Jumpstarting growth: How ‘hacking’ your apps can be a solution for you

It seems almost every day we get bombarded with ads clamoring for us to download the hottest new app that will change our lives.

Need something to track your sleep, or something that can convert images to text? There’s an app for that! How about the note-taking app that’s somehow better than all the others on the market? There are quite a few of that, too! But which app should we get?

How can budding apps compete with already established titans in a market where recognition is everything?

Enter: Growth hacking.

It’s growing, growing, growing

But what exactly is growth hacking?

To put it simply, growth hacking is a strategy where creative tactics are employed in any part of the product development process and consumer journey to focus on growth. For startups and app creators, it’s certainly a viable alternative to reach a larger audience in a shorter period of time at a lower cost compared to traditional marketing.

Shane Shan, director of APAC Huawei Consumer Cloud Service, explains that “creativity at growth” means that developers must have a broader view of the entire process and they should pay close attention to every step in the product and user journey.

Perhaps the most important point of growth hacking, though, is its collaborative nature. It takes the efforts of everyone—from marketers, engineers, developers, to even the end-user—to optimize every step in the process and achieve growth quickly and effectively.

Applying their knowledge

Who better to peel away the curtain than the judges at AppsUP 2021: Huawei HMS App Innovative Contest? They will help budding app developers better understand the mobile app industry.

Nowadays, it’s not enough to just have a useful and creative app. It is also necessary to understand your potential user base by figuring out what they want. And delivering on that promise is an essential part of your app’s development stage.

“To grow your product, especially a video game, good community management is key,” shared Adam Ardisasmita, chief executive officer of Arsanesia.

He recommends having a platform like a Discord server, where users can actively give feedback and suggestions to improve the app.

Having actual user data to support whatever features you change or add to your product is important in ensuring your app’s continued success.

Jojo Flores, co-founder of Plug and Play Tech Center, asserts that app developers should be flexible when it comes to feedback.

I’ve got an app, now what?

Involving creative decisions even in the early stages of development can be a great boon.

Frequent testing from an early stage can prevent last-minute changes later in the timeline that could end up quite costly for both time and budget.

Gwen Guo, chairperson of Singapore Games Association (SGGA), advises new app developers to first study their target market well and then create their marketing plan based on that. Next is to “form relationships with the launch platforms, understand what features these platforms have to boost visibility, whether it’s a featured page, new apps list, or seasonal collections.”

These lists can really help boost their app to a larger audience. Figuring out how they work and using them to their advantage is what makes a user click the download button.

But the types of users are also important. “User engagement is important to sustain the business for an app. Sometimes, a high per-user engagement is better than having more users, which really doesn’t increase value. For example, it’s better to have one million paying users than having 10 million non-paying users,” Flores adds. That’s why over time, apps have updates that encourage increased app usage.

Guo also recommends taking the time to build a community around your app, “Building a nurturing community that not just helps drum up hype for the app but also follows up with responsive support for customers, helping with customer retention and eventually ratings.”

Hack it out with AppsUP 2021

Another common growth hacking strategy is forging partnerships.

“Establishing channel partnerships is one key step in making this (growth) happen, and a partnership with such platforms as the HUAWEI AppGallery becomes vital to product success,” Flores said.

Since its launch in 2018, the AppGallery now has over 550 million active users globally. And though it’s relatively new to the market, it’s much easier for apps to be noticed in a less saturated platform.

Huawei Mobile Services (HMS) is constantly introducing new features such as AI, AR and analytics in their open capabilities—HMS Core kits to help developers create better user experiences.

“Understanding these tools and their capabilities will be useful for production planning—developers can either create new apps that push the potential of these features or use these features to enhance what they already have in current apps,” Guo said.

HMS’ launch of AppsUP 2021 is a perfect opportunity for developers to take advantage of the HMS Core kits and earn a path to the third-largest mobile ecosystem.

AppsUP 2021 is open to all mobile app developers and app owners, whether they be students, professionals, or startups. Developers must be based in the APAC region and the submitted apps must be developed or integrated with at least one HMS Core kit and published to AppGallery to be eligible.

Don’t miss this opportunity to launch your app to millions of screens across the globe and win from the $200,000 APAC prize pool.

 For inquiries, visit AppsUP 2021’s official website at http://bit.ly/appsupapacpc. 

 

Amaia Steps Mandaue to rise in the highly urbanized city of Mandaue

Amaia Steps Mandaue, Amaia Land’s first mid-rise condominium to rise in the highly urbanized city of Mandaue, casts a wide net as it calls out to homebuyers seeking a sustainable community in Metropolitan Cebu. Located on the corner of Plaridel Street and UN Avenue in Mandaue City, Cebu province, Amaia Steps Mandaue is composed of the Tower 1 and Tower 2, nine-storey developments that collectively house 576 sleek Studio, Deluxe, and Premier units.

Individuals and families that would settle for nothing less than a dynamic lifestyle will gravitate towards Amaia Steps Mandaue’s Tower 2, the second and final building in Amaia's project portfolio. Tower 2 offers 288 units that range in size from 24.01 sqms to 48.08 sqms. With their flexible and functional floor layouts, these may be converted into One-Bedroom or Two-Bedroom well-designed and efficient residential units for growing families who need more living space. 

As they thrive in these cozy and modern living spaces, residents will find that Amaia Steps Mandaue’s aspiration for a sustainable community resonates with their own. Young married couples, upwardly mobile professionals and entrepreneurs, and starter families will appreciate the airy, well-ventilated units, some of which have balconies for looking out on Mandaue’s cityscape and breezy open spaces. Large windows let natural light in, reducing the household’s energy use.

Amaia Steps Mandaue features a cozy lobby from which residents can take a quick elevator ride to their floor—or walk briskly up a few flights of stairs to boost heart health. To de-stress, they can have refreshing dips in the pool or recharge in the landscaped garden. 

Homemakers will appreciate Amaia Steps Mandaue’s ‘walkable’ neighborhood. For quick supply runs, there will be stores and service shops in the retail area of the development. Delivery riders and couriers will also find the condo’s locale easy to pin.

Finally, while Maayo Hotel is within strolling distance, the University of Cebu is just a bit farther down the road. With public utility vehicles in nearby transport hubs and shuttle stations, however, residents will find it easy to commute to work or indulge in their favorite pastime—shopping at the Pacific Mall, Gaisano Grand Mall, and Ayala Center Cebu. 

Amaia Steps Mandaue is also close to S&R and the Mandaue Public Market, one of Cebu’s hubs for fresh produce. Best of all, Mactan-Cebu International Airport is just five kilometers away.

All these make Amaia Steps Mandaue an idyllic home and a sustainably healthy community for Filipino individuals and families. To them, Amaia Land offers flexible payment schemes: cash, deferred cash and bank financing.

For inquiries about Amaia, visit https://www.amaialand.com or contact our Amaia real estate sales person.

P&G partners with the technology platform Ecomatcher for “Forests for Good”

Procter & Gamble Philippines (P&G) further strengthened its commitment to the environment with its partnership with the technology platform EcoMatcher. This partnership with EcoMatcher is part of “Forests for Good”, P&G’s campaign to actively protect nature by planting trees that help improve local ecosystems. 

 

Forests for Good is part of the company’s global sustainability goals, dubbed Ambition 2030, to make responsible consumption possible by 2030. One of its goals is to be carbon neutral for the decade, so it is actively reducing its greenhouse gas (GHG) emissions across its manufacturing sites globally. Locally, the P&G Cabuyao plant is already powered by 100% renewable electricity and has already reduced more than 80% of their greenhouse gas emissions.

“Environmental sustainability is built into our P&G business strategy. Our promise will always be to delight consumers, customers, and communities with superior products while conserving and protecting the environment at the same time,” says Raffy Fajardo, P&G Philippines President and General Manager.

P&G will be launching 12 pilot programs in 12 months across the Asia Pacific, Middle East, and Africa region. This program allows to see progress virtually through an advanced technology hub. Using blockchain technology ensures accountability, traceability and scalability in sustainability, which are all critical, and in line with P&G's mission to ensure sustainable growth and accountability. In the Philippines, P&G is piloting the tree-planting activities in the Sierra Madre Mountain Range.

 “The United Nations actually mentioned that this is the decade of action. One of the things that can be done to address the climate crisis is by massively planting trees. But tree planting needs to be done in a proper way. You need to plant the right trees at the right time and at the right place,” says Bas Fransen, CEO, and Founder of Ecomatcher.

 

Programs like Forests for Good are critical in making a meaningful impact on climate, which is a priority impact area for P&G together with the areas of waste and water.  

P&G has committed to smarter packaging solutions and circularity to prevent waste from ending up in nature or landfills. All P&G plants globally are now zero manufacturing waste to landfill.  With a focus on finding solutions for post-consumer waste, it locally launched sustainable packaging innovations with the Herbal Essences bio:renew bottles, which are made from 25% post-consumer resin or recycled plastic. In partnership with World Vision, the company has also recovered and upcycled 3.2 million sachets into thousands of school chairs for public schools.

 

For more information, visit https://us.pg.com/environmental-sustainability /.

 

“DAYAW” CONTINUES TO CHAMPION FILIPINO HERITAGE WITH ELEVENTH SEASON ON THE ABS-CBN NEWS CHANNEL (ANC)

The mission to promote Filipino indigenous culture and heritage goes on for the award-winning documentary series “Dayaw” with the launch of its eleventh season on ANC, the ABS-CBN News Channel, this August.

 

A production of ANC and the National Commission for Culture and the Arts (NCCA), “Dayaw” has been documenting the lifeways, traditions, practices, and culture of the different Indigenous Peoples groups since 2015. 

Still leading the way for “Dayaw” on its eleventh season is its host, three-term senator, and now House deputy speaker and Antique congresswoman, Loren Legarda, who conceptualized the program.

“It has always been Dayaw's mission to document as many aspects of Filipino culture and knowledge systems as possible. We can only save these from extinction by continuing to instill their importance in the younger generation, and let them practice and learn these treasures. With the theme "Kakaibang Sigla,” Dayaw Season 11 allows us to look at the different ways in which our energy, competitiveness and sportsmanship are mainstreamed in the traditional societies and knowledge systems,” Loren said. 

 

After featuring traditional Filipino children’s games such as patintero, sipa, and luksong tinik in the first episode, followed by a two-part special on the Punnuk, a show of physical strength that ends the Ifugao’s harvest season, “Dayaw” will then focus on Filipino martial arts such as arnis, silat, and eskrima in its next two episodes, starting on Thursday (August 26), 6pm on ANC and the ANC Facebook.

 The season will wrap up on September 3 with “Sayawang Pinoy,” an episode highlighting how grace and fluidity of movements of Filipinos express our energy, discipline and joy as a people.

 

Despite the pandemic, “Dayaw” has been able to launch new seasons, with Season 12 already in the works. Titled "KAKA-IBANG SIGLA: Our Vital Energy Part 2," it will explore love, courtship, marriage, and the cycles of life featuring the Gaddang, Tboli, and Sama Dilaut.

 

“We are fortunate to have shot a treasure trove of material before the pandemic began.  This has enabled us to go on with our mission of telling the stories of our indigenous peoples so that future generations may still be able to appreciate and continue their legacy,” said ANC chief operating officer Nadia Trinidad.

 

NCCA chair Arsenio "Nick" Lizaso expressed his gratitude to former Senator Legarda and ANC for their part in bringing our indigenous people's knowledge and heritage closer to Filipino and even foreign viewers.

 

“I would like to commend Deputy Speaker Loren Legarda for her vision and commitment to preserve, promote and enrich our culture and heritage, and to ANC for translating that vision into an exemplary body of work,” he said.

 

“Dayaw” Season 11 airs every Thursday at 6 pm on ANC on cable and the ANC Facebook page. For news, follow @ANCalerts on Facebook and Twitter or visit news.abs-cbn.com/anc online or via the ABS-CBN News App. Watch ANC online via iWantTFC. For updates, follow @ABSCBNPR on Facebook, Twitter, Instagram, and TikTok, or visit abs-cbn.com/newsroom.

Puregold Channel’s GVBOYS season-ender is giving us all the feels

Now down to its last episode, "GVBOYS: Pangmalakasang Good Vibes" on the Puregold Channel continues to bring forth laughter and happiness into the homes of Puregold’s over 30,000 subscribers on YouTube during these challenging times. 

With more than 3 million combined views on YouTube and Facebook, the seven episodes of GVBOYS have entertained viewers and shoppers to the extent of receiving clamor for a second season!

This is Puregold Channel’s first digital series since it’s conceptualization last year, introducing the “Shoppertainment” concept as a way of providing entertainment to Filipinos stuck at home in quarantine while keeping them abreast of the latest trends in retail and giving them information on new products.

Directed by Don Cuaresma, "GVBOYS: Pangmalakasang Good Vibes" brings together a stellar cast that includes Jerome Ponce, Nikko Natividad, Dave Bornea, Elsa Droga, Wilma Doesnt and Miss Carmi Martin.

In “GVBOYS”, Ponce, Natividad and Bornea are boarders in a house owned by Martin, who owes some money to the character played by Wilma Doesnt. Elsa Droga is Martin’s half-brother who helps the boys find occasional jobs in order to help their landlady pay off her debt. Add a couple of beautiful and sexy “House Angels” and a script that’s both naughty and nice to the equation and you have a winner.

“GVBOYS” will drop its last episode on August 28 and two bonus episodes after, which can be streamed for FREE on the Puregold Channel on YouTube. For more information and updates, like Puregold on Facebook, follow @puregold_ph on Instagram and Twitter and subscribe to Puregold Channel on YouTube. Watch out to see if Puregold Channel gives in to viewers’ and fans’ requests for a season 2. 

Know Your Ys and Zs: A closer look at the financial and mental well-being of Filipino Millennials and Generation Z in the time of COVID-19

As the Philippines continues to grapple with the COVID-19 pandemic, Filipino Generation Ys or Millennials (aged 25-40) and Generation Zs (aged 15-24) have expressed heightened financial and mental health challenges, prompting them to take more proactive steps toward achieving financial security and personal wellness, according to a recent study by leading life insurer Manulife. 

 

The report titled, “Know Your Ys and Zs: A closer look at the financial and mental well-being of Filipino Millennials and Generation Z in the time of COVID-19,” surveyed 500 respondents across the Philippines between April and May 2021, to further understand the attitudes, behaviors, and habits of younger generations toward finance and personal well-being, as well as actions they are taking to achieve financial independence and improve mental wellness.

 

“The far-reaching consequences of the pandemic on public health, personal relationships, and the global economy have made the younger generations of Filipinos more aware of the importance of their physical, mental and financial health, and how interconnected these are to achieving optimum well-being,” shared Melissa Henson, Chief Marketing Officer of Manulife Philippines. 

 

“While Millennials and Gen Z may have different priorities and goals, depending on where they are in their life journey, what is common is that the challenges brought by COVID-19 have accelerated their desire for financial stability. They are now seeking more products and services that not only align with their beliefs and interests, but will also help them secure a more stable future,” added Henson. “Understanding this behavior helps us find new ways to innovate and introduce more relevant financial protection products, so we can better support them as they fulfill their most important goals.” 

 

Millennials and Gen Z have become more financially conscious during the pandemic

 

According to Manulife’s new study, the top concerns that Millennials and Generation Z are grappling with during the pandemic are: running out of money, getting sick, losing their lives or their loved ones, declining mental health, and drowning in debt. These are their top stressors, which have pushed them to prioritize staying healthy and saving money. In fact, as 87% of them are worried about uncertainties in the future, most of them save so they can protect themselves against an unfortunate future event, continue to fund their daily living expenses, and support their family’s future needs. 

 

Moreover, Millennials and Gen Zs feel that they have limited funds and limited job opportunities during the pandemic, so 77% of them prioritize spending more on necessities than wants. Also, 82% don’t want to incur debt or take loans as much as possible, 82% save money every pay period or every month, 75% follow a monthly budget, and 87% avoid going over budget. 

 

However, while they claim that at least 25% of their monthly income goes to savings, and they stick to a budget conscientiously, in reality, they are only able to save approximately 10%. 

 

Despite these constraints, the study found that 81% of Millennials and Gen Zs have started taking steps to secure their future financially because they both believe it is important to know where their money goes. In addition, 67% percent of Millennials have started investing in financial instruments, 79% are looking for ways to grow their money, and 77% are exploring diversifying their portfolios to mitigate risks. 

 

On the other hand, Gen Zs are actively educating themselves about finance, recognizing that they are not yet financially stable amid the COVID-19 situation. As they pursue ways to achieve financial security, though, they have been quite ahead of the preceding generation. Filipino Gen Zs, on average, start saving money at 17 years old and investing at 21, while Millennials only began saving at 23 and investing at 27. 

 

Moreover, 92% of Gen Zs plan to purchase an insurance plan in the next one to two years, with life, health and variable unit-linked (VUL) products as their top considerations. 

 

Gen Zs expressed heightened concerns about declining mental health 

 

About 53% of Gen Zs, particularly students, turn to social media to relieve stress and cope with the pressures of the extended lockdowns. Unfortunately, social media exposure may have added to their mental health struggles, as they consider toxic social media posts as a prominent stressor for them. 

Mental health issues also affect working Gen Z and Millennials, mainly due to worries about debt and the possibility of job loss. 

 

To look after their mental well-being, Gen Zs practice various ways to improve their health. Their top-ranked activities to care for their mental health include getting enough sleep (84%), enjoying a proper meal (76%), talking to friends and family (74%), making time for hobbies (74%), and being active through fitness activities and exercise (62%). 

 

Millennials have become more focused on growing their money

 

As they take on more responsibilities at work or start to have their own families, Manulife’s study found that Millennials have become more conscious and deliberate in growing their money to secure their future. While both Millennials and Gen Zs own financial products, Millennials’ approach to investment is more accepting of risk, while acknowledging the need for protection. Seventy-nine percent of Millennials own insurance, 78% are subscribed to government savings programs, 60% are into cryptocurrency, 45% own accident insurance, and 38% have mutual funds. 

 

More than 40% of Filipino Millennials also own pension and retirement products, while 29% own Unit Investment Trust Funds (UITFs). 

 

Helping younger Filipinos navigate volatility

 

Informed by these study findings, Manulife aims to introduce more financial products, investment solutions and initiatives that support mental wellness to better address these generations’ overall being. “Unlike the generations who came before them, Millennials and Gen Zs’ most formative years have been marked by hyper-digitalization, easy access to information, rapid social, political and economic shifts, environmental issues, and unprecedented global change. Because of the pandemic, what should have been an optimistic period in their personal and professional lives has become a chapter filled with uncertainty and concern,” Henson said. 

 

“As we strive to navigate present realities, and forge a path toward a better post-pandemic world, we find hope in the fact that younger generations of Filipinos are taking concrete steps toward making every day better for themselves and their loved ones. We aim to help them future-proof their finances, so they can achieve their aspirations and live their lives to the fullest.” 

 

Manulife Philippines’ “Know Your Ys and Zs: A Closer Look at the Financial and Mental Well-Being of Filipino Millennials and Generation Z in the Time of COVID-19” was conducted in partnership with InSites Consulting Asia, an independent market research agency.

 

Enfagrow AII NuraPro Four is the first and only staged milk in the Philippines made with A2 milk protein

What a child eats, and drinks plays a great role in their health. Fortunately, there is a great variety in foods that leaves parents with options to satisfy their kids’ nutritional needs.

 

As one of the leading brands in children’s milk, Enfagrow AII NuraPro Four is one with parents in raising the next generation of healthy and smart kids with a heart. With its years of experience, the brand continues to provide expertly designed nutrition for children through its newest offering, the Enfagrow AII NuraPro Four. 

Help raise healthy, smart kids with a heart with the new Enfagrow AII Nurapro Four — made with pure A2 milk protein from rare A2 cows, that is all-natural and easy for kids to digest.

Enfagrow AII NuraPro Four is the first and only staged milk in the Philippines made with A2 milk protein purely sourced from rare New Zealand & European A2 cows. Unlike regular cows, A2 cows only produce the A2 milk protein type, which is easy for kids to digest and absorb.^[1] Even better, it also has DHA & MFGM Pro that can help boost a child’s IQ and EQ development,^[2] with proper nutrition and stimulation.

When provided with proper nutrition and a healthy lifestyle, along with encouragement and support from their parents, a child can have an enhanced mental, physical, and emotional development with the aid of Enfagrow AII Nurapro Four.

  

Discover the Enfagrow AII Nurapro Four Difference – the 1st and only staged milk in the Philippines with all-natural A2 protein from rare A2 cows, that is easy for kids to digest and absorb. Now available in leading drugstores, supermarkets! Also online on Lazada, Shopee, and Enfagrow’s Official Store, Nutrihealth.com.

To know more about Enfagrow AII Nurapro Four, please visit www.enfagrow.com.ph, and sign up to Club Mama!

 

References:

 

[1] Chapter 20 - Milk Proteins: Digestion and Absorption in the Gastrointestinal Tract, Editor(s): Harjinder Singh, Mike Boland, Abby Thompson, In Food Science and Technology, Milk Proteins (Second Edition), Academic Press, 2014, Pages 557-569,

 

[2] Milk fat globule membrane (INPULSE) enriched formula milk decreases febrile

episodes and may improve behavioral regulation in young children: Gigi Veereman-Wauters M.D., Ph.D. a,*, So!e Staelens M.S. a, Roeland Rombaut Ph.D. b, Koen Dewettinck Ph.D. b, Dirk Deboutte M.D., Ph.D. c, Robert-Jan Brummer M.D., Ph.D. d, Marc Boone e, Pasale Le Ruyet Ph.D. f

 

  

FWD Life Insurance announces the inclusion of COVID-19-related coverage reward through affordable and digitally accessible insurance plans

FWD Life Insurance announced the inclusion of COVID-19-related coverage reward through affordable and digitally accessible insurance plans that provide life, accident and critical illness protection. In partnership with Pacific Cross Insurance, the reward covers in-patient treatment of diagnosed COVID-19 illness or complications from COVID-19 vaccinations.

The reward comes with every new purchase of FWD Life Insurance’s KanMend, KanLive, KanGuard or a combination of all three in one protection plan. Customers can claim their cash rewards amounting from PhP30k to PhP90k regardless of their hospital bills from confinement for COVID-19 or vaccination complications. The benefit is on top of their Health Maintenance Organization (HMO) and other health plans.

 

“We constantly look to innovate our products and services with the goal to meet current needs and conditions with our vision of changing the way people feel about insurance. We’re here to help them prepare for any eventuality that the pandemic may cause so they can continue to celebrate living with their loved ones,” said Li Hao Zhuang, President and CEO of FWD Life Insurance. 

The reward comes at an opportune time when the virus continues to mutate in spite of ongoing global vaccination efforts. FWD Life Insurance designed it in such a way that customers can purchase their preferred plan conveniently and easily through the online insurance shop without needing to go through underwriting or submitting medical history. 

 

KanMend is a starter critical illness coverage plan that protects against 42 critical illnesses like cancer, heart disease or meningitis. It comes with six months of free tele-medicine service from KonsultaMD. KanLive is a life protection plan that provides beneficiaries with financial support in case of the insured’s death. It comes with one year of unlimited medical consultation at Aventus Medical, Inc. clinics nationwide. KanGuard is an accident insurance plan that provides cash benefit in case of the insured’s death, or total and permanent disability from accident anywhere in the world. It comes with one-year global emergency services via Assist America.

 

KanMend, KanLive and KanGuard are available at FWD Life Insurance’s online store, shop.fwd.com.ph.

Get to enjoy this Shopee Beauty Exclusive at Colgate-Palmolive Official Store in Shopee

If youre looking for your beauty, skincare and haircare needs visit Shopee beauty. Its my one-stop shop for all my personal care and beauty needs.                                  

For all your haircare needs, add to cart these Palmolive shampoo, dry shampoo and body wash here at Colgate-Palmolive Official Store in Shopee.

I love that my favorite Palmolive Naturals Dry Shampoo is on sale. This one smells so good and most effective for oily hair, it absorbs all the greasy part and it preserves colored and bleached hair health. 

Get to enjoy this Shopee Beauty Exclusive purchase the Palmolive Naturals Body Wash 500mL Pack of 2 and get 50% off on the Palmolive Naturals Dry Shampoo 75ml!

Check these out! 🧡🧡🧡

                  Add to cart Palmolive Naturals Intensive Moisture Shampoo 600ml

We get that today’s busy and on-the-go lifestyle isn’t easy. So we want to make your hair one less worry. Instantly refresh your hair in just 1 minute! Infused with Natural Geranium, our lightweight formula instantly absorbs oil with just a few quick sprays. Enjoy naturally beautiful hair that’s always delightfully fresh and fragrant!

      Add to cart  Palmolive Naturals Dry Shampoo Fresh & Fragrant 75ml

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Add to cart Palmolive Naturals Hydrating Body Wash Sea Minerals 500ml Pack of 2

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For more amazing deals and discounts, download the Shopee app for free via the App Store or Google Play. 

Cebu Pacific implements one carry-on baggage policy

Cebu Pacific reminds its passengers to bring only one hand carry bag during their travels to ensure a smooth and convenient flight experience. The carry-on bag must not exceed 7 kilograms in weight and its size must fit in the overhead bin or under the aircraft seat. 

This strict implementation of the hand carry baggage policy is in line with the airline’s goal to improve its processes for a more efficient and seamless customer experience.

Beginning September 01, 2021, guests who do not comply with this rule will be charged with a gate baggage fee of P1,000 per person for domestic flights. In the coming months, the airline will also begin charging for its international flights – P1,500 for short haul and P3,000 for long haul. 

Cashless payments are also encouraged, in line with the airline’s contactless flight guidelines amidst operating during the pandemic.

“We have been continuously reviewing our processes to ensure we are able to provide the best customer experience for everyJuan. This is being done to make sure CEB avoids any unnecessary flight delays as much as possible," said Candice Iyog, Vice President for Marketing and Customer Experience at Cebu Pacific. 

Passengers who purchased additional items at the airport are exempted and will not be charged with this fee, if they can show the official receipt from the store where they shopped at the airport. 

Other items that will be accepted as extra free hand carry are equipment for medical needs or for infants.

"We also hope this will convince our passengers to become more mindful as we do not want them to shell out additional, avoidable fees,” added Iyog.  

CEB reminds everyJuan to properly pack their bags and avail of additional prepaid baggage allowance to avoid any other additional fees at the airport. More information on this may be viewed on www.cebupacificair.com