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Wednesday, October 29, 2014

Human Nature partners with GET for public transportation COMET

Human Nature together with Global Electric Transportation (GET), launches COMET (City Optimized Managed Electric Transport) ,  the  zero emission and zero belching public transportation with 20 seats capacity is powered by lithium ion batteries. The launch was attended by Human Nature Vice President Dylan Wilk,  Quezon City Vice Mayor Joy Belmonte, GET Philippines President, Freddie Tinga and Gawad Kalinga founder Tony Meloto last October 29, 2014 at the  Human Nature Head office, Commonwealth, QC.

QC Vice Mayor Joy Belmonte

In the past 6 years, Human Nature has tried to base every business decision on its Pro-Philippines, Pro-poor and Pro-environment promise. The company goes to great lengths to uphold these guiding principles – from its meticulous product development process, its development of farming communities in its supply chain, to fostering a corporate mindset that puts the needs of the poor at the top of its agenda.

The COMET is light years ahead of other mass transport vehicles. The COMET’s designated stops and terminals also make it safer for riders – gone are the days of running after jeepneys and getting rides in the middle of lanes. COMET riders will enjoy an added layer of security and ease – each unit comes equipped with a CCTV Camera, GPS and uses a cashless “Tap In, Tap Out” system.

The GET card

The partnership signifies another first for Human Nature: the roll out of “Goodness Riding”, its first transport ad campaign.

Human Nature has successfully avoided using ingredients which are harmful to humans or to the environment in its products. Most beauty brands feel it is too difficult to keep such a pledge and so do not even try. For Human Nature, it has certainly made life much more difficult, but their talented team of Filipino scientists have succeeded, winning awards from venerable institutions such as the World Economic Forum and recently being invited to share their social enterprise model at the World Entrepreneurship Forum in Lyon and World Forum in Lille, France. For a Filipino brand to be honored in France, a country more known for beauty products than any other country around the world; is truly a great distinction. Human Nature has proven that “Made in the Philippines” can mean world-class.

Dylan Wilk, Vice President of Human Nature says, “Human Nature was born because we believe that the Philippines can not only catch up, but can lead the world in many fields one day, even in science and technology. The COMET has the potential to transform Manila’s roads from noisy, polluted thoroughfares into peaceful, sleek 21st century streets of the future. They are a natural match for us. The COMET brings our pro-Philippines, pro-poor and pro-environment vision closer in every way, since even the drivers have guaranteed income and can earn far more than in a regular jeepney with COMET.”

Dylan Wilk and son

GandangKalikasan Inc. (GKI), the social enterprise behind the Human Nature brand, believes that technology should serve society’s most vulnerable and it teamed up with GET Philippines because it is a green company that puts the needs of the poor at the heart of their business.“We are very excited with this partnership with Human Nature because we share the same business approach: the triple bottom line -- People and Planet while maintaining enough Profit to ensure that the business continues to deliver good value to the community,” adds Freddie Tinga, President of GET Philippines.  

Tony Meloto, founder of GawadKalinga (GK) added, “If we want inclusive growth, we need to build the walangiwananeconomy where we leave no one behind,” he shares. Fresh from his stint at the World Forum Lille where he joined Nobel Peace Prize laureate Muhammad Yunus, Meloto believes companies like GET Philippines and Human Nature are transforming the Philippines, making it a hub for social entrepreneurship.“Solidarity in creating inclusive wealth is key to sustainable peace and prosperity.”

Gawad Kalinga's Tony Meloto

While GET Philippines is set on replacing 35,000 public utility jeepneys with the COMET within 5 to 7 years; it makes clear that it is not out to displace jeepney drivers and operators. GET has joined hands with jeepney associations and a transport group to meet their goal. Comet drivers will receive a monthly salary, health care, and social security. If medium is indeed message, then there is no better vehicle for Human Nature’s messages than the COMET.

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