AI Takes Center Stage as HP Launches 80+ Smart Work Solutions at Amplify 2025

 

HP unleashes new AI experiences for work through industry-leading portfolio of more than 80 products and services at its annual partner conference

 Optimizes gameplay with OMEN AI on the new OMEN 16 Slim Gaming Laptop, and HyperX Cloud III S Wireless Gaming Headset delivers unmatched immersive audio experiences. 

 At its annual Amplify Conference,HP Inc. announced new products and services designed to shape the future of work, empowering people and businesses to create and manage their ownway of working. The company unveiled more than 80 PCs, AI-powered print tools for SMBs, and Workforce Experience Platform enhancements all built to drive company growth and professional fulfillment. 

 

"HP is translating AI into meaningful experiences that drive growth and fulfillment,” said Enrique Lores, President and CEO at HP Inc. "We are shaping the future of work with game-changing AI innovations that seamlessly adapt to how people want to work."

 

Filipino consumers can soon experience HP’s latest innovations, with select products expected to arrive in the Philippines in the coming months.

 

Leading the Future of Work

 

HP’s 2024 Work Relationship Index reports that only 28 percent of workers have a healthy relationship with work. Companies and people are seeking better work experiences and new advancements in technology – from seamless device connectivity to AI applications – that can help people work faster, think more creatively, and connect on a deeper level.

With customers looking to refresh their devices to Windows 11, HP is supercharging its PCs to take advantage of the latest technologies available with select models qualifying as Copilot+ PCs, so work doesn’t feel like work: 

• The HP EliteBook 8 Series is masterfully redesigned with mainstream enterprise workers in mind, delivering AI-powered productivity and seamless collaboration in a repairable and upgradeable package. With NPU options up to 50 TOPS, experience up to 224% better power efficiency and up to 43 times faster AI image generation for incredible performance gains versus previous non-NPU models.

• The HP EliteDesk 8 Series brings AI powerfully and securely to the company’s desktop portfolio. These devices are ideal for corporate project managers and workers who need a reliable PC that can manage even the most demanding projects for smarter workflows and productivity. This is the world's first business desktop PC portfolio to protect against quantum computer hacks, combining high performance with lower power consumption to reduce costs. 

• The HP EliteStudio 8 AiO G1i is the perfect tool for an on-the-go employee constantly moving around the office. As the world’s first commercial PC with integrated KVM ability through HP Device Switch, an employee can use the all-in-one for work or quickly plug their laptop into the AIO with a single cable to power the notebook and access all the available peripherals. 

• The OmniBook X Series is designed for creators who need a PC that adapts to their workflow, whether it be a svelte 14-inch flip device to ideate and draw, or a powerhouse clamshell 17.3-inch PC to power through their larger-than-life creations. The OmniBook 7 Series is built for power users on their PC for all-day productivity for school or work. And the OmniBook 5 Series is ideal for families and students with a versatile design that’s built for streaming, light gaming, and personal productivity. Devices across the consumer notebook portfolio are offered in a variety of sizes with powerful Intel Ultra or AMD Ryzen™ processors.

 

HP is also delivering powerful new AI software experiences to complement this next generation of AI PCs. Qualifying consumer and commercial devices from HP are equipped with exclusive software designed to transform how people work in the office, at home, and everywhere in between: 

• HP AI Companion is an advanced on-device AI research assistant that delivers instant answers and secured file analysis, even without an internet connection., New features planned for this Spring include intuitive voice and text commands and built-in keylogger protections to enhance productivity while keeping data secure on the device. 

• HP Go plans to deliver seamless global connectivity for highly mobile professionals. With automatic network switching regardless of carrier, advanced fleet management, and effortless setup, road warriors can connect and be productive wherever work takes them. The HP Go service option will first be available on the HP EliteBook 6 G1qpowered by Snapdragon X Series, making it the world’s first AI PC with zero-touch multi-carrier 5G deployment.

• Poly Camera Pro newest features make virtual interactions and video conferencing more dynamic and engaging, with AI-powered features like Magic Background, seamless streaming integrations, and presenter overlays. Multi-camera support, customizable aesthetics, and auto-framing transforms any workspace into a professional studio experience.

 

HP is changing the way customers print and manage documents, making it easier and more efficient with new features and technology:

• Two new features to its collection of AI-powered tools that help SMBs simplify and enhance the print experience. The first feature streamlines the process of sharing scanned documents by using AI to summarize them and draft an email with the document attached, allowing for easy sharing via email or chat. The second feature offers automatic and guided redaction to safeguard sensitive information, ensuring that private data remains secure on HP devices without requiring a cloud connection. These innovations aim to reduce the complexity and enhance the security of document handling for small businesses. 

• The HP LaserJet Enterprise 8000 Series Printers are the world’s first printers that protect against quantum computer attacks2. They provide enhanced hardware-level security for highly regulated organizations that rely on secure printing, ensuring protection against future quantum computer attacks while seamlessly integrating with Zero Trust architectures.

• The HP Latex R530 Printer is the only compact all-in-one HP Latex printer, capable of handling both rigid and flexible media. Its digital operation simplifies workflows and maximizes space, boosting efficiency. It helps small and medium-sized print shops (PSPs) meet customer demands with high-quality prints and impressive output.

 

HP provides IT with valuable insights that empower employees to thrive with HP Workforce Experience Platform (WXP) enhancements and expanded availability. New features include: 

• AI Sentiment Analysis now includes AI capabilities to assess and improve employee experience by analyzing thousands of free text surveys.

• Fleet Explorer is a new AI-powered natural language processing (NLP) tool lets users query fleet data instantly for insights.

• Vyopta Integration enables HP and Vyopta customers to now check on the overall health of their organization’s collaboration environment in WXP.

• Pre-built scripts, alerts and dashboards help organizations monitor fleets, automate workflows.

 

Shaping the Future in Play

 

Technology can also offer people a smooth transition from work into play. According to Mohamed Ala Saayed, Senior Program Director & Fellow, Frost & Sullivan, “About 60% of gaming PCs owners likely use their systems for work-related activities in addition to gaming.”

 

New gaming hardware across OMEN and HyperX delivers meaningful performance and personalization for the ultimate in gameplay:

• The OMEN 16 Slim Gaming Laptop redefines portable gaming with its ultra-thin design to game anywhere. The PC delivers next-level performance with up to Intel® Core™ Ultra 9 285H processors, and comes with up to an NVIDIA® GeForce RTX™ 5070 Laptop GPU for next-level graphics fidelity. 

• The OMEN Transcend 14 Gaming Laptop is refreshed to deliver the same powerful CPU and GPU performance as the OMEN 16 Slim for gamers and creators on the go, bringing 25% more power.

• OMEN AI is a personalized, one-click solution that recommends the best system, hardware, and gaming settings based on each unique device and game to eliminate endless tinkering. Accessible within OMEN Gaming Hub, OMEN AI is available on all HP gaming and consumer PCs. 

• The HyperX Cloud III S Wireless Gaming Headset delivers unmatched comfort and immersive audio for up to 120 hours of battery life in 2.4GHz and up to 200 hours in Bluetooth mode on a single charge. HyperX-tuned acoustics ensure crystal-clear audio and thedurable yet flexible design, boom and boomless mic options, and customizable earcup plates let gamers play longer, sound better, and do it in style.

 

HP Amplify Newsroom

For all the latest HP Amplify Partner Conference news and updates, visit the HP Newsroom including the just released Threat Research Report press release and news from the Advanced Compute Solutions business. More news posting at 2 p.m. ET and 4 p.m. ET. 

 

Availability in the Philippines will be announced soon. Stay tuned for updates from HP!

• Follow @HP on LinkedIn, X, and Instagram

• Follow @Enrique Lores on LinkedIn

• Follow #HPAmplify across social platforms for the latest updates

 

UNIQLO Drops ‘Live It Up! This is UT!’ — A Celebration of Culture and Creativity

 Global apparel retailer UNIQLO announces the start of a new campaign for its UT (UNIQLO T-shirt) brand of graphic T-shirts for 2025 entitled “Live it up! This is UT!” Designed around the theme of allowing customers of all generations to enjoy graphic T-shirts, the campaign expresses the limitless potential of graphic T-shirts unbound by convention. The message of “Live it up!” aims to encourage everyone to live life to the fullest each day

The UT Spring/Summer 2025 collection will feature an overwhelming variety of graphics carefully selected from the latest trends in pop culture. Packed with collaborations across limitless categories, the lineup features artists who continue to inspire people across generations, such as Pablo Picasso and Andy Warhol; characters from franchises beloved around the world, such as Disney, Peanuts, and Sanrio; classic Japanese anime and games. The lineup also features special collections born from UNIQLO’s partnerships with the world's leading museums. New content will be released each week.

UT Creative Director Kosuke Kawamura commented: “Even if you’re not familiar with the design on a graphic T-shirt, you might think that the graphic is cute or cool, and you can easily enjoy what you want to wear depending on your mood that day. For 2025, we have confidently selected cultural touchstones from around the world befitting the outstanding graphics T-shirts we aim to create. I hope everyone will choose a graphic T-shirt that speaks to them.”

New relaxed fit style from Spring/Summer 2025

The rich variety of content is the main attraction of UT, but the T-shirt garment itself is packed with carefully considered details. In addition to the regular and oversized fit styles, a new relaxed fit has been added as a trend-conscious silhouette. As a T-shirt brand, UNIQLO considers the silhouette of UT to be an important factor, and to ensure that each shirt is one that will be loved over time, refuses to compromise.

Key points of the relaxed fit

・ Neat length slightly shorter than oversize

・ Moderately wide box silhouette between regular fit and oversized

・ The shoulder line is lowered, and the sleeve length is slightly more compact

・ Soft fabric for a well-balanced feel

UT magazine 2025 SPRING SUMMER Vol.12 encapsulates UT at the start of the 2025 season

The main feature highlights UT's first collaboration with master French artist Henri Matisse. UT magazine visited Nice, where Matisse spent his last years, to showcase the beautiful cityscape of soft light and blue sea that had such a tremendous influence on his creative output. In other sections, through interviews with BUAISOU—a collective of indigo artisans that has garnered attention around the world for their innovative creations while respecting tradition—the magazine explores the hidden story of how they developed designs to express the world of Disney. The magazine also features interviews with a variety of exclusive UT collaborators, including the creators and production teams behind the horror/dark fantasy manga Uzumaki, Parasyte, and Berserk, which have many fans around the world. These interviews convey the possibilities and fascination of designs expressed through T-shirts, as well as the fun of wearing them. UT magazine 2025 SPRING SUMMER Vol.12 is available free of charge in select stores: UNIQLO Manila Global Flagship Store, UNIQLO SM Megamall, and UNIQLO SM Mall of Asia starting March 31, 2025.

* The content can also be enjoyed as an online magazine (updated periodically)

UT magazine website: https://www.uniqlo.com/ph/en/news/topics/2025032401/ 

The UT lineup scheduled for release up to early June showcased in UT Lineup Catalog 2025 Spring

A catalog presenting the 140 or so designs in the current UT lineup will be available at select UNIQLO stores from Friday, March 14th. The full lineup, including designs not included in the catalog, can be viewed any time at the UNIQLO online store. The second installment, UT Lineup Catalog 2025 Summer, is scheduled for release around June.

UT Lineup: https://www.uniqlo.com/ph/en/special-feature/ut 

Level Up Your Travel Game: PAL Business Class Just Got Easier with Maya

There’s a certain excitement and joy that comes with flying Business Class. You skip the long lines, unwind in a premium lounge, stretch out in a spacious seat, and indulge in curated meals mid-air. That extra life isn’t just a dream—it’s within reach, thanks to Philippine Airlines and Maya, the #1 Digital Bank App in the Philippines.

Because let’s face it—there’s flying, and then there’s flying Business Class. Reclining in a comfy seat while sipping champagne and watching your favorite show feels like a world away from the usual travel stress. But with Maya, it’s not just a dream—it’s a daily money move away.

Every ₱500 Maya transaction earns you raffle entries to win year-round PAL Business Class flights to your dream destinations. Want to boost your chances? Save with high-interest Maya products, swipe with the Landers Cashback Everywhere Credit Card, or book PAL flights using Maya—and earn 5x raffle entries for every ₱5,000.

Need some inspiration? Here’s how easy it is to live the PAL Business Class life with Maya:

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Jenny Yeo flew Business Class to Perth, Australia for the first time and shared her travel cheat sheet to winning—swiping her Landers Cashback Everywhere Credit Card and saving with Maya along the way.

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Watch here

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Denisse Aquino took on the “We listen & We don’t judge” trend while enjoying the comforts of a Business Class trip to Cebu with her Maya Card in hand.

From arroz caldo in the PAL Mabuhay Lounge to the best Cebu lechon, spending and saving with Maya doesn’t get better than this.

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Watch here

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Daniella Roi jetted off to New York, USA and shared her game plan to win Business Class flights using Maya Easy Credit and Maya Savings. She flexed just how easy it is Daniella Roi jetted off to New York, USA and shared her game plan to win Business Class flights using Maya Easy Credit and Maya Savings. She flexed just how easy it is to win—simply by using Maya for her travel gastos.

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Watch here

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Nika Dy also experienced Business Class to Hanoi, Vietnam for the first time and took her Maya Card for a spin—sipping egg coffee, shopping, and exploring the city. As a student, she found Maya Savings especially helpful, earning daily interest while still getting a shot at the Business Class life all year round.

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Watch here

Whether you're saving, spending, or borrowing, every move with Maya brings you closer to the adventure of a lifetime.

Ready to live the extra life? Visit maya.ph/happyyouyear to learn more.

Acer Continues to Dominate PH Consumer and Gaming Laptop Segments

 Acer once again dominated the Philippine market for consumer and gaming notebooks in 2024, capturing 35.7% of the total market share, according to third-party survey data by GfK. Acer secured a 34.2% market share in the consumer notebook category and a 40.6% market share in the gaming notebook category. This means that one in every three laptops in the Philippines is an Acer.

Key growth drivers included best-value offerings, extensive sales coverage, and strategic marketing campaigns. Acer’s agility in adapting to the latest trends and leveraging the influence of its brand ambassadors, such as SB19 and G22, resonated with the young target demographic.

 

Acer also solidified its market leadership in the gaming category with Predator Gaming.  The brand has always focused on growing the esports community through events like the Asia Pacific Predator League.

 

“These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer,” said Sue Ong-Lim, Acer Philippines Managing Director.

 

Another factor contributing to Acer’s success is the brand’s strong nationwide presence. Consumers can purchase Acer products at Acer Concept Stores and through authorized dealers. Acer products are also available online through the Acer online store, Lazada, and Shopee.

 

Visit Acer’s official social media pages for more information - Facebook (@acerPH), Instagram (@acerph), Twitter (@acerphils), or through the official website www.acer.com.

 

Feel the Joy: Jollibee Rolls Out Summer Saya Treats for the Ultimate Summer Fun

 Summer is here, and that means more time for fun, travel, and bonding with loved ones! Whether it’s hitting the beach, going on a road trip, or simply enjoying the season’s laid-back vibes, there’s no better way to make summer extra special than with delicious treats and exciting offers.

That’s why Jollibee is making the season even jollier with its biggest summer campaign yet— the Summer Saya Treats!

This campaign is all about celebrating the extra saya that comes with spending summer

with family and friends, made even more enjoyable with Jollibee’s exciting lineup of sulit offers, promos, and exclusive treats designed to match every adventure.

Enjoy the Summer Saya Treats and Exciting Deals!

Kicking off Summer Saya Treats, Jollibee is rolling out a series of sulit offers and must-try deals that will bring even more joy to your favorite summer activities:

 

March 21 – Summer Delights with Umbrella Promo

The Summer Saya excitement officially launched on March 21, giving consumers a limited-edition Jollibee Umbrella for just ₱149 with any value meal purchase paired with choice of Summer Delight: Mango Jelly Sundae, Cookies & Cream Sundae, or Iced Mocha—perfect for staying cool under the sun!

Promo is until April 30, 2025 at participating Jollibee stores nationwide. Available via Dine-In, Take Out, and Drive-Thru.

March 28 – Crunchy Chicken Sandwich with Free Soda Float Upgrade

Beat the heat while enjoying a delicious Crunchy Chicken Sandwich! Starting March 28, get a Free Soda Float upgrade when you buy a Crunchy Chicken Sandwich with Fries & Drink for just ₱125 (Save ₱25), making snack time even more refreshing and sulit!

Promo is until April 30, 2025 in all Jollibee stores nationwide. Available via Dine-In, Take Out, and Drive-Thru. Price varies.

April 1 – 20 – Lenten Deals with Visita Iglesia Digital Map

For those observing Lenten traditions, Jollibee makes it easy to enjoy a satisfying, meat-free option with its Tuna Pie with Fries & Drink for only ₱145 (Save ₱12). Plus, consumers can access Jollibee’s Visita Iglesia Digital Map featuring recommended and notable Churches , making their Holy Week experience even more memorable and convenient.

Extra Saya, Extra Bonding, Extra Fun!

“Summer is all about creating fun-filled moments with family and friends, and we at Jollibee want to make those experiences even more special,” said Eloise Siccion, Assistant Vice President and Head of Trade Marketing Group at Jollibee Philippines. “With the Summer Saya Treats, we’re bringing extra saya with sulit promos and exclusive treats that perfectly complement all your summer adventures,” she added.

Jollibee has even more exciting offers in store throughout the season! Consumers can look forward to new promos, special treats, and  exclusive deals rolling out in the coming months.

Order now and make this summer extra special with Jollibee’s delicious, sulit offers made for sharing and bonding! For more updates, follow @Jollibee on Facebook, Instagram, TikTok, and X. You may also visit https://www.jollibee.com.ph/ for more info.

 

NBA and Daily Fantasy Strike Major Deal to Elevate Fan Engagement in PH

The National Basketball Association (NBA) and Daily Fantasy, the first officially licensed fantasy sports platform in the Philippines that is operated by local gaming company RAC Phil Corp., today announced a multiyear collaboration that makes Daily Fantasy the league’s official daily fantasy partner in the Philippines. 

Daily fantasy sports are games conducted over short-term periods, which offer participants opportunities to build virtual teams consisting of real players and earn points based on their actual performance in real competitions.  Through the collaboration, Daily Fantasy will develop fantasy sports contests around NBA games, allowing users in the Philippines to draft daily a new fantasy NBA team under a salary cap and make real-time strategic decisions based on NBA players’ on-court performances. 

 

Additionally, Daily Fantasy will utilize official NBA data,offer in-depth statistical insights and interactive content, and conduct promotions to give fans the chance to win special prizes.  Daily Fantasy will also be integrated into the NBA’s localized digital platforms in the country.

 

The announcement was made today at a launch event in Taguig by RAC Phil Corp. Marketing Director Jennifer Bautista, Daily Fantasy Marketing Manager ColwinTanhehco and NBA Head of International Gaming and Data Distribution, Kuljeet Sindhar.

 

The NBA and Daily Fantasy celebrate their multiyear collaboration, offering Filipino basketball fans an immersive and interactive way to engage with the league through fantasy sports.

 

 

“We are thrilled to work with the NBA, a league that shares our commitment to innovation and fan engagement,” said Tanhehco.  “This collaboration will allow us to provide our users with an unparalleled fantasy basketball experience, offering real-time stats, expert analysis, and exciting contests that bring them closer to the game they love.” 

 

“The Philippines continues to be among the most passionate NBA fanbases in the world, and fantasy sports offer an innovative platform to deepen their engagement with their favorite teams and players,” said Sindhar.  “We look forward to teaming up with Daily Fantasy to introduce an authentic NBA fantasy experience that provides Filipino fans with more opportunities to immerse themselves in the excitement of the NBA.”

The NBA and Daily Fantasy unite to bring Filipino basketball fans closer to the action, offering an innovative and interactive fantasy sports platform that enhances engagement with the league.

 

 

Fans in the Philippines can download the Daily Fantasy app on the App Store or through their official website at www.playdailyfantasy.com and follow Daily Fantasy on Facebook, Instagram and TikTok for the latest updates on exclusive contests, rewards, and exciting events. 

 

For all the latest NBA news and updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow the NBA on Facebook, TikTok and X.  The 2024-25 NBA season is airing live in the Philippines on One Sports, RPTV and NBA TV Philippines, and on streaming platforms Pilipinas Live, Setanta Sports and NBA League Pass, the league’s premium live game subscription service available via the NBA App.  Fans in the Philippines can shop for official NBA merchandise at the NBA Stores at SM Megamall and SM Mall of Asia and at NBAStore.com.ph.

 

Experience Ado’s Historic “Shinzou” Concert in Cinemas Worldwide This April

 GAGA Corporation has announced the upcoming global theatrical release of the concert film “Ado SPECIAL LIVE ‘Shinzou’ in Cinema” and unveiled an official trailer alongside a promotional poster. The concert film is set to premiere nationwide in Japan on May 9, 2025, followed by international screenings in select theaters, with screenings in the Philippines starting on April 11, 2025. 

The concert film offers an immersive journey into Ado’s legendary live concert “Shinzou” at the Japan National Stadium in 2024. It also features a fully remastered 5.1 channel audio system and Dolby Atmos sound technology for unparalleled sound quality tailored for the big screen. 

 

Created by Ado’s image director, ORIHARA, the official poster seamlessly blends the key visual from Ado SPECIAL LIVE 2024 “Shinzou” with real concert imagery, delivering a striking design that vividly captures the energy of the experience. 

Tune into the promotional trailer of “Ado SPECIAL LIVE ‘Shinzou’ in Cinema” https://youtu.be/6TTyCW-PT3o

The trailer offers a glimpse into the unforgettable performance of Ado’s electrifying live concert, showcasing the dynamic atmosphere of the venue. Narrated by Ado herself, it highlights one of the most unforgettable moments of the show—her first-ever on-stage collaboration with Hatsune Miku. 

 

Ado is currently gearing up for her second world tour, Ado WORLD TOUR 2025 “Hibana” Powered by Crunchyroll starting in April 2025. The Manila stop will happen at the SM Mall of Asia Arena on May 8, 2025. Tickets are still available at smtickets.com.  
 

 

“!Ado SPECIAL LIVE ‘Shinzou’ in Cinema” is a One-of-a-Kind Experience 

To deliver a truly special experience for fans, “Ado SPECIAL LIVE ‘Shinzou’ in Cinema” features audio expertly remastered by renowned recording engineer Kenichi Koga. The concert film is optimized for Dolby Atmos and 5.1 channel surround sound, immersing the audience in stunning, high-fidelity audio tailored for theaters that bring the concert to life.  

 

The “Ado SPECIAL LIVE ‘Shinzou’ in Cinema” will serve as an appetizer for fans as Ado presents her second world tour, “Ado WORLD TOUR 2025 ‘Hibana’ Powered by Crunchyroll” starting on April 26, 2025 with a stop in Manila, Philippines! Experience the event at the SM Mall of Asia Arena on May 8, 2025. Limited tickets left at SM Tickets! 
 

A Stylish and Reliable Smartphone for Every Filipino: HONOR X5b Launches April 2!

Global technology brand HONOR and Lazada, the Philippines’ leading e-commerce platform, have joined forces to introduce an exciting new addition to HONOR’s smartphone lineup. The HONOR X5b promises to deliver stylish design and impressive performance, and it will soon be available exclusively on Lazada.

This collaboration between HONOR and Lazada reaffirms both brands’ commitment to making quality technology more accessible to Filipinos. “We’re thrilled to partner with Lazada for the first time to bring a device that combines style, reliability, and advanced features. The HONOR X5b is designed to meet the everyday needs of Filipino consumers,” said Stephen Cheng,Vice President of HONOR Philippines.

What to Expect from the HONOR X5b

The HONOR X5b is built with the user in mind, offering a sleek design and practical features to elevate everyday experiences. With an immersive display, long-lasting battery life, and advanced camera capabilities, the HONOR X5b ensures users can stay connected, capture special moments, and enjoy their favorite content seamlessly.

 

Stay Tuned for More

The HONOR X5b and X5b Plus will officially launch in the Philippines soon, and exclusive perks await those who purchase it on Lazada. Keep an eye on HONOR’s official social media channels and Lazada’s platform for more updates and exclusive pre-launch offers.

 

For more information, visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.