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Tuesday, September 22, 2015

Nips partners with SoFA and MYX in celebrating the talented youth of today

The Nips chocolate that we grew up with, yes that rainbow-colored colorful candy-coated chocolate local brand that I used to buy in the sari-sari store and used to munch with high school friends.
 I remember buying 5 sachets and separate colors from red to yellow to blue, and would put it in a separate mini container and eat it accordingly with the siblings when we played Monopoly.  At the end of the game, the winner gets to eat the red ones and would bite on it non-stop until he/she produced the reddest tongue with chocolates on and we all would die of envy. The childhood memories still clings up to this moment.

I just discovered recently during the  Nips Pop Fest 2015 event that Nips comes with variant of flavors including my favorite peanut and fruit and nut and they have added violet or purple candy chocolate nip to their rainbow colored coated candies. Plus, we together with blogger friend Cristelle enjoyed the free-for-all coloring wall with exciting patterns waiting to be filled, its like youre in a giant Colorfy, and joined the Slow Mo booth which enabled us to take wacky slow motion videos with colorful and fun accessories on.

Colorful candy-coated chocolate brand, Jack ‘n Jill Nips, celebrated the youth’s creativity and talent with its Nips Pop Fest 2015 last September 19. The event was hosted by TV host Robi Domingo and VJ Ai with performances from Itchyworms.

Jack ‘n Jill Nips partners with SoFA Design Institute and MYX  showcasing entries for the Nips T-shirt Design Contest. Winners of the t-shirt design contest were also awarded as much as P100,000 during the event.

During the colorful festivity, Nips awarded special prizes to the winners of the HaNIPS music video-making contest.

The music video-making contest is Nips’ way to add a twist to its well-known jingle. The contest, in partnership with local music channel MYX, engaged the creativity of today’s youth to come up with their interpretation of the jingle and turn it into a music video.

A grand prize worth P100,000 was awarded to the PinakaHaNips (best overall music video) video of 24-year-old Kharleigh Macapagal. She created a video of a quiet day at the beach with nature doing its own magic, unleashing its own array of colors.

“I just focused on the personality of Nips and how it brings color to any situation anytime, anywhere,” said Macapagal. “And even the whole process of brainstorming and producing the video and jingle, it was really like Nips – pure, unadulterated fun with my siblings and cousins who helped me get things done.”

Macapagal’s entry entitled “Rainbow Connection” also won P50,000 for bagging the HaNIPS with Nips (best use of Nips products) and HaNIPS sa video (best in video execution) special awards.

A close contender to the PinakaHaNips video was “Let’s Make a Rainbow” from aspiring filmmaker Alvin Cabalhug. His video and jingle focused on highlighting the teeming love and friendship seen when sharing a bag of Nips. Cabalhug received P50,000 for winning the HaNIPs sa Song (best in musical score) and HaNIPS sa lyrics (best in lyrics) special awards.

“I am really grateful that my entry is being recognized. Song-writing and filmmaking are really my hobbies, and these have been great avenues for me to showcase my skills,” said Cabalhug.

The side attractions were not short of entertainment as well. Attendees got the chance to explore booths that were all about pops of color such as the face painting booth and a free-for-all coloring wall with exciting patterns waiting to be filled. Treat carts were also in place for every happy snacking need. Also, the Slow Mo booth enabled the guests to take wacky slow motion videos of themselves with matching props and confetti. To complete the fun, mall goers received a special Nips premium item after visiting all booths.

“Jack ‘n Jill Nips continues to create and innovate to give more pops of joy to its consumers,” says URC Marketing Director for Confectionery Jane Bernardo. “With Nips, there are more ways to bring out one’s playful side with activities such as the Nips Pop Fest 2015.

Nips Pop Fest HaNips music video-making contest winner Kharleigh Macapagal took home as much as P200,000 for her “Rainbow Connection” video.

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