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Wednesday, June 15, 2016

Switch to Watsons and save!

Watsons Switch and Save Ambassadors Tessa Valdez and Christian Bautista

It started with a purchase of some wet tissues maybe 5 or 6 years ago, then eventually to hand soaps, tooth brush, and shower gel and before i knew it, my shopping basket was slowly being filled up by Watsons Label Products. 

I guess its the same realization of a lot of women who've become frequent shoppers at Watsons, eversince they highlighted the Switch and Save campaign.

Afterall, why pay more when you can get the same quality and save at least 30 percent compared to those branded items. Savings you could use to buy other important stuff or maybe reward yourself with that thing you've always wanted.

Watsons launches the Switch Test campaign last June 14 at Makati Shangri-la Paranaque Ballroom, with Watsons Ambassadors guests Ms. Tessa Prieto Valdes and Christian Bautista. The event was hosted by Ines Bernardo. There was an actual switch test booth at the site of the event. Most of the switch I made is for Watsons products.

For several years now Watsons has been running its Switch & Save campaign, showing its customers that if they switch from the leading brand to Watsons brand they can get excellent quality personal care products at up to 80% less. The effort has met with massive success, convincing tons of people from everyday shoppers to high-profile endorsers (Iya Villania, Christian Bautista, Tessa Prieto Valdez, and Patty Laurel) to make the change. But with such unbelievably great savings, some skeptics remained unconvinced that Watsons products could be as good as the leading brand. To settle the question once and for all, the Watsons team decided to put it to the test- The Switch Test.

Setting up unbranded booths in major cities around the country, Watsons put its products up against the best of the best- the category leaders. Without showing or telling them what brands were involved, the Switch Test mediator had each customer try out two products- Watsons and the leader. They were asked to hold them, examine them, test and compare them, and eventually to choose the one they would buy. Which ones came out on top? Here’s what the customers had to say.

“Brand A lotion smells good, and is softer on the skin, compared to Brand B,” said one shopper who was surprised to learn that Brand A was actually Watsons. She was even more surprised when she found out Watsons costs 80% less.

Holding a toothbrush in each hand, another participant observed of the Watsons product, “The bristles are softer and I feel it would clean my teeth better.” He too made the switch and was thrilled to learn of the additional savings.

The team tested lotion, toothbrushes, body scrubs, tissue, even hair irons, and, in the end, less than 20% of shoppers chose the leading brand over Watsons quality. But when informed of the sizeable savings afterward, even they were easily swayed to switch. One in particular summed it up perfectly, “Up to 80 percent savings on body lotion, 60 percent on body scrub, and 55 percent on hair iron, what’s there to think about?”

Karen Fabres Watsons Group Marketing Manager.

Indeed, with the Switch Test done, the results are clear- 8 out of 10 shoppers prefer Watsons quality, not to mention the Watsons price. And as for that age-old question about quality or savings- it finally has an answer it looks like everyone can agree upon. Take both. Switch to Watsons and save!

1 comment:

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