Search This Blog

Monday, June 19, 2017

Get clear shots with Smart Light Sensor and 3GB speed with Vivo's Y5S



Even in a world that is fixated on constant innovation, high-quality smartphones need not come at a hefty price. This is what top five premium global brand1 Vivo seems to proclaim as it launches the Y55s—the newest phone in its Y-series.

Given its premium features and specifications, the Y55s—for just P8,990—is undoubtedly the best smartphone deal in its price range.

The Y55s makes your selfies more vibrant through its Smart Light Sensor, which detects lighting conditions and adjusts screen brightness accordingly.



To begin with, the Y55s brandishes a 13-megapixel rear camera, a significant improvement on the 8-megapixel rear camera of its predecessor, the Y55. Complemented by a 5-megapixel front camera, the impressive rear camera assures selfie enthusiasts of nothing less than crystal clear pictures anytime.

The Y55s is equipped with a Qualcomm Snapdragon 425 Quad-core 1.4GHz CPU with a 3GB RAM and 16GB ROM, and runs on a personalized Funtouch OS 3.0 based on Android 6.0 that brings amazing speed and smooth user experience.



The Y55s also boasts a feature called the Smart Light Sensor, which detects lighting conditions and adjusts screen brightness accordingly. This, in turn, makes your face look more vibrant and clearer when taking selfies in any lighting condition.

On top of its notable camera specs and features, the Y55s brings Vivo’s design aesthetic into the picture with its sleek silhouette, its 2.5D glass front merging seamlessly with its unibody cover and making it easy to grip.



For flexibility, the Y55s has three card slots—two of them support an Internet speed of up to 150 Mbps, while the third slot supports up to 256 GB of external memory. This gives users more storage room and sufficient backup for their favorite photos, videos, and music.

The Y55s likewise aids multitasking professionals with the new and updated Smart Split 2.0 technology, a feature that allows them to split the screen in two, like when replying to a message while watching a video.

The smartphone currently supports video streaming, Facebook, Messages, WeChat, Whatsapp, YouTube, Video, Play Movies & TV and VLC for Android, with more coming soon.

Last but not the least, for those who are inclined to read e-books and watch movies on their phones, the Y55s has an eye protection mode that filters out blue light to prevent eye strain.



For inquiries about the Vivo Y55s, visit the Vivo website at www.vivo.com/ph, or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts. 

1according to International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker (http://www.idc.com/promo/smartphone-market-share/vendor;jsessionid=7595C1498F4F0FBF496CC767E273121B)


Saturday, June 17, 2017

Liza Soberano endorses MegaPro Plus Megasound Karaoke



Before she yells and transforms into perhaps the most iconic Filipino Heroine, Liza Soberano is getting a lot of vocal practice thanks to her newest endorsement.


The Kapamilya actress was recently introduced as the celebrity endorser of the MegaPro Plus Megasound Karaoke system at a trade launch held at the Luxent Hotel in Quezon City.

Liza says she loves pop music but also likes rap and R&B. Selena Gomez and Ariana Grande top her list of favorite international artists and admires local artists KZ Tandingan and Yeng Constantino.

“I can’t say na I’m the best singer but when I sing with my friends or relatives, or even during shows, I know that I’m having fun. For me, that’s the important thing kasi eh,”

Liza says she is thankful for the opportunity to endorse MegaPro Plus as it "means that anyone can really sing talaga.”


Liza plans to take formal voice lessons soon as there are actually plans for her to release an album.“Actually before pa lang po parang nag-plan na mag-a-album ako kaya lang hindi natuloy because I’d been busy with other things,” Liza divulged.  I really want it to be special. Hopefully soon, matuloy na po (’yung album),” she said.


Founded by Mr. Kim SungBok and business partners Mr. Jacinto Co and son Mr. Andy Co, MP Megapro Plus Marketing Corporation is one of first local companies to manufacture its own line of karaoke systems.


“It is common knowledge that a party is not a Filipino Party without karaoke, says Andy Co, proprietor and business partner of MP Megapro Plus Marketing Corporation.

“Our vision was to spread entertainment throughout the Philippines and truly showcase the Filipinos’ natural festive attitude through singing,” adds Co.

To launch its latest lineup of videoke machines as well as its new brand the Megasound Brand, MP Megapro Plus, signed multi-talented actress Liza Soberano to be its very first celebrity endorser.

“We chose Liza, not only because we believe that she best represents our brand but also because she embodies the millennial Filipino, ambitious, talented, very hardworking, and most importantly-- loves to sing in her free time,” says Co.

Karaoke Nation
From small gatherings and barangay contests, to reality TV shows and global singing competitions, there is no stage too small, or audience too daunting for us to show off our vocal prowess.

Celebrations are incomplete without a marathon singing session, fiestas only become more festive if there is a singing competition—as if we haven’t had our fill from all those TV shows.


The Filipino’s love for singing has become almost legendary, and in this age of the internet and social media, we have the entire world as our audience.

For many Filipinos, singing has also become a kind of therapy against the everyday stress, and the proliferation of KTV and karaoke bars everywhere—even inside the malls and Family Entertainment Centers is a clear sign of this obsession.

VIDEOKE FOR EVERY FILIPINO FAMILY
“Filipinos love to be in the spotlight and singing is the perfect way for them to do so. In any get-together, whether it’s an office party or family reunions, singing has always been the best ice breaker. Once someone gets hold of the microphone and starts to sing it sets a positive mood and makes everybody feel more comfortable,” he said.


MP Megapro Plus Marketing Corporation first began to develop and manufacture its own karaoke system in 2006, using Korean engineering technology.  The first model they introduced in the market was the MP-100NS DVD system.

The MP-100NS became their flagship model as the consumer embraced the product well and remains as one of their bestselling models to date.

The MP-100NS includes all the features you need in a videoke player such as various sound source support for karaoke (MIDI, LIVE CHORUS: backup singer & Instruments, WAVE, & Lyrics). High Performance Mic/Echo processor; USB playback and recording, Up to 5 kinds of background video; on-screen song search for more that 18,000 song titles; song reserve with back-up in case of power failure, storage 256 favorite-songs and display; voice output for 10 key input. All Karaoke function (Reserve, Song Search, New song display, BGV, Vocal, Melody on/off, Change of Rhythm, Genre selection, Key &tempo control, Score function and it also doubles as a DVD Player.

Over the years, MP Megapro Plus Marketing Corporation has continued to develop more products to meet the demands of the diverse market, both for home and commercial use.

“Quality, durability and affordability are our top priorities. We want to make sure that all our products remain reasonably priced for the Filipino budget while improving our after sales service to support our expansion in delivering our products available nationwide,” Mr. Kim Sung Bok pointed out.

“We are proud to say that we have the most number of service centers available nationwide as compared to other karaoke manufacturer or brand,” he added.



Among the products launched were the MegaproPlus Karaoke DVD Player Home Entertainment System; High Definition Multi-Purpose Karaoke system for Home and Commercial Use; Karaoke Hard Disk Player Premium Quality Entertainment System; wired and wireless microphones, amplifiers; Professional Karaoke Speaker Series; outdoor loudspeakers, and videoke cabinets.

Coinciding with the launch Megapro Plus also announced expansion plans in-line with the company’s vision of adding more products to enhance their customer’s karaoke experience. The brand showcased its own lineup of speakers, amplifiers, LED TV as well as other consumer appliances.

MegaproPlusKaraoke is available nationwide. For more information or online orders, please visit www.mpmegaproplus.com, like us @megaproplus.ms on Facebook and follow their Twitter and Instagram accounts:@megaproplus_ms



Shopaholics, unite for a Three-weekend spree at Festival Mall!


The most-awaited sale in the South is back as Festival Mall in Alabang, Muntinlupa City gets ready to hold its All-Out Shopaholic Sale on June 16-18, June 23-25, and June 30-July 2. Whether looking for the perfect Father’s Day gift or looking for first month of school essentials, shoppers can find up to 70 percent off on great finds mallwide.

New threads for the new school year are available for less at apparel stores such as Petrol, Marithé + François Girbaud, Mossimo, Jag, Lee, RRJ, Tribal, Docker’s, Levi’s, Von Dutch, US Polo Association, American Boulevard, Giordano, The Row, Bench, Unica Hija, Bayo, Hip Culture, Penshoppe, Artwork, Collezione, and Simoné.


No matter what Dad’s hobbies or interests are, he can find great deals from auto, hobby, and music stores such as Blade, Ram’s Hobby, Comic Alley, In Tune Music Center, and Battery Plus. Great deals can also be found at Nature Republic, Classique Home Interior, Celebrations Party Central, Wonder Photo Shop, Sarabia Optical, EN Barong Filipino, The Travel Club, Global One Price, Islas Pilipinas, and Executive Optical, and Robinson’s Department Store.


Festival Mall is a Filinvest Lifemall. It is the center of attraction within Filinvest City and is considered the heart of the city. The Filinvest mall group is also ensuring that its upcoming mall developments in other locations such as Il Corso in City de Mare, SRP Cebu, FORA in Tagaytay among others will constantly resonate the same value of a Filinvest Lifemall. And as its new branding and tagline goes, “It’s where the City’s heart beats”. It is a premier development in Filinvest City, Alabang, Muntinlupa City.  It is the only mall with five anchor stores: Shopwise Supercenter, SaveMore, Robinsons Department Store, Ace Hardware and Handyman. It has over 700 shops, a total of 2,300 multilevel parking slots, various food outlets, and indoor amusement rides.


Young actress Andrea Brillantes to entertain Vivo fans and selfie lovers at SM Sucat



Top five premium global brand1 Vivo is bringing teen actress and vlogger Andrea Brillantes to entertain selfie lovers and mall goers during the next Vivo Mall Tour at SM Sucat in Paranaque on June 17 and 18.



Brillantes, who rose to fame after playing the titular role of Annaliza in the 2013 ABS-CBN primetime series, is set to regale Vivo fans and selfie enthusiasts on the second day of the mall show, Sunday.

Selfie-loving Vivo fans can learn a thing or two from Brillantes, who has over 2 million followers on Instagram alone, on how she maintains that stylish and vibrant look in her perfect selfies using the newest and most impressive Vivo V5s smartphone.


Since her debut in the children’s show Goin’ Bulilit, Brillantes has tackled more mature roles in both TV and movies, including her latest appearance in the remake of “Pangako Sa ‘Yo.”

The Sucat mall show is part of a months-long tour in different parts of the country that aims to bring the Vivo brand’s perfect selfie experience closer to the selfie-loving Filipinos through superb product offerings and quality entertainment fare.


Vivo’s dominance in the selfie-centric Philippine market is expected to be bolstered by the recent launch of the new V5s, which brandishes a 20-megapixel front camera with f2.0 aperture which allows capturing crystal clear and high-resolution selfies, and is supported by a 13-megapixel rear camera.

The V5s also touts the new Groufie technology, which allows landscape-panning effects in ‘groufies’ or group shots. This new feature allows up-close panoramic landscape panning effects in capturing a group without squeezing in or missing anyone. It also supports both portrait and landscape orientations so that no one is left behind in barkada shots.



It also has an improved Selfie Softlight that comes with an enhanced night mode for better-quality selfies taken at night, as well as the Beauty Face mode 6.0. Another new feature of the V5s is the App clone which allows users to log on to two different accounts using the same social media app.

Last month, the nationwide mall tour kicked off at SM Bicutan and SM Megamall, and continued at SM North Edsa SM. Sta Mesa, SM Taytay, SM Cauayan, and the latest at SM Valenzuela and Robinsons Iloilo last June 3 and 4. Details for upcoming mall shows will be revealed soon. Details for upcoming shows in June will be announced soon.

For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts.

1according to International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker (http://www.idc.com/promo/smartphone-market-share/vendor;jsessionid=7595C1498F4F0FBF496CC767E273121B)



Friday, June 16, 2017

Essilor welcomes celebrity heartthrob Tom Rodriguez as its new Ambassador



To promote the campaign Essilor has signed celebrated actor and certified heartthrob, Tom Rodriguez. With his tantalizing brown eyes, he sure can captivate anyone.



But for Tom, his eyes are not only assets for good looks. Unknown to many, the top actor is also a prolific digital artist. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal Prevencia.



As the newest brand ambassador for the world’s leading ophthalmic optics company, Tom appears in the new TVC for Essilor’s most technologically advanced protective lenses yet.

Crizal Prevencia  is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision Essilor general manager Dr. Emelita Roleda says, “With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country. By aligning him with Crizal Prevencia, we hope to convince more Filipinos to use protective lenses in their daily activities.”

In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.

Tom’s ardent passion in digital art is evident in many of his lnstagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots. He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.

“Belonging to a technically-sawy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot,” shares the 29-year old actor. “it’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevenciam, I can protect my vision, and also prevent blue light from harming my eyes.”

Crizal Prevencia uses E-SPF and Lightscan Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.

Tom Rodriguez further encourages the public to take care of their eyes by getting a comprehensive eye exam and taking preventive measures against irreversible eye conditions. He remarks, “Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal Prevencia, we can protect our eyes on a daily basis and maintain a healthy vision.”



Back to School “Bring your own baon” tips from King Sue


The B.Y.O.B. (“bring your own baon”) concept has a lot of benefits—from saving money to ensuring that your kids get proper nutrition. KING SUE  rounds up some  BYOB tips to make your child’s field trip, excursion, lunch or snacks appetizing and delicious.



The B.Y.O.B. (“bring your own baon”) concept has a lot of benefits—from saving money to ensuring that your kids get proper nutrition. KING SUE  rounds up some  BYOB tips to make your child’s field trip, excursion, lunch or snacks appetizing and delicious.

1. Plan ahead. A well-thought out weekly menu will save you time. Make a calendar and assign specific meals daily, infusing healthy combinations of fish and vegetables with meat. Sit down with your kids when planning the menu and take them with you for grocery shopping. Surf the Internet or exchange recipes with friends. The secret is to make the menu as balanced and as exciting to eat  as possible.

2. Cook in batches. Assign two days weekly—preferably Sunday and Wednesday—for marketing and cooking. Prepare the main meats and pack them in plastic wares with your special marinade. Pre-slice other ingredients like King Sue sausages for your pasta, King Sue hams for pizza, pre-boil or pre-grill as needed, then pack separately. This will save you time on daily meal preparation.

3. Take it easy. Select fuss-free, easy to prepare recipes that will not take too much of your time in the morning. King Sue has pre-packed meats such as tocino, chicken nuggets, burgers, longanisa and a whole lot more. Mix them with eggs and potatoes for a yummy omelet, as a nice add-on to a sandwich (don’t forget the greens!), or to a mouthwatering pasta or soup. Or you may simply fry them  and pair them with a simple salad and you’re good to go. Meanwhile, King Sue Hawaiian Ham can be mixed into Yang Chow Fried Rice or used as a topping to pizza. If you have extra macaroni at home, prepare baked mac  using King Sue old English pork  sausages and German Franks and  top with quick-melt cheese boost.  Looking for other ideas, check out www.kingsue.com for recipes.

4. Jazz up the packing. If you’re a crafter, doing a bento box is a fun idea.  There are also  other means to jazz up the lunch box. Cookie cutters can turn  fruits, cheese, and breads into fun-shaped food items. Or try to cover the rice in cling-film so you could stick on some googley eyes, sticker smileys, cut-out hearts, and other modern emoticons. Insert a post-it with one liners such as “Good luck on the exams today!” or “Enjoy your lunch. I love you”. You may not see his wide grin when he opens his lunchbox but wait till he gets home and smothers you with hugs and kisses.

Call 881-0530 364-5430, 376-6441 and +639199889642 for inquiries and orders, and check out FB IG Twitter @kingsueham or email sales@kingsue.com. Hashtags: #kingsueham #kingsue #ilovekingsue #cookingathome #philippines.  Also check out  www.kingsue.com




Grab recognizes exemplary drivers, riders, and employees as it celebrates 5th anniversary


Southeast Asia’s leading ride-hailing platform, Grab marked its fifth anniversary on June 14 at Le Pavillon in Pasay City. The grand celebration's highlight was the recognition ceremony held for Grab’s employees, drivers, passengers and peers.

The first ever Grab Green Light Awards was the culmination of Grab’s anniversary celebrations and was all about giving back. Grab Philippines awarded a total of 15 drivers who were heralded for embodying honesty, excellence, and dedicated service to their passengers.



Five Grab employees were also recognized for their dedication to the company, while five Grab Peers were given appreciation for helping play a big part in Grab’s success in the country.

Lastly, the awards were extended to five loyal Grab passengers who had been traveling with Grab since it launched in 2012.


“We are deeply grateful for the awesome five years. Grab has helped move our cities with the support of our Peers, passengers, partners and employees. The past five years have been hard work for everyone and seeing how we have evolved as a company and as an industry is the ultimate reward,” Grab Philippines Country Head Brian Cu said. 

Aside from the anniversary gala, Grab also prepared many surprises for their riders during the month-long celebration. Passengers who booked GrabCars were treated to specially wrapped vehicles that carried free Grab vouchers.

Since its launch in 2012, Grab Philippines has expanded from having operations in only Metro Manila to eight cities including Pampanga, the newest area which now experiences the convenience of traveling with Grab. The Transportation Network Company has also added to their roster services from GrabTaxi to having various options like GrabCar, GrabShare and GrabExpress.

“We look forward to the next five years and more where greater things are expected to come. We are proud to be part of everyone’s journey in moving forward together,” Cu added.

Levi’s classic 501 jean celebrates 144th year



It has been more than a century since the iconic Levi’s brand came up with the original blue jean that changed fashion forever. To this day, however, Levi’s classic 501 jean remains to be not only the most popular but also the most valuable piece of clothing for men and women.

In fact, no less than TIME magazine in 2000 named the 501 jean as the “fashion item of the 20th century,” edging out the miniskirt and the little black dress.



Levi’s 501 jean was born 144 years ago, when Levi Strauss and Nevada tailor Jacob Davis partnered in 1873 for the first riveted pockets on men’s pants. The number 501 was assigned to the world-renowned “copper riveted waist overalls” as lot numbers were then used to classify products made by Levi’s.

The classic Arcuate design on the back pockets of the 501® jeans was registered a trademark in 1943 and remains to be the oldest one still in use today. In 1964, a 501 pair entered the Permanent Collections of Smithsonian Institution.



From artists to athletes, and from activists to heads of state, men and women who wrote history embraced the iconic blue jean, including 1950’s Hollywood icons James Dean, Marlon Brando, and Marilyn Monroe.

Apple founder Steve Jobs first sported his signature look of black turtleneck and Levi’s 501 jeans in the 1980s, while former US President Barack Obama wore the iconic denim to throw out the first pitch at the All Star Baseball Game in 2009.

But like any timeless classic that endures the changing times, Levi’s® 501® jean has kept up with the evolving styles of young pioneers. It is a mix of both vintage and current, as it continues to reinvent itself to be more relevant in the modern age.

"Whether you wear the 501®, 501® Skinny, 501®CT, 501® Stretch or even 501® cut-offs, your jeans are a marriage between a tried-and-true classic and a modern twist. The 501® is the sweet spot that honors the legacy and heritage of the past while responding to the energy of today—and that is where the magic is,” Karyn Hillman, Levi’s® Chief Product Officer, stated.

"I could give you a hundred reasons why I think the 501® is the best piece of clothing design in human history, from a pure form-meets-function standpoint to its unparalleled cultural history, but you know what? It’s the bum. The backside. The rear end. The 501® bum is the all-time best,” added Jonathan Cheung, Levis Head of Global Design.

Just last year, Levi’s® introduced the 501® Stretch—the first time that the iconic jean is offered in stretch. And this year, Levi’s® welcomed the newest addition to its family—the 501® Skinny jean customized for today’s slim-fit trend.

To celebrate its 144th year of dominance in the market, Levi’s® is offering a 501® Day celebration collection on May 20, which will feature limited edition jean, short and vest. The brand also released its fifth and latest episode of the 501® Documentary Series, “The 501® Jean: Stories of an Original, Music,” which explores Levi’s® relationship with music history.

To learn more about the #501Day, visit http://levi.com.ph/501day.

Thursday, June 15, 2017

FATHER’S DAY DELIGHTS from the country's number one bakeshop Goldilocks



A father’s love exceeds all boundaries. From teaching his son how to ride his first bike, to walking his daughter down the aisle, words simply cannot describe the emotions that run through a dad when it comes to caring for his family.



As father’s day weekend approaches, how can we show our appreciation to someone who has sacrificed so much for us? They say that the best way to a man’s heart is through his stomach, so Goldilocks may have the perfect answer.

To celebrate Father’s Day, the country’s number one bakeshop is proud to roll out two new cakes for this special occasion: the Goldilocks Chocolate Tres Leches, and the Limited Edition Father’s Day Cake. 

The Tres Leches Cake is a triple chocolate layered masterpiece which is then elegantly decorated with fluffy chocolate whipped cream, light chocolate ganache, crunchy chocolate sprinkles, intricately placed chocolate rosettes, and is finished off with delightful choco-toppers.

On the other hand, the Goldilocks Limited Edition Father’s Day Cake is a delicious Vanilla flavored creation composed of a sweet vanilla base, and is then topped off with a creative “Happy Father’s Day” message, which is the perfect way to show your Dad how special he is to you.

Show dad some sweetness on his special day.

For more information, follow Goldilocks on Twitter or Instagram at @GoldilocksPH, on the Goldilocks Facebook page, or at the official Goldilocks website at www.goldilocks.com.ph []

DESIGNER BOYET FAJARDO: DIVINE INSPIRATION


Many might perceive “fashion” to be something reserved for a chosen few, or only for those deemed fit to grace a magazine: celebrities, models, or those living the so-called “high life.” However, to designer Boyet Fajardo – now a successful household name in Filipino fashion design – his work in fashion is a way to make lives better for more people. As a recipient of miracles himself, he desires nothing less than to be one to others.

Angelino Boyet Fajardo


A BIG HIT
He pioneered Plus Size fashion in the Philippines. He says that before, women who were on the bigger side were not thought of as deserving to wear something as beautiful as their smaller counterparts. Or, they were given awful euphemisms.

“Before, when you ask, ‘where is the big size?’ you are pointed to the dark corner where there are nothing but dasters (house dress). And we called those who asked “matron, donya, lola.” There are so many words for them, which were really bad. It’s as if they have no right to wear something nice! And no designer would dare to touch plus sized clothing. Big women were relegated to nothing but dark colors, ¾ sleeves and closed necks. “God – they were like suman! So my line was really a big hit!” A big hit indeed, also for Robinson’s who had enough foresight to sign him up immediately. 

As a designer for plus size clothing, Boyet not only made a mark in the industry, he made his first considerable fortune. He was also able to make better clothes available for those whom society excluded from the fashion world.

“I won’t lie that I didn’t make a fortune. That was the time when success came into my head. I was really making millions and millions. It became a necessity for the plus size people because my clothes are complete, very well done and I was the cheapest. That’s why they (other designers) were so angry with me!” Quality and affordability became the key drivers of his RTW business. 
Seeing the need 
Boyet Fajardo sees the needs of the market, arguably even beyond the usual designer. Now, he also has an advocacy for Persons with Disability (PWD) and works with Ephpheta Foundation for the blind. He has a special heart for people who have this disability, because he himself was born with it.

“There are so many people who are blind simply because of poverty! What can I do? My heart breaks because of them. They go blind because they cannot afford a simple cataract or a simple glaucoma operation. So this involvement with Ephpheta, who does outreach for the blind, I helped them by investing in a machine that could help restore sight to the afflicted,” he beams.

He received an award for his efforts with the PWD(Inocencio Magtoto Memorial Foundation), as he extended his outreach even to those who could not walk and to the PWD who would not be accepted into jobs simply because of their handicap.

These, to him, seem to be not just CSR efforts on the side, or the cliché of “giving back to society.” His using his gifts for those less privileged or those marginalized because of their handicap, is borne out of understanding first-hand how it felt like to be maltreated because of disability. He himself struggled with a descent into darkness.



Going blind
It was sudden, he recalls of the moment when he lost his sight. “All of a sudden, both eyes went blind! I could no longer see. I was unable to take care of myself. I had to be bathed and fed. I could only see shadows and figures. No colors or details” 

A designer, for whom his eyes were one of the most important tools of the trade, was now legally blind.

He thought he could rely on his family to take care of him. However, they saw this as a chance to make a play for his money, to the extent of making him sign documents he, of course, could no longer see. “What made me so angry with my family was that they knew I had enough money anyway, they could have brought me to a hospital. But they never did. And what I found out was this was because they were killing me softly!” 

It just kept getting darker for Boyet. Not only because of the blindness, but because of the shadows of depression. He attempted suicide twice. “First, I tried shooting myself. But I couldn’t see because I was blind.” 

The second time had cinematic proportions. “It was dawn. I was brought to a farm. They told me it would at least allow me to breathe fresh air. Little did I know it was there that they wanted me to die.” He tried to escape his dire situation by trying to have himself killed on the highway, as the rain kept pouring. However, thankfully his loyal associate, Bing, had found him before he could do himself harm.

Looking back on that unfortunate night, he was so thankful to Bing for protecting him.

But that was not the end of his suffering. He swears he went mad, even smashing his own head on walls. And if not for the intervention of Bing and those around him who put a towel on his head, he would have broken his head, and what was left of his spirit.

He felt so forlorn that he asked God, “Lord, saan ako nagkamali? Why did he allow these things to happen to me?” 

In the course of his blindness, he went to different sources for treatment: doctors, faith healers, and in his desperation to take away the darkness plaguing his life, he even went to exorcists. Then the light came. And he attributes it to nothing short of divine intervention.

He suddenly then  became the beneficiary of a treatment that cost no more than 2,000 pesos. He recalls the doctor (Dr.Minguita Padilla) asking him, “Are you willing to undergo laser now?” 

“Doktora kayo na po ang bahala. Kahit anong gusto niyo, bahala na po kayo,” he replied.Then as if it was so simple after all, the doctor said, “Tara, let’s go to the eye center”. 

“Maybe she thought I didn’t have money, so she asked ‘Do you have 2,000?’ to which I replied, ‘Meron po.’ “The doctor then said, “O sige, 2,000 ang charge kosa’yo”. 

He recalls being stunned: “I had already spent millions over the course of the two and a half years, but here she was offering redemption for only P2000.”He didn’t fully believe in the effectivity of the treatment at first, because, after all that he’d been through, could a simple 2,000 pesos really solve his eye problem? However, “In about 10 minutes, I had gained my sight back in one eye! That was the first miracle of God. I could see!” He was so ecstatic he ran to the lobby of St. Luke’s Medical center and shouted with joy.  “Nagtatatalon ako and nagsisisigaw.  I just went wild there, that’s why they probably won’t forget me! I could see!” He even finally got to see the plate number of the car, which he had bought when he was still blind.

Then the second miracle came when he gained sight in his other eye. He was given an eye transplant that turned out to be very successful. Full vision could not be recovered, however, because of other internal damages, but he’s willing to take what he can. “Even those doctors who said that there’s no miracle, now I want to write to them. To tell them that God exists.” 

A new perspective 
When he was finally seeing out of both eyes anew, he cut cloth, created an outfit, and gave it to Dr.Minguita Padilla who soon became a true friend in life. This doctor  who was giving a talk abroad was able to tell the audience, “This was made by a patient who was blind. Now, he can see.”  Amazing grace told through a designer’s life.

While his vision is not back to the perfect 20-20 (from a 20-100, it can get to 20-50 after another treatment), he definitely sees life in a perspective much clearer than ever. He dedicates his life to God and service of others. This, to him, is not just an empty platitude, but a conviction from a core that has been touched by the Divine. “That’s a miracle, I can attest to that!” 

Now, he does not want to compete, but inspire. “I’m into a new life. I don’t want to talk about competition because my purpose now after what happened to me, it changed me, the whole of me. The reason why I’m still here is because God has purpose for me. Now I am here to spread awareness specifically for the PWD, and also for those aspiring designers who want to go into this kind of business, and to keep their feet on the ground.” 

That is why from Plus Size Women to the PWD, he tears down the traditional walls of fashion design so that more people will benefit.

“I talk about  plus size fashion  and how this is fashion discrimination too. I want these beautiful women to come out in the open and say, ‘Ano ba’ng kaya ng mga sexy na hindi natin kaya. Discrimination stemming from plus size fashion is no different from discrimination felt by the PWD!” 

He dispels the notion that he is into an advocacy just to get money. Rather, it is now about giving.“I’ve come a long, long way, now I praise God. Now I practice all his teachings. This advocacy is not for me to ask for money, this is for me to be able to give more to a lot more people. “

To him, it’s about designing a way to help others more. And to him and those whose lives he touched, these miracles will always be in fashion.



Wednesday, June 14, 2017

MILEY CYRUS SAYS, ‘YES TO ALL’ WITH CONVERSE


Converse welcomes Miley Cyrus to the brand.

In celebration of pride month, Miley joins Converse’s YES TO ALL campaign to support LGBTQ youth and equality.



International pop star, and philanthropist Miley Cyrus is known for using her voice on and off the stage to speak out for the rights for the people in our streets, our cities and our world. Through her Happy Hippie Foundation, Miley rallies for young people to stand up against the injustices that face LGBTQ youth today.

In the same spirit,Converse says YES TO ALL, standing with youth, freedom of expression, and the belief that whatever gender, sexual orientation or identity, everyone should feel free to be exactly who they are.

This year, 100% of the net proceeds of direct sales from the Converse Pride Collection will go to charities supporting LGBTQ initiatives, including The Happy Hippie Foundation, whose mission is to create positive outcomes in the lives of lesbian, gay, bisexual and transgender youth around the world. The 2017 Pride Collection is a limited-edition collection of the iconic Chuck Taylor All Star and Chuck Taylor All Star '70 – designed to celebrate the LGBTQ community with bright colors and bold details.


“The Happy Hippie Foundation was created to stand up to the injustices LGBTQ youth face on a daily basis in the world today. Working with Converse as an ally in this movement means the world to me,” said Miley Cyrus. “Converse champions youth and how important it is to give every young individual the ability to raise their voice and define their culture.I’m excited to work alongside a brand that shares both my values and style.”

“An icon in her own right, Miley provides an incredible voice for the youth of today. We are honored to stand with such a strong advocate for the LGBTQ youth communities and together encourage the world to say Yes to All,” said Davide Grasso, Converse CEO & President. “This is just the beginning of what will be an exciting partnership with Miley.” 

Miley performed at the Capital Pride concert on Sunday, June 11th, 2017. Converse supported Miley’s unique Twitter live moment where she interacted with fans alongside the pride celebration.


For more information on Converse’s YES TO ALL program, visit Converse.com/YESTOALL.Stay tune for more to come from the world of Converse and Miley.  #YesToAll


Kathryn Bernardo Shares Her Secret to Staying Ganado: Great Taste White

The actress says she always starts her day with her favorite coffee—Great Taste White, now reformulated to be mas creamy, at mas ma- kape , ...