Giordano celebrates 25th anniversary with "World Without Strangers" music festival

The day was set for nostalgia as music unfolds and rocked the whole of Glorietta Activity Center, it was a day to reckon with as some of the filipino great bands joined force for the Giordano's latest campaign "World Without Strangers". The music brings back memory from some of the country's famous bands.

Giordano  celebrates its 25th anniversary by World Without Strangers Music Festival last July 4, 2014 at the Glorietta Activity Center with 8 hours of full opm concert. The musicfest was hosted by Boys Night Out, and featured15 local bands, including Callalily, Sponge Cola, Urbandub, Franco, Up Dharma Down, Gracenote, Techy Romantics, Taken By Cars, Kala, Autotelic,
Join The Club, Cygnet, Maude, Hidden Nikki and Yolanda Moon. It was a free-admission event that starts at 1:00 pm and ends at 9:00 pm everyone rocked on to their favorite bands.

Boys Night Out hosted the eight hour event and  entertained the audience during breaks and shared their antics to the crowd.

Urbandub

Urbandub belted out "The Fight is Over" which is my favorite song from the group. It was amazing how Urbandub still rocked the crowd. They also sang "first of summer".

Franco

This was the first time I saw "Franco" sang live. I always listen to them in my ipod.  I love Franco for its soothing rhythm and reggae appeal  that is inspiring to listen to.

Rico Blanco performed his latest single, ‘World Without Strangers’, the official lyric video of
Giordano Philippines.

“A world without strangers is a borderless one where people walk hand in hand and celebrate life as one,” said Rico Blanco, music icon and Giordano Philippines’ latest brand ambassador.

Set to a light, upbeat tone, the song is about a world where there is no class or cultural divide; a world where everyone is bonded by a familial tie. Guests swooned to Blanco’s comfortingly familiar signature singing style, which put a Filipino stamp on the song that is still relatable to everyone, anywhere in the world. The song’s official lyric video was also launched during the event.


Statement Tee Design winners

The Giordano Statement Tee Design Contest, which attracted a large number of entries, revolved around the “World Without Strangers” theme. Ten designers, five from the male category and another five from the female category, were recognized during the festival. The top 10 designers are Gino Jardinico, Timmy Joy Raymundo, John Angelo Tan, Ivan Marc Robinson, Nadine Encarnacion, Benedict Lim, John Francis Pasicolan, Katherine Francisco and Cathleen Kay Bayani, whose design for both male and female categories were chosen.

The winning designs will be released in Giordano stores by the end of July.

World Without Strangers Citizens

As Giordano rallies for a world without strangers, 12 individuals were also recognized during the festival who have contributed to creating that ideal world. The awardees, called World Without Strangers Citizens, range from social workers to artists, from writers to taxi drivers.

The awardees are: Alex Eduque, volunteer; Jose Yap Dalisay, Palanca award-winning writer; Bengie Reyes, sculptor and furniture designer; Atty. Karen Jimeno, lawyer and social worker; Donnalyn Bartolome, artist and songwriter; Efren Penaflorida, teacher; Sophia Deliu, policewoman; Jovy Sasutona, handicapped painter; Creo Baylon, inventor; Nelson Balmores, a handicapped social worker for Gawad Kalinga; Edita Queras, a tricycle driver; and Doroteo Ochavo, a taxi driver who made news in 2012 for constantly returning things left behind by his passengers.

“We are proud to recognize our first batch of World Without Strangers Citizens. They deserve this recognition because they are doing their share to build a world without strangers, and in doing so have inspired others,” said Bea Lim, Giordano Philippines’ vice president for marketing.

For photos of the event and updates about the World Without Strangers campaign, please visit www.facebook.com/GiordanoPhilippines.

Giordano Creates a World Without Strangers with New Campaign

In celebration of its 25th anniversary in the country, Giordano Philippines launched its World Without Strangers (WWS) campaign along with a new collection built on the brand’s roots and core philosophy. 

“We are going to back to our roots, and we want to remind people what our brand stands for. With WWS, we champion wearable pieces that don’t overshadow the wearer’s personality. And anyone from all walks of life can relate to the pieces,” said Bea Lim, Giordano Philippines’ vice president for marketing. 

Starting July, Giordano stores will showcase the first wave of the WWS collection. Key pieces in the collection are statement tees in solid colors with “World Without Strangers” emblazoned in front. The first phase will feature graphic printed tees in primary colors. The second phase will consist of slogan-printed tees in bright and pastel colors with phrases like “Breaking Barriers”, “Unity Love Respect”, “Just Like You” and “One Song Underneath One Sun”.

The collection also features other styles such as striped tops in different cuts, colored hoodies, two-way denim pants, neppy jeans, sweatshirts and WWS caps. 

“Every piece in the WWS collection is a basic building block to any wardrobe, and it comes to life with the wearer’s personality and taste,” Lim said.

World Without Strangers has always been Giordano’s credo since the brand’s beginnings in Hong Kong. The brand’s classic and timeless quality transcends differences and preferences, making it a brand for everyone, everywhere.

For more information about the WWS Campaign, visit www.facebook.com/GiordanoPhilippines. 

"Foosball" soon to kick balls in PH cinemas.

               As everyone glued their eyes on FIFA 2014, and rooting for their favorite team. Its about time to kick some balls on "Foosball".  With over 2 million admissions in Argentina, home of soccer icons Diego Maradona and Lionel Messi, “Foosball” (“Metegol” in Argentine Spanish) is showing in Philippine cinemas very soon.


                “Foosball” (known/retitled in the US as “Underdogs) tells the story of Amadeo, a shy but talented boy, and of a foosball team that is trying to get back together after having been dismantled. With the help of the foosball players, Amadeo will have to face his most terrible rival on the football pitch: the Champ.  Guided by their leader, the charismatic Right Winger, the foosball players and Amadeo will set off on a great adventure together, like a true team, to get back the dignity that the Champ stole from them. Football is the stage on which this story of love, respect, friendship and passion is played out.

Directed by Academy Award Winner Juan José Campanella with animation supervisor Sergio Pablos who also supervised the blockbusters “Rio” and “Despicable Me,”  “Foosball” (English-dubbed version) will open very soon in theatres this 2014 from Axinite Digicinema.   Follow Axinite Digicinema at Facebook and YouTube.

Visit the 27th Corporate Giveaways Buyers' Show at the SMX Convention Center

Upbeat economy results in bullish business gifts industry

The Philippines is currently enjoying revived confidence from domestic and international business, as evidenced by, among other things, upgraded ratings from the world’s leading credit rating agencies. These improvements have directly resulted in an upbeat corporate gifts and rewards industry, poised to take advantage of the increased economic activity.

Hundreds of the country’s most reliable suppliers of business gift items are set to showcase their products and services at the annual Corporate Giveaways Buyers’ Show, the Philippines longest-running and most successful trade exhibition on business gifts, premiums, promotional ideas and merchandise incentives.

Now on its 27th year, the Corporate Giveaways Buyers’ Show regularly attracts purchasing managers, marketing and event professionals, HR practitioners, public relations specialists who visit the show to explore and source their year-round business gifts requirements, office solutions and even food and beverage gift options. It is scheduled on July 9-11 at the SMX Convention Center, Mall of Asia Complex, Pasay City.

“We believe the show has become a reliable barometer of the industry’s confidence in the economy. When companies are doing well, they tend to share their success with others. One of the ways this can be seen is in the quality and quantity of the gifts that they hand out during the year.” shares Raquel Romero, President & General Manager of Worldexco, organizers of Corporate Giveaways Buyers’ Show. 

Corporate Giveaways 2014 is open from 10am to 7pm. Admission is free (only visitors 18 years and above will be admitted). Interested parties can register in advance through www.corporategiveawaysbuyershow.com. Onsite registration at the SMX lobby will also be available during the event proper.

“This is the largest edition of the show in recent years, with an increase of over 50% of exhibition space occupied, compared to 2013. Out of over 100 participating companies, 30 are first-timers to the show, further indicating a boom in the gift-giving industry” adds Romero. “Visitors are sure to find what they need among the thousands of options at Corporate Giveaways 2014.”

APE OF KINGDOM IS BACK IN “DAWN OF THE PLANET OF THE APES”

A RISING NATION UNITED IN “DAWN OF THE PLANET OF THE APES”

                10 years after the Simian Flu virus almost wiped out man’s kind, a nation of apes is thriving despite the virus – growing stronger and multiplies in director Matt Reeves’ most awaited sci-fi action of the year, “Dawn of the Planet of the Apes” starring Jason Clarke, Keri Russell, Gary Oldman and Andy Serkis.

                “Dawn of the Planet of the Apes” follows what transpired on the previously released film, “Rise of the Planet of the Apes” where Caesar, captured by Serkis, his journey took him from orphaned baby, raised in a human household, to abused prisoner in an insalubrious ape sanctuary, to the liberator of a whole army of apes, artificially evolved to super-intelligent levels by a man-made serum. That film concluded with Caesar’s community disappearing into Muir Woods near San Francisco, before the same serum, in viral form, wiped out most of humanity.

Now, “Dawn Of The Planet Of The Apes” picks up a decade later. The apes live peacefully in their own woodland territory, thinking humanity has gone forever. Then, it turns out there are virus-resistant survivors, struggling to recover in a devastated San Francisco. In this new world, a tense stand-off develops, one which leads to a potentially disastrous ape-versus-human conflict.

                Human and ape have not encountered each other for years. This chapter of the Planet Of The Apes series concerns their ‘first contact’ since the pandemic — and that encounter’s fallout. “There is this question of co-existence,” explains Reeves. “So, this is that one moment when it could have been Planet Of The Humans And Apes. And that’s what we’re exploring in this story: how that fell apart.”  
 

A formidable antagonist for the humans is Koba, played by Toby Kebbell.  The milky-eyed and scar-faced bonobo, introduced in Rise of the Planet of the Apes, Koba spent much of his younger life confined in laboratories, where he was subjected to experimentation in the name of science. In the decade following the apes’ liberation, Koba has evolved into a grizzled warrior who harbors a strong hatred of the human race, believing that the only good human is a dead human.

Kebbell, who recently landed the role of the iconic villain Victor Von Doom in The Fantastic Four, says that Koba’s relationship with Caesar is one of “son and father, if not younger brother and older brother.  Caesar is very much in control, and Koba appears to be fine with that.”

A far gentler ape character is Cornelia, the young female chimp who in Rise of the Planet of the Apes was held at the San Bruno Primate Center, and who is played in this film by Judy Greer. Ten years after Caesar’s uprising against humanity, their budding relationship has blossomed. Cornelia is now Caesar’s wife and queen and the mother of his two children: an impatient and sometimes-rebellious adolescent male simian named Blue Eyes, played by Nick Thurston, and a newborn baby chimp.

When Rise of the Planet of the Apes was released, fans immediately recognized that Cornelia was named in tribute to the 1968 film’s lead ape character Cornelius, played by Roddy McDowall.  Given her romantic connection with Caesar, her name is also a historical reference to Cornelia Cinna, the first wife of Roman general and statesman Julius Caesar.

Another ape introduced in the last film, Rocket, played by Terry Notary, is a skilled combatant and one of Caesar’s closest allies. As in Rise of the Planet of the Apes, Notary also served as the ape movement coach and stunt choreographer.

Also returning is Karin Konoval, as Maurice, an ex-circus orangutan who was forced to perform for the entertainment of his human captors.  Now the wise elder, Maurice serves as loyal consigliere and advisor, serving Caesar and educating the youth of his ape kingdom.

                “In this movie,” concludes Reeves, “Caesar goes from being a revolutionary to a leader and a father and someone who has to lead through very difficult times. In that sense, the ambition is for him to be an ape Lawrence Of Arabia. And Andy is someone who has the gravitas and the depth to play that. The fun of the movie is to have the scale of it and never lose sight of the intimacy or the soul of it.” Serkis, he asserts, is the key to its success. “He’s our ace in the hole. He’s just amazing.”

                “Dawn of the Planet of the Apes” (2D, 3D, 4DX) invades more than 200 theatres nationwide on July 9 from 20th Century Fox to be distributed by Warner Bros.

                Stronger and united apes in this trailer link:  https://www.youtube.com/watch?v=aN5KJ4x2oO8&list=PLcZs6n5iZPx-m4mEqWPLnh5bpwU-Wm2Ny&index=6

Dennis Trillo met with real-life assasins in preparation for "The Janitor"

From gay role to action, the versatile award winning actor Dennis Trillo portrays  Cinemalaya's "The Janitor" he plays an ex-cop who hunts down the suspects involved in the most heinous bank robbery in the country’s history. He confessed that he and Direk Mike Tuviera actually met real-life vigilantes to justify his role, there was a character study, he picked some information along the interview so that he could give justice to "Crisanto" the vigilante he was playing. He added that "nung umpisa kinabahan po ako at natakot pero habang iniinterview namen sila, normal lang na tao sila na ganun ang hanapbuhay". Direk Mike Tuviera, told the bloggers that the film was also inspired by Leon: The Professional", so expect a lot of action and character study in this indie movie for Cinemalaya. THE JANITOR, a Cinemalaya 2014 entry under the Directors’ Showcase Category, is written by Aloy Adlawan and directed by Michael Tuviera.

On May 16, 2008, the whole country was shocked upon learning the news about the massacre of the bank employees of the RCBC Cabuyao branch, what was eventually called “the Philippine's bloodiest bank robbery.” The perpetrators behind the incident were able to escape with an estimated P9 to P15 million in cash, and killed ten bank employees in the process. All were methodically shot in the head. The film 'The Janitor' is inspired by this very story. It follows Crisanto Espina, an ex-cop, as he carries out his orders to pursue the criminals involved in the robbery/massacre. But as he obediently hunts down each suspect while dealing with his own personal demons, he begins to realize that he is being consumed by the whole circus of the investigation and begins to question the brand of justice he once revered.

 On July 21 2011, the bloodiest bank heist in the country's history occurred at Mabuhay Savings Bank in San Pedro, Laguna, leaving ten employees dead, all ruthlessly executed. The perpetrators escape with an estimated P10 million in cash. The robbery is suspected to have been conducted by professionals, as they executed their plan with military precision. Wearing Moriones masks to conceal their identities, the thieves disabled the bank's security system and held-up the bank personnel inside while waiting for the vault's time lock to deactivate just before the usual opening time. Once they got the cash, a fatal mistake leads to an all-out bloodbath. Pressured by the people and media to resolve the crime, the authorities secretly order Crisanto Espina, an ex-cop, to handle the case. Eager to redeem his name and earn back the respect of his family, Crisanto diligently hunts down each suspect involved in the massacre. But as he finds each name on his list, he unravels the dirty truth behind his extrajudicial duties.

Get that clear, smooth, glowing skin at SkinTrends

Most people have a phase of their life when their skin doesn't look its best, Everyone wants a radiant,  clear, smooth, and glowing skin. Now that everyone is conscious of how they look, they will find all means just to get a good dermatologist that will help them get clear skin at a fraction of a cost.   Exercise,  good nutrition, and proper hygiene is the key and an experienced dermatologist to keep the pimple and blackheads at bay.


Acne is so ubiquitous it is considered a “necessary evil” by many, worse still many even regard it simply as a “part of growing up”.  For most people, acne comes and eventually goes, there is thus seemingly no need to treat it.  The reality though is that acne when treated improperly or worse, simply allowed to “run its course”, does permanent, long term damage to skin that will be extremely difficult and expensive to repair. To ensure that acne does not cause expensive long term damage, it should be treated, and treated properly, not just at any clinic, but at an acne authority, like Skin Trends.

The key to minimizing the damaging effects of acne is to treat it early, right at its onset. Conventional wisdom and the prevalent practice of acne sufferers is to let pimples “ripen” before attempting any sort of intervention; this is a damaging misconception.  If you wait for more than 2 days before having cystic or pustular pimples treated, chances are, they will have already burst beneath the skin surface, and the resulting pus will have damaged the collagen which will have resulted in deep acne scars.

Not all acne scars are deep scars though. On the nose and chin, acne scars are raised lesions called hypertrophic scars or baby keloids.  This is why in those areas where pimples appear and eventually vanish the area of the skin remains raised after a long time even if it isn’t red and painful anymore.

No hopeless cases only unfinished treatments

The great thing about acne is that it is absolutely controllable.  Acne is in fact a disease; it is an umbrella medical term that includes blackheads, whiteheads, papules, pustules and cysts.   The only reason many seem unresponsive to acne treatments is that they don’t comply with their dermatologist prescribed regimens.  Acne is a slow responding disease that requires weeks or even months of religious treatment.  Those seeming “hopeless cases” are just people who began treatment but who didn’t see it through for one reason or another.  

No substitute for expertise

Dr. Joy Gonzales-Mongcal

The right age to treat acne varies from person to person; some individuals suffer from acne even in their pre-teens.  Dr. Joy Gonzales-Mongcal, owner and head dermatologist of Skin Trends, one of the country’s premiere acne treatment clinics says that the ideal time to treat acne is when the first blackhead or whitehead appears.

Because of the nature of acne, there is no automated treatment modality, and as yet no machine can take the place of an expertly done manual pricking for blackheads or whiteheads.  At Skin Trends Dr. Mongcal personally trains her staff.  After rigorous training, applicants have to pass 3 sets of tests: oral, written and practical. After they have passed this battery of tests, the last hurdle is actual pricking with Dr. Mongcal as the patient.  Dr. Mongcal has acne prone skin that requires occasional pricking. She uses her “flaw” to her advantage and is her own “guinea pig”.  Before a trainee is allowed to handle paying patients, each one needs to prick Dr. Mongcal’s blackheads and whiteheads and when necessary, even her milia.    

Redefining the customer experience

As a result of Dr. Mongcal’s stringent standards, an expertly done pricking at  SkinTrends is significantly less painful than at an ordinary clinic.   Pricking at the whitehead or blackhead stage also prevents acne scars.  If even the reduced pain of a SkinTrends treatment is too much for a patient, SkinTrends offers a treatment with topical anesthesia option for a premium.

SkinTrends recognizes that it is bad patient experiences that result in aborted acne treatments, that’s why SkinTrends devotes thought and resources into improving the patient experience in every way possible.  Apart from being the only dermatological clinic that invests in long and expert training for all its attendants, unlike other clinics that treat patients in crowded wards, SkinTrends clinics feature roomy private cubicles.

Aside from being highly customer centric, the SkinTrends approach is both thorough and meticulous.  Dr. Mongcal stresses:  “At Skintrends, we treat acne in a holistic manner.  First we have to rule out any gynecological causes of acne in female patients. We send these patients to a Gynecologist for a work up. If there are findings that point to a hormonal cause, these underlying causes are corrected. Patients are also advised of lifestyle changes with regards to their diet and sleeping patterns.”


Ultimately, acne itself is not the real issue, the real problem is the long term scarring it causes, as this will be extremely difficult and costly to repair in the future.  A full cycle of treatment early will mean the long term preservation of young, glowing, beautiful skin.  SkinTrends has clinics in Fairview, Quezon Avenue, Eastwood, Cubao, Festival Mall in Alabang, and two in Sta.  Rosa Laguna.                  

Smart partners up with Summit Media for easy E-book downloads

Two industry leaders recently came together to forge a strategic alliance that will revolutionize the e-Book and e-Magazine landscape in the Philippines.

Philippine mobile leader Smart Communications, Inc. (Smart) announced that it has signed an exclusive partnership with Summit Media (Summit), the country’s leading magazine publisher, to give the former’s subscribers easier and more convenient access to digital books and magazines via their mobile devices.

READING REVOLUTION. Two industry giants have forged a partnership to revolutionize e-Reading in the Philippines: leading publisher Summit Media and mobile leader Smart Communications, Inc. (Smart) have joined forces to offer e-Books and e-Magazines via the former’s Buqo app using only the subscribers’ cellphone load.

In photo are (from left) Hand Interactive General Manager Chad Rosario, Summit Media President Lisa Gokongwei-Cheng, Smart Innovation and Product Development (IPD) Group Head Mellissa Limcaoco, and Smart IPD Senior Manager Blue de Venecia.

As a result of the tie-up, more than 56 million subscribers of Smart nationwide will gain access to books and magazines in digitized format through the mobile application called Buqo. Smart subscribers will be able to make digital downloads using their prepaid credits or have them charged on top of their postpaid accounts.

“With this groundbreaking partnership, we are giving our subscribers a chance to enjoy unique and relevant digital content on their mobile devices,” said Mellissa B. Limcaoco, Head for Innovations & Product Development Group at Smart. “Now, they can use only their Smart prepaid and postpaid subscriptions as a key to the vast world of digital content available through Buqo.”

“The low credit card penetration in the Philippines has always been a barrier for companies offering virtual goods to Filipino consumers,” said Lisa Gokongwei-Cheng, President of Summit Media. “By partnering with Smart, we lower the barrier to entry and give more users access to a wide range of content that can be unlocked using only their cellphone load.”

Smart will soon be announcing special rates and deals for books and magazines that will be exclusively available to its subscribers.

Buqo is the localized version of Ookbee, the number one e-Bookstore app in Thailand, and was co-developed by Summit subsidiary Hand.Interactive, Inc.

Current titles available through the store include Yes! Magazine, Candy Magazine, Esquire Philippines, and a host of other Summit Media magazine titles. Titles from other publishers are also available, including the likes of Gadgets Magazine, PC Shopper, Car Finder, Speed Magazine, and Circuit Magazine, among many others.

The Buqo mobile app with SMART operator billing is currently available for Android devices. Books and magazines downloaded through the app are readable both on smartphones and tablet devices.

“CHANNELING” PEEKS INTO THE FUTURE OF SELF-BROADCASTING

                Every change, every trend, every upgrade has its boon and bane.  In “Channeling,” first time director Drew Thomas precursors on the imminent dangers of one’s wanton desire for fame and fortune via daily self-broadcasts.

                “Channeling” revolutionizes social media with its eyecast tool – a contact camera that one can wear on their eyes where it transmits real time all the information and sent directly to one’s smartphone or tablet.  The movie is a futuristic thriller on people who seek validation by broadcasting their lives to as big an audience as possible.

In the movie, a soldier returns home on bereavement leave to discover that his brother's accidental death...wasn't. With 72 hours to solve the mystery, Jonah assumes his brother's identity, and enters a world of voyeurism and exhibitionism that's as dangerous as it is addictive - a world in which people broadcast their lives in real time to as large an audience as possible. Hungry for ratings and the approval of their followers, these 'Channelers' engage in increasingly risky and self-destructive behavior.

“Channeling” will open in cinemas this July 2 from Crystalsky Multimedia.

Oral Nutritional Supplements Can Reduce Hospital Stay

I worked as an admitting officer before in a tertiary hospital, I know the amount of money you have to shell out for a certain admission, and the rate differs from each room category, so compute all the amount that you are going to pay for such a simple case of fever. Believe me or not, it will cost you an abruptly Php20k for three days minus the Philhealth and the doctor's professional fees. At the recent event that I have attended,  malnourished patients tend to have more complications, readmissions and longer length of stay.  ″Impaired nutritional status, especially in patients recovering from serious illnesses or surgery, can result in longer hospital stays; an increase in complication rates, higher readmission rates, and associated health care costs, ″ says Dr. Marianna Sioson, president of the Philippine Society for Parenteral and Enteral Nutrition. 

Mindful of new rules and penalties around readmissions and complications, hospital executives are taking a close look at nutrition as a tool to reduce incidence of hospital admissions and costs.

A new health economics outcomes study, conducted by leading health economists and supported by Abbott, found that oral nutritional supplements provided to patients during hospitalization are associated with significant reductions in length of stay and hospitalization cost. Additionally, the 30-day readmission risk was significantly reduced for patients with at least one known subsequent readmission.

Dr. Marianna Sioson

Published in the American Journal of Managed Care, (Feb 2013) the study provides insights into the economic benefits of prescribing oral nutritional supplements to adult patients in the hospital setting.

The retrospective analysis utilized information from more than one million adult inpatient cases found in the 2000-2010 Premier Research Database maintained by the Premier healthcare alliance —representing a total of 44 million hospital episodes from across the United States or approximately 20 percent of all inpatient admissions in the U.S.

Benefits associated with patients provided oral nutrition supplements
during hospitalization included 21% or 2.3 days reduction in length of stay and 21.6% or $4,734, reduction in patient hospitalization cost.

Additionally, there was a 6.7% reduction in the probability of a 30-day readmission in patients who had at least one known subsequent readmission and were provided oral nutrition supplements during the previous hospitalization.

“Research shows that using oral nutritional supplements can help reduce the length of stay and associated hospital costs. This is, indeed, good news for 4 out of 10 hospitalized Filipino patients who are nutritionally at risk since most of them shoulder their hospital expenses out of their own pockets,” according to Dr. Marianna Sioson, president of the Philippine Society for Parenteral and Enteral Nutrition.


″Impaired nutritional status, especially in patients recovering from serious illnesses or surgery, can result in longer hospital stays; an increase in complication rates, higher readmission rates, and associated health care costs, ″ says Dr. Marianna Sioson.

In the study, investigators were able to determine differences in length of stay and costs by comparing hospital stays where oral nutritional supplements were prescribed to stays of similar conditions where oral nutritional supplements weren’t prescribed.

Dr. Rodolfo Dimaano Jr., Medical Director, Abbott 

″In an increasingly cost-pressured environment, health economics assessments can more comprehensively determine a therapy’s true value. Our results point to the tangible benefits of inpatient oral nutritional supplements on health outcomes and cost of care, factors that impact a hospital’s bottom line,” said study co-author, Darius Lakdawalla PhD, Quintiles Chair in Pharmaceutical Development and Regulatory Innovation, USC School of Pharmacy, and Sol Price School of Public Policy, and Director of Research, Leonard D. Schaeffer Center for Health Policy and Economics, University of Southern California

″Because oral nutrition supplements are formulated to provide advanced nutrition and calories for compromised patients and are relatively inexpensive to provide, the sizeable savings they generate make supplementation a cost-effective therapy,″ said study co-author, Tomas Philipson PhD, Daniel Levin Chair of Public Policy at the University of Chicago.

About the Study
The ″Impact of Oral Nutritional Supplementation on Hospital Outcomes" study is a retrospective data analysis on the effect of oral nutritional supplements on hospital economic outcomes. The study compared hospital stays where oral nutritional supplements were provided with similar hospital stays that did not provide oral nutritional supplements. The difference between length of hospital stay and cost of treatment (including supplies, labor, depreciation of equipment, etc.) were measured.
The probability of 30-day hospital readmission also was calculated.


About Abbott Nutrition

Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals, and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 69,000 people.

For more than 85 years, Abbott Nutrition has been developing and marketing science-based nutritional products to support the growth, health and wellness of people of all ages. Internationally recognized brands include the Similac brand of infant formulas; the Gain brand of growing-up milks; the PediaSure brand of complete and balanced nutrition for children; and the Ensure brand of complete and balanced oral nutritional supplements for adults.

The company is a leader in nutritional products clinically shown to address the distinct dietary needs of people with serious health conditions or special nutrient requirements, such as the Glucerna brand of nutrition shakes and bars for people with diabetes.

Enjoy your Starbucks complimentary frap upsize after an IMAX movie

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