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Tuesday, November 11, 2014

Victorinox Swiss Army launches I.N.O.X. watch

Celebrating the 130th anniversary of its parent company in style, Victorinox Swiss Army launches a watch of sharp, versatile design that is so strong it defies your imagination. Victorinox Swiss Army has created I.N.O.X, a new watch that pays tribute to the history and industrial know-how of the brand by showcasing the values that have made it famous: authenticity, strength, quality, expertise, and Swiss design.

        From left to right ; Andrew Wolff, Marnie Chua – Brand Manager, Victorinox Swiss Army, 
Ivan Yao – Managing Director, Lucerne. Alexander Bennouna – CEO Victorinox Swiss Army
Axel Wenger – International Sales Manager, Asia Pacific, Emerson Yao – Managing Director, 
Lucerne, John Spainhour, Marc Nelson

The name I.N.O.X. comes from the French word for stainless steel, the solid, durable, and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintessence of the brand.

An exceptional celebration requires an exceptional watch. I.N.O.X. watch demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. Beyond the standard certification tests of the Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. watch. They reflect Victorinox Swiss Army’s passion for pushing boundaries and imposing new rules on resistance. Its robustness is incomparable to any other — an I.N.O.X. timepiece can resist eight tons of compression under a hydraulic press, and can resist being driven over by a truck of 25 tons or a military tank weighing up to 64 tons.

Friends of Victorinox Swiss Army Andrew Wolff and John Spainhour

Moreover, it can also withstand temperature shocks from -57 degrees to +71 degrees Celsius, set to a standard set by the US Army for the manufacture of missiles. Nothing comparable exists in the world of watchmaking. The I.N.O.X watch can also take on glacial cold; the watch will function non-stop and without complaint, even when frozen in an ice cube for 168 hours. Neither does it have a fear of heights; the I.N.O.X. watch can weather extreme conditions at a stratospheric altitude of 21,300 meters, which is twice the height at which airlines fly. It can also withstand a fall of 10 meters onto a smooth concrete surface, the approximate equivalent of a drop from a three-floor building.

Given its extreme robustness, one would expect the I.N.O.X. watch to look like a bunker. Its elegance, however, is evident at first glance. The refined design of the 43 mm stainless steel case is enhanced by a skillfully polished hexagonal bezel. The case is made with a scratch-resistant sapphire crystal with triple anti-reflection treatment, and is water resistant to 200 meters. Available in three colors such as black, khaki, and navy blue, the I.N.O.X. watch can be further personalized with a bumper. An inventive new accessory in the watchmaking world, this removable protector in silicone and nylon lets you change the watch’s look to match your mood. Whether it’s the office, a mountain, a busy morning, or a leisurely evening, nothing beats the I.N.O.X. watch for versatility: it can be worn anywhere, anytime.

Marnie Chua – Brand Manager of Victorinox Swiss Army with Andrew Wolff and John Spainhour

This is the same thought that celebrities Marc Nelson, Andrew Wolff, and John Spainhour have with regard to the I.N.O.X. watch. Leading such busy and adrenaline-fueled lives, these three “friends of the brand” exemplify the qualities of the I.N.O.X. watch. Marc, an adventurer who dares to brave the outdoors, Andrew, who shows tenacity on the rugby field, and John, who courageously was a marine for several years, all find a companion in the watch. These three men capture the spirit of what it means to be strong, fearless, and passionate. With I.N.O.X. watch, they are free to scale the heights, to be fierce on the field, and to be brave in the face of duty. Although the watch’s primary functions are telling the time and date, its robustness, craftsmanship and style, make it the rightful heir of the famous Swiss Army Knife, and thus these three men’s perfect “companion for life.”

Victorinox Swiss Army Watch is available at SM Megamall Boutique, Century City Mall Boutique, Lucerne, Elemento, Chronos, Wrist Pod, Swiss Gear, L Timestudio, SM Department Stores and Robinson’s Department Stores.


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