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Tuesday, November 25, 2014

Giordano celebrates 25th anniversary with a circus theme, fashion show and a concert

 It was in the early 90s when Giordano made a name in the fashion scene. The classic tshirts were well loved among the fashionistas because of its cottony feel that comes in different vibrant colors. The classic shirt is great with any jeans, khaki or denim with sneakers to complete the look.  It becomes the signature inner wear of almost everyone, because of its value for money.  After 2 decades and 5 years,  Giordano celebrates their 25th anniversary with a circus theme, fashion show and a concert.

In celebration with its 25th anniversary, a circus themed games and performances by classic circus characters such as clowns, mimes stilt walkers, magicians, lion man and fire eaters  was held at Eastwood Mall Open Park last November 22, 2014.  Giordano also has a concert topbilled by Giordano ambassador, Filipino music icon Rico Blanco, Brownman Revival and Franco.

Giordano showcased its 2014 Fall/Winter collection. Classic, perfect-for-the-chilly-weather pieces like oxford shirts, Breton tops, long-sleeved tees, denim, khakis and polos were paraded on the runway and worn by top models Ria Bolivar, Jasmine Maierhofer and Justine Gabionza. Award-winning fashion show director Ogee Atos took the shows reins while stylist Charmaine Palermo and makeup artist Lourd Ramos made up and styled the models.

The climax of the event was a concert which featured Rico Blanco, Franco and Brownman Revival. Blanco capped off the night with a performance of the crowd pleaser Giordano theme song, ‘World Without Strangers’.

Brownman Revival

“We thank everyone who celebrated this milestone with us. Giordano has evolved so much over the past two decades, and Filipinos have been a huge part of the brand’s success. When Giordano first opened here in the country, we never thought that we would sign on celebrities, much more a song composed by Rico Blanco,” said Larry C. Lim, Giordano Philippines’ CEO and President.

“We look forward to the next two decades and more, and our customers can expect more timeless and classic pieces from us in our future collections,” he said.

For more information about the Giordano Circus – 25th Anniversary Party, visit

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