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Thursday, September 17, 2015

First Applebee’s Grill & Bar soon to open at BGC this September

I first had a taste of what seems to be the best juiciest huge plate of steak with delicious sides and unlimited salad bar  at Applebees, UAE at Mushriff Mall 2 years ago. My sister and friends convinced me to try their steaks as I am not into steak or meat, to just get the first dibs of what Applebees steaks/ribs taste like abroad with a halal country.   I remember ordering the steak platter with portobello mushroom stuffed with creamy artichoke, their medium rare steak was the softest, tastiest and  juiciest dinner that I had with an extra order of their house salad ( fresh salad greens, bacon pieces, shredded cheese, croutons, cucumbers, tomatoes and caesar for dressing.)

Imagine my excitement when I learned that Applebees will be coming here in the PH soon and it would mean long lines along BGC  just like what happened to the IHOP opening.

In lieu with that, I got an invite to Applebees Grill & Bar  Media soft opening last Sept.10 at BGC last week.  All the food memories from UAE flashed before me. I realized, we are not third country anymore, with all the international restaurants coming in like IHOP, CPK , Dean and Deluca and many others.

We were first offered the Cowboy Burger, the western burger topped with crispy onion strings, melted white cheddar cheese and smoked bacon served on a toasted brioche bun with honey BBQ sauce, lettuce, tomato, onion and pickles is soo delicious and filling, the burger is good for sharing, at least for me. The burger is thick and juicy I would want to order an extra rice, seriously.

Next is the juicy Pork Ribs marinated in Applebee's special house blended, grilled to perfection served with corn on the cob, french fries and cole slaw with a choice of honey BBQ sauce, smoky chipotle, spicy sweet Asian chili and Korean BBQ sauce. Yum!

Applebees Grill & Bar is soon to open last week of September at W Global Center, Ground floor 30th Street corner 9th Avenue, Bonifacio Global City, Taguig.

The Applebees Grill & Bar at BGC has the same interior as the one in UAE, with warmer earth tones of brown, wood furnitures like tables and chairs are fixed to get the cozy feel of home. “There’s always a reason to celebrate”, whether it’s a birthday, anniversary or just simply finding your car keys—reflected in every aspect of the guest experience, from design and décor to promotion to menu innovation to service and hospitality.

The very first Applebee’s restaurant opened in 1980 in Decatur, Georgia, in the United States under the name “T.J. Applebee’s Edibles & Elixirs.” The brand gained popularity and eventually, six years later, the first franchised restaurant was opened in Kansas City under the name “Applebee’s Neighborhood Grill & Bar.” Applebee’s then entered a period of rapid and steady growth around the 1990s, opening its 100th restaurant in 1989 and it’s 250th by the end of 1992. By 1996, the chain had 819 restaurants throughout the United States, Canada, the Caribbean, Germany and the Netherlands. Currently, there are more the 2,000 Applebee’s restaurants in 49 states, 16 countries, and two U.S. territories – Applebee’s is 100% franchised.

Boneless chicken bites

Pork Ribs
Quesadilla Burger
Cowbow Burger

Three-cheese chicken cavatappi

Churros and smores

Wonton Taco
Pot Stickers

Blue Ribbon Brownie

Aside from specializing in celebrations, Applebee’s delivers guests the best in American Grill and Bar food, including ribs, steaks, burgers, a variety of unique and delicious appetizers, and mouthwatering desserts. The brand is also known for its selection of creative beverages, both alcoholic and non-alcoholic.

Applebees Bahama Mama
The Appblebees Bahama Mama is is a flavored rum-based liqueur made with natural coconut extract, malibu rum, house rum, banana liqueur, grenadine, pineapple juice and orange juice.

Apple Sangria
The Apple Sangria is a cabernet sauvignon with red apple, grenadine, pineapple juice, and cranberry juice topped with lemon-lime soda, it is best to partner with their pork ribs.

Applebee’s Grill & Bar, the quintessential American restaurant since it first opened in 1980 outside Atlanta, Georgia and which has since grown to be the largest casual dining brand in the world, is opening its first location in the Philippines, it was announced today by Daniel del Olmo, President of International, DineEquity, Inc.

The new Applebee’s, which represents another step forward in the international growth strategy of parent company DineEquity, Inc., is located at the Ground Floor of the W Global Center, 30th Street corner 9th Avenue, Bonifacio Global City, Taguig.

It also represents an expansion of the DineEquity relationship with its franchise partner for its other leading brand, IHOP restaurants, Global Restaurant Concepts. Global Restaurant Concepts currently operates seven IHOP restaurants in the Philippines.

The opening of Applebee’s Grill & Bar, will bring the brand’s 35 years of experience serving the best in ribs, steaks, burgers, appetizers and a range of drink choices to guests in the Philippines, and is the first of three Applebee’s locations expected to open in the Philippines over the next several years.

The new Applebee’s restaurant will embody Applebee’s new 360 degree brand evolution.

“We are delighted to bring the classic American grill and bar experience to guests in the Philippines, which has long been a goal for all of us at DineEquity,” said del Olmo. “Our largest ever consumer research study identified the Philippines as a market with great growth opportunity for Applebee’s.”

“But key to our plan was to find a franchise partner who would bring the same level of commitment, quality and guest satisfaction that we experienced with our IHOP franchise partner Archie Rodriguez and Global Restaurant Concepts, who, in their first year of operations, won our IHOP International Franchisee of the Year Award,” del Olmo continued. “Once they expressed interest in bringing Applebee’s to the market, we knew we had found the perfect partner and the perfect opportunity.”

“We are happy with the partnership we have with DineEquity as we are aligned in many ways with our vision and mission of providing a memorable dining experience. The rest of the team and I are excited to celebrate everything with our guests at Applebee’s as we serve classic American grill and bar flavors. As with the success of IHOP, we are sure Filipinos will love the whole concept of Applebee’s – from its menu, service, and overall ambiance - with their friends and family,” says Archie Rodriguez, President and CEO of Global Restaurant Concepts.

“Global Restaurant Concepts has grown IHOP in the Philippines rapidly over the past few years, and their work has caused local guests to truly love the brand,” del Olmo added. “I believe we will see very similar results with the Applebee’s brand from our committed and experienced partner.”

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