Once upon a Sabado; the day for happy memories

What makes for a perfect Sabado? Is it the extra one or two hours of sleep? The extra 30 minutes you get to spend with your pets? Or is it that one day of the week where you get to spend with your loved ones? In a way Sabado allows us that one day of the week where you get be yourself and do whatever you want.

This is one of the reason why Jollibee is relaunching its most successful campaign.

Last Saturday, July 4 relaunches the "I Love You Sabado" jingle simultaneously at five Jollibee flagship stores. Luckily, I was invited at the Jollibee E. Rodriguez at with guest singer Jollibee Ambassador  Bamboo, who rendered  his hit songs Awit ng Kabataan and Ulan  to the delight of the kids and the kids at heart.

 The “I Love You, Sabado” jingle was first launched in 1987, it  has been rewritten and given a fresh arrangement, and considered one of the most well-loved and successful campaigns of the fastfood giant.

“Our ‘I Love You, Sabado!'” campaign inspired families to make the most of their weekends by spending quality time with one another. As a brand that promotes the joy of family, Jollibee is bringing ba“Our ‘I Love You, Sabado!'” campaign inspired families to make the most of their weekends by spending quality time with one another. As a brand that promotes the joy of family, Jollibee is bringing back to life this campaign as we believe that the message holds true in this day and age. Amid the hustle and bustle of our day to day lives, we want to reinforce the importance of reserving weekends and pursuing our passions with the people who matter most – our family,” said Jollibee Vice President for Marketing Harvey Ong.

“Jollibee is going all-out on this campaign in line with our goal of engaging even more Filipino families across the country. We will make this a yearly advocacy by enjoining the whole nation to celebrate every first weekend of July thereafter as a National Family Bonding Weekend. Then and now, this is what our brand proudly stands for,” said Ong. 

So whatever happens during your entire week, there is always a Sabado to look forward to and make things better. What better way than to spend it at your nearest Jollibee Store with your loved ones.