, edging out “Kung Fu Panda” ($60.2-M), “Wanted” ($50.9-M) and “Mr. and Mrs. Smith” ($50.3-M).
Back in the Philippines, the fairytale-based adventure reeled off in 264 screens (including 8 IMAX) in 122 locations. SM North EDSA garnered the largest share of box-office receipts with P8.41-M, followed closely by SM Mall of Asia (P8.29-M), SM Megamall (P8.06-M), SM Cebu (P7.09-M) and Trinoma (P6.19-M.)

Impressive grosses were also posted by Glorietta 4 (P4.74-M), Ayala Cebu (P4.07-M), Bonifacio High Street (P4.03-M), SM Aura (P3.47-M) and Alabang Town Center (P3.39-M).
Rounding up the Top 20 cinemas are Newport City (P3.33-M), Eastwood (P3.05-M), SM Southmall (P2.97-M), Power Plant (P2.96-M), Greenbelt 3 (P2.85-M), Greenhills Promenade (P2.82-M), SM Fairview (P2.57-M), Gateway (P2.56-M), SM Clark (P2.49-M) and Market! Market! (P2.48-M).

“Maleficent”explores the untold story of Disney’s most iconic villain from the classic “Sleeping Beauty” and the elements of her betrayal that ultimately turn her pure heart to stone. Driven by revenge and a fierce desire to protect the moors over which she presides, Maleficent cruelly places an irrevocable curse upon the human king’s newborn infant Aurora. As the child grows, Aurora is caught in the middle of the seething conflict between the forest kingdom she has grown to love and the human kingdom that holds her legacy. Maleficent realizes that Aurora may hold the key to peace in the land and is forced to take drastic actions that will change both worlds forever.
The film stars Angelina Jolie as Maleficent, Sharlto Copley, Elle Fanning, Sam Riley, Imelda Staunton, Juno Temple and Lesley Manville.

Now playing across the Philippines in 3D, 2D, MAX 3D and 4DX formats, “Maleficent” is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures.
>

Lee celebrates 125 years of heritage, denim and fashion

Lee’s 125th Anniversary Special

Lee celebrates its 125th Anniversary special in Philippine Fashion Week Holiday 2014 culminating in day two,by letting us look at their fashion creation within the 125th years span from 1889 up to the present, the jeans that we love to wear through the years were presented in different styles from the first zip-fly pair to tattered, deconstructed, high waisted, skinny, stretch, colored, bleached on, in its 27 vintage pieces and 60 runway looks. Lee has this distinguished touch of its own brought by its craftmanship through the years of expertise in jeans and fashion.

The “Lee Archive Tour”
To celebrate 125 years of purposeful denim design, the “Lee Archive Tour”, was created—a curated collection of iconic Lee pieces—to tour around the Asia-Pacific region starting with Beijing, Japan, the Philippines, Thailand, India and Australia. On its last leg in the Philippines, the two-story modern metal-and-wood pop-up space completes its journey at the SM Mall of Asia Atrium (after Glorietta and Robinson's Place) for Philippine Fashion Week Holiday 2014.  The Archive—which houses 27 vintage originals—serves not so much as a museum, rather more a chronicle of fashion firsts, denim lovers will truly appreciate the story behind each piece.

The Collections
Together with the “Lee Archive Tour” will be Lee Jean's Holiday 2014 runway show. A 60-piece strong show, it will be defined by the 101+ collection and the Lee Stretch Deluxe. The 101+ takes off from the 101 originals and is a limited capsule designed especially for the anniversary. Look out for new design elements: double layered pockets, embroidered labels, unique S-branding on the rear, and an imported Japanese fabric in a thicker 16oz finish. It also comes in a limited run, 1,250 pieces for the jackets and only 1,250 pairs
for the jeans.

The Stretch deluxe on the other hand takes its cues from good form—it's never out of shape—with intelligent denim that's integrated with exceptional stretch and recovery, making it the perfect transitional item for the woman with a day-to-night mind-set. Drawn with a refined, streamlined, lean and clean finish, this precision in fit makes it the perfect pair for the versatile woman with taste.

To round off the classics and the innovations is a segment dedicated to the new. The Lee Style Army brings in a readjustment to the classic jean. Denim is deconstructed, reconstructed and reformed to create unexpected and exciting new denim silhouettes.

Art in Fashion
Since 1889, Lee Jeans has always been a purveyor of craftsmanship in design, and it is with this house code that Lee shares the experience first-hand to you. A DIY (do-it-yourself) station was held on site with special denim artisans and jean craftsmen to help you create your own personalized 125th anniversary pair. Included in the services are exclusive anniversary trims: one-of-a-kind rivets, buttons, embellishments; on-the-spot sewing and alterations; monogramming; and surface finishing which includes scraping, whiskers (thin faded lines created by natural crease) and distressing.


See more stories and share Lee Jean’s 125th anniversary at "http://lee125.com" http://lee125.com.