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Thursday, October 23, 2014

Lets get ready to Pull&Bear in Manila!

So much has been happening at the SM Mega Fashion Hall,  it is now becoming the favorite mall of the hip and the young crowd with its latest trends and fashion influences. The SSI Group recently launches its first flagship store Pull&Bear on October 22, 2014 at the 2nd level of SM Megafashion hall, in a 872sqm store spread over, which ushers the youthful vibe from the Spanish brand that I love and frequented to when I was in UAE. Id like that the store offers the same free spirited Palm Springs-inspired decor.   They offered mojitos, burgers, nachos and beers to the media at the entrance lobby to get the feel of the ambiance

The store has the DIY and industrial look such as painted concrete, OSB and pine wood, alongside textured walls and other decorative items that create a rich backdrop of colors, materials and texture. As for lighting, the store accentuates a variety of decorative lamps to create a unique environment.

A vintage Volkswagen is installed inside the store carrying mens shoes such as canvas and others.

Since 1991, Pull&Bear attracts young people who are committed to their personal style. Pull&Bear satisfies their desire to dress casually and feel comfortable in their clothes by bringing together international trends, together with street and club fashion influences, and show off their reinterpreted style at affordable prices. Pull&Bear is current and always on the lookout for new technologies, social movements and the latest trends in arts and music.

Pull&Bear carries the label from the Inditex Group, same from the much loved brands like Zara, Massimo Dutti, Bershka and Stradivarius,  Inditex is one of the world’s biggest fashion retail groups with over 6,400 stores in 88 markets worldwide.

distressed jeans


 The front stands out as one of the store’s most unique features - traditional glass block or paved block, creating a spotlight that welcomes each customer. Putting out the traditional shop window, the fa├žade will turn the heads of every passerby with projected images inviting them to come and visit the store. They also have the phone charger station lockers with keys,  wherein you can leave your phone while shopping, This is the first fashion store that offers that.

On its launch yesterday, a customer is entitled to push a button at the roulette station. Prizes raffled are gadgets such as GoPro camera and Ipad mini.

The 872 square meter store space displays the brand’s latest and hippest collections from the women’s and men’s lines. Accessories, bags and shoes are also available.

These are the trends and collection that are now on display inside Pull&Bear, all pieces are perfectly suitable for the stylish fashionistas out there.

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