Ms. Malou Romero, the creative juice behind the Philippine-based accessories brand Joanique launches her Maskara jewelries and clutch bags to the media last Sept. 16 at the Kabila, M Cafe, Makati. The event was hosted by Ms. Angel Jacob. The Maskara clutches consist of round-shaped bags with distinct and lively faces, carrying with it its own spirit. Designs range from the vibrant native Filipino masks to the dramatic ones influenced by the Carnival of Venice in Italy.
Joanique spreads literal smiles with a collection that embodies the festive Filipino spirit. Available across the world, with stores in London, Tokyo, Hong Kong, and America, Joanique and its Maskara jewelries and clutch bags take inspiration from a colorful fiesta in the city of Bacolod, aptly named the City of Smiles. Self-taught designer of Joanique, Malou Romero, aimed to share the symbol of the happy spirit crafted within the Maskara, or the smiling mask.
The uniquely Filipino statements from Joanique began in 2011, when Malou decided to raise awareness on the archipelago’s colorful past and cultural traditions through artistic expressions that broke through to the fashion industry. Overtime, the brand became known for not only its premium quality in materials, but also its focus on beauty, and its ability to tell exciting and authentic stories that captures the heart of the Philippines.
Malou Romero has designed jewelry with ethnic designs that no one else can champion, always with eye-catching colors and a strong base of gold and silver. Hands-on, she oversees the design, material selection, and production of every piece. Each of her practical creations “must be worn in order to be understood,” with an elegant style catching the attention of publications like Vogue, Travelite, Le Mag Paris, and stores like Anthropologie.
Marvel on the fine and intricate designs of their current and past collections, and get a hold of your own Joanique item through their online store by logging on to shop.joanique.com. Each photo presented on their website is beautifully landscaped and is perfectly viewable whether it would be on desktop or mobile.
You can catch Joanique at upcoming tradeshows in Pavilion 3 Fiera, Milan, Italy on September 26-28 and in Jardin des Tuileries, at Paris, France on October 2-5.
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