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Monday, July 24, 2023

Immerse Yourself in the World of BARBIE: Spotify Unleashes Exciting New Features and Playlists for Fan

The world premiere of the highly anticipated Barbie movie, directed by Little Women writer-director Greta Gerwig and starring Margot Robbie as the world’s most popular doll, is here. To celebrate the massive cultural moment that is Barbie, listeners will notice that things have gotten a little more pink on Spotify, starting with a refresh of the exclusive Barbie Official Playlist and a special Barbie-pink play bar.


Featuring an all-star cast that includes Ryan Gosling as “Ken,” as well as appearances by America Ferrera, Issa Rae, Simu Liu, Will Ferrell, and Kate McKinnon, every new trailer or clip that has been released since the first few images came out last year has ramped up excitement for the film. There’s been a rise in pink clothing sales, food vendors are introducing Barbie-themed menu items, and a real-life pink Malibu DreamHouse was bui

BARBIE has taken over soundwaves across the globe – in fact, we’ve seen more than 620,000 Barbie-related user-generated playlists on Spotify, with top tracks like “Barbie Girl” by Aqua, “Barbie Tingz” by Nicki Minaj, and “California Gurls” by Katy Perry and Snoop Doggbeing added to playlists. 


To celebrate the highly-anticipated world premiere of BARBIE, Spotify is refreshing its exclusive Barbie Official Playlist with new tracks including Dua Lipa “Dance The Night, Billie Eilish “What Was I Made For” and Nicki Minaj, Ice Spice “ Barbie World (with Aqua).” 


Plus, Spotify users will experience:


The newly updated Barbie Official Playlist brings in new music from Atlantic Records to celebrate all the Barbies and Kens (and Allans) out there. For example, Dua Lipa’s “Dance The Night,” Billie Eilish’s “What Was I Made For?” and the Nicki Minaj and Ice Spice banger “Barbie World (with Aqua)” make the cut. The playlist will also feature Spotify Canvas on selected tracks, which features film footage that gives fans an immersive experience. The score for the movie, composed by Mark Ronson and Andrew Wyatt, will be released on August 4 and will be featured on the official playlist. 


Listeners will also find a Living in a Barbie World destination that features the Barbie Official Playlist and other playlists to get you ready for your Barbie summer including Summer Pop and our new Hot Pink playlist that will give listeners a personalized Barbie-inspired vibe.


Even before its release, Barbie has been a source of joy, nostalgia, and humor for so many. Now, with the launch of our Barbie-themed experience, we are helping listeners embrace their fun sides. Just don’t forget your rollerblades.

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