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Saturday, July 18, 2015

NEW ERA CAPS: Gangsta's (fashion) Paradise


Iconic headwear brand arrives in the Philippines; first collection includes the premium 59FIFTY fitted cap



Its the feeling women get when they are inside the make up store of their favorite brand-- the sight of the newly arrived lipsticks with the latest swatches of colors or that limited edition 8-hour stay/ powder foundation that just arrived from your longtime favorite cult brand---I guess that pretty much sums up the feeling of cap enthusiasts as soon as they enter the newly opened New Era store at SM Megamall.

Its like being in "CAP" HEAVEN especially if your significant other is into collecting caps, with the super diverse selection from 59FIFTY and to 9FIFTY snapbacks --each beautifully tucked  in different style, colors and design.

Most of the men I know, (regardless of age) loves to wear caps, they say it gives them the "added pogi" points and keeps them "bagets-looking" (that's an 80's reference for you).



I have never seen men getting excited at the sight of  59FIFTY and 9FIFTY Snapbacks at the launch of New Era caps store at SM Megamall Building B last July 14, with host Joyce Pring and attended by celebrities David Guison, Mikey Bustos, RA Rivera, Quark Henares, Jinri Park, Erika Padilla, Kean Cipriano, Raimund Marasigan and Luke Landrigan, with performances by The Crew Dance and Red Bull BC One Philippines Cypher winner B-Boy Haslah.

The interior design utilizes cement, wood and metal as strong design elements that provide the perfect backdrop for the caps’ various designs and colors.

As soon as i posted photos of the store and the caps, my phone kept on ringing, with friends asking me to check if there was an Andy Warhol snapback or if there is a 9Forty for women and even price inquiries about the Avengers Caps. Honestly, i have never gotten so many messages about a store launch before.

The New Era caps store is definitely the new haven for collectors and caps lovers including women.







The world’s most renowned headwear brand and official provider of on-field caps to Major League Baseball (MLB) and the National Football League (NFL), New Era, launches its first store in the Philippines. The flagship store carries over 500 cap styles inspired by different sports leagues and iconic characters, including the much celebrated 59FIFTY fitted cap which has been considered as the premium cap of choice.

“Bringing the New Era store to the Philippines has been a much-anticipated event. There are a lot of cap enthusiasts and New Era cap fans in Manila alone. Bringing the brand here and giving it its own store is sure to amplify the resurging interest in caps and headwear in general. We are ready to fuel a cap revolution,” said Melvin Lloyd Lim, Authentic Caps Retail Inc. Chairman & CEO.

The first New Era store in the Philippines brings the best interior designs from the flagship stores around the globe. Another highlight of the store is a cap blocking machine which helps shape recently-bought caps and freshen up worn ones. Aside from the caps, New Era also carries apparel, bags, cap care products and other cap accessories.

When it comes to designs, New Era has access to a comprehensive archive of designs, with licenses that are among the most extensive in the headwear industry. New Era works with Marvel, Disney, Star Wars, Looney Tunes, DC Comics, Peanuts, Wu Tang Clan, Flintstones, and Muhammad Ali, while its sports licenses include Major League Baseball (MLB), National Hockey League (NHL), National Basketball Association (NBA) and National Football League (NFL).

“The brand’s heritage is so rich that it is known in many parts of the world. We are bringing Filipinos closer to this heritage while providing options for high quality headwear,” Jonathan Lau, Authentic Caps President & COO, said.

New Era caps was founded in 1920 by Ehrhardt Koch with a US$ 5,000 capital from his aunt. The small shop became known for men’s casual and uniform caps, including what is known today as “newspaper” or “flapper” caps. They eventually forayed into creating professional baseball caps, catering to pro teams such as Pittsburgh Pirates, the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers, among others. In 95 years, the small shop in Buffalo, New York spawned a multi-national business.







“New Era is an American lifestyle brand rooted in sports that translates very well with the Philippines market. We are delighted to work with an experienced partner like Authentic Caps to assist in growing the brand and delivering New Era products to the Philippine consumer,” said Daniel Broderick, New Era Cap Managing Director for Asia-Pacific.



For more information about New Era Philippines, visit https://www.facebook.com/neweracapph. Also check more New Era news on Instagram @NewEraCapPH.








1 comment:

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