ASUS partners with Rajo Laurel on the New ZenBook 3 Deluxe (UX490)

ASUS collaborates with Fashion Designer Rajo Laurel in a gender bender fashion show "Transcendence: Breaking Barriers, Beyond Limits,” held recently at Shangri-la The Fort on March 15. The launch was graced by ASUS newest celebrity ambassador Ms. Isabelle Daza. The show was attended by the media and designers.

ASUS launches ZenBook 3 Deluxe (UX490)  a more powerful variety of the premium ZenBook 3, the world’s most prestigious laptop. This sublime, all-aluminum laptop is only 12.9mm thin, weighs less than 1kg in a 13-inch-class chassis, and is gilded by a 14-inch ultra-narrow-bezel display—making it the perfect balance between productivity and portability.

Asus Philippine successfully unveiled the all new ZenBook 3 Deluxe during “Transcendence: Breaking Barriers, Beyond Limits,”. The brand also unveiled its newest product ambassador Isabelle Daza and paid homage to one of the country’s most prolific design icons, Mr. Fashion Laurel. In photo are (L-R) Mr. George Su, ASUS Philippines Systems Group Country Manager (3rd from left), Isabelle Daza, Rajo Laurel, Product Marketer for Consumer Notebooks Yukari Abe (1st from left), Product Manager for Consumer Notebooks Joey Nocom (3rd from right) , Intel Representative GP Padit (2nd from right)  and ASUS PR Head Anvey Factora (1st from right).

Laurel and ASUS share the same language when it comes to its respective creations—beauty, sophistication, elegance, and empowerment. It is the workmanship and artisan quality that makes ASUS and Laurel's pieces distinct and world-class.

Committed to empowerment and innovation, the sensibilities of ASUS ZenBook and Rajo Laurel's works are always new, elegant, powerful, and meant to be admired as a masterpiece of its class.

Engraved in ZenBook 3 series’ DNA is unprecedented performance, whereas ZenBook 3 Deluxe transcends this characteristic with its latest 7th Generation Intel Core processor, up to 16GB of 2133MHz LPDDR3 RAM and an ultra-fast 1TB PCI Express® (PCIe®) SSD – one of the largest capacity SSDs available. Meanwhile, its expanded auxiliaries include two USB Type-C™ (USB-C™) ports that are Thunderbolt™ 3-enabled with support for 40Gbps data transfers, dual 4K UHD external displays and power delivery.

The ZenBook 3 Deluxe is a maestro’s masterpiece with its bewitching design that is sure to captivate anyone who sets its gaze on it. Its dual phase-anodized unibody is finished in two nature-inspired shades: Royal Blue and Quartz Grey. The laptop features the quintessential Zen-inspired spun-metal finish, etched with the signature ZenBook 3 series golden edge highlights and unique golden ASUS lid logo. Added to that is a heavenly quad-speaker Harman Kardon audio system and loudness-enhancing smart amplifier that delivers a sound like no other.

Commenting on ASUS notebook’s overall performance, ASUS Philippines Systems Group Country Manager George Su said: “The Zenbook 3 Deluxe, Zenbook UX430 and UX530 are the newest addition to the premium Zenbook family – and I am incredibly proud of ASUS notebook’s market performance over the past few years in the Philippines.”

“Intel and ASUS have been working together for nearly three decades to deliver premium computing experiences. As the notebook segment continues to innovate globally and locally, we at ASUS are excited to collaborate more with our industry partners to create match-made-in-heaven devices that will push innovation forward for incredible new experiences.” Su concludes.

Time and again, ASUS pushes the envelope to achieve more than it can imagine.

Guided by a design philosophy to Never Compromise, the ZenBook 3 Deluxe is masterpiece adorned with an unrivaled beauty where every angle, every detail, possesses a meticulous attention to detail. Its impeccable curves are carved from a single block of premium aerospace-grade aluminum alloy – 50% stronger than standard alloy – that undergoes a 40-step process to create the iconic ultra-fine-spun-metal finish with its argent and silky sheen. Afterwards, a complex two-phase anodizing process is then used to create the elegant golden diamond-cut edges and unique golden ASUS lid logo. The conclusion is but a masterpiece that deserves recognition for its balance of productivity and portability.

Transcended Performance
ASUS ZenBook 3 Deluxe builds on the unprecedented performance of the ZenBook 3, and perfects it even more by using only but the best in terms of components: 7th Generation Intel Core i7-7500U with 16GB of 2133MHz ultra-fast, power-saving LPDDR3 memory, and an up to 1TB PCIe® 3.0 x4 SSD that is three times (3X) faster than SATA SSDs.

In terms of unmatched expandability and velocious connections, the ZenBook 3 Deluxe is equipped with two USB-C ports with support for Thunderbolt™ 3, which enable up to 40Gbps data-transfer speeds — twice the bandwidth of Thunderbolt 2 and eight times (8X) faster than USB 3.0. The Thunderbolt 3-enabled USB-C ports also support power delivery and enhanced graphics options to improve productivity or gaming performance, with support for dual 4K UHD external displays. A special high-capacity 46Wh lithium-polymer battery, shaped to fit precisely into its incredibly thin profile, gives ZenBook 3 Deluxe up to 10 hours battery life for all-day mobility.

This performance feat in the ultra-thin ZenBook 3 Deluxe is made possible by the genius of the ASUS engineers who invented a brand-new cooling system using cutting-edge components including a miniature fan with a liquid-crystal-polymer fan impeller that is just 0.3mm thick, and a copper-alloy heat pipe with walls that are a mere 0.1mm thick. This innovative cooling system is just 3mm high, and the warm air from the interior is gently expelled via hidden vents in the hinge. The overall design allows for efficient and placid cooling — even under full loads.

Refined Sights and Sound
The mesmerizing 14-inch Full HD (1920 x 1080) display on ASUS ZenBook 3 Deluxe has an ultra-narrow 7.46mm bezel that gives the ZenBook 3 Deluxe an impressive 77% screen-to-body ratio, lessening visual distractions for optimized productivity. Meanwhile, its wide-viewing-angle technology offers an undistorted color and contrast at viewing angles up to 178° making collaboration and screen sharing a walk in the park. But apart from its elegance, the display also packs loads of durability with its edge-to-edge layer of Corning® Gorilla® Glass 5.


By harnessing the power of exclusive ASUS display technologies, the ZenBook 3 Deluxe delivers a visual feast to any user with optimized hardware and software components combined to deliver the best possible imagery. The wide 100% sRGB color gamut and TV-grade 1000:1 contrast ratio ensure more-vivid, more-lifelike colors, and ASUS Splendid technology fine-tunes display parameters to ensure superb color accuracy while also providing automatic optimization for any kind of image. ASUS Tru2life Video is a remarkable real-time video enhancement technology that optimizes the appearance of every pixel in every video frame, delivering a 200% contrast improvement and pin-point sharpness.


To ornate ZenBook 3 Deluxe with incomparable audio capabilities, the ASUS Golden Ear team cooperated with audio specialists Harman Kardon to produce the next Generation of ASUS SonicMaster Premium audio technology. ZenBook 3 Deluxe has an array of four separate high-quality speakers designed to deliver true surround-sound that envelops the user with cinema-quality audio. A special four-channel smart amplifier ensures the maximum volume from the speakers with zero distortion, for powerful, clear immersive sound.

Superb Ergonomics

Designed with the needs and wants of mobile professionals in mind, the ZenBook 3 Deluxe features an edge-to-edge keyboard with full-size keys and an improved 1.2mm key travel for maximum typing comfort and accuracy. A colored backlight golden for the Royal Blue model gently illuminates the keys to ensure maximum productivity in any lighting condition.


The ultra-smooth glass-covered touchpad supports Windows Precision Touchpad (WPT) technology and incorporates palm-rejection technology, multi-touch gestures and handwriting support. The touchpad also features a fingerprint sensor conveniently located at the top right corner. This allows users to securely and rapidly unlock ZenBook 3 Deluxe with a single touch using Windows Hello, and it also supports secure authentication in compatible apps and programs.

With all said and done, the ZenBook 3 Deluxe outshines its predecessor and elevates itself to a class like no other, making it the world’s most prestigious laptop.
ASUS Offering More Premium Zenbook Notebooks

ASUS today also announced the ZenBook UX430 and UX530 which are sophisticated, elegant and stylish thin-and-light laptops with large slim-bezel displays in an ultra-compact form factor. These thrilling models offer the productivity benefited from its larger displays without the usual size and bulk penalty.
They are also the thinnest-ever ZenBook models to feature high-performance discrete graphics.

ZenBook UX430 has a 14-in display in a compact travel-friendly body that is as small as many 13-in laptops. This remarkable achievement is made possible by the ultra-narrow 7.18mm bezel, giving an 80% screen-to-body ratio for maximized productivity and comfort. This compact display allows the chassis size to be minimized for optimum portabi


It also offers a stunning performance powered up to the latest 7th Generation Intel® Core™ i7 processor with up to 16GB of DDR4 RAM, up to 512GB of fast SSD storage, and NVIDIA® GeForce® 940MX discrete graphics. ZenBook UX430 is available in three gorgeous colors featuring our icon spun-metal finish, with selected colors additionally introducing a brand-new crystal-like coating created using an advanced nano-imprinting lithography (NIL) process.
ZenBook UX530 is designed for users needing a larger 15.6-inch slim-bezel display in a body much smaller than most laptops in its class. It offers the same powerful components, with the addition of ultra-high-performance NVIDIA GeForce GTX 950 discrete graphics. ZenBook UX530 is available in Quartz Grey which features the beautiful NIL coating.



AVAILABILITY & PRICING

Tune into ASUS Philippines’ social media pages for more information on local pricing and availability. The Zenbook 3 Deluxe can be pre-ordered through this link: bit.ly/ZB3DeluxePreOrder

Kat Von D announces first official makeup artist team the "Artistry Collective"

Kat Von D Beauty announces the brand's first official makeup artist team, the Artistry Collective, with four top beauty, professional makeup artists and influencers who will represent the brand globally.

Experience the interactive Multimedia News Release here:  https://www.multivu.com/players/English/8058351-kat-von-d-beauty-artistry-collective

Hand-picked by Kat Von D, Kelseyanna Fitzpatrick, Tara Buenrostro , Steffanie Strazzere , and Leah Carmichael make up the Kat Von D Beauty Artistry Collective. Diverse across their experience and skill sets, the four artists all represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde. Each of these innovative artists has an outstanding background ranging across makeup education, working with celebrities and top celebrity makeup artists, and editorial work.

"I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists - Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie's gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others." – Kat Von D

"Our ultimate goal is to reinvent artistry for the 21 st century with the debut of the Kat Von D Beauty Artistry Collective team." – Kelly Coller , Head of Global Marketing, Kat Von D Beauty

The Kat Von D Beauty Artistry Collective will be a full-time, permanent global artistry team and will be leveraged across every platform to share their skill set with clients and media alike. As part of the Artistry Collective, each artist will be Kat Von D's right-hand partners with press features, product development, photo shoots and editorial, teaching global master and 101 classes, launching new programs for the brand, creating exclusive content on the brand's social media channels, and more.

Kat Von D Beauty is also excited to launch the brand's first YouTube channel, Kat Von D Beauty YouTube, which will be a key vehicle for the Artistry Collective. The artists will utilize the brand's YouTube channel to offer exclusive announcements to viewers and subscribers, as well as never-seen-before artistry content. See Kat's sizzle video now, and tune in weekly at noon, starting on Mondays, for the full reveal on each artist, personal stories and interviews by Kat, and makeup performance pieces.


YOUTUBE: http://youtube.com/katvondbeauty 
INSTAGRAM: @KatVonDBeauty 
KELSEYANNA FITZPATRICK INSTAGRAM: @kelseyannaf 
TARA BUENROSTRO INSTAGRAM: @juscallmetara 
STEFFANIE STRAZZERE INSTAGRAM: @sstrazzere 
LEAH CARMICHAEL INSTAGRAM: @iamleah 
ARTIST BIOS + ONLINE PORTFOLIOS: http://www.katvondbeauty.com/artistrycollective 
#KVDArtistryCollective

Visit Diana Stalder for that youthful glowing skin

Almost everyone wants to have that glowing smooth  and near perfect skin.  With so many products and procedures available out there, we are all in search that one "Holy Grail" of skin care. It took me a decade and a half of testing and trying out different products on my face. Glad that I have found my holy grail 6 years ago. It is not cheap but its an investment that is soo worth it.

I'm just happy that I found the right product line at the right time for that supple, smooth and wrinkle free skin--But that doesnt mean I've stopped searching for a reliable and affordable substitute.

The search for new ways to incorporate simple, time-saving tricks into our daily beauty routine is endless in my case.

For my maintenance, I always visit my Dermatologist on a monthly basis. But if she's not available I have a reputable derm clinic that I can visit anytime of the day. I would always opt for an anti aging facial with power peel.  The process of Power Peel involves the use of micro-crystals, known as ultra-fine corundum oxide crystals, which polish skin when they are vacuumed through a hand piece. It made my pores less visible, smooth and glowing for the rest of the week. I wish that it would stay that way permanently.

I would like to try thermage and Im saving up for it. I heard positive reviews with the procedure. In the meantime I am piling up on Korean pre-cut face eye masks and Vitamin C infused masks, those that are available in Watsons

When an invite arrived a week ago for a spa party from  Diana Stalder, on March 11 at Mega Mall branch. ( I said yes right away. I have been buying products from Diana Stalder's Dermaline  back when I was working at a hospital near UST.  I thought Dermaline closed down but glad to know that they are still in operation up to this day.)

Since Id like to avail the facial/treatment ahead of time or to be included in the first batch. I got up early at 830am, prepped up for an hour, I only applied sunscreen and pat a blotpowder to my face to conceal the oiliness. I arrived at the clinic 10:20am and lucky enough to be included in the first batch. We have met with the President and Chief Executive Officer Dina Stalder owner of Diana Stalder, lifestyle/beauty bloggers and Ms. Marikit Figueras.

President and Chief Executive Officer Dina Stalder, Diana Stalder

Ms. Dina Stalder welcomed everyone with a healthy juice drinks and a fruit platter. She introduced herself and her clinic's most requested facials, toners, bestsellers and the new facial procedure Casmara facial with RGnerin treatment. It is one aesthetic service of Diana Stalder that I have tried during the SPa Party.

I was lucky to be in the first 6 who tried the Casmara facial with Rgenerin Treatment 
It was a step by step procedure  which underwent the process of cleansing , exfoliation, steamed and desincrustation to facilitate deep pore cleansing. During this process, galvanic current is used to create a chemical reaction that softens and relaxes sebum and dirt in the follicles for extraction. It’s ideal for oily and breakout-prone skin. As for added benefit, this treatment brings nutrients and oxygen to nourish the skin and it also improves the color of sallow, sluggish skin.

The last procedure is the application of Rgenerin mask. I love that it has the cooling and tightening effect.  The mask according to Ms. Dina Stalder,  contains linseed (organically grown), with soothing, emollient and softening properties; and Aloe Vera (organically grown) for soothing, toning and regenerating action.

RGnerin treatment is a harmless alternative to Botolinum toxin. It is a powerful cell regenerator and a wrinkle filler from within. It is made up of Argireline that inhibits repetitive facial movements; Structurine, which restores the skin’s protective barrier; Cohesine for improved the cohesion between the cells; and Recoverine to regenerate and balance the skin. The mask contains linseed (organically grown), with soothing, emollient and softening properties; and Aloe Vera (organically grown) for soothing, toning and regenerating action.

The after effect is reduced fine lines, age spots, and a glowing skin.

I love the outcome of Casmara Facial, it has the same effect of Power Peel but affordable. I will schedule myself next month for the same facial.

After a 28-day treatment period, wrinkles and expression lines will be softened, resulting to a regenerated and younger looking skin. The RGnerin treatment gives a “Botox effect” sans injections or side effects. This anti-aging beauty solution is fit for those in their 40s or earlier years, depending on skin condition.

Among its impressive line-up of quality skincare remedies, Diana Stalder Eyebag Treatment is a must-try to get rid of those unwanted dark circles underneath the so-called “windows of the soul.” An adage that says “beauty is in the eye of the beholder” is a misnomer if there appears an elevated or protruding bulges of fat below the organs of the visual system.

So don’t be just contented to lie down at night with cucumber and/or potato slices as they are not enough to lighten up the thin layer of skin beneath the eyes due to genes, tiredness and lack of sleep, stress (increased cortisol that promotes fat accumulation), aging (loses elasticity of the skin), unhealthy diet, or simply by excessive scratching/rubbing. Such painless and non-invasive procedure of the skincare center is an effective regimen as it uses electric micro-current to minimize the fine lines, dark areas and puffiness under the eyes. Few sessions––three to 10––will make the eyes revitalized and ageless.

Because it is the face that a person usually is looked upon, it’s a conscious effort for everyone, especially women, to make it pleasant to gaze at. So a regular facial is, more often than not, the solution to turn to, regardless of the discomfort it may cause to the patient. With Diana Stalder, however, “no pain, no gain” is a thing of the past. Unlike the typical procedures out there with pricking as an issue for some with low pain tolerance, the Center offers a painless facial treatment.


Since beauty comes with age, expect that the physical attributes degenerate as time goes by. This holds true as the skin eventually sags down in the twilight years. But there are ways to defy it. Move over Botox; here comes Diana Stalder Dermalift. Such revolutionary, non-surgical technique utilizes micro-current to stimulate the production of the skin's natural collagen and elastin.

As a result, the skin will be lifted and toned along the jawline and cheekbones, expression lines will be smoother, large pores are lessened, and lines around the mouth are less apparent. Visible improvement on skin texture and brightness are noticeable on single treatment. For maximum benefits, multiple sessions are needed.
 

For a total beauty package inside out, indulge in healthy refreshments from the dS Cafe, which is also located within the skincare center. Patrons can never go wrong with the food choices in this nutritional diet haven––from a variety of low-calorie, skin-friendly organic greens to protein-rich dishes with fibrous brown rice, zesty healthy sandwiches, and fresh fruit juices.


Visit Diana Stalder Clinic at Mega Mall A. https://www.facebook.com/pages/Diana-Stalder-Megamall/

Fujifilm Celebrity Ambassador James Reid talks about his favorite subject on his New X-T20

I have been longing to buy a Fujifilm mirrorless camera since the launch of  the X.T's series. I heard its a good compact camera for travel and is ideal for stills and video use.  I have been saving up for it. They are lightweight, take beautiful and crisp images plus they are fashionable to carry around with its retro look.  If you want to get the best mirrorless camera and are willing to pay the price. The good camera investment that is available today is the New black and silver X-T20. It is designed for multimedia shooters. It is indeed the camera for the millenials.

It utilizes a 24.3MP APS-C X-Trans CMOS III sensor and X-Processor Pro image processor, high-resolution stills can be recorded with notable sharpness. It has a built-in wifi which allows for direct wireless sharing of files as well as remote camera control from a linked mobile device.

Celebrity Fujifilm PH Brand Ambassador James Reid together with FUJIFILM’s influencers headed by influencer Ms. Joyce Pring graced the launch of X-T20 on March 11, 2017 at the Glorietta Activity Center in Makati.

James Reid, the face of the camera-loving generation called millennials, headlines the launch of FUJIFILM’s newest mirrorless innovation, the X-T20.

The extremely popular heartthrob has gone far in his photographic journey. James was drawn to photography while filming the hit series “On the Wings of Love.” He experimented on different cameras until he decided that FUJIFILM suited his needs best. In his last soap “Till I Met You,” James even played a FUJIFILM-armed photographer.

“We’re very happy with James Reid as our male brand ambassador,” says Takuya Maeda, Fujifilm Philippines’ Division Head for Electronic Imaging and Photo Imaging. “He embodies what the FUJIFILM brand is all about --- young, current, and innovative.”

And speaking of innovations, James is proud to announce that he has found a new favorite camera, the X-T20. Handy and powerful, the X-T20 is equipped with a 24.3 MP X-Trans CMOS III *1 sensor and X-Processor Pro image-processing engine. It is able to track moving objects with ease because of updated sensors, processors, and redone AF algorithm. The X-T20’s touchscreen LCD monitor can be used to see before you shoot photos and videos, even at 4K quality to make those professional looking movies together with FUJIFILM’s proprietary Film Simulation modes.

Available in silver and black, the X-T20 is perfect for budding directors with its phenomenal autofocus speed. You can use 24 high-performance FUJINON X-mount lenses for ultimate versatility. You can also shoot in different conditions and still expect superb image quality.

If you want to conduct interviews and shoot scenes, you can take advantage of the X-T20’s output video which can be recorded to an external monitor via the HDMI port and input audio from an external microphone.

“It’s great to endorse a new camera that I love and use frequently,” says James of the X-T20. Being a strong and highly influential presence on social media, constantly updating his fans with well-defined photographs, expect more vivid photos and movie quality videos from James with his new X-T20.  

Ryan Agoncillo bags the 2017 Readers Digest Trusted Brands Awards Most Trusted TV Presenter

TV host Ryan Agoncillo adds another distinction to his name after being voted as the Most Trusted TV Presenter at the recently concluded 2017 Readers Digest Trusted Brands Awards held.

He joins a very elite group of personalities composed of Jessica Soho, Mike Enriquez, Vic Sotto, Toni Gonzaga and Manny Pacquiao who have received the Trusted Personality Award in the Philippines.

It was the seventh consecutive year for Soho, the second for Enriquez and the first for Agoncillo who said it was the most special recognition he has received in his career.

“This has to be the most special (award) to date, because Miss Jessica, and Sir Mike were my bosses when I was still in public affairs. I think I was just 19 or 20 back then and I really look up to them,” Agoncillo told THE STANDARD in an interview after receiving the award.

 “The fact that it was from Readers Digest, a magazine I grew up reading, and to be able to share the stage with my former mentors, it really means a lot. It’s not just an award that takes into account what you have accomplished on TV, but more importantly because it means you were voted by the readers because they TRUST you,” he added.

“Sa ingay ngayon where everyone with a cellphone basically has an opinion, masarap ang pakiramdam na maihilera sa  boses na talagang pinagkakatiwalaan like Sir Mike and Miss Jessica. It really feels good to be sharing the same title with them.

Agoncillo was accompanied by wife Judy Ann Santos, whom he referred to as his “lovely date.”

“I’d like to thank my lovely date for tonight for coming with me thank you very much Ms. Judy Ann Santos. It’s an effort when you have three children already to dress up like this, Agoncillo joked.

“In order to raise our children well, we have to be the people we want them to be, so thank you Readers Digest for validating our efforts in trying to raise people with integrity.”

Enriquez on the other hand emphasized the importance of the event to all the awardees. “There is something that binds all of us in this room together. We all depend on Trust—from the consumers and  our audiences. Without trust we are all nothing, the veteran broadcaster said in his speech.

“At a time when media is under threat, it matters where you get your news. So this (award) is very much appreciated and a humbling experience,” Soho said of her 7th consecutive award

Now on its 19th year, the Trusted Brands Survey has become a benchmark in the industry for recognizing the brands and services Filipinos trust, above all others. It also honors the country’s most trusted personalities with the TV news Presenter, Radio News Presenter, and Entertainment/Variety Show Presenter category.

This year the RDTB awards added six more categories, to reflect the changes in the market and recognize the new brands that have made an impact on the consumers buying habits. Among the new categories added to the Trusted Brands awards are Bakery/Pastry Shop; Dog Food; Remittance Center; Pawn shop; Coffee Shop/ Café; and Optical Shop.

“For nearly two decades, we have been surveying consumers in major markets across Asia such as the Philippines, to ask them about the brands they believe and expect to provide premium value and exceptional service,” notes Ms. Sheron White, Group Retail and Advertising Sales Director Reader’s Digest Asia Pacific.

“These respondents are not only composed of Readers Digest subscribers but also of random consumers and we rely on their answers as to which brands deserve their loyalty, support and most importantly their trust. Not only have we learned which brands consumers follow, but more importantly how important trust is in the hearts of people across Asia.”

“As such, being included in this prestigious list is a huge endorsement and one the winners should be very proud of,” Sheron added.

TRUST AND INFLUENCE
While certain brands sign famous celebrities to create a buzz about their products, the recipients of the Trusted Brand awards have gotten the endorsement of the most important people of all—their loyal consumers.

Much like loyalty, trust is something not easily measured by trends or likes on social media. Brands have to work for it for many years and goes hand-in-hand with a good reputation and delivery of customers’ expectations. It emerges out of the very best consumer experiences, and is achieved only by truly understanding your customers and not by mentions and hashtags.

“Trust is that emotion that helps us in making our final decisions whether we are conscious of it or not—it is that intangible quality that we associate with reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice,” said Sheron.

 “The Reader’s Digest Trusted Brand mark has become a trusted recognizable symbol globally. And we are honored to announce the winners of the latest survey, who will now be able to use this badge of recognition for 2016 to help consumers make the right choices.

Platinum Trusted Brand Awards were given to brands that performed exceptionally, winning their category with a score that vastly outpolled their nearest competitor.

Platinum award winners included ABS-CBN and GMA Network (TV Network); Boysen (Paint); Carrier(Air Conditioner); Century Tuna (Canned Tuna); Executive Optical (Optical Shop) Magnolia Chicken (Fresh/ Frozen Poultry); Monterey (Fresh/ Frozen Meat); Pilot (Pen); PLDT Home (Landline Phone Services); SM Supermalls (Shopping Center/Mall); Uratex (Mattress); Mercury Drug (Drug Store/ Pharmacy) LBC Express (Airfreight/ Courier)

Gold Trusted Brand Awards were given to brands that scored significantly higher than their rivals.
The Gold award winners include; Acer (Personal Computer); Asian Eye Institute (Eye Center); BDO(Bank); Baguio Oil (Cooking Oil); Bounty Fresh Chicken (Fresh/ Frozen Poultry); Camella Homes (Property Developer); Citibank (Credit Card Issuing Bank); Citibank   (Personal Loans); Condura (Air Conditioner);
Condura (Refrigerator); Goldilocks (Pastry/ Bakeshop); Insular Life (Life Insurance); Healthway(Ambulatory/ Multi-specialty Clinic); Ideal Vision (Optical Shop); Hi-Precision (Ambulatory/ Multi-specialty Clinic); LBC Express (Remittance Center); Manulife (Investment Fund Company); Panda(Pen); PLDT Home DSL (Broadband Services); San Marino Corned Tuna (Canned Tuna); Sharp (Washing Machine) and Whirlpool (Washing Machine).

Recipients of the Trusted Brand awards were given a Trophy and will be allowed to use the globally recognized Trusted Brand Logo in their marketing collaterals and merchandising materials.

Red Ribbon introduces another indulgent treat, the new Red Ribbon White Choco Almond Mamon

Bringing home “pasalubong” for our kids have always been part of our culture. Whether there is an occasion or not, seeing our loved ones’ eyes light up brings warmth to our hearts and makes a stressful day seem worth it, especially, if the treat you bring home is joyfully appreciated by the people receiving it.

While there are many things that you can bring home as “pasalubong,” a new and delightfully different treat never fails to surprise your family, especially if it is from Red Ribbon, one of the most loved bakeshop chains in the country.

This time, Red Ribbon introduces another exciting and indulgent treat with the latest addition to its mamon staples—the new Red Ribbon White Choco Almond Mamon.

Red Ribbon’s While Choco Almond Mamon perfectly blends soft, fluffy, melt-in-your-mouth white chiffon, creamy white chocolate and crunchy almond bits for a combination that is both heavenly and indulgent. It’s a sweet treat that kids and grown ups cannot resist!

“We, at Red Ribbon, are always finding ways to give our customers new treats that they will enjoy and love. The new mamon variant promises a new exciting experience,” said Ned Bandojo, head of marketing of Red Ribbon. “The right combination of white chocolate and almonds make this a treat that will turn even the simplest moments into a sweeter and more memorable experience,”

The new White Choco Almond Mamon joins Red Ribbon’s other mamon flavors like the Butter Mamon, Cheesy Mamon, Caramel Mamon, Creamy Mamon, Mocha Mamon, Cookies and Cream Mamon, and Ube Mamon. Like the other much-loved mamons, the White Choco Almond Mamon is sure to make a perfect pasalubong and pambaon treat.

Customers can now enjoy the new mamon for only PhP24 a piece. However, if they buy the five-piece bundle pack, they can get it for only PhP99.00, saving up to PhP21.00! The White Choco Almond Mamon is available in all Red Ribbon stores nationwide starting February 28, 2017.

As one of the fastest growing bakeshop chains in the country, Red Ribbon is dedicated to making everyday moments more special by bringing new, exciting, and delicious cakes, breads, and pastries. To know more about Red Ribbon’s many delights, visit www.redribbonbakeshop.com.ph.

Technolux joins WOFEX 2017 in Vigan

Technolux will participate in this year’s World Food Expo (WOFEX) to be held at Vigan Convention Center from March 16, 17 and 18.

Touted as the biggest food show in the Philippines, the event serves as a giant exhibition and marketplace showcasing the latest in supply solutions from major industry players such as Technolux, recognized as the country’s largest importer and distributor of a complete line of foodservice, small wares and laundry equipment.

Trade visitors can expect an exciting line-up of various products and prestigious international brands from Technolux. Included in the exhibit line-up are German-made ovens by Convotherm equipped with state-of-the-art technology designed for energy-efficient, hygienic, and consistent cooking;

Italian Vittore espresso machines which are designed for professional use with technologically advanced, easy to use features approved by international certification institutes that ensure quality and reliability and Manitowoc, America’s number one selling brand of ice machines that are known for their energy efficiency, reliability and service and support network.














Technolux is the country’s largest importer and supplier of a complete line of foodservice, small
wares and laundry equipment. The company’s team of sales personnel and technicians will be on hand to conduct demos and answer queries of interested participants who would like to know more about what food service equipment are suited to their business needs, be it for a restaurant, coffee shop, and convenience store, among others.



For more information about Technolux, check out its website at www.technolux.net or call 8964941and 8994531, or visit its corporate office at 2176 Primo Rivera Street, Barangay La Paz, Makati City.

TECHNOLUX Celebrates Partnership anew with “LAUNDRY APPRECIATION NIGHT 2017”

TECHNOLUX, the country’s largest importer and distributor of a complete line of food service, small wares and laundry equipment, recently celebrated its partnership with customers and principals anew through the “Laundry Appreciation Night 2017.”

This year’s get-together saw a gathering of Technolux’s clients and principals who were treated to good food and entertainment. Some lucky guests won exciting prizes including free round-trip tickets to the USA.

“It’s always a privilege for Technolux to honor and celebrate the solid alliances we have established, valued and nurtured during the years,“ said Alex Dumayag, Jr, Technolux’s Vice President for Foodservice Provincial, Laundry & Hotel Projects. “This proves that, at Technolux, we do not only build businesses but we are also big in building relationships with everyone we work with.”

 Shown in photo during the event are (from left) Technolux’s Vice President for Foodservice Provincial, Laundry & Hotel Projects Alex Dumayag, Jr.; IPSO/Alliance Laundry Systems’ Tijs Denuwelaere, International Brand Manager; Eduardo Fernandes, Franchising, Retail and Multihousing Commercial Manager for Brazil; and Huan Quach, Area Sales Manager for South East Asia;, William Stelton, Technolux Corporation Chairman; Autovalet Systems’ Director Philip Varley and Wendy Wong, Sales representative for Macau; IPSO/Alliance Laudry Systems’ Andrew Kan, Regional Director of Sales for South East Asia and GA Braun’s James Dee, Director for Asia Pacific and Roland Verzosa, Technolux President and COO.

More than 200 partners and clients nationwide gathered that night to wine, dine and enjoy the entertainment provided by one of the country’s most sought after bands, Sound Salad. The award-winning bartenders of TGIFridays also demonstrated their bottle-flipping and drink-tossing skills .

Over the years, Technolux has forged a robust relationship with various businesses including hotels, resorts, hospitals, manufacturing & industrial plants, restaurants, quick service restaurants, convenience stores and other institutions involved in the foodservice and hospitality industry, creating a long history of trustworthiness and reliability.


To know more about Technolux, visit www.technolux.net, call 8964941and 8994531 or visit its corporate office at 2176 Primo Rivera Street, Barangay La Paz Makati City

Cream-O Flix Fest entertains the public with a Family Movie Marathon

CreamOholics enjoyed a unique bonding experience as Cream-O hosted an afternoon of outdoor movie watching and cookie munching with the Cream-O Flix Fest, held recently at the Quezon City Memorial Circle.

Family movie marathon
The Cream-O Flix Fest kept everyone entertained throughout the exciting day with three movies in a row. Kids and kids-at-heart watched “Minions” while teens sang their heart out with “Pitch Perfect 1.” Capping-off Cream-O’s first-ever outdoor movie marathon event was the well-loved romantic-comedy “50 First Dates.”

More than watching the family-oriented flicks, CreamOholics indulged in their favorite Cream-O cookies and even made their own personalized cookies in the “Cream-Ofied Creations” booth.

Personalize your Cream-O
The Cream-Ofied Creations booth let Creamoholics jazz-up their well-loved cookies in four easy steps: choose, dip, sprinkle and drizzle. First, they chose their favorite Cream-O variant (Vanilla, Choco Fudge, Deluxe, Crinkles, Chocolate Chip, Cookies ‘n Cream and Choco ‘n Berries) and dipped it in rich chocolate (milk, dark or white), peanut butter or whipped cream. They added extra color, texture and flavor to their creations with a wide variety of toppings, and even drizzled on some delicious chocolate, caramel or strawberry syrup.

Aside from the flicks, guests participated in other fun activities, such as the “Unlock the Popcorn Stash” and “Guess the Movie” trivia game. They also captured moments and personalized their images through the “I Love Cream-O” photo booth. Furthering the excitement were live acoustic band performances and raffle draws, where lucky winners won Fujifilm Instax mini cameras and Robinsons gift certificates.

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